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Sony to stop paying for your 3D glasses

09.28.2011

This news item might be cause for celebration for some, as it could signal a big step in the slow and steady decline of 3D movies.

Many people don't know this, myself included until a few minutes ago, but when you're shelling out $3-$4 extra for a 3D feature, that price does not actually include the 3D glasses that you're handed before you walk in. I long figured that was the bulk of the price, as outside of the one time conversion of the theater to 3D, what else was there to pay for? As it turns out, just "the experience."

So who's footing the bill for the glasses? The studio. Way back when, in order to help get theaters to convert to 3D, Disney offered to pay for the glasses themselves. Other studios followed suit, and thus the standard practice was born. But with glasses adding $5 to $10M to the cost of a big budget film, many studios are mulling over the idea of ditching this policy, with Sony being the first to act.

The studio says they will no longer shell out for glasses, and it's now the responsibility of the theater to pay for them. With razor thin margins on ticket sales already (the majority of a movie theater's revenue comes from concessions, which is why 5 cents of popcorn costs $5), they're not going to be too happy.

Why does this signify the death of 3D? Well, if all studios follow Sony's lead (I imagine at least a few more will), and the theaters have to eat the cost, they're not going to have nearly as much incentive to plug 3D. And if the cost is passed on to consumers instead, increasing ticket prices for 3D movies even further? With the format already suffering, it's enough to make people walk away from it for good, and could ultimately kill 3D as more than ever, moviegoers realize it's simply not worth the 30-100% markup.

Extra Tidbit: Perhaps they'll just make people buy glasses once, and if you bring your own you don't have to pay extra? That seems like a bit of a logistical nightmare though.
Source: THR

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9:08AM on 09/28/2011

Vending Machines!!!

All the Theaters need to do is stop handing out glasses with the Tickets and instead move to some sort of "3D Glasses Vending Machine" in the Lobby.

That way, if people need to buy them, they're always there. But if people choose to bring their own instead, that's fine too and the Theater doesn't have to put in any extra effort or work.

It saves the studios from having to shell out extra money.

It saves the Theater from having to shell out extra money and hand out glasses.

It
All the Theaters need to do is stop handing out glasses with the Tickets and instead move to some sort of "3D Glasses Vending Machine" in the Lobby.

That way, if people need to buy them, they're always there. But if people choose to bring their own instead, that's fine too and the Theater doesn't have to put in any extra effort or work.

It saves the studios from having to shell out extra money.

It saves the Theater from having to shell out extra money and hand out glasses.

It saves the Consumer from having to buy a new pair of glasses each time they go to the Theater (but gives them the option if they desire it).

Seems like an all-around Win to me.
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11:44AM on 09/28/2011
This is very logical and makes perfect sense, therefore it will never work. Studios want extra money period. This is an excuse to say "We want more money for 3D movies, even though you weren't paying for the glasses and there are better alternative ways to this, we are going to charge more for the ticket anyway.
This is very logical and makes perfect sense, therefore it will never work. Studios want extra money period. This is an excuse to say "We want more money for 3D movies, even though you weren't paying for the glasses and there are better alternative ways to this, we are going to charge more for the ticket anyway.
12:06PM on 09/28/2011
Excellent idea!
Excellent idea!
9:10AM on 09/28/2011
Bye bye 3D. You will not be missed in the least. Go away and don't ever come back.
Bye bye 3D. You will not be missed in the least. Go away and don't ever come back.
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+17
12:51PM on 09/28/2011
Good, maybe the 3D fad will end
Good, maybe the 3D fad will end
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+14
11:24AM on 09/28/2011
Good. Without 3D maybe studios will starting paying more attention to things like story, dialogue, and acting.
Good. Without 3D maybe studios will starting paying more attention to things like story, dialogue, and acting.
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11:37AM on 09/28/2011
Apparently you dont remember that before 3D, they still didnt care
Apparently you dont remember that before 3D, they still didnt care
12:24PM on 09/28/2011
Haven't been to a 3D movie since Avatar....
Haven't been to a 3D movie since Avatar....
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11:12AM on 09/28/2011
In the UK, we've paid for our glasses since 3D took off. We've been charged about 1 ($1.50) for the glasses, but you could keep and reuse for another movie.
In the UK, we've paid for our glasses since 3D took off. We've been charged about 1 ($1.50) for the glasses, but you could keep and reuse for another movie.
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2:57PM on 09/28/2011

Here's the solution...

