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See Man of Steel a day early if you get tickets at Walmart starting May 18th!

Apr. 24, 2013by: Jesse Giroux

Man of Steel

Well this is new.

THR has learned that Warner Bros. and Walmart have teamed up to sell tickets to an advance screening of MAN OF STEEL. Tickets for the screening go on sale in store locations at 8 a.m. on May 18th and the showing will be on June 13th, the night before MAN OF STEEL officially opens on June 14th. The film will be shown in select local theaters so you want to make sure MAN OF STEEL is going to screen early in your area before you go running out to get tickets.

Besides getting to see the new Superman movie before everyone else you will get a digital comic written by David Goyer with your purchase. You'll also be able to pre-order the film on Blu-ray or digital download and have access to "exclusive movie content." There will also be signs throughout Walmart that will have secret movie photos that can be revealed by using the MAN OF STEEL augmented reality app. Walmart is encouraging people to express their excitement for the early screening through Facebook and Twitter by using the hashtag #SeeSteelFirst. Merchandise for MAN OF STEEL like t-shirts, posters and electronics will start hitting Walmart's shelves on April 28th.

Man of Steel tickets

It might be the first time a studio and a retailer have partnered up to sell tickets for a film and I'm sure many people in the industry are interested in seeing how it pans out. Warner Bros. domestic distribution president Dan Fellman had this to say about the team-up between the two companies:

We are extremely pleased to partner with Walmart on this unprecedented initiative, which will allow devoted fans to be among the first to see Man of Steel. We know the movie delivers and believe this unique partnership will kick off strong word of mouth that, thanks to the reach and immediacy of social media, will propel moviegoers to theaters nationwide.

Obviously this is just a giant marketing ploy to get people to go to Walmart and build buzz for MAN OF STEEL before it officially opens but you have to applaud them for thinking a little outside of the box. Does that mean you're going to have to deal with the People of Walmart to see MAN OF STEEL early? Yes...but it's probably worth it.

If you can't get tickets to the early showing you'll still be able to see Henry Cavill, Michael Shannon, Amy Adams, Russell Crowe, Kevin Costner, Laurence Fishburne, and Diane Lane when MAN OF STEEL flies into theaters on June 14th.

Extra Tidbit: Do you think this is the start of a new trend? And is it a good thing?

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7:44PM on 04/24/2013

Oh wow a day before...

thats so unheard of. Cough cough. If you haven't notice movies come out on thur at midnight even sometimes at 8 or 10 if it is a bigger film. This would of been cooler if they let you see it like a week before.
thats so unheard of. Cough cough. If you haven't notice movies come out on thur at midnight even sometimes at 8 or 10 if it is a bigger film. This would of been cooler if they let you see it like a week before.
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7:29PM on 04/24/2013
is no one pulling with Doug Benson's plea to wait ONE WEEK before seeing this film which will support the effects artists??
is no one pulling with Doug Benson's plea to wait ONE WEEK before seeing this film which will support the effects artists??
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2:30PM on 04/24/2013

Kevin Costner: so brilliant, he deserves to be named twice!

Haha, just wanted to point that out, that you named him twice in your cast breakdown at the end.

On to the topic: I really don't like this promotion. One day early? That's kind of silly, especially considering nowadays with midnight showings, and a lot more showings popping up at 10 pm, and I think I saw one for 8 pm... Oblivion, last week, I think. 8 pm showing the day before its official release.

This is just silly. I don't like this way of promoting it, and it scares me a lot to
Haha, just wanted to point that out, that you named him twice in your cast breakdown at the end.

On to the topic: I really don't like this promotion. One day early? That's kind of silly, especially considering nowadays with midnight showings, and a lot more showings popping up at 10 pm, and I think I saw one for 8 pm... Oblivion, last week, I think. 8 pm showing the day before its official release.

This is just silly. I don't like this way of promoting it, and it scares me a lot to think that this might be a dark sign of things to come for cross-promotion of movies and stores in the future. Not just with movies, though: all these pre-order bonuses, exclusive retailer bonuses for games, exclusive versions of DVDs for movies at select retailers. And now this...

