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Rihanna finally wields her Sledgehammer music video from Star Trek Beyond

06.30.2016

rihanna, sledgehammer, star trek beyond

Paramount has really been milking every last drop they can out of the fact that they got Rihanna to do an original song for the release of STAR TREK BEYOND. Then again, what else can they really do with those involved with the sequel still in shock over the tragic death of Anton Yelchin just a few short weeks ago? They're not going to trot out cast members to promote the film at this juncture, only to be faced with eulogizing their friend and co-worker at every turn. The hurt is still fresh, and so it's up to Rihanna to shoulder the load of reminding people there is still a new STAR TREK movie hitting theaters in the not-so-distant future. 

"Sledgehammer" is a pretty solid Rihanna track, that's for sure... and while the music video isn't one of her best, I could certainly find myself adding the song to my audio playlist soon enough. I also hope it's used well when called upon in the film, because it certainly does add something dramatic to the equation when it's fired up in the most recent trailer for STAR TREK BEYOND. 

STAR TREK BEYOND opens in theaters on July 22.

 

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2:31PM on 07/01/2016
I'm a huge fan of star trek,ive been a fan ever since I was a kid watching tos and next gen with my dad.based on what ive seen this just isn't star trek.it kinda urks me because paramount is so gunho about pulling in a new audience that they didn't stop to think man mayb I'm putting a sour taste in the mouths of fans that have actually kept this franchise alive for the past 60 years.you don't realize your shooting for a target audience that doesn't care about star trek and likely never
I'm a huge fan of star trek,ive been a fan ever since I was a kid watching tos and next gen with my dad.based on what ive seen this just isn't star trek.it kinda urks me because paramount is so gunho about pulling in a new audience that they didn't stop to think man mayb I'm putting a sour taste in the mouths of fans that have actually kept this franchise alive for the past 60 years.you don't realize your shooting for a target audience that doesn't care about star trek and likely never will.star trek in my opinion isn't something your just going to one day wake up and decide you like because rihanna made a song for it,star trek is something that's past on from one generation to the next, from mothers and fathers that loved it and got their kids watching it.at the end of the day you either love it or hate it and no amount of action is going to change peoples minds
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