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Some Avatar seen

Jun. 23, 2009by:

True fans of sci-fi, genre cinema and next-tech are salivating for James Cameron's upcoming 3D epic AVATAR.

He finally just unveiled some footage from his $300 million (!!!) project at the Cinema Expo in Amsterdam utilizing the RealD XL Cinema System. The 3D presentation was on a 55 foot screen with nearly 10 foot Lamberts of light, delivering the largest and brightest 3D presentation at Cinema Expo.

And the reaction seems to be incredibly positive. That is, what little of it has trickled out of the Expo -- Fox and Cameron have kept a shroud of secrecy over what was seen, but samples of responses (via THR and MarketSaw) go something like this:

"sustained applause at the conclusion of the presentation"

"will change movie industry forever"

"Believe the hype"

THR says this: "The filmmaker also said the action gets nonstop in the latter portions of the film, which throughout is populated by strange life-forms in a world of unprecedentedly rich fantasy elements. Worthington plays an avatar -- a remote-controlled character created by melding his crippled human form into a super-human being -- whose fate lies ultimately in doing battle with his own former race."

And in case all that's somehow not enough to get you fired up, MarketSaw got some snaps (like the one above) from the afterparty, giving more tiny glimpses at the world Cameron has crafted. The movie opens in December, and I know what I want for Christmas (besides Jessica Biel).

Extra Tidbit: The $1.84 billion worldwide box office of Cameron's TITANIC is still the reigning champ.
Source: THRMarketSaw

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2:03AM on 06/25/2009
i dont think it is time for a trailer at all. i never like seeing ads for a movie that is still 6 months away, not just yet. it would be one of those things where you see the trailer or poster, thinks it looks awesome, then forget about it until the real push begins in a few months. because while that initial stuff might have gotten you interested or at least aware, it is usually the ads they bring out closer to release that get the people to go. and really, all they got to do is throw out
i dont think it is time for a trailer at all. i never like seeing ads for a movie that is still 6 months away, not just yet. it would be one of those things where you see the trailer or poster, thinks it looks awesome, then forget about it until the real push begins in a few months. because while that initial stuff might have gotten you interested or at least aware, it is usually the ads they bring out closer to release that get the people to go. and really, all they got to do is throw out Cameron's name as much as possible and people will show up. also, let people know how much the movie cost to make, who wouldnt want to see something this expensive just to say that they saw something that expensive.
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7:25PM on 06/24/2009

You guys don't get it.


Speed below me is correct. Just because you and I sitting on JoBlo.com are eagerly awaiting the movie, doesn't mean any of your friends who don't visit movie sites have even HEARD of it. I know mine havent.

It's not about dismissing the movie just because we haven't seen a trailer, I think that's ridiculous, it's about marketing and managing expectations.

Does anyone else remember a little film called GODZILLA and the brilliant "don't reveal anything" marketing campaign?

Yeah, that

Speed below me is correct. Just because you and I sitting on JoBlo.com are eagerly awaiting the movie, doesn't mean any of your friends who don't visit movie sites have even HEARD of it. I know mine havent.

It's not about dismissing the movie just because we haven't seen a trailer, I think that's ridiculous, it's about marketing and managing expectations.

Does anyone else remember a little film called GODZILLA and the brilliant "don't reveal anything" marketing campaign?

Yeah, that worked out really well.

Isn't it better to see what the film is about, to see what it looks like, to manage your expectations, BEFORE walking into it thinking it's going to be best film ever created simply because you've been TOLD that?

Think guys, think.

They dont have to show much but it really is time for a trailer.
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4:13PM on 06/24/2009

I'm excited.........

....but is anybody else? By that, I mean those not net savvy enough to get wet at the mention of any James Cameron story. How can anybody know what Avatar is without a poster or trailer? At least give the public a teaser announcing the movie, one of those shitty trailers with only music and the title and JAMES CAMERON in there somewhere, although that kind of trailer didn't help Solaris any. But there is footage to show, so show it.
....but is anybody else? By that, I mean those not net savvy enough to get wet at the mention of any James Cameron story. How can anybody know what Avatar is without a poster or trailer? At least give the public a teaser announcing the movie, one of those shitty trailers with only music and the title and JAMES CAMERON in there somewhere, although that kind of trailer didn't help Solaris any. But there is footage to show, so show it.
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3:44PM on 06/24/2009

