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The comic community gets ready for a good cry, is Wizard Magazine going under?

Jan. 24, 2011by:

UPDATE: Looks like Toyfare is on the way out with Wizard Magazine according to Comic Book Resources. No word on whether or not Toyfare will receive a digital counterpart.

I remember the first time I picked up an issue of Wizard Magazine. It was 1994 and Spawn was on the cover. I was freaking out because currently I was obsessed with the world of Spawn and Todd McFarlane. It might have been a bit much for a ten-year old girl but I never thought anything of it.

Wizard was cool because beyond the Spawn article, they had stuff on movies, television, games, and comic book pricing! My back issues of X-Men were less than $2.00 but shit, that was $2.00!

So imagine my sadness when I read an article that says the Wizard Magazine empire would be halting publication. The rumor has been tearing through the internet stating that Wizard would be shutting down immediately and that most of the writers/editorial staff have already been let go. Good news for those of you who enjoyed sister publicationToyFare it will not be effected.

There is light at the end of the tunnel. Gareb Shamus, recently appointed President and CEO of public company Wizard World, Inc. says that in February there are plans to start a digital magazine called "Wizard World" that would cover much of the same things as Wizard mag did. They also plan to expand to more cities for the Wizard World Comic-Con Tour. New York City, Boston, Chicago, Philadelphia, Austin and New Orleans will all be visited this year. To check out that schedule, head here.

Wizard Mag, we will miss thumbing through your awesome publication with our fingers covered in Cheeto residue.

Extra Tidbit: Share your fond memories in the strike backs.

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4:35AM on 01/27/2011
I have a huge stack of Wizard magazines, I was a member for a few years and I actually just recieved this months issue in the mail not knowing at the time that it would be the last Wizard mag I take out of the mailbox, it was fun while it lasted...
I have a huge stack of Wizard magazines, I was a member for a few years and I actually just recieved this months issue in the mail not knowing at the time that it would be the last Wizard mag I take out of the mailbox, it was fun while it lasted...
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1:50PM on 01/26/2011

A Sad Day!

with all of these Comic Book Movies making millions of dollars. Its Just sad that no ones buying this. I use to subscribe to this and decided not to because of all my back issues pilling up, and taking up space. But I will miss all the sweet comic art that splashed the pages of the magazine. I will never forget that they mentioned and showed screen shots of Sin City 2 like it was actually happening and 6 years later still no sign of that! Its just a shame!
with all of these Comic Book Movies making millions of dollars. Its Just sad that no ones buying this. I use to subscribe to this and decided not to because of all my back issues pilling up, and taking up space. But I will miss all the sweet comic art that splashed the pages of the magazine. I will never forget that they mentioned and showed screen shots of Sin City 2 like it was actually happening and 6 years later still no sign of that! Its just a shame!
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2:28PM on 01/25/2011

already dead

WIZARD, the REAL WIZARD mag, died a few years ago when the content was cut almost 50% and the price went up... this wasn't the mag we loved anymore (they cut the Casting Call for fuck sake !!)... For the past few years this was a living dead mag !
WIZARD, the REAL WIZARD mag, died a few years ago when the content was cut almost 50% and the price went up... this wasn't the mag we loved anymore (they cut the Casting Call for fuck sake !!)... For the past few years this was a living dead mag !
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11:30AM on 01/25/2011

Does anyone remember

Mort of the month? To this day I still laugh thinking of when they featured Space Cabbie. Whoever wrote the article was thinking the same thing I was at first glance at that name. It sounds like a Hannah Barbara cartoon. SPAAAACE CAAAABIEEEEEE! lol
After they stopped doing the funny word bubbles next to characters I tuned out.

Wizard you will be missed...
Mort of the month? To this day I still laugh thinking of when they featured Space Cabbie. Whoever wrote the article was thinking the same thing I was at first glance at that name. It sounds like a Hannah Barbara cartoon. SPAAAACE CAAAABIEEEEEE! lol
After they stopped doing the funny word bubbles next to characters I tuned out.

Wizard you will be missed...
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7:15AM on 01/25/2011

I don't read Wizard but...

