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This international version of the new Iron Man 3 trailer offers a view of how the film will be marketed in Asia

Mar. 6, 2013by: Alex Maidy

It was widely reported that IRON MAN 3 would be partially financed by China, and in this new international version of the latest trailer, we can see how they are altering the marketing to appeal to Asian audiences.

Overall, the trailer is pretty much the same thing with a few extended looks, but the biggest addition is the Chinese actors thrown into the cast shots. We get a look at two actors we have not seen previously: Wang Xueqi, who plays Dr. Wu, and Fan Bingbing, a very popular singer and actress in China. We also get a shot of Tony Stark in front of some sort of temple in front of a crowd chanting his name.

While I have no problem with the movie being filmed with different markets in mind, specifically the huge market in China which loves 3D American movies, I wonder if these scenes will remain in the domestic cut of the movie or if they will be exclusive to the version released overseas. It is interesting to see if these scenes flow into the story well or if they feel shoe-horned in. Time will tell.

We also have a new Japanese poster for the movie from the folks at IMP Awards. It is a collection of shots we have seen before and is a pretty kick ass poster. I hope we get a domestic version similar to it.

IRON MAN 3, starring Robert Downey Jr., Gwyneth Paltrow, Ben Kingsley, Don Cheadle, Guy Pearce, Rebecca Hall, Jon Favreau, James Badge Dale, and William Sadler hits theaters on May 3, 2013.

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7:30PM on 03/06/2013
Is it me...or does Gwyneth look hot in that poster? As for marketing a movie for a specific market...Vinnie Jones was on the poster in Gone in 60 Seconds...and appeared in the the UK trailer like he was Nic Cage's right hand man in the movie. When I saw the movie...he had a pretty small role...and only spoke right at the end...lolzzz. Like they had to use Vinnie to motivate me to watch a Cage (at his peak) and Jolie movie!
Is it me...or does Gwyneth look hot in that poster? As for marketing a movie for a specific market...Vinnie Jones was on the poster in Gone in 60 Seconds...and appeared in the the UK trailer like he was Nic Cage's right hand man in the movie. When I saw the movie...he had a pretty small role...and only spoke right at the end...lolzzz. Like they had to use Vinnie to motivate me to watch a Cage (at his peak) and Jolie movie!
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9:06PM on 03/06/2013
I'm pretty sure someone somewhere is going to take issue with the villain being called "the Mandarin".
I'm pretty sure someone somewhere is going to take issue with the villain being called "the Mandarin".
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2:05PM on 03/06/2013
The trailer from yesterday is easily one of the best trailers I have ever seen for anything.
The trailer from yesterday is easily one of the best trailers I have ever seen for anything.
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4:45PM on 03/06/2013
Come on... Man of Steel was better.
Come on... Man of Steel was better.
9:32PM on 03/06/2013
It was good, but this Iron Man 3 trailer was so much more epic in action and telling a story. But Man of Steel is inches behind.
It was good, but this Iron Man 3 trailer was so much more epic in action and telling a story. But Man of Steel is inches behind.
1:53AM on 03/07/2013
Oh god, French-dude, you're ON DUST mon ami! The Man Of Steel trailer managed to put me asleep in under one minute ZzZz
Oh god, French-dude, you're ON DUST mon ami! The Man Of Steel trailer managed to put me asleep in under one minute ZzZz
6:54PM on 03/06/2013

huh?

So they just threw in random asian people into the movie ? How what did they do photoshop them in LOL. China is fuckin stupid. Iron man 3 is going to be amazing.
So they just threw in random asian people into the movie ? How what did they do photoshop them in LOL. China is fuckin stupid. Iron man 3 is going to be amazing.
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