Updated: Great Odin's raven! Thor: The Dark World to get early IMAX 3D release
Correction: Apparently this is for international release only. Strange choice, but there it is. So, those of you outside the states that have an IMAX may be in luck.
Well, it looks like those who are seriously jonesin' for their next Marvel fix will get to have it a week earlier, as long as they're down for the IMAX 3D treatment. The sequel to 2011's THOR is now getting the full-scale conversion treatment into the IMAX 3D format and will bow one week earlier than it's standard release. Just in time for Halloween, you can catch THOR: THE DARK WORLD on October 30, 2013 in IMAX 3D.
Here's the press release:
“Like all the dynamic Marvel characters, Thor has developed a massive global following, and we look forward to moviegoers experiencing this highly anticipated next chapter in IMAX 3D,” said Greg Foster, CEO of IMAX Entertainment and Senior Executive Vice President, IMAX Corp. “We’re excited to continue to build on our flourishing partnership with Marvel and Disney with this iconic property.”
“All the nine realms will be stunningly displayed when 'Thor: The Dark World' arrives in IMAX 3D,” said Dave Hollis, Executive Vice President, Theatrical Exhibition Sales and Distribution, The Walt Disney Studios. “We continue to have great success with IMAX and are thrilled to once again work with them to bring the Marvel Universe to life in this premium format.”
The IMAX release of Marvel’s Thor: The Dark World will be digitally re-mastered into the image and sound quality of The IMAX 3D Experience with proprietary IMAX DMR (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX’s customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.
I certainly don't need to see THOR: THE DARK WORLD in 3D, but I've come to appreciate the IMAX format more so than I have in the past. It really is superior in terms of picture and sound, so for the bigger releases that can really capitalize on the format, you can count me in. Perhaps the biggest drawback is the upcharge, but thankfully there is almost always an option to not see it in IMAX if it doesn't fit your budget.
THOR: THE DARK WORLD hits IMAX 3D on October 30, 2013 and opens on standard screens starting November 8, 2013.
|Extra Tidbit:||Will you catch Thor: The Dark World earlier now or are you sticking it out for the standard release?|