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Star Wars Blu-ray set force chokes sales records

09.23.2011

I don't think this is too terribly much of a surprise, but the STAR WARS box set is now the officially highest grossing Blu-ray release of all time. The numbers are coming in and the set has sold 515,000 units in North America alone in its first week. Worldwide sales have the set bringing in $84M, which would be a great one-week haul for an actual theatrical release of a film.

This is further impressive when you consider how many consumers are watching their movies digitally, and the fact that the box set, priced between $80-$100 most places, is a pretty hefty investment. Lucasfilm says it shows the power of brand:

"Star Wars is a franchise with universal stories that resonates as much today as it did 30 years ago," said Mary Daily, Executive Vice President of Marketing for Twentieth Century Fox Home Entertainment and Vincent Marcais, Senior Vice President of International Marketing for Twentieth Century Fox Home Entertainment. "With the Blu-ray, audiences can go deeper into the mythology than ever before and reconnect with everything they love about the Saga in the best possible quality."

Yes, there were complaints about the resurgence of George Lucas's red editing pen which added a few extra lines of dialogue that were not appreciated ("NOOOO!"), but regardless, the fans that care enough to protest such changes are exactly the sort of fans that are going to be buying the set in the first place.

Did you pick it up? Was it worth the money?

Extra Tidbit: Oh shit, I totally realized that as of this week, I own a PS3 and can finally play Blu-rays. I've been too busy playing Uncharted 2 to notice.
Source: Latino Review

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11:22PM on 09/25/2011

I don't understand the popularity.

Seriously, I see a superior film on a weekly basis. I think we need a mass rose-colored-glasses burning.
Seriously, I see a superior film on a weekly basis. I think we need a mass rose-colored-glasses burning.
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3:39AM on 09/25/2011
People can spend their money as they like, I didn't buy them because I am bored with him altering these historically relevant movies. I wouldn't mind it maybe if he would just put the originals in there too, but he doesn't. I don't see why he can't please me too. But that's life.
People can spend their money as they like, I didn't buy them because I am bored with him altering these historically relevant movies. I wouldn't mind it maybe if he would just put the originals in there too, but he doesn't. I don't see why he can't please me too. But that's life.
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2:20PM on 09/24/2011

I don't mind it really...

I'm not taking anybody's side on this. I bought them, but that's because I lost a few of my DVD copies and haven't bought new versions of Star Wars in years. I think everyone is making it out to be a bigger deal than it really is. Does it suck that you can't buy the unedited versions...yes, yes it does. However, it's not that big of a deal, buy them or don't, life will do on and next year we will get another Star Wars Blu-Ray set.
I'm not taking anybody's side on this. I bought them, but that's because I lost a few of my DVD copies and haven't bought new versions of Star Wars in years. I think everyone is making it out to be a bigger deal than it really is. Does it suck that you can't buy the unedited versions...yes, yes it does. However, it's not that big of a deal, buy them or don't, life will do on and next year we will get another Star Wars Blu-Ray set.
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2:03PM on 09/24/2011

Never going to buy them again.

Love Star Wars, but this is just insulting. However people keep buying so they'll keep selling.
Love Star Wars, but this is just insulting. However people keep buying so they'll keep selling.
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+1
12:18PM on 09/24/2011

Upside to all this?

Lucas is pushing seventy, maybe when he's not about anymore whomever takes over might actually have common sense.

I love The Warriors, but the only Blu Ray available is that shit Director's Cut, it is ridiculous not to release the theatrical version of any film alongside an altered version. It's fucking film-making 101, don't rob people of the film they supported.
Lucas is pushing seventy, maybe when he's not about anymore whomever takes over might actually have common sense.

I love The Warriors, but the only Blu Ray available is that shit Director's Cut, it is ridiculous not to release the theatrical version of any film alongside an altered version. It's fucking film-making 101, don't rob people of the film they supported.
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4:16PM on 09/24/2011
true and some blu-rays these day's throw in the theatrical and unedited versions these days too. But the old films seem not to do it so lame.
true and some blu-rays these day's throw in the theatrical and unedited versions these days too. But the old films seem not to do it so lame.
+9
3:40AM on 09/24/2011
I'm not buying it....I'm not boycotting it either....simply put, Spike replays the Special Editions enough, that's fine, but once Lucas maybe, possibly listens to fans, I'll gladly fork more money (within reason) to buy a re-release blu ray with the originals? too much to dream?
I'm not buying it....I'm not boycotting it either....simply put, Spike replays the Special Editions enough, that's fine, but once Lucas maybe, possibly listens to fans, I'll gladly fork more money (within reason) to buy a re-release blu ray with the originals? too much to dream?
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12:56AM on 09/24/2011
Nooooooooo...
Nooooooooo...
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-6
12:54AM on 09/24/2011
I'm happy with the blu-ray. The added 'NOO' is sorta cheesy but there's a lot of cheesyness in Star Wars if you really wanna be negative.

