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The 3D TV market suffers another blow as ESPN 3D shuts down

06.14.2013

Every time I have mentioned my disdain for 3D conversions in articles I am met with opposition for a small group of Schmoes who tell me I have not experienced the quality of a 3D television. They all proclaim it to be a better movie experience than seeing the 3D in a theater. Well, I have seen 3D television, both on Blu-ray and cable broadcasts, and I am still unimpressed. 3D still feels like an upcharge that is rarely warranted. To this day, AVATAR remains my sole positive 3D movie experience where I found the format to have added to the film.

Well, another sign has arrived to herald the downfall of 3D. ABC News is reporting that after three years of 3D TV releases since AVATAR hit theaters, the number of theatrical 3D movies is down 20%. The article also states that only 6% of homes are equipped to view 3D movies.

"The ESPN decision is a sign that the 3-D ecosystem is not healthy," said Laura Martin, an analyst with investment banking firm Needham & Co. "It must be there's not enough demand for 3-D TV."

3D was looked at as a new milestone in the movie-going experience but has instead turned into another gimmick that is fading into obscurity. Aside from the awful post-conversion process, it is a strain on eyes to watch 3D movies at all, let alone for hours on end. While I doubt 3D will disappear completely, this does not instill much confidence in the format.

As Ultra HD begins to gain a hold in the production of new televisions, new advances in 3D technology may invigorate the format for a new generation of films. For me, I would rather see a clean, digital HD movie in 2D rather than wear special glasses.

Source: ABC News

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3:06PM on 06/16/2013
It's annoying enough to wear the glasses in the theater, at home it just seems really lame, I won't miss 3D when this fad ends soon.
It's annoying enough to wear the glasses in the theater, at home it just seems really lame, I won't miss 3D when this fad ends soon.
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1:27PM on 06/16/2013

crap

3d is for morons thats cant appreciate a great film without the gimmick of 3d.
i think the only director that has class these days is nolan for publicly stating his distaste for it.
it adds nothing to a films, just a way for studios to make more cash.

even the best animated film like toy story 3 gain nothing from 3d. films like iron man 3 and the avengers would have made nothing compared to what they have if they had been released in 2d only.
3d is for morons thats cant appreciate a great film without the gimmick of 3d.
i think the only director that has class these days is nolan for publicly stating his distaste for it.
it adds nothing to a films, just a way for studios to make more cash.

even the best animated film like toy story 3 gain nothing from 3d. films like iron man 3 and the avengers would have made nothing compared to what they have if they had been released in 2d only.
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10:48AM on 06/15/2013
Usually, 3D is better and more 'efficient' on TV screen than on theatre screen (talking about movies here, not TV shows), so AVERAGE (as in NOT the TRULY bad ones) conversions become fairly good on a TV screen (again: USUALLY).
As for 3D movies, the animated features (CGI, I mean) are a specific case, because even a post converted one become a 3D native one, due to the fact that they can create the layers easily afterwards... The quality depends, then of the animators' good will (Croods has an
Usually, 3D is better and more 'efficient' on TV screen than on theatre screen (talking about movies here, not TV shows), so AVERAGE (as in NOT the TRULY bad ones) conversions become fairly good on a TV screen (again: USUALLY).
As for 3D movies, the animated features (CGI, I mean) are a specific case, because even a post converted one become a 3D native one, due to the fact that they can create the layers easily afterwards... The quality depends, then of the animators' good will (Croods has an excellent 3D, while Epic's was rather weak).
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10:58PM on 06/14/2013
I like 3D.
I like 3D.
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9:24PM on 06/14/2013

GOOD!

Title says it all :)
Title says it all :)
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9:07PM on 06/14/2013
The reason 3D is down in the US, is due to the surcharge. I took the family to Star Trek Into Darkness two weeks ago. We had passes, coupons and all kinds of discounts. With all of that, it was still an additional $20 for the goddamn surcharges!
As an avid 3D fan (over 70 3D blurays), I decided at that point to see movies in 2D, and buy the 3D bluray when it comes out. Overseas, where 3D is even bigger, there is no extra fee...
The reason 3D is down in the US, is due to the surcharge. I took the family to Star Trek Into Darkness two weeks ago. We had passes, coupons and all kinds of discounts. With all of that, it was still an additional $20 for the goddamn surcharges!
As an avid 3D fan (over 70 3D blurays), I decided at that point to see movies in 2D, and buy the 3D bluray when it comes out. Overseas, where 3D is even bigger, there is no extra fee...
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2:04AM on 06/15/2013
what? Have you even been overseases? Of course we pay extra for the goddamn 3D. Most of the time we don't even have a chance to see them in 2D, that is why the sales over here in Europe are better than in the US
what? Have you even been overseases? Of course we pay extra for the goddamn 3D. Most of the time we don't even have a chance to see them in 2D, that is why the sales over here in Europe are better than in the US
10:39AM on 06/15/2013
@LelekPL
True that in France, there is an Extra for 3D showings, as well, but, at least, Theatres have the legal obligation to have a minimum of ONE 2D screen for EVERY 3D movie...
@LelekPL
True that in France, there is an Extra for 3D showings, as well, but, at least, Theatres have the legal obligation to have a minimum of ONE 2D screen for EVERY 3D movie...
9:21PM on 06/15/2013
Huh, I stand corrected. I had read (online) that 3D was without a surcharge overseas. If it's on the inner nets, you know it has to be true...
Huh, I stand corrected. I had read (online) that 3D was without a surcharge overseas. If it's on the inner nets, you know it has to be true...
8:57PM on 06/14/2013
GOOD.
GOOD.
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8:50PM on 06/14/2013
The reason 3D is down in the US, is due to the surcharge. I took the family to Star Trek Into Darkness two weeks ago. We had passes, coupons and all kinds of discounts. With all of that, it was still an additional $20 for the goddamn surcharges!
As an avid 3D fan (over 70 3D blurays), I decided at that point to see movies in 2D, and buy the 3D bluray when it comes out. Overseas, where 3D is even bigger, there is no extra fee...
The reason 3D is down in the US, is due to the surcharge. I took the family to Star Trek Into Darkness two weeks ago. We had passes, coupons and all kinds of discounts. With all of that, it was still an additional $20 for the goddamn surcharges!
As an avid 3D fan (over 70 3D blurays), I decided at that point to see movies in 2D, and buy the 3D bluray when it comes out. Overseas, where 3D is even bigger, there is no extra fee...
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7:23PM on 06/14/2013