Do what they do for our IMAX 3D theatres. They hand you a professional pair of glasses as you walk into the theatre but you have to return them to a special shelf as you're exiting the theatre. All the glasses are then put through a sterilization cleaning and ready for the next showing. It's a great idea and saves a shitload of recycling and money.
Do what they do for our IMAX 3D theatres. They hand you a professional pair of glasses as you walk into the theatre but you have to return them to a special shelf as you're exiting the theatre. All the glasses are then put through a sterilization cleaning and ready for the next showing. It's a great idea and saves a shitload of recycling and money.
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1:41PM on 09/28/2011

I'm confused

I return my glasses to the theater everytime I finish watching a 3D movie. If theaters keep getting new, free shipments from studios with every new movie as the article indicates, wouldn't theaters have a large surplus of glasses from people like me who have returned their glasses?
I return my glasses to the theater everytime I finish watching a 3D movie. If theaters keep getting new, free shipments from studios with every new movie as the article indicates, wouldn't theaters have a large surplus of glasses from people like me who have returned their glasses?
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1:24PM on 09/28/2011
I think this will be the first time I ever dance on the grave of something
I think this will be the first time I ever dance on the grave of something
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12:53PM on 09/28/2011
Hopefully other companies will follow suit. HURRAY FOR THE DEATH OF 3D
Hopefully other companies will follow suit. HURRAY FOR THE DEATH OF 3D
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11:20AM on 09/28/2011

No big deal

I'm all for innovation, but the only things 3d movies gave me was a lighter wallet, stupid glasses, and occassionally a headache.
I'm all for innovation, but the only things 3d movies gave me was a lighter wallet, stupid glasses, and occassionally a headache.
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+5
2:08AM on 09/29/2011
Honestly, I'm now ready for first run movies to be streamed straight to my tv at home.
As much as I like going to the theater with friends to see a movie, I'm finding that it's getting to be more and more of a hassle to watch a movie in the theater. 3D only version of a movie you want to see in 2D, assholes talking loudly (either on cellphones or because they were raised in a fucking cave along with the other Neanderthals), shitty, out-of-focus projectors at times, sticky floors, screaming
Honestly, I'm now ready for first run movies to be streamed straight to my tv at home.
As much as I like going to the theater with friends to see a movie, I'm finding that it's getting to be more and more of a hassle to watch a movie in the theater. 3D only version of a movie you want to see in 2D, assholes talking loudly (either on cellphones or because they were raised in a fucking cave along with the other Neanderthals), shitty, out-of-focus projectors at times, sticky floors, screaming babies in the late show of R-Rated movies, and ever rising ticket price while the quality of movies coming out diminishes every year (just look at how many remakes are coming out this year as an example). Enough is enough. The MPAA is doing to movie sales what the RIAA did to album sales, and I think we've just seen the tipping point of the beginning of the end of movie watching as we know it.
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11:03PM on 09/28/2011
What the fuck is Sony thinking. Are they fucking nuts? I'm not paying almost 30 dollars for a fucking movie. Might as well wait for the DVD. Sony, if you don't want to pay for 3D glasses....then simple....don't release your movies in fucking 3D.....END OF STORY
What the fuck is Sony thinking. Are they fucking nuts? I'm not paying almost 30 dollars for a fucking movie. Might as well wait for the DVD. Sony, if you don't want to pay for 3D glasses....then simple....don't release your movies in fucking 3D.....END OF STORY
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+5
7:16PM on 09/28/2011
I live in Brooklyn and every 'non shitty' movie theater near me charges 20 god damn dollars for a 3d movie. If I bring a girl that's 40 dollars for one movie, fuck Sony and fuck 3d
I live in Brooklyn and every 'non shitty' movie theater near me charges 20 god damn dollars for a 3d movie. If I bring a girl that's 40 dollars for one movie, fuck Sony and fuck 3d
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3:57PM on 09/28/2011