It seems rather innocuous at this point, but all grand schemes seemed that way initially. I fear this will be yet another nail in the coffin for movies becoming only about money and promotion, and less about art. That may be pretentious to say, but it's a valid worry, I think. Look what is happening to videogames because of the App Store. What seemed like an ingenious marketplace to get your independent ideas out there, to millions, for a cheap cheap price, has now turned into a mega-corporation-run marketplace where they give you fractions of a full product, and force you to pay tons of money after the fact, via in-app purchases, for the full experience. The problem with this is that it is actually really successful... the App Store, built on independent developers bringing fun ideas to millions, has turned into a mill of mediocre crap run by the big guys, with very little room for independent success. The other problem, and why I bring this up, is that it has ruined the idea of what a "game" is to the general public.

The meaning of a "game" has changed throughout history, but I like to think videogames have evolved for the last few decades. Their inception began as tiny pixels, with a single focus, and... that's it. Nothing more than a distraction. But as time went on, more and more developers started pushing limits, and we got all these great arcade games with simple premises; stuff like Donkey Kong, Robotron, Root Beer Tapper, Street Fighter... games with simple premises but replay value to the extreme, and most of all a real focus on continuous entertainment. Then they kept evolving and getting better and better, more and more accessible. Now you can play them in your home! And this last generation, with games like Heavy Rain and Bioshock Infinite among many others, has really helped close the gap between games and movies, in terms of art. There's a long way to go, but it's happening.

But games of this last generation haven't just evolved cinematically. They've also drastically improved in terms of gameplay! Deep experiences that can last dozens of hours, hundreds of hours. Games that you can tell the developers of had a great time making, making sure they were complete games, and games you didn't mind spending your money on ($60 in North America for the newest games).

The connection with the App Store? Well, now the majority of the population thinks that games should not be priced at higher than $1, or even worse: free with IAP. They expect games to be $1, maybe $2 at most. And the most popular games on the App Store are ones that take no thought. They are throwaway experiences that you can play with the tap of the finger. These have their place in the world, but the problem with the immense popularity of them is that they are skewing the public's view on the value of a game. $60? No way. $1, that's more like it. A game console that only plays videogames? WASTE OF MONEY. Give me a smartphone that can do everything, or I am done.

The point of this rant is to say, small things can grow into larger things, and larger things can shake the fabric of everything connected to them. Movie promoting is obviously nothing new. You have soda companies that always do promotions for big blockbuster movies. Fruit snacks, sodas, toys, merchandise in general. But this Walmart/Man of Steel promotion just scares me a lot. I don't know what the ramifications will be if it catches on and starts a trend, but it worries me greatly that it can't be good, whatever scenario does occur.
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1:51PM on 04/24/2013
This deal would be a whole lot cooler if the screening was on May 18th.
This deal would be a whole lot cooler if the screening was on May 18th.
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12:07PM on 04/24/2013
Since I actively try to avoid screenings crowded with children and white trash, I'll be skipping this. No offense to non-white trash customers of Wal-Mart. I know you exist, but I'm afraid you're well outnumbered.
Since I actively try to avoid screenings crowded with children and white trash, I'll be skipping this. No offense to non-white trash customers of Wal-Mart. I know you exist, but I'm afraid you're well outnumbered.
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12:08PM on 04/24/2013
Though I give them credit for having a 2D screening as part of this deal!
Though I give them credit for having a 2D screening as part of this deal!
11:28AM on 04/24/2013

Meh

Doesn't make a difference for me, and I think it won't make a difference for a lot of other people. Like Soloist said, since AMC started showing movies at 10pm the day before, I've been doing that. So 7pm isn't too special unless I have to work early the next day or something.
Doesn't make a difference for me, and I think it won't make a difference for a lot of other people. Like Soloist said, since AMC started showing movies at 10pm the day before, I've been doing that. So 7pm isn't too special unless I have to work early the next day or something.
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+4
11:10AM on 04/24/2013
Fuck walmart, I'll wait the extra day to go see it.
Fuck walmart, I'll wait the extra day to go see it.
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8:52AM on 04/24/2013
This is cool, but don't most theaters just play the film at 10pm or at midnight before the official opening day on Friday?

For movies I really wanna see I always go to the showings on Thursday night at 10pm or midnight. At least that's how my theater does it. Not sure about everyone else's.
This is cool, but don't most theaters just play the film at 10pm or at midnight before the official opening day on Friday?

For movies I really wanna see I always go to the showings on Thursday night at 10pm or midnight. At least that's how my theater does it. Not sure about everyone else's.
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10:07AM on 04/24/2013
Same in oklahoma
Same in oklahoma