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Uncool Videos: Hugo screening destroyed by advertising

01.16.2012

A group of filmgoers had a horrible experience as they tried to watch Martin Scorsese's HUGO at the Regal Union Square in NYC Saturday night. Not only did the film break twice, balooning the running time to an excruciating three and a half hours, but then they apparently started running two reels at once, cramming the film's final moments with the awful pre-film advertising.

How can this happen? Was there not a projectionist on duty? The management gave refunds and free tickets away after the movie finished but most people had left before then. Considering that they're charging 18 goddamn dollars for a 3D film now, I would be pissed.

Still, it does make for quite the interesting mashup- a not so subtle meditation on our advertising-laden society. Or something. 

CLICK IMAGE TO OPEN GALLERY & SEE MORE PICS...

Source: Gothamist

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3:12AM on 01/17/2012
That's too bad. Hugo is really freakin good.
That's too bad. Hugo is really freakin good.
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2:10AM on 01/17/2012

Explanation

I work as a projectionist and manager, here's how this happens:

First of all, Regal in NYC has to be fully digital by now,I'd be shocked if they weren't. Cinemas that go fully digital don't have projectionists, just managers that deal with issues as they arise. With digital they're fairly rare but this is basically just a giant computer playing on a giant computerized projector, so things can get a little messed up. The projector breaking down twice is bad, could be ventilation issues
I work as a projectionist and manager, here's how this happens:

First of all, Regal in NYC has to be fully digital by now,I'd be shocked if they weren't. Cinemas that go fully digital don't have projectionists, just managers that deal with issues as they arise. With digital they're fairly rare but this is basically just a giant computer playing on a giant computerized projector, so things can get a little messed up. The projector breaking down twice is bad, could be ventilation issues (possibly high wind) or could be that they need to change their bulb. But the pre-movie ads look like here like they are run on a separate, smaller digital projector, probably the system from Kodak. These start automatically at 15-20 minutes before the next show so if the projectionist has a delay and doesn't remember to pull the plug on the preshow projector, this is what happens.

And any cinema that doesn't give 2 passes or refund and pass for a mess up this bad is just bad customer service.
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9:08AM on 01/17/2012
I think you'll find it's actually the gremlins!
I think you'll find it's actually the gremlins!
11:20PM on 01/16/2012
I would want a refund and a free pass also....BUT I have to admit, the hampster part was pretty funny. Went good with the music from the film.
I would want a refund and a free pass also....BUT I have to admit, the hampster part was pretty funny. Went good with the music from the film.
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10:38PM on 01/16/2012
They can release this as a special Director's Cut.
They can release this as a special Director's Cut.
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7:39PM on 01/16/2012

Some theaters are shitty...

This is news?
This is news?
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7:14PM on 01/16/2012
Having worked at a theatre for one company who was then bought out by another, there is a disturbing pattern nowadays.

For the first company I worked for in the midwest that rhymes with Carasotas, only managers that went through many hours of training and then certification were allowed to be upstairs and there was rarely a problem, unless he/she was an idiot who nobody liked.

Then we were bought out by a company whose name is reminiscent of a cable channel and they let just about
Having worked at a theatre for one company who was then bought out by another, there is a disturbing pattern nowadays.

For the first company I worked for in the midwest that rhymes with Carasotas, only managers that went through many hours of training and then certification were allowed to be upstairs and there was rarely a problem, unless he/she was an idiot who nobody liked.

Then we were bought out by a company whose name is reminiscent of a cable channel and they let just about anyone work the booth...many problems and thus complaints ensued...

It's a lost art, I'm tellin ya...
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6:05PM on 01/16/2012
I get sooooo pissed when shit like this happens. I haven't had a truly enjoyable theater experience the last few times I've gone, mostly due to an astounding lack of projectionists or projection awareness. I've had to walk out and grab someone by the arm just to get them to start the damn movie 20 minutes after it was supposed to. It's just annoying. AMC and friends can complain that they aren't making as much money anymore, but I don't feel sorry for them if this is what we moviegoers have to
I get sooooo pissed when shit like this happens. I haven't had a truly enjoyable theater experience the last few times I've gone, mostly due to an astounding lack of projectionists or projection awareness. I've had to walk out and grab someone by the arm just to get them to start the damn movie 20 minutes after it was supposed to. It's just annoying. AMC and friends can complain that they aren't making as much money anymore, but I don't feel sorry for them if this is what we moviegoers have to look forward to.
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5:33PM on 01/16/2012
Forgive my ignorance, but 3D has to be digitally projected, right? And is it still running off of a reel if that's the case? Either way, I hope these people won't have to pay for a movie for awhile.
Forgive my ignorance, but 3D has to be digitally projected, right? And is it still running off of a reel if that's the case? Either way, I hope these people won't have to pay for a movie for awhile.
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