@elderpredator

i currently work at one of the bigger chains and ill tell you right now that doesn't work due to cuts as it is to payroll. To have an employee outside every 3d show with a bin collecting from a sold out show of Lion King 3d would be hard and in the end, Regal/AMC will eventually have to shell out the money.

your talking about hundreds of thousands PER movie. Despite what you guys might think, these theater chains arent bazillionaires. Most of the money is made off of concession

I agree
i currently work at one of the bigger chains and ill tell you right now that doesn't work due to cuts as it is to payroll. To have an employee outside every 3d show with a bin collecting from a sold out show of Lion King 3d would be hard and in the end, Regal/AMC will eventually have to shell out the money.

your talking about hundreds of thousands PER movie. Despite what you guys might think, these theater chains arent bazillionaires. Most of the money is made off of concession

I agree about the selling of glasses. They could make their own glasses and sell them and charge regular price tickets for 3d films or maybe $1 or $2 more. Possibly even have AMC/Regal purchase the REALD glasses company
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3:10PM on 09/28/2011

Extra tidbit

In France (in Paris, at least) you pay the first time for the (passive) glasses, and after that you can keep them and if you take them with you the next time, the ticket costs you the same than a regular 2D ticket. The same if you bring your 2D glasses.
In France (in Paris, at least) you pay the first time for the (passive) glasses, and after that you can keep them and if you take them with you the next time, the ticket costs you the same than a regular 2D ticket. The same if you bring your 2D glasses.
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11:45AM on 09/28/2011

they

should jus do like the markets do with their bring your own bags... theaters should be bring your own glasses....and if we buy them there .. we get to keep them for the next movie.
should jus do like the markets do with their bring your own bags... theaters should be bring your own glasses....and if we buy them there .. we get to keep them for the next movie.
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10:52AM on 09/28/2011

fuckin hell, it's not that difficult

"Two tickets for Avatar 2 please"
"Would you like 3d glasses with that?"
"No thank you, i have brought my own"
"That'll be just 10 pounds then please sir."
Done.

Like someone stated below, have vending machines in theatre lobbys for people who have bought tickets online etc"
"Two tickets for Avatar 2 please"
"Would you like 3d glasses with that?"
"No thank you, i have brought my own"
"That'll be just 10 pounds then please sir."
Done.

Like someone stated below, have vending machines in theatre lobbys for people who have bought tickets online etc"
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9:01AM on 09/28/2011

Sony takes shotgun, shoots foot

Given that 3-D movies are already starting to lose their luster, Sony made this decision at the worst possible time. Guess they didn't notice there's a recession going on, hmmm?
Given that 3-D movies are already starting to lose their luster, Sony made this decision at the worst possible time. Guess they didn't notice there's a recession going on, hmmm?
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+4
9:46AM on 09/29/2011

I say...

Let 3D die. I mean, there are still some directors that use B&W although the technique is pretty much dead. The same should happen to 3D, it should be used as another form of artistic expression, not a massive cash gimmick machine. Let it die, only 10-12 people will miss it.
Let 3D die. I mean, there are still some directors that use B&W although the technique is pretty much dead. The same should happen to 3D, it should be used as another form of artistic expression, not a massive cash gimmick machine. Let it die, only 10-12 people will miss it.
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+4
11:50AM on 09/28/2011