...I gotta admit to being fascinated every time Niki reveals a little more of the geek girl she is :) God what a dork I am :)
...I gotta admit to being fascinated every time Niki reveals a little more of the geek girl she is :) God what a dork I am :)
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1:32AM on 01/25/2011

Good Riddance

Gareb Shamus became a millionaire by using his magazine to over-hype the Valiant boom of the 90's and value the books higher than they actually should have been. This was simply so that his mother's comic book store could move their surplus of Valiant comics at a premium, selling them for thousands over their actual value. Wizard also famously snubs their subscribers by not sending out incentive comics and bonuses for re-upping your subscription, then ignoring your custmer service e-mails and
Gareb Shamus became a millionaire by using his magazine to over-hype the Valiant boom of the 90's and value the books higher than they actually should have been. This was simply so that his mother's comic book store could move their surplus of Valiant comics at a premium, selling them for thousands over their actual value. Wizard also famously snubs their subscribers by not sending out incentive comics and bonuses for re-upping your subscription, then ignoring your custmer service e-mails and requests. Sad that jobs will be lost, but I wouldn't piss on Wizard if it was on fire.
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1:31AM on 01/25/2011

They made it longer than LIFE, BE Proud!

I don't care one way or another as I collected baseball cards & moved on to girls instead of obsessing over comic books. You know what's funny is that all you guys have gotten the last laugh as your comic books are actually worth something & baseball cards are practically worthless! So I wished I had gotten into them instead of frieking worthless baseball cards. In fact I'd smack my 13 year old self for half of the stupid crap I thought was important then. Never got into comic books unless
I don't care one way or another as I collected baseball cards & moved on to girls instead of obsessing over comic books. You know what's funny is that all you guys have gotten the last laugh as your comic books are actually worth something & baseball cards are practically worthless! So I wished I had gotten into them instead of frieking worthless baseball cards. In fact I'd smack my 13 year old self for half of the stupid crap I thought was important then. Never got into comic books unless they were "The Farside" or "Calvin & Hobbes." Maybe (actually I know they have) they've gotten better since I read them years ago I don't know. I loved Graphic Novels that is for sure. Again you guys should be proud it's still around & "Life" magazine isn't. "Life" used to be great. My guess is that eventually just about every single magazine will go under. It's too bad because I still enjoy magazines to a certain extent. It's nice to just have all the articles & instead of having to search for something, you just flip the page to read things that you never knew would interest you.
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1:27AM on 01/25/2011
I stopped reading long ago because they watered everything down so much that it was a waste of money. They only have themselves to blame. Instead of deep articles about bigtime comic based stories, they tried to be too many things to too many people.
I stopped reading long ago because they watered everything down so much that it was a waste of money. They only have themselves to blame. Instead of deep articles about bigtime comic based stories, they tried to be too many things to too many people.
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10:29PM on 01/24/2011
Really? Wizard is going under huh, damn. That actually sucks.
Really? Wizard is going under huh, damn. That actually sucks.
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9:35PM on 01/24/2011