Sweet

I'm so excited for a movie that might actually be awesome and finally beat Titanic. Just saw it for the first time. I want my 3 hours back.
I'm so excited for a movie that might actually be awesome and finally beat Titanic. Just saw it for the first time. I want my 3 hours back.
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1:09PM on 06/24/2009
That's cool 'n' all but what about the plot?
That's cool 'n' all but what about the plot?
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1:06PM on 06/24/2009
That's cool 'n' all but what about the plot?
That's cool 'n' all but what about the plot?
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12:48PM on 06/24/2009
I agree, this is one of my most anticipated flicks, and you know what? They wouldn't have to show a trailer and I'd still be there, and it would be more sweeter because I wouldn't know what to expect.
I agree, this is one of my most anticipated flicks, and you know what? They wouldn't have to show a trailer and I'd still be there, and it would be more sweeter because I wouldn't know what to expect.
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11:17AM on 06/24/2009

FINALLY A MOVIE I'M EXCITED ABOUT!

No, it's no a sequel. No, it's not a remake. Avatar sounds like it has been a passion project for all involved and I for one don't mind the lack of footage. I want to experience this film without having seen any of it. I say kudos to Cameron and Fox for giving us something fresh and something we haven't seen a million times already.
No, it's no a sequel. No, it's not a remake. Avatar sounds like it has been a passion project for all involved and I for one don't mind the lack of footage. I want to experience this film without having seen any of it. I say kudos to Cameron and Fox for giving us something fresh and something we haven't seen a million times already.
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9:34AM on 06/24/2009

CLASSIC METHODS.

Nice. Movies like Avatar make me feel like it's 1996 / 7, which is a good thing because we had a lot of sources to learn about movies yet they were not spoiled by *6 Brand New Clips from Iron Man* or *New 3rd Trailer for..*

Back then movies were awesome yet we had to wait for the release date to get in on all the action. And it helped because we were allowed to be hyped without getting tricked by good marketing and bad results.

Anyway, Avatar is looking good so far.
Nice. Movies like Avatar make me feel like it's 1996 / 7, which is a good thing because we had a lot of sources to learn about movies yet they were not spoiled by *6 Brand New Clips from Iron Man* or *New 3rd Trailer for..*

Back then movies were awesome yet we had to wait for the release date to get in on all the action. And it helped because we were allowed to be hyped without getting tricked by good marketing and bad results.

Anyway, Avatar is looking good so far.
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8:12AM on 06/24/2009

Waaaah!

I want my trailer...waaah! Fuck this movie... waaaah! I'm a pretentious spoiled jackass... waaaah!

I agree with Mr Moe. People need to seriously chill out and shut the fuck up about not seeing a trailer yet. Just because your parents gave you everything your spoiled heart desired as a child does not mean the rest of the world will do so whenever you demand to see one. To further add "Fuck Avatar" just proves how childish people can be.

Can't wait to see how incredible the film will be and
I want my trailer...waaah! Fuck this movie... waaaah! I'm a pretentious spoiled jackass... waaaah!

I agree with Mr Moe. People need to seriously chill out and shut the fuck up about not seeing a trailer yet. Just because your parents gave you everything your spoiled heart desired as a child does not mean the rest of the world will do so whenever you demand to see one. To further add "Fuck Avatar" just proves how childish people can be.

Can't wait to see how incredible the film will be and watch as the trolls spout stupidity with their "this movie sucked" campaign.
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7:52AM on 06/24/2009

Fuck you

to everyone who complains about lack of footage. You spoiled brats are why movies are ruined long before they are released.

It's refreshing to see a big movie that lets hype naturally build instead of shoving its hype down our throat.
to everyone who complains about lack of footage. You spoiled brats are why movies are ruined long before they are released.

It's refreshing to see a big movie that lets hype naturally build instead of shoving its hype down our throat.
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6:23AM on 06/24/2009

Okay, now it's our turn.


I wouldn't go so far as to say the lack of footage we've been shown (or haven't been shown, more like it) is "insulting", but I think it's dangerous for Cameron and Fox to assume that everyone is so eager to see the movie based on his involvement alone.

They talk a big talk, but I can see it back-firing big time.

Enough teasing, it's time for a trailer.

I wouldn't go so far as to say the lack of footage we've been shown (or haven't been shown, more like it) is "insulting", but I think it's dangerous for Cameron and Fox to assume that everyone is so eager to see the movie based on his involvement alone.

They talk a big talk, but I can see it back-firing big time.

Enough teasing, it's time for a trailer.
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4:05AM on 06/24/2009

Yeah this fuckin' post is RED

So much for a trailer with Transformers 2 in IMAX. Fuck Avatar. The lack of any footage is insulting at this point.
So much for a trailer with Transformers 2 in IMAX. Fuck Avatar. The lack of any footage is insulting at this point.
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3:05AM on 06/24/2009
I didn't like Titanic, I was also bored by Gladiator =yawn= just saying that word puts me to sleep, and watching the ship sink nowadays atfer ALL the hype of being 'caught in the moment', it's pretentious and sappy. Very dry.