3D is awesome!

I understand that some people don't like 3D, but I think it's great. If someone does not like 3D, they can choose to watch it in 2D. But there should always be an option and the customer should ultimately decide what they want. I will say this, if you're going to go with 3D at home, go with a projector... so much more immersive than a 3D TV.
I understand that some people don't like 3D, but I think it's great. If someone does not like 3D, they can choose to watch it in 2D. But there should always be an option and the customer should ultimately decide what they want. I will say this, if you're going to go with 3D at home, go with a projector... so much more immersive than a 3D TV.
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+16
7:20PM on 06/14/2013
Please let this be the downfall of 3D period.
Please let this be the downfall of 3D period.
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7:08PM on 06/14/2013
I think most movie fans predicted 3D was just a passing fad, and its time is coming to an end. These days the 2D showings at a theater sell out before the 3D ones, so hopefully studios are getting the message.
I think most movie fans predicted 3D was just a passing fad, and its time is coming to an end. These days the 2D showings at a theater sell out before the 3D ones, so hopefully studios are getting the message.
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6:56PM on 06/14/2013

Lower the fucking 4K TV prices and kill 3D!!

3D with glasses is completely fucking worthless. We have 4 K TVA rolling out so kill 3D and make 4D more affordable.
3D with glasses is completely fucking worthless. We have 4 K TVA rolling out so kill 3D and make 4D more affordable.
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+2
6:15PM on 06/14/2013
The only movies where 3D enhanced the experience that I saw were Avatar, Rise of the Guardians, How to Train your Dragon, My Bloody Valentine, Great Gatsby and Oz the Great and Powerful.. The rest either didn't do anything for me or, as in the majority of cases, it actually made me hate it. Just from the past year I could count a number of 3D films that made me hate the format even more.
The only movies where 3D enhanced the experience that I saw were Avatar, Rise of the Guardians, How to Train your Dragon, My Bloody Valentine, Great Gatsby and Oz the Great and Powerful.. The rest either didn't do anything for me or, as in the majority of cases, it actually made me hate it. Just from the past year I could count a number of 3D films that made me hate the format even more.
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+1
4:50PM on 06/14/2013
I've seen many 3D movies but only Avatar and How To Train Your Dragon made me feel the 3D was worthwhile. Never had the slightest interest in 3D on TV, even though I've seen some amazing examples at CES. IMHO they're just not worth the extra money or hassle.
I've seen many 3D movies but only Avatar and How To Train Your Dragon made me feel the 3D was worthwhile. Never had the slightest interest in 3D on TV, even though I've seen some amazing examples at CES. IMHO they're just not worth the extra money or hassle.
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+6
4:22PM on 06/14/2013
Beowulf and Alice in Wonderland left such mind-numbing pain in my eyes, that I never dared to watch another 3D movie again. I'm not even being a smart ass. My eyes were seriously in pain. It was fucking ridiculous.
Beowulf and Alice in Wonderland left such mind-numbing pain in my eyes, that I never dared to watch another 3D movie again. I'm not even being a smart ass. My eyes were seriously in pain. It was fucking ridiculous.
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4:52PM on 06/14/2013
i seriously dont remember beowulf being shown in 3D
i seriously dont remember beowulf being shown in 3D
6:00PM on 06/14/2013
@tearlis: Beowulf is the movie that brought the trend back. It wasn't post-converted either. The 3D effects were fully integrated during production.
@tearlis: Beowulf is the movie that brought the trend back. It wasn't post-converted either. The 3D effects were fully integrated during production.
4:06PM on 06/14/2013
DIE 3D DIE!!!
DIE 3D DIE!!!
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+5
3:49PM on 06/14/2013
Hobbit was the nail in the coffin for my 3D interest.
Hobbit was the nail in the coffin for my 3D interest.
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+4
3:46PM on 06/14/2013

Could not agree more

I've been saying the same thing to anyone who would listen ever since I have watched any 3D experience post-Avatar. That also was my only positive 3D experience, and every single one since then has been totally useless. I'm way more interested in solid high definition 2D experiences like 2D IMAX. Amazing.
I've been saying the same thing to anyone who would listen ever since I have watched any 3D experience post-Avatar. That also was my only positive 3D experience, and every single one since then has been totally useless. I'm way more interested in solid high definition 2D experiences like 2D IMAX. Amazing.
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3:43PM on 06/14/2013
Post converted 3D is getting much better. The best 3D doesn't just throw things at you it adds depth. Although I see no use for it at home. That should be saved for the cinema and rightfully so.
Post converted 3D is getting much better. The best 3D doesn't just throw things at you it adds depth. Although I see no use for it at home. That should be saved for the cinema and rightfully so.
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