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Relativity moves up their Snow White film to get ahead of Universal's Snow White and the Huntsman

May. 24, 2011by: Niki Stephens

There's two SNOW WHITE films headed our way: Relativity's version and Universal's SNOW WHITE AND THE HUNTSMAN. If you want your film out first, what's the best thing to do? Move the date ahead of the other one.

A week ago, Universal decided to surprise the competition by moving SNOW WHITE AND THE HUNTSMAN from December 2012 to June 1, 2012. Relativity obviously did not approve since now they've decided to move their untitled SNOW WHITE film up as well from June 29, 2012 to March 16, 2012.

What is this-- a pissing contest? Looks like director Tarsem Singh (THE FALL) will star working on Relativity's version next month with Lily Collins, Armie Hammer and Julia Roberts. HUNTSMAN is scheduled to start shooting during Summer.

The move may prove to be not so well thought out by Relativity. There's several films releasing before and after that could possibly overshadow their SNOW WHITE. The weekend before on March 9th, John Carter (of what used to be Mars) comes out as well as the Edgar Allen Poe movie starring John Cusack (that used to be called THE RAVEN). The same day the untitled SNOW WHITE releases so does 21 JUMP STREET. Then the weekend after of March 23rd, THE HUNGER GAMES debuts. If you consider CLASH OF THE TITANS 2 to be competition then they open the last Friday of March on the 30th.

Extra Tidbit: Who cares about either SNOW WHITE film?
Source: THR

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+1
8:27PM on 05/25/2011
Fairytales are neat. Somebody just needs to go ahead and get on a Fables movie cause that's the Snow White I'd like to see.
Fairytales are neat. Somebody just needs to go ahead and get on a Fables movie cause that's the Snow White I'd like to see.
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+1
10:21AM on 05/25/2011
Everyone seems pretty down on these but I think at least one of them will end up pretty good if not better. Snow White lends itself to some dark material and if handled well it could be quite interesting. 2 Snow White movies is too much but I'll go see at least one, the one that ends up looking better.
Everyone seems pretty down on these but I think at least one of them will end up pretty good if not better. Snow White lends itself to some dark material and if handled well it could be quite interesting. 2 Snow White movies is too much but I'll go see at least one, the one that ends up looking better.
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5:38AM on 05/25/2011
Just another example to show that studios only care about the final gross, not the quality of a product.

How can you bump your release date 6 months ahead of it's original date and the final product not be rushed?
Just another example to show that studios only care about the final gross, not the quality of a product.

How can you bump your release date 6 months ahead of it's original date and the final product not be rushed?
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12:20AM on 05/25/2011
Antz and A Bug's Life. Wyatt Earp, Tombstone.
Antz and A Bug's Life. Wyatt Earp, Tombstone.
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9:04PM on 05/24/2011
I wish Tarsem would direct the darker and better casted Huntsman. I'm looking forward to both of these. Tarsem alone gets me interested and The Huntsman has me interested because of Stewart of Theron.
I wish Tarsem would direct the darker and better casted Huntsman. I'm looking forward to both of these. Tarsem alone gets me interested and The Huntsman has me interested because of Stewart of Theron.
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9:03PM on 05/24/2011

Much Ado About Nothing...

Neither film will make much money. At best, they'll be like the recent Red Riding Hood. This is a pissing contest that (it seems) only Relativity and Universal care about. No one else. They'll cancel each other out in the marketing and few will see reason to see either. One should just give up and use their money to make a real movie.
Neither film will make much money. At best, they'll be like the recent Red Riding Hood. This is a pissing contest that (it seems) only Relativity and Universal care about. No one else. They'll cancel each other out in the marketing and few will see reason to see either. One should just give up and use their money to make a real movie.
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+1
8:47PM on 05/24/2011
Haha, I was just about to say "Does anybody even want to see either of these movies?" and then i read your extra tidbit and realized people feel the same way I do.
Haha, I was just about to say "Does anybody even want to see either of these movies?" and then i read your extra tidbit and realized people feel the same way I do.
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8:46PM on 05/24/2011
It's Armageddon vs Deep Impact all over again.
It's Armageddon vs Deep Impact all over again.
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8:43PM on 05/24/2011
I really can't wait to see what Tarsem does visually with his film. I'm a fan of his work and hope that he isn't asked to tone down his style for this.
I really can't wait to see what Tarsem does visually with his film. I'm a fan of his work and hope that he isn't asked to tone down his style for this.
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+5
8:36PM on 05/24/2011
No matter who wins, we all lose.
No matter who wins, we all lose.
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