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Ubisoft says Assassin's Creed won't make them much $ but may sell more games

07.08.2016

As with most video game films, there's been a lot of talk about whether or not the latest will actually break the trend of bad video game movies. WARCRAFT didn't seem to win over many outside of the gaming spectrum, but now it's Ubisoft's turn with ASSASSIN'S CREED. Speaking with MCV, Ubisoft's European boss, Alain Corre, seems to feel that the movie for them is more about raising awareness of their brand, and not making money.

Ubisoft's Alain Corre on the ASSASSIN'S CREED movie:

We are not going to earn a lot of money from it. It is a lot more a marketing thing. It's also good for the image of the brand. Although we will make some money, it's not the purpose of this movie. The purpose is to bring Assassin's Creed to more people. We have our core fans, but what we would like is to put this franchise in front of a lot more people who, maybe, will then pick up future Assassin's Creed games.

It's easy to look at this comment and assume that Corre doesn't have much faith in the film, and is more worried about selling video games. However, the words chosen need to be looked at carefully. He states that it won't make THEM a lot of money, not that it won't make money at all. And he certainly isn't wrong regarding the fact that a movie is good marketing for whatever AC games come our way. It's worth noting that Ubisoft did issue a statement following this that reads:

Ubisoft's core vision is to create top quality entertainment and experiences. For the Assassin’s Creed film, we have worked closely with our partners at New Regency and 20th Century Fox as well as the talented cast and production team from the very beginning to ensure we deliver a quality experience to ours fans. We strongly believe the Assassin’s Creed brand has this cross-over appeal that will please both video games fans and movie goers.

So what say you? Do you think Justin Kurzel has crafted something special in ASSASSIN'S CREED or are we looking at another disappointing film in a long line of disappointing films? The trailer hits all the right beats as far as I'm concerned, so I'm going to stay cautiously optimistic about this one. At least it doesn't look like a computer generated mess.

ASSASSIN'S CREED will open in theaters on December 21, 2016.

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Source: MCV

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8:57PM on 07/08/2016
Eh, certainly sounds like Ubisoft. But whatever, the movie still looks good.
Eh, certainly sounds like Ubisoft. But whatever, the movie still looks good.
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7:49PM on 07/08/2016
The Warcraft movie made many longtime fans return to the game even if for nostalgia sake, so all things considered the movie did its job well enough.
The Warcraft movie made many longtime fans return to the game even if for nostalgia sake, so all things considered the movie did its job well enough.
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4:25AM on 07/09/2016
If Ubisoft made the movie in the hopes to sell more AC games, they're in for a rude awakening. I was a major AC fan until ACIII, even bought Black Flag, but not a single one since. If this movie does anything, it will make me go back to the AC games I own, not to buy the most recent AC games I don't have. I still have to finish AC1, Revelations, ACIII, Black Flag.
If Ubisoft made the movie in the hopes to sell more AC games, they're in for a rude awakening. I was a major AC fan until ACIII, even bought Black Flag, but not a single one since. If this movie does anything, it will make me go back to the AC games I own, not to buy the most recent AC games I don't have. I still have to finish AC1, Revelations, ACIII, Black Flag.
12:55PM on 07/09/2016
It's likely not for you, but for new fans who would check out the games after they watched the movie. Similar to how there were sudden new reader interest for Watchmen regardless of the movie's quality, enough for DC to cash in on it by releasing those unnecessary prequels.
It's likely not for you, but for new fans who would check out the games after they watched the movie. Similar to how there were sudden new reader interest for Watchmen regardless of the movie's quality, enough for DC to cash in on it by releasing those unnecessary prequels.
3:45PM on 07/09/2016
I don't think the same will happen with this movie because the videogame franchise is already widely known and has been on the top of sales charts a few times. I mean, they made 20 AC games so far!
I don't think the same will happen with this movie because the videogame franchise is already widely known and has been on the top of sales charts a few times. I mean, they made 20 AC games so far!
3:14AM on 07/10/2016
Umm no, most people who bought Assassin's Creed Syndicate also bought all the other 20 games. Well, except AC Unity. Screw that game. Point is even if the franchise has been hugely popular, Ubisoft doesn't necessarily make a lot of new fans ever since AC 2.
Umm no, most people who bought Assassin's Creed Syndicate also bought all the other 20 games. Well, except AC Unity. Screw that game. Point is even if the franchise has been hugely popular, Ubisoft doesn't necessarily make a lot of new fans ever since AC 2.
7:23PM on 07/08/2016
All I know is Michael Fassbender is one actor who can carry a so-so movie pretty high. As soon as I knew he was in it I knew I was going.
All I know is Michael Fassbender is one actor who can carry a so-so movie pretty high. As soon as I knew he was in it I knew I was going.
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4:57PM on 07/08/2016
I think they're trying to save face early because they assume it'll flop because WARCRAFT did, as well as a bunch of video-game adaptations have done. However, despite bad reviews, a bunch of video-game adaptations have been box office hits too. I think this movie has potential to gross a lot of money, since its only real rival that week will be SING, but I don't think it'll be #1 since it'll open a week after ROGUE ONE.
I think they're trying to save face early because they assume it'll flop because WARCRAFT did, as well as a bunch of video-game adaptations have done. However, despite bad reviews, a bunch of video-game adaptations have been box office hits too. I think this movie has potential to gross a lot of money, since its only real rival that week will be SING, but I don't think it'll be #1 since it'll open a week after ROGUE ONE.
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4:06PM on 07/08/2016

