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The "F*ck You" edition

Apr. 2, 2007by: JoBlo

Are consumers really that gullible these days? As I was updating our DVD RELEASE DATES section over the weekend, I noticed that studios have taken the "re-naming of a Special Edition DVD" to an entirely idiotic level, with nobody apparently willing to simply leave a Special Edition DVD as just that, and instead, going for lame-o "marketing sub-titles" like AIRPLANE's DON'T CALL ME SHIRLEY edition or FERRIS BUELLER'S DAY OFF's BUELLER, BUELLER edition. Now this might be a moot rant since most people might not even be paying attention to these lame-ass sub-titles, but then again, if they weren't working, why would studios keep using them? Check out the one for MRS. DOUBTFIRE...oy vey! Here's a batch of the latest idiocies:

  • PORKY'S (the ONE SIZE FITS ALL edition)

  • COMING TO AMERICA (the SOUL GLOW edition)

  • DREAMGIRLS (the SHOWSTOPPER edition)

  • FLETCH (the JANE DOE edition)

  • MRS. DOUBTFIRE (the BEHIND THE SEAMS edition)

  • 40-YEAR OLD VIRGIN (the DOUBLE YOUR PLEASURE edition)

  • TRADING PLACES (the LOOKING GOOD, FEELING GOOD edition)

Source: DVD Clinic

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3:59PM on 04/05/2007
I hate to give Night at the Museum credit for ANYTHING, but at least that is coming out in simply a "special edition" and not a "More Monkey Pee" edition or anything.
I hate to give Night at the Museum credit for ANYTHING, but at least that is coming out in simply a "special edition" and not a "More Monkey Pee" edition or anything.
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12:20AM on 04/04/2007

George Lucas

You gotta blame Lucas and his bi-annual "Break out the trilogy in a brand new box edtion before I re-edit it with new special effects for a theatrical re-release edition to the coming trilogy" Edition
You gotta blame Lucas and his bi-annual "Break out the trilogy in a brand new box edtion before I re-edit it with new special effects for a theatrical re-release edition to the coming trilogy" Edition
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9:54PM on 04/02/2007

SOUL GLO

I hope the soul glo edition comes with some soul glo. I really want some jheri curls
I hope the soul glo edition comes with some soul glo. I really want some jheri curls
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4:56PM on 04/02/2007

Showstopper edition?

Does that mean Shawn Michaels is in some unrated edition of Dreamgirls?

Don't worry about those subtitles as editions. Those will eventually go away just like remakes. Oh, wait a minute...
Does that mean Shawn Michaels is in some unrated edition of Dreamgirls?

Don't worry about those subtitles as editions. Those will eventually go away just like remakes. Oh, wait a minute...
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3:12PM on 04/02/2007

Hate 'em

I totally agree. I too hate those subtitles; they're sickeningly lame and terribly, terribly, terribly NOT funny. I also don't like them because they are certainly not made up by anyone originally involved with the movie; it's just some [link] merchandising guy using the first thing that pops into his head for a subtitle. And yeah, it makes me NOT want to buy the DVD when they try to get cute with the packaging. I want the movie, with the original poster art on the cover, just like
I totally agree. I too hate those subtitles; they're sickeningly lame and terribly, terribly, terribly NOT funny. I also don't like them because they are certainly not made up by anyone originally involved with the movie; it's just some [link] merchandising guy using the first thing that pops into his head for a subtitle. And yeah, it makes me NOT want to buy the DVD when they try to get cute with the packaging. I want the movie, with the original poster art on the cover, just like nodirectionhome said. I've hated it for a long time how they put some cheap looking picture on the cover instead of some of the original artwork.
If they HAVE to make a special package, keep it classy, don't degrade a movie by packaging it in gimmick. Interesting that the studios have less respect for the movies than do their customers.
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1:43PM on 04/02/2007