Dolby 3D

Dolby. The theater I work at uses it. We have 500+ pairs of glasses we collect and wash (using a special machine, not just Lysol wipes or whatever) after each show, and they're more solid than the flimsy disposables discussed in this article. With the way Dolby works as opposed to RealD, the image is as bright as it's supposed to be - no murk - and sharper - no haze. Statistically, viewers get fewer headaches and less dizziness. It wasn't until I viewed a 3D film through Dolby's technology that
Dolby. The theater I work at uses it. We have 500+ pairs of glasses we collect and wash (using a special machine, not just Lysol wipes or whatever) after each show, and they're more solid than the flimsy disposables discussed in this article. With the way Dolby works as opposed to RealD, the image is as bright as it's supposed to be - no murk - and sharper - no haze. Statistically, viewers get fewer headaches and less dizziness. It wasn't until I viewed a 3D film through Dolby's technology that I started to come around on the format (now if only it could be artistically used more often, a la Avatar, Afterlife, Cave of Forgotten Dreams, Pina, hopefully Hugo...).
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2:06PM on 09/28/2011
THIS

of course you have negative votes because people blindly hate on 3D but this was a great post!

Exactly what I was trying to say in my post above, at my theatre they always just throw away (recycle, whatever you're still throwing them away) when they could easily just wash them... it just doesn't make sense. Maybe Sony doing this will force theatres to giddy up.
THIS

of course you have negative votes because people blindly hate on 3D but this was a great post!

Exactly what I was trying to say in my post above, at my theatre they always just throw away (recycle, whatever you're still throwing them away) when they could easily just wash them... it just doesn't make sense. Maybe Sony doing this will force theatres to giddy up.
11:07AM on 09/28/2011
Fine. I don't watch 3D movies anyway. I tried once and it gave me tremendous headache from wearing 3D glasses on top of my regular glasses.
Fine. I don't watch 3D movies anyway. I tried once and it gave me tremendous headache from wearing 3D glasses on top of my regular glasses.
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9:21AM on 09/28/2011

Recycle...

Don't forget about the fact that as soon as your movie is over most people toss their 3d glasses in a box by the door on the way out for those glasses to be used over and over (recycled= sprayed with Lysol and put back in the bag for the next guy)... when a new 3d movie comes out, I doubt the studio's have to shell out 10 mill every time..especially in this eco-conscience time we live in. this, like usual is just another plug to get you to part with your cash. which really, at this point, can
Don't forget about the fact that as soon as your movie is over most people toss their 3d glasses in a box by the door on the way out for those glasses to be used over and over (recycled= sprayed with Lysol and put back in the bag for the next guy)... when a new 3d movie comes out, I doubt the studio's have to shell out 10 mill every time..especially in this eco-conscience time we live in. this, like usual is just another plug to get you to part with your cash. which really, at this point, can anyone be surprised?
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10:35AM on 09/28/2011
This is what I'm thinking. I don't get how the studio can say they have to pay money for the glasses and yet people recycle them and they get it back. Does the theater keep the glasses and keep getting more glasses from the studio? Or do they send the glasses back whenever the movie is pulled from theaters?
This is what I'm thinking. I don't get how the studio can say they have to pay money for the glasses and yet people recycle them and they get it back. Does the theater keep the glasses and keep getting more glasses from the studio? Or do they send the glasses back whenever the movie is pulled from theaters?
+3
11:07AM on 09/29/2011
In Paris you buy your glasses for a buck more. Bring them with you if you want or just buy another pair. There's no additional cost on the ticket. The price of the movie remains the same. If you have glasses. Awesome. If not, it's only a buck. But I'm MORE than happy to see 3-D go away. It's just not worth it. Even in a case like Avatar. I prefer it on Blu-ray in 2-D then I did in cinema in 3-D
In Paris you buy your glasses for a buck more. Bring them with you if you want or just buy another pair. There's no additional cost on the ticket. The price of the movie remains the same. If you have glasses. Awesome. If not, it's only a buck. But I'm MORE than happy to see 3-D go away. It's just not worth it. Even in a case like Avatar. I prefer it on Blu-ray in 2-D then I did in cinema in 3-D
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5:35PM on 09/28/2011

