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The Great Gatsby has been bumped to the summer of 2013

Aug. 6, 2012by: Alejandro Stepenberg

The Great Gatsby 656 title

Despite having every indication of prime Academy Award-friendly material and aesthetic, Baz Luhrmann's 3D Jazz Age Extravaganza has been pushed out of its Christmas Day release date and into the warmer climes of summer 2013.

The move does, admittedly, take it out of direct competition with DJANGO UNCHAINED and indirect competition with THE HOBBIT: AN UNEXPEXTED JOURNEY, ZERO DARK THIRTY, LES MISERABLES and HYDE PARK ON HUDSON.  The thinking may then be that there's better box office potential next summer as there is no movie quite like THE GREAT GATSBY set to release, but to be fair there's never a movie quite like a Baz Luhrmann movie.

Here's a statement from Director of Domestic Distribution Dan Fellman: “Based on what we’ve seen, Baz Luhrmann’s incredible work is all we anticipated and so much more.  It truly brings Fitzgerald’s American classic to life in a completely immersive, visually stunning and exciting way.  We think moviegoers of all ages are going to embrace it, and it makes sense to ensure this unique film reaches the largest audience possible.”

And here's a statement from President of International Distribution Veronika Kwan Vandenberg: “Baz is known for being innovative, but with this film he has done something completely unexpected—making it in 3D—while capturing the emotion, the intimacy, the power and the spectacle of the time. The responses we’ve had to some of the early sneak peeks have been phenomenal, and we think ‘The Great Gatsby’ will be the perfect summer movie around the world.”

The Great Gatsby slice

And becuase why not, here's a plot recap: THE GREAT GATSBY follows Fitzgerald-like, would-be writer Nick Carraway as he leaves the Midwest and comes to New York City in the spring of 1922, an era of loosening morals, glittering jazz, bootleg kings, and sky-rocketing stocks. Chasing his own American Dream, Nick lands next door to a mysterious, party-giving millionaire, Jay Gatsby, and across the bay from his cousin, Daisy, and herphilandering, blue-blooded husband, Tom Buchanan. It is thus that Nick is drawn into the captivating world of the super rich, their illusions, loves and deceits. As Nick bears witness, within and without of the world he inhabits, he pens a tale of impossible love, incorruptible dreams and high-octane tragedy, and holds a mirror to our own modern times and struggles.

Extra Tidbit: So what do you think, those Schmoes amongst you who were eagerly awaiting THE GREAT GATSBY? Does this move worry you, or do you trust Warner Bros and will gladly be there either way?
Source: Warner Bros.

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11:29PM on 08/06/2012
I was initially thinking "Huh?" But in truth this was gonna be the movie that got forgotten, what with Django Unchained being such a hyped-up film, and some folks just not having fond memories of the novel. And Baz Luhrmann is a very particular director, but "Australia" was a lot better than it was given credit for, in part due to it's poor box-office and zero nominations. At least this can work as counter-programming in 2013 now.
I was initially thinking "Huh?" But in truth this was gonna be the movie that got forgotten, what with Django Unchained being such a hyped-up film, and some folks just not having fond memories of the novel. And Baz Luhrmann is a very particular director, but "Australia" was a lot better than it was given credit for, in part due to it's poor box-office and zero nominations. At least this can work as counter-programming in 2013 now.
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9:34PM on 08/06/2012
The Great Gatsby is a substantial book. It deserves a movie of substance in turn. Potentially, Fitzgerald's work gets one still. But, a person notices some red flags. Fellman and Vandenberg communicate in hyperbole and do a hard sell as though they have a turd to polish and to premiere. The film uses much spectacle: incredible images and even 3D. Is the film entirely spectacle? One must ask. Also, this summer release creates suspicion. Why is this film placed amongst typical popcorn fare of
The Great Gatsby is a substantial book. It deserves a movie of substance in turn. Potentially, Fitzgerald's work gets one still. But, a person notices some red flags. Fellman and Vandenberg communicate in hyperbole and do a hard sell as though they have a turd to polish and to premiere. The film uses much spectacle: incredible images and even 3D. Is the film entirely spectacle? One must ask. Also, this summer release creates suspicion. Why is this film placed amongst typical popcorn fare of summer. Is it also mere popcorn fare? Or, is it more savoir faire?
The Jazz Age does have a gaudy spirit that Luhrmann's fluffy approach might complement. But, we shall see what we shall see. I do not want to see a pandering, dumbed-down version of The Great Gatsby. However, I appreciate that younger literature-lovers and a broader audience might prefer a more video-game-ish tale. They will at least get to know The Great Gatsby without getting bored by, let's say, a dry PBS adaptation.
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9:22PM on 08/06/2012
There are just too many movies made each year. Studios want more and more money. It's annoying, they don't care about the art anymore. There should be a balance between business and creativity, there would be less film and a little less competition, but the moviegoers would come out as winners. Fucking tired of all those films being pushed back for one reason or another, no film should stay on the shelves, when it's done, released it, that's it.
There are just too many movies made each year. Studios want more and more money. It's annoying, they don't care about the art anymore. There should be a balance between business and creativity, there would be less film and a little less competition, but the moviegoers would come out as winners. Fucking tired of all those films being pushed back for one reason or another, no film should stay on the shelves, when it's done, released it, that's it.
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9:21PM on 08/06/2012
First GI JOE, then this? I don't get it at all.
First GI JOE, then this? I don't get it at all.
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6:53PM on 08/06/2012
Keep your eye out for where it does end up. I'm guessing late July-August in hopes of people wanting to see anything new.
I also get the feeling it's being re-edited.
Let's face it, Great Gatsby 3D sounds like a joke title that a director in a comedy about Hollywood would have on his resume (remember "My Dinner With Andre 3D" from Spinal Tap?)
Keep your eye out for where it does end up. I'm guessing late July-August in hopes of people wanting to see anything new.
I also get the feeling it's being re-edited.
Let's face it, Great Gatsby 3D sounds like a joke title that a director in a comedy about Hollywood would have on his resume (remember "My Dinner With Andre 3D" from Spinal Tap?)
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+19
4:09PM on 08/06/2012
The Great Gatsby just doesn't have that "Summer movie feel" to me. I don't like it's chances going up against the Superhero movies of 2013. It should stay at it's previous date.
The Great Gatsby just doesn't have that "Summer movie feel" to me. I don't like it's chances going up against the Superhero movies of 2013. It should stay at it's previous date.
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3:52PM on 08/06/2012
There are no words to describe how much I do not care. The only reason they're moving it is because December is already loaded with huge money-makers which would only leave scraps for this movie. I'm still trying to understand why it's in 3D. The movie is said to be around $125 million to produce....why?! Either way I've never been a fan of Baz.
There are no words to describe how much I do not care. The only reason they're moving it is because December is already loaded with huge money-makers which would only leave scraps for this movie. I'm still trying to understand why it's in 3D. The movie is said to be around $125 million to produce....why?! Either way I've never been a fan of Baz.
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