To all those boycotters, I understand you but you're just robbing yourselves of some great HD movies IMO. You're trying to send a message to Lucas that he doesn't care/need to hear.

The least you all could do is quit with all the negativity and giving the set horrible reviews everywhere and just watch your unaltered Star Wars on VHS.
I'm happy with the blu-ray. The added 'NOO' is sorta cheesy but there's a lot of cheesyness in Star Wars if you really wanna be negative.

To all those boycotters, I understand you but you're just robbing yourselves of some great HD movies IMO. You're trying to send a message to Lucas that he doesn't care/need to hear.

The least you all could do is quit with all the negativity and giving the set horrible reviews everywhere and just watch your unaltered Star Wars on VHS.
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8:15PM on 09/24/2011
you are right! and most of these people who claim to be boycotting these bluray's are full of fucking shit! they own them and beat off to them every night! my friend who claimed to be boycotting these, has them! and got them the day they came out! people just have to be so negative..
you are right! and most of these people who claim to be boycotting these bluray's are full of fucking shit! they own them and beat off to them every night! my friend who claimed to be boycotting these, has them! and got them the day they came out! people just have to be so negative..
11:10PM on 09/23/2011
No way in hell Im going to buy them. I have the 2004 dvd releases, not the original cuts but not as bad as what they have done to them now.
No way in hell Im going to buy them. I have the 2004 dvd releases, not the original cuts but not as bad as what they have done to them now.
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11:21AM on 09/24/2011
the 1997 editions were the only re-release worth watching. :/
the 1997 editions were the only re-release worth watching. :/
10:20PM on 09/23/2011
It's gotten to the point where Lucas should just remake the damn films since he's so unhappy with them.
It's gotten to the point where Lucas should just remake the damn films since he's so unhappy with them.
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11:16PM on 09/23/2011
big +1 to short round
big +1 to short round
11:15AM on 09/24/2011
If he did, everyone would just run to the theater to see those as well.
If he did, everyone would just run to the theater to see those as well.
11:21AM on 09/24/2011
+1
+1
9:25PM on 09/23/2011

Never buying it

Blah blah blah - same excuses against Lucas and the changes.... but this is one fan who will stick to his guns on this issue. Good to know bluray is picking up a lot and enough people CARE for hi-def to give in to the Dark Side and perhaps break promises to themselves to not contribute to Lucas' evil empire.
Blah blah blah - same excuses against Lucas and the changes.... but this is one fan who will stick to his guns on this issue. Good to know bluray is picking up a lot and enough people CARE for hi-def to give in to the Dark Side and perhaps break promises to themselves to not contribute to Lucas' evil empire.
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8:57PM on 09/23/2011
I can't believe some people let 5 or 6 altered scenes ruin the entire original trilogy for them. I wasn't thrilled with the changes, but I know at the end of the day they are still the movies I loved as a kid. I've only watched the original trilogy thus far, but they look and sound great, and have some great special features. I choose to see the glass as half full.
I can't believe some people let 5 or 6 altered scenes ruin the entire original trilogy for them. I wasn't thrilled with the changes, but I know at the end of the day they are still the movies I loved as a kid. I've only watched the original trilogy thus far, but they look and sound great, and have some great special features. I choose to see the glass as half full.
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8:47PM on 09/23/2011

Money very well spent...