Tidbit

This is quite a revelation to me and I find it pretty ridiculous. In Britain you buy the glasses once and just bring them each time you come. It is a decent system but trying to remember them all the time is a fuckin nightmare.
But it sucks to know that I was buying glasses and I didn't actually have to. Damn!!
This is quite a revelation to me and I find it pretty ridiculous. In Britain you buy the glasses once and just bring them each time you come. It is a decent system but trying to remember them all the time is a fuckin nightmare.
But it sucks to know that I was buying glasses and I didn't actually have to. Damn!!
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+3
4:21PM on 09/28/2011
I do really hope this the beginnning of the end for 3D, I've never enjoyed it and I dont know anyone who actually likes 3D compared to the regular format.
I do really hope this the beginnning of the end for 3D, I've never enjoyed it and I dont know anyone who actually likes 3D compared to the regular format.
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+3
1:23PM on 09/28/2011

Extra tidbit

That's the case in Hungary. We had to buy 3D glasses once, and we can use it over and over again.
(But not for IMAX - for that, of course, different glasses are needed that can not be purchased)
That's the case in Hungary. We had to buy 3D glasses once, and we can use it over and over again.
(But not for IMAX - for that, of course, different glasses are needed that can not be purchased)
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+2
9:41AM on 09/29/2011

Screw 3D

That's it Sony, you just tipped it for me. No more 3D movies ever, kill the gimmick already
That's it Sony, you just tipped it for me. No more 3D movies ever, kill the gimmick already
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4:45PM on 09/28/2011

So...

Theaters aren't sterilizing and reusing those glasses? It actually makes sense that the theaters manage the glasses, just as they do most everything else in the theater. Making those glasses just to chuck them after one lousy experience is just another reason why this format is the dumbest fucking thing being pushed into the mainstream cinema experience.
Theaters aren't sterilizing and reusing those glasses? It actually makes sense that the theaters manage the glasses, just as they do most everything else in the theater. Making those glasses just to chuck them after one lousy experience is just another reason why this format is the dumbest fucking thing being pushed into the mainstream cinema experience.
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4:26PM on 09/28/2011

In the Netherlands

It'sort of the same as in france. 3-d films cost 2.50 extra. But 1 buck is for the glasses, so if you bring your own it's only 1 buck extra. Personally I do like 3-d and don't mind shelling out a little extra. As long as it is done correct! I hate having to pay 2.50 extra for a film like Harry Potter or clash of the titans, which I'd rather see in 2-d(in Amsterdam every 3-d film is only available in 3-d). But when talking about awesome 3-d like resident Evil 4(hated the franchise, never even
It'sort of the same as in france. 3-d films cost 2.50 extra. But 1 buck is for the glasses, so if you bring your own it's only 1 buck extra. Personally I do like 3-d and don't mind shelling out a little extra. As long as it is done correct! I hate having to pay 2.50 extra for a film like Harry Potter or clash of the titans, which I'd rather see in 2-d(in Amsterdam every 3-d film is only available in 3-d). But when talking about awesome 3-d like resident Evil 4(hated the franchise, never even bothered to watch the second and third one. But the 3-d was amazing!) or Transformers 3-d, I'll happily pay a little extra!
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5:47PM on 09/28/2011
You should buy 2D glasses, it's cheap and it saved my Harry Potter !
You should buy 2D glasses, it's cheap and it saved my Harry Potter !
11:27AM on 09/28/2011
I always just bring my own anyway, pay for the 2d version and then watch the 3d version.

There were a couple of times i forgot to bring them with me, so i simply took a pair out of the recycle box.

3d adds approximately 5-10 million to a movie's budget, that seems miniscule in light of some of these budgets, it's not even the catering budget on a film like Transformers 3.

I do agree though, don't give up on 3d films altogether or start charging exorbitant prices for them ( it's
I always just bring my own anyway, pay for the 2d version and then watch the 3d version.

There were a couple of times i forgot to bring them with me, so i simply took a pair out of the recycle box.

3d adds approximately 5-10 million to a movie's budget, that seems miniscule in light of some of these budgets, it's not even the catering budget on a film like Transformers 3.

