Latest Movie News Headlines

Review: The Greatest Movie Ever Sold

The Greatest Movie Ever Sold
May. 12, 2011by:
7 10

PLOT: Morgan Spurlock investigates product placement in mass-media, with him deciding to fund a documentary on the subject solely through product placement with corporate partners.

REVIEW: THE GREATEST MOVIE EVER SOLD is just as much of an eye-opener as his last film, SUPER SIZE ME. Like that film, it doesnt really tell us anything new. We knew McDonalds was bad going in to SUPER SIZE ME, but did we realize how bad it was really? Like that, we know product placement is rampant in films, but Spurlock proves that its getting so bad that commercials arent even necessary anymore, as the TV show of movie were watching is already one long commercial.


Remember IRON MAN? Remember when Tony Stark, after escaping his captors in Afghanistan, makes his first stop after returning home a Burger King, at which point we actually see him wolf down a Whooper, while saying how good it is? Most of us probably didnt even realize we were being advertised to, but we were, and thats just the tip of the tentacle. How about Matthew Weiner having to include product placement in his new season of MAD MEN in order to get the budget he needs? Its everywhere- and something that wont (and cant) go away anytime soon.

Through clips and interviews, Spurlock shows that not only is it rampant, but its actually necessary to generate budgets for blockbusters such as IRON MAN. He doesnt really say that its all that bad, but rather, its the sneakiness of the advertising thats a problem. He goes to a few directors and asks for their opinions. Peter Berg, who used a lot of it in HANCOCK, isnt a fan of it, but admits its inevitable. Brett Ratner thinks its fantastic, while Quentin Tarantino doesnt really care as, as long as its not too obvious (although he notes that he never uses it- not by choice, but do to the fact that no one seems to want to advertise in his films).


As Spurlock tries to get his film sponsored, he lets us see the extent to which companies try to use films to control their image, with one potential sponsor even insisting on final cut. At what part does artistic integrity suffer? Yet, its still a necessary evil in many cases, with it even being a good thing in certain cases. To that end, Spurlock shows how many schools, after having their budgets slashed, are able to pump more money into the classrooms by selling advertising on school buses or in arenas. Who does it it?

Unlike SUPER SIZE ME, where it was clear McDonalds was very bad for you, GREATEST MOVIE isnt so straightforward, and the film asks more questions than it answers, which isnt necessarily a bad thing. I agree with Tarantino. Its fine as long as its not too obvious (i.e- any show on NBC or The CW). One things for sure- Ill never watch IRON MAN the same way again.

Source: JoBlo.com

MORE FUN FROM AROUND THE WEB

Strikeback
Not registered? Sign-up!
Or

9:07AM on 05/12/2011

That BK part always bugged me..

Because if you've just returned home after escaping terrorist kidnappers and say you want "an American burger" that last thing I'm expecting is for you to be chopping down on a Whopper.

Am I the only one who was expecting Stark to be driven to some local, under-appreciated mom & pop joint that he's known about for years where they have burger patties the size of pie plates, fresh veggies and awesome, messy secret sauces?

Now if the man said "I want a Whopper!" then that would've appeased
Because if you've just returned home after escaping terrorist kidnappers and say you want "an American burger" that last thing I'm expecting is for you to be chopping down on a Whopper.

Am I the only one who was expecting Stark to be driven to some local, under-appreciated mom & pop joint that he's known about for years where they have burger patties the size of pie plates, fresh veggies and awesome, messy secret sauces?

Now if the man said "I want a Whopper!" then that would've appeased me and the sponsors ;) But when I saw the BK burger it immediately screamed "product placement"!
Your Reply:



Please email me when someone replies to my comment
10:48AM on 05/12/2011
LelekPL, that's a nice tidbit. I never know that. Thanks, mate.
LelekPL, that's a nice tidbit. I never know that. Thanks, mate.
10:29AM on 05/12/2011
This isn't exactly product placement. I mean, I'm sure someone got money from this, but this scene was actually added because of RDJ, who a few years ago had somewhat of an epiphany whilst chowing into a Whooper and he threw away his dope that he had with him at that time and decided to pull his shit together. If it wasn't for that burger we probably wouldn't have one of the best casting calls in superhero history!
This isn't exactly product placement. I mean, I'm sure someone got money from this, but this scene was actually added because of RDJ, who a few years ago had somewhat of an epiphany whilst chowing into a Whooper and he threw away his dope that he had with him at that time and decided to pull his shit together. If it wasn't for that burger we probably wouldn't have one of the best casting calls in superhero history!
9:10AM on 05/12/2011

Really looking forward to this

Super Size the last film he released? I'm pretty sure he did 'Where in the world is Osama Bin Laden' after, as well as 2 other docs.