The collection is amazing and the unrest needs to stop. Appreciate the fact that you have the greatest trilogy of all-time on the most sophisticated media ever conceived.
The collection is amazing and the unrest needs to stop. Appreciate the fact that you have the greatest trilogy of all-time on the most sophisticated media ever conceived.
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11:09PM on 09/23/2011
im sorry but Lord of the Rings is the greatest trilogy of all time
im sorry but Lord of the Rings is the greatest trilogy of all time
11:18PM on 09/23/2011
Actually Evil Dead is the greatest trilogy of all time. LOTR and SW don't even come close to matching it.
Actually Evil Dead is the greatest trilogy of all time. LOTR and SW don't even come close to matching it.
12:42AM on 09/24/2011
Evil Dead? Really?
Evil Dead? Really?
12:12PM on 09/24/2011
actually the Naked Gun trilogy is the greatest of all time...
actually the Naked Gun trilogy is the greatest of all time...
8:45PM on 09/23/2011
"but regardless, the fans that care enough to protest such changes are exactly the sort of fans that are going to be buying the set in the first place"
Well, Paul, I did care enough to protest but I did not buy the Blu-rays in the end. I said I wasn't going to and I didn't. Unlike 80% of my friends who them too complained but in the end caved in and bought them. Funny thing is that most of them are still complaining about the changes... I have some stupid friends.
I'll just wait, it should
"but regardless, the fans that care enough to protest such changes are exactly the sort of fans that are going to be buying the set in the first place"
Well, Paul, I did care enough to protest but I did not buy the Blu-rays in the end. I said I wasn't going to and I didn't. Unlike 80% of my friends who them too complained but in the end caved in and bought them. Funny thing is that most of them are still complaining about the changes... I have some stupid friends.
I'll just wait, it should take from 1 to 3 years, for the original versions to come out on Blu-ray. And those who think it will not happen? Look at how many times and in how many different versions the movies came out on vhs and dvd.
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7:42PM on 09/23/2011
Great. More fuel for George untalented hack Lucas' already massive ego. I'm waiting for Star Wars on broadway next.
Great. More fuel for George untalented hack Lucas' already massive ego. I'm waiting for Star Wars on broadway next.
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6:37PM on 09/23/2011
I am very happy with it. The films have never looked and sounded better. I still love them, with or without changes. Boycotting this release is poinltess, you might as well enjoy the set.
I am very happy with it. The films have never looked and sounded better. I still love them, with or without changes. Boycotting this release is poinltess, you might as well enjoy the set.
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+11
6:36PM on 09/23/2011
Not getting this, Lucas dicked around with re-editing the series too much.
Not getting this, Lucas dicked around with re-editing the series too much.
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6:35PM on 09/23/2011

Take that losers!

This is awesome news! All you whiners who claim Lucas ruined your childhood can suck it! Same for all of you who claim physical media is dead. Yeah, I'm talking to you Netflix!
This is awesome news! All you whiners who claim Lucas ruined your childhood can suck it! Same for all of you who claim physical media is dead. Yeah, I'm talking to you Netflix!
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+4
6:15PM on 09/23/2011
The last time I bought the original trilogy (since that's really the only ones worth watching...even Jedi) was when the dvds of the original theatrical versions (the transfers from laserdisc) came out.
All these multiple versions with different scenes added or changed really just aren't worth it...unless you have OCD and are just compelled by your affliction to have every single set. I may buy the original trilogy again after Lucas dies, and the people who get the pieces of the SW franchise
The last time I bought the original trilogy (since that's really the only ones worth watching...even Jedi) was when the dvds of the original theatrical versions (the transfers from laserdisc) came out.
All these multiple versions with different scenes added or changed really just aren't worth it...unless you have OCD and are just compelled by your affliction to have every single set. I may buy the original trilogy again after Lucas dies, and the people who get the pieces of the SW franchise finally decided on releasing a high def version of the original theatrical releases. But even that is a maybe.
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5:35PM on 09/23/2011
Still boycotting this release. I've yet to buy it.
Still boycotting this release. I've yet to buy it.
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5:18PM on 09/23/2011
Also, can't wait for the super premium double plus edition where Leia's adopted parents survive the destruction of Alderaan by hiding in a giant fridge
Also, can't wait for the super premium double plus edition where Leia's adopted parents survive the destruction of Alderaan by hiding in a giant fridge
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12:59AM on 09/24/2011
So true lol
So true lol
5:12PM on 09/23/2011
I refuse to buy in boycott to the Vader No revision. If that makes me less of a true fan, then so be it.
I refuse to buy in boycott to the Vader No revision. If that makes me less of a true fan, then so be it.
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5:01PM on 09/23/2011
I kind of wish we would stop giving that clown our money - I feel bad saying that because he did give us Star Wars but man he's milking that thing dry
I kind of wish we would stop giving that clown our money - I feel bad saying that because he did give us Star Wars but man he's milking that thing dry
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4:47PM on 09/23/2011
I'm very pleased with this set and there still loads more extras I have yet to visit. I highly recommend this to any Star Wars fan. The changes are in no way bad (aside from the divisive "NOO!", which actually isn't so bad in context)
I'm very pleased with this set and there still loads more extras I have yet to visit. I highly recommend this to any Star Wars fan. The changes are in no way bad (aside from the divisive "NOO!", which actually isn't so bad in context)
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4:46PM on 09/23/2011
I'm rather passive on this, considering I don't have a HD television or Blu Ray player. I'm also passive on the prequels, so I'll probably settle on the original trilogy on DVD when my VCR versions don't work anymore
I'm rather passive on this, considering I don't have a HD television or Blu Ray player. I'm also passive on the prequels, so I'll probably settle on the original trilogy on DVD when my VCR versions don't work anymore
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4:36PM on 09/23/2011
I was hesitant to pick this up but am glad I did. They look and sound amazing and the alterations are not as bad they are made out to be. In this one Han and Greedo shot at the same time and it works a lot better. The cgi Yoda in TPM is much appreciated instead of that horrid looking puppet. The "Nooooo" is unnecessary, but when viewed in context with the rest of the movies, isn't as bad as it seems when just watching that scene. The only thing that annoyed me was the blinking Ewoks. Or
I was hesitant to pick this up but am glad I did. They look and sound amazing and the alterations are not as bad they are made out to be. In this one Han and Greedo shot at the same time and it works a lot better. The cgi Yoda in TPM is much appreciated instead of that horrid looking puppet. The "Nooooo" is unnecessary, but when viewed in context with the rest of the movies, isn't as bad as it seems when just watching that scene. The only thing that annoyed me was the blinking Ewoks. Or should I say Ewok. Only Wicket blinked. The rest didn't which was distracting in a way because it made you think that Wicket was some sort of mutant Ewok that had to blink. Otherwise a great set and people can bitch all they want, but this is what we are getting and that's that.
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4:13PM on 09/23/2011