We-tah-ded

I agree that the studios think they're oh-so-funny with their cheeky subtitles. C'mon Hollywood, just say "Special Edition." I love Tommy Boy, but I've distanced myself from the "Holy Schnike Edition"
I agree that the studios think they're oh-so-funny with their cheeky subtitles. C'mon Hollywood, just say "Special Edition." I love Tommy Boy, but I've distanced myself from the "Holy Schnike Edition"
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12:16PM on 04/02/2007

i could be wrong but...

some of the eighties movie were not anamorphic(enhanced for widescreen) when they were first released on DVD. So hopefully this is corrected now.
some of the eighties movie were not anamorphic(enhanced for widescreen) when they were first released on DVD. So hopefully this is corrected now.
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10:07AM on 04/02/2007
The fact that they make multiple editions at all is annoying, though sometimes it's warranted. More annoying is that people just eat that sh*t up, totally willing to fork over their money for a movie they already own. I'm sure they'll be buying the HD versions of everything they own in a couple years, too.

One other thing. I wish they would keep original art on the DVD cases. As nodirectionhome pointed out, a lot of these covers are pathetically amateur-looking.
The fact that they make multiple editions at all is annoying, though sometimes it's warranted. More annoying is that people just eat that sh*t up, totally willing to fork over their money for a movie they already own. I'm sure they'll be buying the HD versions of everything they own in a couple years, too.

One other thing. I wish they would keep original art on the DVD cases. As nodirectionhome pointed out, a lot of these covers are pathetically amateur-looking.
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9:40AM on 04/02/2007
Another thing that is fucking irritating is the sudden cheap photo shop covers attached to some of the new releases of older titles
Another thing that is fucking irritating is the sudden cheap photo shop covers attached to some of the new releases of older titles
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8:39AM on 04/02/2007
Yeah, they're dumb, but it does not make a difference to me. The movie is all that really matters to me. That, and a pretty case.
Yeah, they're dumb, but it does not make a difference to me. The movie is all that really matters to me. That, and a pretty case.
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7:59AM on 04/02/2007
Hell yes, I've been bitching about this in the columns for the past year. The only one that I even remotely like is the Soul Glow edition, and only because.......well, never mind, I hate that one too.
Hell yes, I've been bitching about this in the columns for the past year. The only one that I even remotely like is the Soul Glow edition, and only because.......well, never mind, I hate that one too.
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7:11AM on 04/02/2007

Yup

These have irked me for some time now. So annoying and so stupid.
These have irked me for some time now. So annoying and so stupid.
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6:26AM on 04/02/2007

Comedy DVD's

I think these subtitles are hilarious for comedy DVD's. Because they go great with funny movies. But now that Serious Oscar winning movies are using stupid titles like that, it's pretty lame.
I think these subtitles are hilarious for comedy DVD's. Because they go great with funny movies. But now that Serious Oscar winning movies are using stupid titles like that, it's pretty lame.
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5:24AM on 04/02/2007
I agree as well, those are pretty lame and mean nothing. Ah money..
I agree as well, those are pretty lame and mean nothing. Ah money..
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4:53AM on 04/02/2007

Agreed

I hate those kinda titles too. Why can't they just stick to [link]s Cut titles? They work much better. Just add the Extended/Unrated there if they're longer or different. I don't even want to buy some of those so called speacial editions because of those titles.
I hate those kinda titles too. Why can't they just stick to [link]s Cut titles? They work much better. Just add the Extended/Unrated there if they're longer or different. I don't even want to buy some of those so called speacial editions because of those titles.
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3:13AM on 04/02/2007
Totally agree; though I'm digging the Jane Doe edition title - something about it.
Totally agree; though I'm digging the Jane Doe edition title - something about it.
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3:07AM on 04/02/2007
thank you. finally someone is saying something about it. it started with Anchorman...now its just spiraled out of control. Just stick with Special or Collectors Edition.
thank you. finally someone is saying something about it. it started with Anchorman...now its just spiraled out of control. Just stick with Special or Collectors Edition.
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