SAD

But not surprising. The world is changing, now WIZARD will just be a website instead.
But not surprising. The world is changing, now WIZARD will just be a website instead.
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7:33PM on 01/24/2011
I only bought a couple of Wizard magazine because foreign magazines are quite expensive in where I live. Wizard is a fun read of comic books, toys, televisions and some awesome articles. My favorite part of the magazine is the toy section where they put funny subtitles under pictures of toy. I'm not sure but I think even Premier magazine stops publishing their books and go online. That's probably the same tactic for Wizard. Just a guess.
I only bought a couple of Wizard magazine because foreign magazines are quite expensive in where I live. Wizard is a fun read of comic books, toys, televisions and some awesome articles. My favorite part of the magazine is the toy section where they put funny subtitles under pictures of toy. I'm not sure but I think even Premier magazine stops publishing their books and go online. That's probably the same tactic for Wizard. Just a guess.
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7:25PM on 01/24/2011
Like others, I started reading it back around 1995 and it's what really got me into comics. But a few years ago, they really did lose their grasp on the comic angle and their magazine turned to convention ad-filled shit.
Sadly, Toyfare isn't doing much better. It's kind of fun to find past issues at Half-Price Books once in a while to take a nostalgic look at what used to be
Like others, I started reading it back around 1995 and it's what really got me into comics. But a few years ago, they really did lose their grasp on the comic angle and their magazine turned to convention ad-filled shit.
Sadly, Toyfare isn't doing much better. It's kind of fun to find past issues at Half-Price Books once in a while to take a nostalgic look at what used to be
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7:16PM on 01/24/2011
I used to buy the magazine from about 1999 onwards, and I wan't even a huge comic fan. I enjoyed it because I liked keeping up with certain characters, but didn't want to buy a bunch of comics every month to stay informed. That, and it was pretty entertaining read. Recently, though, like others have said, it did seem like it was more about comic book movies than comic books themselves, which I already got enough info about from sites like this. Still, I don't know if they ever changed back
I used to buy the magazine from about 1999 onwards, and I wan't even a huge comic fan. I enjoyed it because I liked keeping up with certain characters, but didn't want to buy a bunch of comics every month to stay informed. That, and it was pretty entertaining read. Recently, though, like others have said, it did seem like it was more about comic book movies than comic books themselves, which I already got enough info about from sites like this. Still, I don't know if they ever changed back recently, so I could be wrong; I sorta tuned out when they "relaunched" the magazine two years ago after they let a bunch of the longtime staff go.
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7:05PM on 01/24/2011
In a world where the New York Times is preparing to go online-only, what chance does a niche publication like Wizard have?
In a world where the New York Times is preparing to go online-only, what chance does a niche publication like Wizard have?
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6:17PM on 01/24/2011
Yeah I agree but really the Mag has been pretty much dead for more than a year. It was more of a pamphlet than a magazine I remember when the price guide used to be thicker than the mag has been lately. You could just tell it wasnt doing well and the quality of it suffered but back in the 90s it was an awesome mag, I still have a box of all the poly bags that they came in with the cards and offers and stuff.
Yeah I agree but really the Mag has been pretty much dead for more than a year. It was more of a pamphlet than a magazine I remember when the price guide used to be thicker than the mag has been lately. You could just tell it wasnt doing well and the quality of it suffered but back in the 90s it was an awesome mag, I still have a box of all the poly bags that they came in with the cards and offers and stuff.
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6:12PM on 01/24/2011

oh well

This sucks and all but i've always been of the opinon that ToyFare was always the superior magazine in terms of quality and the jokes. Twisted Mego Theater FTW!!!

I still have me 1998 'Dark Book' with Dr. Doom on the cover. It was an all villinas issue and still kicks ass to this day.
This sucks and all but i've always been of the opinon that ToyFare was always the superior magazine in terms of quality and the jokes. Twisted Mego Theater FTW!!!

I still have me 1998 'Dark Book' with Dr. Doom on the cover. It was an all villinas issue and still kicks ass to this day.
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5:56PM on 01/24/2011
I used to be a big fan of the mag in the '90s, but found that they did LESS AND LESS comic book news over the past few years and even less "comic book prices", which was the main reason I originally started buying the mag.

Love the cover that you used in the article, Niki. One of my faves.
I used to be a big fan of the mag in the '90s, but found that they did LESS AND LESS comic book news over the past few years and even less "comic book prices", which was the main reason I originally started buying the mag.

