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The "F*ck You" edition

04.02.2007

Are consumers really that gullible these days? As I was updating our DVD RELEASE DATES section over the weekend, I noticed that studios have taken the "re-naming of a Special Edition DVD" to an entirely idiotic level, with nobody apparently willing to simply leave a Special Edition DVD as just that, and instead, going for lame-o "marketing sub-titles" like AIRPLANE's DON'T CALL ME SHIRLEY edition or FERRIS BUELLER'S DAY OFF's BUELLER, BUELLER edition. Now this might be a moot rant since most people might not even be paying attention to these lame-ass sub-titles, but then again, if they weren't working, why would studios keep using them? Check out the one for MRS. DOUBTFIRE...oy vey! Here's a batch of the latest idiocies:

  • PORKY'S (the ONE SIZE FITS ALL edition)

  • COMING TO AMERICA (the SOUL GLOW edition)

  • DREAMGIRLS (the SHOWSTOPPER edition)

  • FLETCH (the JANE DOE edition)

  • MRS. DOUBTFIRE (the BEHIND THE SEAMS edition)

  • 40-YEAR OLD VIRGIN (the DOUBLE YOUR PLEASURE edition)

  • TRADING PLACES (the LOOKING GOOD, FEELING GOOD edition)

Source: DVD Clinic

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