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Warner Bros. making App versions of feature films, starting with Inception and Dark Knight

02.16.2011

Banking on the fact that you REALLY love Christopher Nolan, Warner Bros. is launching "App versions" of two of his feature films, INCEPTION and THE DARK KNIGHT.

It's part of a bigger push to release a whole host of different films in the format, but first I guess we should probably investigate what an app of a movie actually means.

"App Editions provide a fully-loaded, connected viewing experience that gives consumers the first five minutes of a feature film and a portion of bonus content that can include games, trivia, soundtracks and soundboards. The entire feature film can be unlocked via an in-app purchase, which enables downloading and unlimited streaming, as well as access to the entire array of bonus content available within the App."

I'm not sure why you would ever want to watch the first five minutes of a movie, but yes, you can buy the full length film to download or stream through the app for about $10-12.

It kind of sounds dumb initially, but I actually think it's a pretty good idea for the digital era. It's a nice way to download a movie without having to go through iTunes or some other streaming service, as you're getting it straight through the studio. It would be nice if you'd be able to transfer your purchased movie to your computer afterward, but I kind of doubt that's allowed. Also, clearly this should be available the same day the DVD is released.

Would you buy a movie in app form?

Extra Tidbit: Besides, pirating movies and converting them into iPod format is just too much work. Errr, so I've heard.
Source: Warner Bros.

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