The Movie Is For Non-Fans

This movie is intended for everyone that has heard of Assassins Creed but doesn't play it (yet). The film industry doesn't make as much as the video game industry, so Ubisoft isn't worried about making money from licencing the rights to a studio or making a profit from the film itself. This is simply a detailed commercial to get more potential players buying their products, old and new. Good for them.
This movie is intended for everyone that has heard of Assassins Creed but doesn't play it (yet). The film industry doesn't make as much as the video game industry, so Ubisoft isn't worried about making money from licencing the rights to a studio or making a profit from the film itself. This is simply a detailed commercial to get more potential players buying their products, old and new. Good for them.
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3:15PM on 07/08/2016

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Whoa whoa whoa.... Only 30% of this takes place in the animus?! That will down right piss me off. At least it 60% should be in animus. Damn.
Whoa whoa whoa.... Only 30% of this takes place in the animus?! That will down right piss me off. At least it 60% should be in animus. Damn.
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3:05PM on 07/08/2016

If they didn't want to make money, why even make a movie?

This is the biggest waste of money for Ubisoft. The movie doesn't look good and they already ruined it saying only 30% of it takes place in the animus. This isn't made for fans and it's not going to get people interested in the games. The games have been around since 2007, if you haven't played them by now with their yearly releases, then you aren't going to play them after seeing a horrible movie.
This is the biggest waste of money for Ubisoft. The movie doesn't look good and they already ruined it saying only 30% of it takes place in the animus. This isn't made for fans and it's not going to get people interested in the games. The games have been around since 2007, if you haven't played them by now with their yearly releases, then you aren't going to play them after seeing a horrible movie.
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7:55PM on 07/08/2016
They will make money, though not much of it will come through the movie's revenue.Even a hit movie would only bring a relatively small portion of income for the studio.Hollywood takes the rest.
They will make money, though not much of it will come through the movie's revenue.Even a hit movie would only bring a relatively small portion of income for the studio.Hollywood takes the rest.
2:35PM on 07/08/2016
To me, it sounds like they're expecting this to not appeal to a big part of the general audience. Something I always expected given the director behind it, but I have faith since I loved Macbeth.
To me, it sounds like they're expecting this to not appeal to a big part of the general audience. Something I always expected given the director behind it, but I have faith since I loved Macbeth.
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