Well...

I tried. It sure seems like my boycotting made a dent didn't it?
I tried. It sure seems like my boycotting made a dent didn't it?
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3:51PM on 09/23/2011
I picked it up and it's happily sitting next to my LOTR Extended Edition set. While it does suck that these are the special editions, I'm just glad to own it on Blu-Ray, they all look and sound incredible.
I picked it up and it's happily sitting next to my LOTR Extended Edition set. While it does suck that these are the special editions, I'm just glad to own it on Blu-Ray, they all look and sound incredible.
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+12
3:29PM on 09/23/2011
i'll wait for the re re re re re release
i'll wait for the re re re re re release
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3:59PM on 09/23/2011
LMAO!!!
LMAO!!!
+6
3:25PM on 09/23/2011
Fuck no I'm not picking it up. The original series stood for 30 years as a highly successful franchise without alteration, and I've enjoyed them for just as long. Fuck Lucas for being such a prick. I wouldn't be so upset about the changes had he cleaned up the original films and released them in their unaltered forms. Bla bla bla, we've all heard it a million times...
Fuck no I'm not picking it up. The original series stood for 30 years as a highly successful franchise without alteration, and I've enjoyed them for just as long. Fuck Lucas for being such a prick. I wouldn't be so upset about the changes had he cleaned up the original films and released them in their unaltered forms. Bla bla bla, we've all heard it a million times...
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3:16PM on 09/23/2011
Now try to get the mental image of a greased up naked George Lucas sitting atop a pile of money like Jaba The Hutt outta your head. In the next edition Jar Jar shoots first, and you will all buy it the day its released like crackheads lined up outside a crack house.
Now try to get the mental image of a greased up naked George Lucas sitting atop a pile of money like Jaba The Hutt outta your head. In the next edition Jar Jar shoots first, and you will all buy it the day its released like crackheads lined up outside a crack house.
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+11
3:06PM on 09/23/2011
I'll buy the edition where Han Solo shoots first.
I'll buy the edition where Han Solo shoots first.
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2:36PM on 09/23/2011
I held off on buying this.. as much as I love Star Wars AND blu-ray. I already own the duel re-mastered and original DVD editions and to be honest, I can't see myself watching Return of the Jedi with the added Vader scream.
I held off on buying this.. as much as I love Star Wars AND blu-ray. I already own the duel re-mastered and original DVD editions and to be honest, I can't see myself watching Return of the Jedi with the added Vader scream.
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2:40PM on 09/23/2011
cant blame you, its one of the more powerful moments
cant blame you, its one of the more powerful moments
2:35PM on 09/23/2011
It as the lowest ranking Amazon score Ive ever seen for a record record breaker.
Tidbit: Good shit man
It as the lowest ranking Amazon score Ive ever seen for a record record breaker.
Tidbit: Good shit man
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+11
2:35PM on 09/23/2011
Nooooooooooooooooooo!!!!!!!!!!!!!!!!!!!!
Nooooooooooooooooooo!!!!!!!!!!!!!!!!!!!!
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