I do agree though, don't give up on 3d films altogether or start charging exorbitant prices for them ( it's already close to that point ), just encourage people to keep them now, or let them purchase them in the lobby.

Sony could even sell people different styles , i hate the design and the way the all size is supposed to fit all real 3d incarnations.

I don't see this as some sort of seismic shift away from 3d, it's proven to be profitable, in a sense it's still in it's infancy, but i love it .

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12:08PM on 09/28/2011
"I always just bring my own anyway, pay for the 2d version and then watch the 3d version."

-I do this every time lol. I never turn the glasses in.
"I always just bring my own anyway, pay for the 2d version and then watch the 3d version."

-I do this every time lol. I never turn the glasses in.
2:08PM on 09/28/2011
what you guys are saying... lol I never thought about that. I guess because I never had to pay for them, but now that we might I might as well take a couple pairs home next time just to be pro active ;)
what you guys are saying... lol I never thought about that. I guess because I never had to pay for them, but now that we might I might as well take a couple pairs home next time just to be pro active ;)
2:14AM on 09/29/2011

The Surcharge

This stinks; I'm a huge fan of really good 3D and even got myself a 3D blu-ray and TV. Yes; I'm hardcore. I do enjoy the part gimmick and part artistic side of the format.

Still, as a theater employee the bulk of the surcharge is given as licensing fees to the 3D software providers. Much like a game company paying fees to another company to use their engine; theaters pay RealD and other companies fees on every ticket and showtime they sell for because we're using their software.
This stinks; I'm a huge fan of really good 3D and even got myself a 3D blu-ray and TV. Yes; I'm hardcore. I do enjoy the part gimmick and part artistic side of the format.

Still, as a theater employee the bulk of the surcharge is given as licensing fees to the 3D software providers. Much like a game company paying fees to another company to use their engine; theaters pay RealD and other companies fees on every ticket and showtime they sell for because we're using their software. Theaters already foot a chunk of that bill; but like most things, some costs are given to the consumer.

I will also say, that at least for the chain I work for; there is no button that says 'customer has 3D glasses' as once again...basically the entire surcharge is the consumer end of fees theaters have to pay.

I'm also surprised that this is Sony doing this as they're trying to push 3D on the home market place.

I think 3D can survive; however there needs to be a compromise on all ends. 3D has a place I think in theaters and can work; but these kind of knee jerk reactions won't solve anything.

If nothing else family 3D films will survive as more often than not the kids are the ones who pressure their parents to buy the 3D version.
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1:11AM on 09/29/2011
As a movie theater employee, there's so many problems with both what Sony wants to do, and what many people here have proposed.

First, Sony's plan to stop paying for glasses. It's going to have serious consequences for both Sony and the theaters. I have a feeling that the theaters are either going to boycott Sony's movies, or push to play them in 2D formats as much as possible. Sony will most likely fight back, but AMC threatened to boycott Disney last year when they tried to release Alice
As a movie theater employee, there's so many problems with both what Sony wants to do, and what many people here have proposed.

First, Sony's plan to stop paying for glasses. It's going to have serious consequences for both Sony and the theaters. I have a feeling that the theaters are either going to boycott Sony's movies, or push to play them in 2D formats as much as possible. Sony will most likely fight back, but AMC threatened to boycott Disney last year when they tried to release Alice in Wonderland on DVD too quickly. The boycott almost happened, but Disney compromised.

Second, the whole "make the theater wash the glasses" plan is also a logistical nightmare. From past experiences with popular IMAX 3D films, it takes a vast amount of manpower just to take care of 3D glasses for one auditorium. This employee must be at the door to the auditorium, wash the glasses, put them back out for distribution. Doesn't sound that complicated, but multiply that by 2, 3, 4 or more 3D auditoriums. The payroll cost would most likely rival or outstrip the cost of the glasses. Again, the theater loses.

