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The Hobbit will be released in Dolby's newest sound format, Atmos

10.25.2012
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While the whole 48fps debate rages on, there is one new technology that we will get a chance to see when THE HOBBIT: AN UNEXPECTED JOURNEY opens on December 14th. Or, we will hear the new technology.

THE HOBBIT: AN UNEXPECTED JOURNEY will utilize the newest surround sound from Dolby called Atmos. Atmos adds an additional set of speakers above the audience which allows the sounds to be truly immersive. If all goes well, I can see Atmos being a cool feature for big summer blockbusters. Imagine seeing a movie like AVATAR or even SKYFALL where the action is truly around you. This is not stereo, my friends. This is truly the next step in sound. Now, replicating for the home is likely not going to be any time soon because of the intricate nature of the speaker arrangement, but it does mean that filmmakers can use mixes better than 7.1 when making their movies. I can only imagine what tricks could be used for everything from horror films to epic battle sequences.

Dolby Senior Marketing Manager Stuart Bowling said “(Jackson) felt it was going to make a big difference in how he tells stories. He doesn’t want people to just go and observe his movies. He wants you to feel like you’re part of the experience of the stories that’s he’s trying to tell on the screen and allow you to be part of Middle-earth.”

To date, the only films released in Atmos have been Pixar's BRAVE and CHASING MAVERICKS. Ang Lee's LIFE OF PI will also be given the Atmos treatment, but THE HOBBIT: AN UNEXPECTED JOURNEY will be the biggest movie to use the format. As far as where you can find a theater with Atmos, good luck. Currently only about a dozen theaters are equipped with it, one of which is not too far from where I live.

Check out this video from Dolby explaining the Atmos experience.

About Dolby Atmos from Dolby Laboratories on Vimeo.

CLICK IMAGE TO OPEN GALLERY & SEE MORE PICS...

Extra Tidbit: Do you have any added interest in checking out a movie using Atmos?
Source: VimeoAiken Standard

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7:44AM on 10/26/2012
I'd rather pay a higher admission price for a better sound experience than pay a higher admission price for 3D, but that's just me.
I'd rather pay a higher admission price for a better sound experience than pay a higher admission price for 3D, but that's just me.
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9:49PM on 10/25/2012
I got to hear ATMOS at a local theater in town a few months ago and it is definitely worth checking out if your theater has it. Definitely an experience.
I got to hear ATMOS at a local theater in town a few months ago and it is definitely worth checking out if your theater has it. Definitely an experience.
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7:01PM on 10/25/2012

Ah, great!

The Sontaran's are gonna kill us all!
The Sontaran's are gonna kill us all!
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4:51PM on 10/25/2012

uh... sounds cool but

I assume this is something that needs to be upgraded to, i.e. purchased and installed by theatres and I really don't see many theatres doing this. I mean what do they get out of it, that is unless they raise prices for this. I'd love to see how it works, but not if it costs more for my ticket. I don't know, cool but I highly doubt it's actually going to be in most theatres anyway...
I assume this is something that needs to be upgraded to, i.e. purchased and installed by theatres and I really don't see many theatres doing this. I mean what do they get out of it, that is unless they raise prices for this. I'd love to see how it works, but not if it costs more for my ticket. I don't know, cool but I highly doubt it's actually going to be in most theatres anyway...
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6:02PM on 10/25/2012
It's usually done for a single theater. My friend works at AMC Empire in NY (the list in the link in the article is old) he said its done on their ETX theater so they're already upcharging your ticket for ETX. I can't remember if he said they added speakers or not but they add like 10 amps or more to the sound system so it's pretty much a beast. Also Taken 2 was another movie that supports Atmos.
It's usually done for a single theater. My friend works at AMC Empire in NY (the list in the link in the article is old) he said its done on their ETX theater so they're already upcharging your ticket for ETX. I can't remember if he said they added speakers or not but they add like 10 amps or more to the sound system so it's pretty much a beast. Also Taken 2 was another movie that supports Atmos.
7:06PM on 10/25/2012
@hahe - wow that is lame. Upcharging and they aren't even adding these overhead speakers? I mean unless that theatre already had overhead speakers (I don't know any theatres that do) then that is seriously lame... and I mean come on, who is actually gonna pay the additional price for this -- even if they have the additional overhead speakers? I mean some people grumble about having to pay more for a 3D movie, how do you think they're gonna react when they learn they're gonna have to pay more
@hahe - wow that is lame. Upcharging and they aren't even adding these overhead speakers? I mean unless that theatre already had overhead speakers (I don't know any theatres that do) then that is seriously lame... and I mean come on, who is actually gonna pay the additional price for this -- even if they have the additional overhead speakers? I mean some people grumble about having to pay more for a 3D movie, how do you think they're gonna react when they learn they're gonna have to pay more for more 'sound' lol
5:20PM on 10/26/2012
ETX is pretty much the equivalent of a digital IMAX but done by AMC (Regal has their own similar thing too). I've never been in an ETX so I'm just trying to remember what my friend said. Also they aren't upcharging for Atmos. The upcharge is for ETX (like how an IMAX ticket has an upcharge) which was there before Atmos was installed. Price remained the same after Atmos was installed.
ETX is pretty much the equivalent of a digital IMAX but done by AMC (Regal has their own similar thing too). I've never been in an ETX so I'm just trying to remember what my friend said. Also they aren't upcharging for Atmos. The upcharge is for ETX (like how an IMAX ticket has an upcharge) which was there before Atmos was installed. Price remained the same after Atmos was installed.
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