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Soul Storage Company

07.13.2009
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Usually studios save the whole viral marketing thing for buzz movies or potential blockbusters, but the folks behind Paul Giamatti's upcoming COLD SOULS seem to be going balls out with this one, solidifying the paradigm shift in the way movies are being marketed. A new website promoting The Soul Storage Company, a fictional organization that will remove and store your soul if "your life is weighing you down" is now online, and it's pretty elaborate. In the film, Giamatti plays a version of himself who decides to remove his soul and store it until after a much-maligned performance. But this website tries to convince us that such a company actually exists, and frankly, I wish it did. I hate feeling.

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8:28AM on 07/13/2009
fun website. as a film concept it feels a bit 'Being John Malkovich' to me. I love BJM, so am interested by this but hope it's not too similar.

A bit of Eternal Sunshine Of The Spotless Mind about it too
fun website. as a film concept it feels a bit 'Being John Malkovich' to me. I love BJM, so am interested by this but hope it's not too similar.

A bit of Eternal Sunshine Of The Spotless Mind about it too
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1:00AM on 07/13/2009

Who Ya Gonna Call?

Soul Storage Company!
(There were aspects to Ghostbusters that disturbed me a bit)

It sounds like it could be a quirky little film.
Soul Storage Company!
(There were aspects to Ghostbusters that disturbed me a bit)

It sounds like it could be a quirky little film.
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