Obviously I do not look forward to Avatar. If the film to top the "biggest film ever" is on its way this winter, i need more than mysterious hype over and Eco friendly/ blue-alien/ gimic.
I didn't like Titanic, I was also bored by Gladiator =yawn= just saying that word puts me to sleep, and watching the ship sink nowadays atfer ALL the hype of being 'caught in the moment', it's pretentious and sappy. Very dry.

Obviously I do not look forward to Avatar. If the film to top the "biggest film ever" is on its way this winter, i need more than mysterious hype over and Eco friendly/ blue-alien/ gimic.
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3:01AM on 06/24/2009

apzombie

No, Worthington doesn't play part machine. The Avatars aren't machines what-so-ever...
No, Worthington doesn't play part machine. The Avatars aren't machines what-so-ever...
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2:10AM on 06/24/2009

randomhero24...

Your way off. McG lied about Cameron recommending Sam Worthington. Cameron & Worthington have both debunked that lie.

As for Avatar, it's shaping up nicely. I hope it doesn't let down like every other "blockbuster" film has this year.
Your way off. McG lied about Cameron recommending Sam Worthington. Cameron & Worthington have both debunked that lie.

As for Avatar, it's shaping up nicely. I hope it doesn't let down like every other "blockbuster" film has this year.
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12:46AM on 06/24/2009
How can this "Change the movie industry for ever"? Not EVERY film will be in 3D, and not EVERYBODY has $300 million, or even $200 million... or even $1 million to sink into a movie.

I find as budgets skyrocket out of control, the substance of the flicks gets worse and worse.

I'll base judgment on this as actual footage, and more importantly, story comes to light.
How can this "Change the movie industry for ever"? Not EVERY film will be in 3D, and not EVERYBODY has $300 million, or even $200 million... or even $1 million to sink into a movie.

I find as budgets skyrocket out of control, the substance of the flicks gets worse and worse.

I'll base judgment on this as actual footage, and more importantly, story comes to light.
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12:42AM on 06/24/2009
Hope this is good.
Hope this is good.
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11:53PM on 06/23/2009

No...

apzombie your way off, James Cameron RECCOMENDED Worthington to McG...

It therefore means that he plays a COMPLETLEY different character in Avatar.

Can't wait much longer for this...

I just hope he isnt somehow promising an epic with the intention of fucking us over with a documentary on aliens...
apzombie your way off, James Cameron RECCOMENDED Worthington to McG...

It therefore means that he plays a COMPLETLEY different character in Avatar.

Can't wait much longer for this...

I just hope he isnt somehow promising an epic with the intention of fucking us over with a documentary on aliens...
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11:41PM on 06/23/2009

itll

be funnny if he ends up breaking his own record. I cant wait to see this,and yes where is the trailer.
be funnny if he ends up breaking his own record. I cant wait to see this,and yes where is the trailer.
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11:31PM on 06/23/2009
Cameron has already said several times that the budget is closer to $200 million, not 300.

Anyways, this movie looks awesome. Can't wait.
Cameron has already said several times that the budget is closer to $200 million, not 300.

Anyways, this movie looks awesome. Can't wait.
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10:42PM on 06/23/2009

now thats a motion picture Renaissance

oh yes
oh yes
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10:37PM on 06/23/2009
So sam plays part man part machine....


again?

Considering Cameron filmed him for Avatar first, I bet he is infuriated with Terminator Salvation, not only are they fucking up his universe, but kind of stole the thunder of introducing Worthington's talent to the mainstream, in a similar cyborg (ish) role.

I hope it rocks. I just won't allow myself to get worked up. It takes a lot for CGI to impress me.
So sam plays part man part machine....


again?

Considering Cameron filmed him for Avatar first, I bet he is infuriated with Terminator Salvation, not only are they fucking up his universe, but kind of stole the thunder of introducing Worthington's talent to the mainstream, in a similar cyborg (ish) role.

I hope it rocks. I just won't allow myself to get worked up. It takes a lot for CGI to impress me.
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10:35PM on 06/23/2009
For real, when is the trailer coming? actually...I'm still trying to decide if I should stop reading about it and try to remain unspoiled...
For real, when is the trailer coming? actually...I'm still trying to decide if I should stop reading about it and try to remain unspoiled...
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10:25PM on 06/23/2009

sounds nice but...

how about a trailer, please!
how about a trailer, please!
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