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Sony Pictures looking to get into the Seth Rogen Apocalypse business

01.06.2012

At long last, Seth Rogen and Jay Baruchel will be battling THE APOCALYPSE. The project the two actors have been talking up since their 2008 short film "Jay and Seth vs. The Apocalypse" will finally start production this spring with Sony Pictures now in talks to finance and distribute the film.

Rogen and Baruchel would be joined in the film by James Franco, Jonah Hill, Danny McBride and Craig Robinson. The script takes places largely inside Franco's apartment in Los Angeles after the end of the world. In addition to the cast listed above, Rogen hopes to recruit some additional friends for cameos.

Rogen and his writing partner Evan Goldberg are making their directorial debut on the project, which is being budgeted between $30-$40 million. Sony has experience working with Rogen and Goldberg on films like SUPERBAD, PINEAPPLE EXPRESS and THE GREEN HORNET.

Rogen has said in the past that he expects THE APOCALYPSE to be R-rated and has described the scope of the film as "crazy."

Source: Sony Pictures

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12:49AM on 01/07/2012
Depending on the level of self-indulgence involved should be funny
Depending on the level of self-indulgence involved should be funny
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7:04PM on 01/06/2012

If I were Sony...

I would have kept it a long title with a "J" theme, like
Jay, Jonah, James (Franco), Jason (Segel) and Seth vs. the Apocalypse.

But I'm not Sony.
I would have kept it a long title with a "J" theme, like
Jay, Jonah, James (Franco), Jason (Segel) and Seth vs. the Apocalypse.

But I'm not Sony.
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-9
4:13PM on 01/06/2012

Ugh

Let me guess, they don't notice the end of the world because they're too high. It only becomes a problem for them when their weed supply starts to run low. Hilarious hijinks ensue.
Yeah, no thanks. Dude needs to lift his head from the bong once in a while just to clear the air.
Let me guess, they don't notice the end of the world because they're too high. It only becomes a problem for them when their weed supply starts to run low. Hilarious hijinks ensue.
Yeah, no thanks. Dude needs to lift his head from the bong once in a while just to clear the air.
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3:26PM on 01/06/2012
I for one am excited about this. It'll be like that freak-out "lets get outta here scene!" from Pineapple Express, except for 130 minutes. I honestly am looking forward to it.
I for one am excited about this. It'll be like that freak-out "lets get outta here scene!" from Pineapple Express, except for 130 minutes. I honestly am looking forward to it.
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+4
2:51PM on 01/06/2012
So in..................
So in..................
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+4
12:15PM on 01/06/2012
nice
nice
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