Latest Entertainment News Headlines

Soul Storage Company

07.13.2009

Usually studios save the whole viral marketing thing for buzz movies or potential blockbusters, but the folks behind Paul Giamatti's upcoming COLD SOULS seem to be going balls out with this one, solidifying the paradigm shift in the way movies are being marketed. A new website promoting The Soul Storage Company, a fictional organization that will remove and store your soul if "your life is weighing you down" is now online, and it's pretty elaborate. In the film, Giamatti plays a version of himself who decides to remove his soul and store it until after a much-maligned performance. But this website tries to convince us that such a company actually exists, and frankly, I wish it did. I hate feeling.

Extra Tidbit: Is THE BLAIR WITCH PROJECT the one that started it all?

RECOMMENDED MOVIE NEWS

MORE FUN FROM AROUND THE WEB

Latest Entertainment News Headlines


Top
Loading...

Featured Youtube Videos

Views and Counting