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Two new & hypnotic posters for Amazon's Suspiria dance their way online

With less than a month to go until the release of director Luca Guadagnino’s highly-anticipated remake of Dario Argento’s classic horror feature SUSPIRIA, Amazon Studios, in collaboration with La Boca Design Studio, has unveiled a pair of new posters for the upcoming dark fantasy film. La Boca, who is best known for their arresting artwork and designs, was inspired by the “Volk” dance sequence that is expected to arrive toward the close of the upcoming feature.

You can have a look at the new posters below, then read on to learn more about La Boca’s creative process for the hypnotic designs:

“When we received the invitation to create a poster for Suspiria we were delighted. As avid fans of Dario Argento’s 1977 SUSPIRIA, we knew this was an adventure we had to embark on. Once we had seen the film we realized it was wasn’t really a remake at all, it’s an altogether different experience, and gloriously exhilarating and disturbing in its own unique way.
 
We decided to base our design around the ‘Volk’ dance performance which appears late in the movie. The dance is such a pivotal scene, full of all the right kinds of tension and energy. We set about creating the design as if it were a poster for Volk, almost so one could imagine the artwork appearing on a wall within the film itself. We wanted it to feel authentic to the movie, part of the story almost. To achieve this, the design needed to feel like it wouldn’t be out-of-place in a 1970s German dance school. For example, the teeth elements down the side of the poster are a reference to the floor tiles that feature in the reception of the school. When two posters are placed side-by-side they form an arrow just as they do on the floor.
 
The movement and body shapes in the routine led us to look for visual inspiration in Hindu art, specifically depictions of Nataraja, The Lord of Dance. This triggered the idea of a circular shape, representing the cycle of life. We imagined Dakota Johnson’s hair as fire representing light and dark, with her holding the fate of the dancers around her. At the center, an eye shaped opening reveals itself. All of which hopefully becomes clearer after experiencing the movie!
 
The typeface used for the credits is Eurostile, created by Italian designer Aldo Novarese, and used on the original poster for the 1977 film. The primary logotype is designed by the great Dan Perri, probably best known for his work on Star Wars, and a whole host of classic film art and branding.”

Directed by Guadagnino, from a script penned by David Kajganich, the upcoming SUSPIRIA pic stars Dakota Johnson (50 SHADES trilogy, BAD TIMES AT THE EL ROYALE), Tilda Swinton (SNOWPIERCER, DOCTOR STRANGE), Mia Goth (A CURE FOR WELLNESS, EVEREST), Jessica Harper (MINORITY REPORT, SHOCK TREATMENT), and Chloë Grace Moretz (LET ME IN, IF I STAY).

In the film, a darkness swirls at the center of a world-renowned dance company, one that will engulf the troupe's artistic director (Swinton), an ambitious young dancer (Johnson), and a grieving psychotherapist (Ebersdorf). Some will succumb to the nightmare. Others will finally wake up.

Amazon Studios is bringing SUSPIRIA to theaters in NY and LA on October 26th, expanding November 2nd.

Source: Amazon Studios

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