The “F*ck You” edition

Are
consumers really that gullible these days? As I was updating our DVD
RELEASE DATES
section over the weekend, I noticed that studios
have taken the “re-naming of a Special Edition DVD”
to an entirely idiotic level, with nobody apparently willing to
simply leave a Special Edition DVD as just that, and instead,
going for lame-o “marketing sub-titles” like AIRPLANE’s DON’T
CALL ME SHIRLEY
edition or FERRIS BUELLER’S DAY OFF’s BUELLER,
BUELLER
edition. Now this might be a moot rant since most people
might not even be paying attention to these lame-ass sub-titles, but
then again, if they weren’t working, why would studios keep using
them? Check out the one for MRS. DOUBTFIRE…oy vey! Here’s a batch
of the latest idiocies:

  • PORKY’S (the ONE
    SIZE FITS ALL
    edition)

  • COMING TO
    AMERICA (the SOUL GLOW edition)

  • DREAMGIRLS (the
    SHOWSTOPPER edition)

  • FLETCH (the JANE
    DOE
    edition)

  • MRS. DOUBTFIRE
    (the BEHIND THE SEAMS edition)

  • 40-YEAR OLD
    VIRGIN (the DOUBLE YOUR PLEASURE edition)

  • TRADING PLACES
    (the LOOKING GOOD, FEELING GOOD edition)

Source: DVD Clinic