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Spidey = Sell-out?

01.07.2002

One of the things that bugged me the most about THE PHANTOM MENACE was the relentless and shameless cross-promotions with just about every product out there.  I couldn't get myself a Steak Soft Taco at Taco Bell without being barraged by little Jake Lloyd's face haunting me.  It really just made me sick of the whole thing.  And now, it seems Sony will follow suit and drown this Summer's SPIDER-MAN in promotional crap.  Just announced were tie-ins with Hardees (?!?!), Dr, Pepper and Hershey's.  What's extremely disconcerting is that Hardees, a fast-food chain located primarily in the Southern U.S., promises to use "extensive signage" to promote the film. Thank God I wouldn't eat that crap their slinging cause I don't think I can stand to see one of my favorite childhood memories hawking the "Big Roast Beef Sandwich."  But I will not stop drinking Dr. Pepper. That truly is the nectar of the Gods. Mr. Pibb be damned!

Tags: Hollywood

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