To me, the best option would be to waive any extra fees for 3D if a customer brings glasses. Because yes, the current fee has nothing to do with the glasses. And since it seems like many theaters in Europe are doing this, it obviously can work. The question is, will American theater chains agree.
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6:23PM on 09/28/2011
ya I have yet to see a 3D movie since avatar. I hated avatar so much and the 3D glasses on top of my regular glasses turned me off on the whole deal. From then on I have yet to see one. they cannot force me to see one because I will just wait for that shitty movie to be released on dvd. Most 3D movies are big budget with no script, that can wait for 2d dvd.
ya I have yet to see a 3D movie since avatar. I hated avatar so much and the 3D glasses on top of my regular glasses turned me off on the whole deal. From then on I have yet to see one. they cannot force me to see one because I will just wait for that shitty movie to be released on dvd. Most 3D movies are big budget with no script, that can wait for 2d dvd.
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2:57PM on 09/28/2011

Not quite the death

Im not particularly a fan of 3D and wouldn't shed a tear if it died out. That being said, I don't think thats gonna be the main effect of studios not paying for glasses.

Many theaters where I live now use non-disposable 3D glasses for all there movies, They hand out glasses before each show and be sure to collect every pair at the end of the movie then wash and reuse them. I think its more likely that theaters not already doing this will switch over to non-disposable glasses and keep making
Im not particularly a fan of 3D and wouldn't shed a tear if it died out. That being said, I don't think thats gonna be the main effect of studios not paying for glasses.

Many theaters where I live now use non-disposable 3D glasses for all there movies, They hand out glasses before each show and be sure to collect every pair at the end of the movie then wash and reuse them. I think its more likely that theaters not already doing this will switch over to non-disposable glasses and keep making money off the "experience".

After all, if a theater did decide not to do 3D anymore they'd just lose money to one that washes their own glasses and it is all about the money!
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2:27PM on 09/28/2011

In my opinion...

The only movie ever worth seeing in 3D was Avatar. That was just an extraordinary experience. But mind you, that movie is still beautiful in 2D. I recently saw The Lion King in 3D, and while I still love that movie with all my heart, an added dimension did nothing for me. 13 fucking dollars to see a movie. 5 dollars for a slushie that costs 97 cents at Speedway. 3 dollar box of candy. I just can't fucking go to the movies anymore. I remember the day when I'd pay 7 bucks to see Lord of
The only movie ever worth seeing in 3D was Avatar. That was just an extraordinary experience. But mind you, that movie is still beautiful in 2D. I recently saw The Lion King in 3D, and while I still love that movie with all my heart, an added dimension did nothing for me. 13 fucking dollars to see a movie. 5 dollars for a slushie that costs 97 cents at Speedway. 3 dollar box of candy. I just can't fucking go to the movies anymore. I remember the day when I'd pay 7 bucks to see Lord of the Rings or something, without 3D. Ten years ago, we didn't need that shit. Ok, rant terminated.
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+1
2:04PM on 09/28/2011

I like what Sony's doing

maybe this will finally make the theatres not be assholes and simply wash/clean/dry the glasses after each use instead of THROWING EVERY PAIR AWAY after every use.

I mean seriously, what's the point of that? It's not a burger -- you can use them more than once.
maybe this will finally make the theatres not be assholes and simply wash/clean/dry the glasses after each use instead of THROWING EVERY PAIR AWAY after every use.

I mean seriously, what's the point of that? It's not a burger -- you can use them more than once.
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2:49PM on 09/28/2011
from my experience, they ship them out to be repackaged so they can lie to us and say theyre new
from my experience, they ship them out to be repackaged so they can lie to us and say theyre new
2:55PM on 09/28/2011
Or possibly sell 3D glasses at the theater so patrons can now buy and own their own pairs. Althought I am not sure if different 3D processes require different glasses.
Or possibly sell 3D glasses at the theater so patrons can now buy and own their own pairs. Althought I am not sure if different 3D processes require different glasses.
10:02PM on 09/28/2011
cool with me. maybe people will stop paying ridiculous amounts of money to see these gimmicks parading around as films.
cool with me. maybe people will stop paying ridiculous amounts of money to see these gimmicks parading around as films.
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2:28PM on 09/28/2011

Well I'll be...