Love the cover that you used in the article, Niki. One of my faves.
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6:09PM on 01/24/2011
Thanks bossman! This was a big deal for me for a long time, especially for the comic book pricing. One of my favorite issues that I still have talks about the mag's picks for X-Men casting WAY before they decided to do a movie. Patrick Stewart was always the only one for Xavier. :)
Thanks bossman! This was a big deal for me for a long time, especially for the comic book pricing. One of my favorite issues that I still have talks about the mag's picks for X-Men casting WAY before they decided to do a movie. Patrick Stewart was always the only one for Xavier. :)
7:18PM on 01/24/2011
I remember when my Dad brought me that first issue with Spiderman on the cover home. It's what got me into collecting comics.
I remember when my Dad brought me that first issue with Spiderman on the cover home. It's what got me into collecting comics.
7:34PM on 01/24/2011
As a side note to what Niki mentioned, I always did like that "Casting Call" feature in the magazine. A lot of the actual movies ended up being pretty damn close cast-wise; Wizard had picked Ray Park as Snake Eyes for the G.I Joe flick in one issue. In fact, a few of the comic movies may have been better had they gone with some of Wizard's casting choices.
As a side note to what Niki mentioned, I always did like that "Casting Call" feature in the magazine. A lot of the actual movies ended up being pretty damn close cast-wise; Wizard had picked Ray Park as Snake Eyes for the G.I Joe flick in one issue. In fact, a few of the comic movies may have been better had they gone with some of Wizard's casting choices.
5:54PM on 01/24/2011
This is a shame. If it wasn't for Wizard I would probably know less than 10% abou comics, all my knowledge of the golden, silver and bronze age of comics comes from their articles and recaps. Geez can the future stop being shit for like 15 mins!
This is a shame. If it wasn't for Wizard I would probably know less than 10% abou comics, all my knowledge of the golden, silver and bronze age of comics comes from their articles and recaps. Geez can the future stop being shit for like 15 mins!
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5:21PM on 01/24/2011

I believe it...

...I had to stop buying Wizard about a year ago when they upped the price by a dollar and cut the content in half. It became the size of a regular magazine by then and it wasn't nearly as informative or fun. Wizard USED to be the shit and I would personally pay good money for old back issues from before my time....
...I had to stop buying Wizard about a year ago when they upped the price by a dollar and cut the content in half. It became the size of a regular magazine by then and it wasn't nearly as informative or fun. Wizard USED to be the shit and I would personally pay good money for old back issues from before my time....
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7:16PM on 01/24/2011
I agree. I had a subscription for years and never got mine until after the issues were released in stores. The newest one that I got only had a few pages for the comic price guide. It was literally a page or so. Wizard really was the shit back in the 90s and early 00s. I miss the costume contests and the Casting Calls. I also miss the captions that they used with some of the pictures. Wizard will be missed.
I agree. I had a subscription for years and never got mine until after the issues were released in stores. The newest one that I got only had a few pages for the comic price guide. It was literally a page or so. Wizard really was the shit back in the 90s and early 00s. I miss the costume contests and the Casting Calls. I also miss the captions that they used with some of the pictures. Wizard will be missed.
+1
5:21PM on 01/24/2011

holloween costume contest

when i use to buy Wizard, there was no internet (at least at my house). it was the only way i saw the cool costumes people were making and unwittingly fueled my future Japanese cosplay interest (fetish)...
when i use to buy Wizard, there was no internet (at least at my house). it was the only way i saw the cool costumes people were making and unwittingly fueled my future Japanese cosplay interest (fetish)...
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5:20PM on 01/24/2011

Wizard was a colllectable itself.

That sucks to think of not being able to pick up a copy for no other reason than to have it to look back at in the future. I hope Overstreet doesn't try this, most casual comic book fans won't think to look stuff up online ofr its vallue, they'll want a hard copy to thumb through.
That sucks to think of not being able to pick up a copy for no other reason than to have it to look back at in the future. I hope Overstreet doesn't try this, most casual comic book fans won't think to look stuff up online ofr its vallue, they'll want a hard copy to thumb through.
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5:14PM on 01/24/2011
Brings a tear to my eye.

Yeah I was looking through my old comics not too long ago. Makes me wonder why I'd pay 3.99 or 4.99 for some of these. It's expensive keeping up with nerddom
Brings a tear to my eye.

Yeah I was looking through my old comics not too long ago. Makes me wonder why I'd pay 3.99 or 4.99 for some of these. It's expensive keeping up with nerddom
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5:06PM on 01/24/2011
At least we'll still have it in a way...not just in comic book form.

Oh yeah, 2 dollar comic books. Too bad it's not the same price today.
At least we'll still have it in a way...not just in comic book form.

Oh yeah, 2 dollar comic books. Too bad it's not the same price today.
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