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Warner Bros. president talks Batman v Superman move and future announcements

08.08.2014

When Warner Bros. bumped up the release date of BATMAN V SUPERMAN: DAWN OF JUSTICE to March 25 of 2016, it was looked upon as some sort of "defeat" on DC's part. There was no way that both BATMAN V SUPERMAN and CAPTAIN AMERICA 3 were going to open on the same day so it was just a matter of waiting to see which studio would "blink" first. In the end I'm sure there will be no defeat on Warner Bros. end as BATMAN V SUPERMAN is bound to gross boatloads, but President of Domestic Distribution Dan Fellman had a few words to say regarding the move.

Dan Fellman on why Warner Bros. chose May 6, a date already claimed by Marvel, to begin with:

In terms of going back and reviewing the situation, it looked to us—and maybe our reconnaissance wasn’t great—that they were not going to have a movie [ready] on that date. Just that they held onto it and they might not be able to deliver. But they took another position.

Dan Fellman on why they chose to bump the release up:

The reality now is there really isn’t a bad week to open a movie. If you look at the summer box office this year, you can see that there were so many movies, one after the other. You can start with Spider-Man, two weeks later GODZILLA, and then MALEFICENT, and then EDGE OF TOMORROW, and then Jump Street and Transformers. And the one thing they all had in common, not one of them did over $250 million. We’ll be the first one up [in 2016], which is very important, and we’ll have six weeks before Captain America comes in.

Now, I'm no president of domestic distribution, but stating that there is "no bad week to release a film"? I'm not sure the fact that those films didn't make over $250 supports that argument, but whatever. Warner Bros. has a secure date and Fellman also teased that we may hear some announcements very soon about the line-up of DC release dates. If you recall, an Untitled WB Event Film is scheduled for 11/16/18. Seems likely that may apply to the JUSTICE LEAGE film. The question is, can Warner Bros. deliver not only a Justice League film on that date (two and a half years after the release of BATMAN V SUPERMAN), but also a total of FIVE other DC flicks in-between? Or is possible that JUSTICE LEAGUE might arrive even sooner? Fellman seems confident in the schedule thus far. My only guess is that Warner Bros. is waiting for some contracts to be signed before official announcements are made. After all, doesn't Dwayne Johnson as Shazam seem all but official at this point?

BATMAN V SUPERMAN: DAWN OF JUSTICE will be released on March 25, 2016.

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2:05PM on 08/10/2014

It would have been interesting

...to see the box office dollars with a showdown between CA and BVS. I'm a DC guy, but I do admire the Marvel tactics for their movie development, and the dollars that they have been pulling in. Personally, IMO, I think that CA will do better, if there was still a showdown.
I do and don't see the BVS date change as a "fail" but I don't see it as a win either. I do see the BVS movie as something that has not been done by Warner or DC, and I believe that even with Goyer writing the
...to see the box office dollars with a showdown between CA and BVS. I'm a DC guy, but I do admire the Marvel tactics for their movie development, and the dollars that they have been pulling in. Personally, IMO, I think that CA will do better, if there was still a showdown.
I do and don't see the BVS date change as a "fail" but I don't see it as a win either. I do see the BVS movie as something that has not been done by Warner or DC, and I believe that even with Goyer writing the script, it would have brought in a huge amount of dollars just for the curiosity factor from many long-time DC readers.
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4:32AM on 08/10/2014

Argument over...

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5:09PM on 08/09/2014
Am I nuts or is Zack Snyder slowly turning into Oded Fehr?
Am I nuts or is Zack Snyder slowly turning into Oded Fehr?
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4:20PM on 08/09/2014
Here's a hilariously on point article:
[link]
Here's a hilariously on point article:
[link]
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7:49AM on 08/09/2014
11/16/18 is the date for Fantastic Beasts 2.
11/16/18 is the date for Fantastic Beasts 2.
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7:09AM on 08/09/2014
$200M first weekend is the bar I would imagine, no? Doable. Cap 3 wasn't going to beat it and they weren't going to get anywhere near 200mil with Cap taking up screens.
$200M first weekend is the bar I would imagine, no? Doable. Cap 3 wasn't going to beat it and they weren't going to get anywhere near 200mil with Cap taking up screens.
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5:54PM on 08/09/2014
Thats on par with the Avengers, the biggest opening ever. The box office is already showing some signs of super hero fatigue. $200MM is a bit high, in my opinion. $125-150MMM would be my guess.
Thats on par with the Avengers, the biggest opening ever. The box office is already showing some signs of super hero fatigue. $200MM is a bit high, in my opinion. $125-150MMM would be my guess.
12:35AM on 08/09/2014
Things like this just make the DC fan that I am cross my fingers really hard.
Things like this just make the DC fan that I am cross my fingers really hard.
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8:02PM on 08/08/2014
A few years back summer movies started in June. Now we've all ready got an over booked summer beginning in May, opening a film with arguably the two best known superheroes in the world in it in March could work and then next year you'll see summer films starting even earlier.

Hey fans, want to worry about a film? Fantastic Four opens in less than a year and so far no character designs and the hints about the film from the actors sound like a real disaster.
A few years back summer movies started in June. Now we've all ready got an over booked summer beginning in May, opening a film with arguably the two best known superheroes in the world in it in March could work and then next year you'll see summer films starting even earlier.

Hey fans, want to worry about a film? Fantastic Four opens in less than a year and so far no character designs and the hints about the film from the actors sound like a real disaster.
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9:53PM on 08/08/2014
That's not true, Jaws was released in 1975 and is widely credited with birthing the idea of "the summer blockbuster." Two years later Star Wars was released on Memorial Day weekend and May has always been a key part of the summer movie calendar ever since. Temple of Doom, The Last Crusade, Conan the Barbarian, Rocky III, the original Friday the 13th. All May releases, and not just Memorial Day weekend, either.
That's not true, Jaws was released in 1975 and is widely credited with birthing the idea of "the summer blockbuster." Two years later Star Wars was released on Memorial Day weekend and May has always been a key part of the summer movie calendar ever since. Temple of Doom, The Last Crusade, Conan the Barbarian, Rocky III, the original Friday the 13th. All May releases, and not just Memorial Day weekend, either.
6:49PM on 08/08/2014
Did he honestly think a studio that threatened to fire its Iron Man director when he wanted the release date for IM2 moved would "...not have a movie ready on that date"? I don't think he did.

It'll be interesting to see how successful March is for them, though. Summer movies aren't supposed to release that early, but if their film does well, it could totally change that. The Summer movie season might start in Spring from now on.
Did he honestly think a studio that threatened to fire its Iron Man director when he wanted the release date for IM2 moved would "...not have a movie ready on that date"? I don't think he did.

It'll be interesting to see how successful March is for them, though. Summer movies aren't supposed to release that early, but if their film does well, it could totally change that. The Summer movie season might start in Spring from now on.
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6:46PM on 08/08/2014
"It looked to us like Marvel wouldn't have a movie ready for that date"
Ahaha.
"Hi we're Warner Bros. and we have no fucking clue what we're doing."
"It looked to us like Marvel wouldn't have a movie ready for that date"
Ahaha.
"Hi we're Warner Bros. and we have no fucking clue what we're doing."
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7:34PM on 08/08/2014
That's funny right there.
That's funny right there.
6:06PM on 08/08/2014
While I think a Bat and Sup movie will make much more money than Cap America 3 (even if they open the same day) i think it's the right choise to move this one. First of all, the movie is already filming! c'on it will be probably ready even for a fall 2015 release, but I guess november/december 2015 is already overstuffed (Bond, Hunger games, PIXAR, Star Wars & M:I-5). And this movie is going to be huge, even if it opens in january. So a march release is a good thing, and it's good to see these
While I think a Bat and Sup movie will make much more money than Cap America 3 (even if they open the same day) i think it's the right choise to move this one. First of all, the movie is already filming! c'on it will be probably ready even for a fall 2015 release, but I guess november/december 2015 is already overstuffed (Bond, Hunger games, PIXAR, Star Wars & M:I-5). And this movie is going to be huge, even if it opens in january. So a march release is a good thing, and it's good to see these big blockbusters other than in the summer.
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7:36PM on 08/08/2014
They are not going to make Cap money. Give me a break. It might make Man of Steel Money...But their not touching Marvel. Their on a whole other level.
They are not going to make Cap money. Give me a break. It might make Man of Steel Money...But their not touching Marvel. Their on a whole other level.
8:11PM on 08/08/2014
dkev, we'll all(including the smart, hardcore Marvel fan boys) be here to taste your tears.
dkev, we'll all(including the smart, hardcore Marvel fan boys) be here to taste your tears.
5:31PM on 08/09/2014
@ dkev

"It might make Man of Steel Money...But their not touching Marvel. Their on a whole other level. "

In both cases, 'their' should be they are or they're.
@ dkev

"It might make Man of Steel Money...But their not touching Marvel. Their on a whole other level. "

In both cases, 'their' should be they are or they're.
6:05PM on 08/08/2014

The obvious move

This is just the obvious move, Warner has a lot more to loose than Marvel with this movie. If they open the same weekend, and Captain America under performs, Marvel still has Iron Man, Avengers, Thor, GOTG established franchises to mitigate any loses. In the other end, Warner is trying to launch a new universe and they have all their eggs in this basket. They cannot afford to risk millions in the box office just for an ego battle.
This is just the obvious move, Warner has a lot more to loose than Marvel with this movie. If they open the same weekend, and Captain America under performs, Marvel still has Iron Man, Avengers, Thor, GOTG established franchises to mitigate any loses. In the other end, Warner is trying to launch a new universe and they have all their eggs in this basket. They cannot afford to risk millions in the box office just for an ego battle.
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6:04PM on 08/08/2014

Look I loved the action in Man of Steel..

But anyone who read that silly script and signed off on it shouldn't keep the position they're currently in. Here's to hoping Affleck's new screenwriter can save DC.
But anyone who read that silly script and signed off on it shouldn't keep the position they're currently in. Here's to hoping Affleck's new screenwriter can save DC.
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5:20PM on 08/08/2014
This, kids, is what they call: "Trying to save face."
This, kids, is what they call: "Trying to save face."
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5:12PM on 08/08/2014
Also, Shazam is not the name of that superhero. The Rock is not playing Shazam. Shazam is the old wizard who gave the kid his powers to turn into Captain Marvel. The superhero's name is Captain Marvel, and he says "Shazam!" to use the old wizard's magic.
Also, Shazam is not the name of that superhero. The Rock is not playing Shazam. Shazam is the old wizard who gave the kid his powers to turn into Captain Marvel. The superhero's name is Captain Marvel, and he says "Shazam!" to use the old wizard's magic.
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5:58PM on 08/08/2014
Exceeeeeeeeeept, in the New 52 reboot (2011), DC renamed him SHAZAM to end the battling with Marvel over the "Captain Marvel" title. So, yes, The Rock would be playing SHAZAM.
Exceeeeeeeeeept, in the New 52 reboot (2011), DC renamed him SHAZAM to end the battling with Marvel over the "Captain Marvel" title. So, yes, The Rock would be playing SHAZAM.
10:37PM on 08/08/2014
Really? God I hate the New 52 so much.
Really? God I hate the New 52 so much.
+1
5:09PM on 08/08/2014
Can you really make that claim when nearly every summer blockbuster this year made over $700million worldwide? Man of Steel couldn't do that, despite having a massively huge opening weekend. Transformers crossed $1billion worldwide.
Can you really make that claim when nearly every summer blockbuster this year made over $700million worldwide? Man of Steel couldn't do that, despite having a massively huge opening weekend. Transformers crossed $1billion worldwide.
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5:27PM on 08/08/2014
I think the international community is on board with the new Superman, despite how unpopular he may be on fan sites. I think we'll see significantly more worldwide box office for this movie because of Man of Steel and the addition of Batman.
I think the international community is on board with the new Superman, despite how unpopular he may be on fan sites. I think we'll see significantly more worldwide box office for this movie because of Man of Steel and the addition of Batman.
4:52PM on 08/08/2014
I'm fine with DC giving us plenty of films per year. I've been waiting years for them to finally bring their comic book characters to life, like Marvel has done brilliantly since Iron Man.
I'm fine with DC giving us plenty of films per year. I've been waiting years for them to finally bring their comic book characters to life, like Marvel has done brilliantly since Iron Man.
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