Otherwise cool review Bumbray
Super Size the last film he released? I'm pretty sure he did 'Where in the world is Osama Bin Laden' after, as well as 2 other docs.

Otherwise cool review Bumbray
Your Reply:



Please email me when someone replies to my comment
11:47AM on 05/12/2011
Wayne's World 2 had the best product placement ever in film.

This looks interesting. Even when I was a kid, the product placement...Marlboro & KFC.... in Superman 2 was WAY jarring. Forgot about Coke in that film too....
Wayne's World 2 had the best product placement ever in film.

This looks interesting. Even when I was a kid, the product placement...Marlboro & KFC.... in Superman 2 was WAY jarring. Forgot about Coke in that film too....
Your Reply:



Please email me when someone replies to my comment
11:57AM on 05/12/2011
Wasn't it Waynes World that had the product placement joke?
Wasn't it Waynes World that had the product placement joke?
12:06PM on 05/12/2011
Holy shit proofread.
Holy shit proofread.
Your Reply:



Please email me when someone replies to my comment
1:05PM on 05/12/2011
Dude, typos galore. That was worse than a Member Review on Netflix for errors. The movie looks good.
Dude, typos galore. That was worse than a Member Review on Netflix for errors. The movie looks good.
Your Reply:



Please email me when someone replies to my comment
2:52PM on 05/12/2011

Proofread

Joblo.com is a legit website, you should represent it better than with this typo ridden article.
Joblo.com is a legit website, you should represent it better than with this typo ridden article.
Your Reply:



Please email me when someone replies to my comment
+3
3:11PM on 05/12/2011

Good review

I'll wait for this to hit Instant Watch.

We love you C-Bum, which is why we want your reviews to look their best. An extra pass before submitting should clean up those typos.
I'll wait for this to hit Instant Watch.

We love you C-Bum, which is why we want your reviews to look their best. An extra pass before submitting should clean up those typos.
Your Reply:



Please email me when someone replies to my comment
3:57PM on 05/12/2011

Was going to mention the typos....

...but looks like people have already made it abundantly clear.
...but looks like people have already made it abundantly clear.
Your Reply:



Please email me when someone replies to my comment
4:33PM on 05/12/2011

SIE doesn't matter

SUPER SIE ME sounds interesting. Never heard of it, but I'll check it out!
SUPER SIE ME sounds interesting. Never heard of it, but I'll check it out!
Your Reply:



Please email me when someone replies to my comment
5:24PM on 05/12/2011
The Bin Laden movie was pretty stupid. Super Size Me was good though. This sounds interesting.
The Bin Laden movie was pretty stupid. Super Size Me was good though. This sounds interesting.
Your Reply:



Please email me when someone replies to my comment
7:27PM on 05/12/2011

Stupid

Morgan Spurlock is a total dushe.
Super Size Me is on my List of Top Ten Most Stupid movies for sure. This guy capitalizes on telling us shit we already know for however long his movies goes for. File this under "shit I can't understand people endorse"
Morgan Spurlock is a total dushe.
Super Size Me is on my List of Top Ten Most Stupid movies for sure. This guy capitalizes on telling us shit we already know for however long his movies goes for. File this under "shit I can't understand people endorse"
Your Reply:



Please email me when someone replies to my comment
7:42PM on 05/12/2011
I think you are giving far too much credit to the general public who often doesn't care enough to research these kinds of things. Also, take into consideration the effect Super Size Me had. It wasn't long after this film that places like McDonalds started introducing more healthier items on their menu. Coincidence? I think not.
I think you are giving far too much credit to the general public who often doesn't care enough to research these kinds of things. Also, take into consideration the effect Super Size Me had. It wasn't long after this film that places like McDonalds started introducing more healthier items on their menu. Coincidence? I think not.
View All Comments

Latest Movie News Headlines


Top
Loading...
JoBlo's T-Shirt Shoppe | support our site... Wear Our Gear!