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The Bourne Legacy ramps up its promotional efforts with a batch of four new banners

Aug. 6, 2012by: Alejandro Stepenberg

Bourne Legacy 656 banner

Friday brings us the first real test of Jeremy Renner's star power with the release of THE BOURNE LEGACY - the man has worked in a mostly supporting (but still intensive) capacity ever since his Academy Award nomination (THE HURT LOCKER), but THE BOURNE LEGACY is wholly his.

For better or for worse, a great deal is still unknown about this newest entry in the Bourne franchise, and these promotional materials choose to play on the strength of past images while sidestepping the reveal of any new information about who Renner's character of Aaron Cross is or the challenges he'll face. 

Not that the marketing's reticence is necessarily bad or anything, though I can't help but be a bit nervouse that the entire campaign seems to be built on the strength of "the Bourne name" rather than whatever assets THE BOURNE LEGACY might possess as a movie in and of itself.

TBL banner 1

TBL banner 2

TBL banner 3 article

I can't tell if this last banner is actually for THE BOURNE LEGACY or for a spoof starring Bear Grylls:

TBL banner 4

The majority of you voted that THE BOURNE LEGACY would take the top Box Office spot this weekend - do these promotional materials give you confidence that you voted correctly?

Related Movie Posters
The Bourne Legacy 03 | Movie Posters The Bourne Legacy 06 | Movie Posters The Bourne Legacy 04 | Movie Posters The Bourne Legacy 02 | Movie Posters The Bourne Legacy | Movie Posters
Extra Tidbit: Regular BOURNE composer John Powell has been replaced by James Newton Howard (SNOW WHITE AND THE HUNTSMAN, THE HUNGER GAMES) for THE BOURNE LEGACY.
Source: IndieWire

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3:52PM on 08/06/2012
The least good of the Trilogy (IDENTITY to me) is STILL miles better than most other contemporary espionage movies.... So even if its a few notch below the usual Bourne greatness, it'll still be a very good action movie (I can only hope). Plus I really like Jeremy Renner, so if they can play on his vulnerability & humanity like Damon's was, I think he can positively be a competant replacement. So yeah, I'm game.
The least good of the Trilogy (IDENTITY to me) is STILL miles better than most other contemporary espionage movies.... So even if its a few notch below the usual Bourne greatness, it'll still be a very good action movie (I can only hope). Plus I really like Jeremy Renner, so if they can play on his vulnerability & humanity like Damon's was, I think he can positively be a competant replacement. So yeah, I'm game.
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7:12PM on 08/06/2012

could they make them any more

dull and forgettable? nothing about any of these catch your eye.

I'll still be seeing it, even though I have low expectations for this non-Bourne Bourne movie (wtf)

but I have to share this -------> [link]
haha
dull and forgettable? nothing about any of these catch your eye.

I'll still be seeing it, even though I have low expectations for this non-Bourne Bourne movie (wtf)

but I have to share this -------> [link]
haha
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3:29PM on 08/06/2012
Im a big fan of Renner but I think this will be the least of (and likely end of) this series. Still, Ive got a few bucks to burn, so I'll be there.
Im a big fan of Renner but I think this will be the least of (and likely end of) this series. Still, Ive got a few bucks to burn, so I'll be there.
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6:40PM on 08/06/2012
Nothing about this movie gives me the impression that it is offering something I haven't seen before in one of the other Bourne movies. I like the cast, but beyond that I get a whole "already seen it vibe" from the trailers. I'll rent it. Curious to see the reviews on this.
Nothing about this movie gives me the impression that it is offering something I haven't seen before in one of the other Bourne movies. I like the cast, but beyond that I get a whole "already seen it vibe" from the trailers. I'll rent it. Curious to see the reviews on this.
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