For a welcome change in pace, this is one of my favorite articles ever written on this site. I completely agree with everything Tassi said.

Having worked at a theater, the most annoying bit about 3d movies was hearing people bitch about the price, as if we were forcing them to see the movie in an overhyped manner. And, despite the many signs in the lobby to the contrary, people would take their glasses home, thinking they'd be charged less for a ticket to a 3d movie only to have it
For a welcome change in pace, this is one of my favorite articles ever written on this site. I completely agree with everything Tassi said.

Having worked at a theater, the most annoying bit about 3d movies was hearing people bitch about the price, as if we were forcing them to see the movie in an overhyped manner. And, despite the many signs in the lobby to the contrary, people would take their glasses home, thinking they'd be charged less for a ticket to a 3d movie only to have it explained they weren't being charged for the recyclable glasses, but the process and expense to make it 3d.
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11:44AM on 09/28/2011
the whole studio pricing system, 3D or not, threatens to cannablize the entire marketplace. the actual theater going experience is getting forced out and I for one will miss it
the whole studio pricing system, 3D or not, threatens to cannablize the entire marketplace. the actual theater going experience is getting forced out and I for one will miss it
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8:39PM on 09/28/2011
one problem I see with this is that the theater will start showing more 3D movies instead of 2D movies to make money off the glasses, then make you return them when you walk out. If this happens I will stop going to movies and waiting for them to come out on dvd
one problem I see with this is that the theater will start showing more 3D movies instead of 2D movies to make money off the glasses, then make you return them when you walk out. If this happens I will stop going to movies and waiting for them to come out on dvd
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9:33PM on 09/28/2011
agree. they ALREADY DO make you return the glasses when you walk out. 3D is not even new technology. its taking us back and for what?? people need to step up and not pay to see something jump out of the screen.
agree. they ALREADY DO make you return the glasses when you walk out. 3D is not even new technology. its taking us back and for what?? people need to step up and not pay to see something jump out of the screen.
4:39PM on 09/28/2011
In my theater you can't bring your own pair.. so thats one reason why I don't see 3D movies besides its a gimmick.
In my theater you can't bring your own pair.. so thats one reason why I don't see 3D movies besides its a gimmick.
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2:25PM on 09/28/2011
wait i thought we pretty much already paid for 3d glasses considering 3d movies cost around 20 bucks a showing.tell you what sony drop 3d movies down to regular movie price 10 bucks and ill buy your silly glasses
wait i thought we pretty much already paid for 3d glasses considering 3d movies cost around 20 bucks a showing.tell you what sony drop 3d movies down to regular movie price 10 bucks and ill buy your silly glasses
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1:44PM on 09/28/2011

Sooooo....

Does this mean I'm going to now pay $9 for a bag of popcorn?!
Does this mean I'm going to now pay $9 for a bag of popcorn?!
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8:47AM on 09/28/2011

Their loss

So the average movie ticket for 3D where I live isn't bad, its about $12 (in the city its more like $20)

Now add on another $5 for EACH pair of glasses and you lost a lot of sales.

Theaters will stop showing Sony films.
So the average movie ticket for 3D where I live isn't bad, its about $12 (in the city its more like $20)

Now add on another $5 for EACH pair of glasses and you lost a lot of sales.

Theaters will stop showing Sony films.
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-6
12:57PM on 09/28/2011

Very good

we need 3D movies guys, movies like science fiction and Horror. sometimes no reason for 3D at all.
we need 3D movies guys, movies like science fiction and Horror. sometimes no reason for 3D at all.
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9:01AM on 09/28/2011
2D for me. Unless it's a movie like Green Lantern.

Otherwise 3D is useless to me.
2D for me. Unless it's a movie like Green Lantern.

Otherwise 3D is useless to me.
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