Latest Movie News Headlines

The Weinsteins start a videogame company, and shift release date of Apollo 18 and others

Mar. 26, 2011by: Dave Davis

The videogame industry generates more annual revenue than the movie business, so it's surprising the voracious Weinsteins haven't already grabbed for a chunk of that cake.

Now they're lurching into that lucrative business with TWC Games, which will develop and publish video games for mobile, social networks, and consoles. The games will be based on a handful of properties TWC/Dimension holds the rights to, such as SCREAM, HELLRAISER, HALLOWEEN, SCARY MOVIE, and CHILDREN OF THE CORN.

Meanwhile, the company is sliding their upcoming movies around the release schedule, most notably the "found footage" sci-fi thriller APOLLO 18, which was supposed to come out on April 22 but has now been shoved all the way to January 6, 2012.

APOLLO 18, which just started production last November, was already moved from its original planned date of March 4th.

It's conceivable the shift is to allow more time to work on the movie, plus the Weinsteins are releasing SCREAM 4 on April 15th and would be competing with themselves for genre crowds the next weekend. But considering the company's fluctuating financial situation over the past few years, this APOLLO 18 move could be less about strategy and more about funds -- it's quite possible they simply can't afford to distribute and properly promote two wide releases that close to each other (plus their PG-13 censored edit of THE KING'S SPEECH re-release in April).

The Weinsteins have also splashed some other movies across the schedule, including Sundance acquisition MY IDIOT BROTHER (starring Paul Rudd) on August 26th, the Sarah Jessica Parker romcom I DON'T KNOW HOW SHE DOES IT on September 16th, and PIRANHA 3DD on November 23rd.

Extra Tidbit: Will the release of the PIRANHA sequel at Thanksgiving be a better holiday match than putting out GRINDHOUSE on Easter weekend?
Source: Deadline

Related Articles

MORE FUN FROM AROUND THE WEB

Strikeback
Not registered? Sign-up!
Or

+3
1:44PM on 03/26/2011
Wow, Apollo 18 must've ended up being as bad as it looked in the trailer for them to move it all the way to next year, and to January no less. On the small chance that it is about funds, they could, oh, I dunno, not make the mistake of releasing an edited version of The King's Speech. They'd save themselves a few bucks and the embarrassment of butchering a great film, which was rated incorrectly in the first place.
Wow, Apollo 18 must've ended up being as bad as it looked in the trailer for them to move it all the way to next year, and to January no less. On the small chance that it is about funds, they could, oh, I dunno, not make the mistake of releasing an edited version of The King's Speech. They'd save themselves a few bucks and the embarrassment of butchering a great film, which was rated incorrectly in the first place.
Your Reply:



2:08PM on 03/26/2011
If The Apollo 18 shift was for financial reasons, why move it all the way to next January. Must have been other problems with the move.
If The Apollo 18 shift was for financial reasons, why move it all the way to next January. Must have been other problems with the move.
Your Reply:



5:06PM on 03/26/2011
Because January puts it in a different fiscal quarter.
Because January puts it in a different fiscal quarter.
7:21PM on 03/27/2011
wtv im just glad to hear that theres a possibility of more horror games! Bring em all to the console pinhead and the gang
wtv im just glad to hear that theres a possibility of more horror games! Bring em all to the console pinhead and the gang
Your Reply:



+0
5:00PM on 03/28/2011

Weinsteins delay a movie!

HUGE Surprise there. I will forever hate them for not doing a wide release of The Road.
HUGE Surprise there. I will forever hate them for not doing a wide release of The Road.
Your Reply:



11:50PM on 03/26/2011

Fuck that!

I was excited for Apollo 18! Now I have to wait until next year?!

Seriously, fuck the Weinsteins. They're almost as bad as Tom Rothman. Almost.
I was excited for Apollo 18! Now I have to wait until next year?!

Seriously, fuck the Weinsteins. They're almost as bad as Tom Rothman. Almost.
Your Reply: