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WB president Greg Silverman explains how DC will compete with Marvel

06.03.2015

The gauntlet has already been thrown, but we have yet to truly see what DC has to offer in comparison to the double-digit film lead Marvel Studios has on their long term rivals. MAN OF STEEL was announced as the first movie in Warner Bros DC Cinematic Universe, but it will not be until March that we see if BATMAN V SUPERMAN: DAWN OF JUSTICE can hold it's own against the massively successful AVENGERS franchise. Still, Warner Bros president Greg Silverman is confident that DC's projects are worth the wait.

In an interview with The Hollywood Reporter, Silverman touched on the direction Warner Bros is taking with DC, specifically in that they are putting the movies in the hands of "master filmmakers" who are working together to coordinate an integrated universe. He says once we see BATMAN V SUPERMAN: DAWN OF JUSTICE, SUICIDE SQUAD, JUSTICE LEAGUE and the other films, we will get what they are going for. He also addressed the dissatisfaction some had in response to the BATMAN V SUPERMAN: DAWN OF JUSTICE teaser being so dark.

There is intensity and a seriousness of purpose to some of these characters. The filmmakers who are tackling these properties are making great movies about superheroes; they aren't making superhero movies. And when you are trying to make a good movie, you tackle interesting philosophies and character development. There's also humor, which is an important part.

Silverman goes on to say that with WONDER WOMAN, Patty Jenkins and Michelle MacLaren were always to top choices to help the film. When MacLaren departed, it was easy to bring in Jenkins to take over. He also defended the use of writers developing multiple drafts of the WONDER WOMAN script so they could ensure they were hitting the tone they wanted without wasting any time.

Correct. They came to me and said they wanted to try this approach. I don't know how much collaboration and noncollaboration was going on. Treating writers well is a massive priority at this studio. I'd be very shocked if writers weren't treated with respect and grace.

It is clear that Warner Bros is taking the competition seriously with Marvel but are not trying to mimic their model exactly. It is tough to say at this point whether WB and DC are making the right creative choices, but I am just glad we live in an age where a competition like this is even happening. Did any of us truly expect to see movies like this twenty years ago? The only way you could experience these superheroes was in animated form or in a comic book. We should be grateful for what is going to be coming over the next ten years.

You can read Silverman's comments regarding FANTASTIC BEASTS AND WHERE TO FIND THEM, ENTOURAGE, and more over at The Hollywood Reporter. BATMAN V SUPERMAN: DAWN OF JUSTICE opens on March 25, 2016.

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11:55PM on 06/04/2015
I was talking to a guy today who is really concerned that DC is front-loading their potential universe before they've even had one definitively good movie to go along with it. He referred to the Batman suit here as the Hulkbuster of Batman suits, and something it would've been wise to save for a later film (I'd argue the whole tet-a-tet with Superman should've been saved, but too late for that).

I'll give 'em this they certainly have been chasing some big names to try and make this gamble
I was talking to a guy today who is really concerned that DC is front-loading their potential universe before they've even had one definitively good movie to go along with it. He referred to the Batman suit here as the Hulkbuster of Batman suits, and something it would've been wise to save for a later film (I'd argue the whole tet-a-tet with Superman should've been saved, but too late for that).

I'll give 'em this they certainly have been chasing some big names to try and make this gamble work. Personally, and maybe it's just my own personal taste, but I'm feeling a general shift away from the super-serious tone that DC and Warner Bros. is so desperately clinging to. I just hope that they haven't forgotten that these guys are supposed to be heroes at the end of the day.
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2:10PM on 06/04/2015

Trash talking.

Let's see WB back it up.
Let's see WB back it up.
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11:45AM on 06/04/2015
To me it is good that DC does it differently from Marvel. It is better to have an identity than to try and do what everyone else is doing.
Marvel carved out an identity and it seems to be working. DC can do something different. I didn't hate Man of Steel. I personally don't like Superman all that much, but the story when told well works for me.
To me it is good that DC does it differently from Marvel. It is better to have an identity than to try and do what everyone else is doing.
Marvel carved out an identity and it seems to be working. DC can do something different. I didn't hate Man of Steel. I personally don't like Superman all that much, but the story when told well works for me.
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11:41AM on 06/04/2015
I am hoping this film truly delves deep into the philosophy of justice. This is the interesting thing about these characters. Batman, a vigilante, who seeks justice by fighting crime his own way. Superman, an alien whose world is destroyed, who is immensely powerful but out of place, knows right from wrong, whose very existence can instill fear in the world. I am convinced that this can be a good movie. But I'll have to wait and see.
I am hoping this film truly delves deep into the philosophy of justice. This is the interesting thing about these characters. Batman, a vigilante, who seeks justice by fighting crime his own way. Superman, an alien whose world is destroyed, who is immensely powerful but out of place, knows right from wrong, whose very existence can instill fear in the world. I am convinced that this can be a good movie. But I'll have to wait and see.
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10:06AM on 06/04/2015
I'm going to go against the flow on this comment section in the sense that I respect DC/WB's approach. They've stuck to their guns with the "dark, serious" aspect, which tbh is the approach I dig more. Sure, Marvel has made more money and has more films, but that doesn't mean all their films are great. In fact the only truly memorable Marvel films to me are Iron Man 1, Avengers, and The Winter Soldier. Everything else is just popcorn fun and eye candy with little substance. But after a while
I'm going to go against the flow on this comment section in the sense that I respect DC/WB's approach. They've stuck to their guns with the "dark, serious" aspect, which tbh is the approach I dig more. Sure, Marvel has made more money and has more films, but that doesn't mean all their films are great. In fact the only truly memorable Marvel films to me are Iron Man 1, Avengers, and The Winter Soldier. Everything else is just popcorn fun and eye candy with little substance. But after a while the Marvel formula becomes boring to me. Here's to hoping BvS is great.
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+0
9:05AM on 06/04/2015

We'll see

The sad thing is is that no matter how well or not these movies do more and more ppl are getting burned out on super hero movies. You can spin it however you want , these are movies about super heroes not super hero movies, it will still be viewed the same by the general public.
The sad thing is is that no matter how well or not these movies do more and more ppl are getting burned out on super hero movies. You can spin it however you want , these are movies about super heroes not super hero movies, it will still be viewed the same by the general public.
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-4
5:37AM on 06/04/2015
Seems like WB is too obsessed with comparing itself with Marvel. Sorry but MoS and your awful fucking Joker already killed your cinematic universe.
Seems like WB is too obsessed with comparing itself with Marvel. Sorry but MoS and your awful fucking Joker already killed your cinematic universe.
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-2
12:13AM on 06/04/2015

LMAO...

This guy might as well be speaking a foreign language.
This guy might as well be speaking a foreign language.
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5:48PM on 06/03/2015
"...making great movies about superheroes; they aren't making superhero movies".

And I think that statement is the problem. First off, I am glad they are knowingly taking a different approach, and his comments on the script stuff alleviates a few fears (although I don't know if I believe him about the writers coming to the studio with the idea), but I think the above quote makes it sound like they are afraid to be true to the source material (yes, Marvel changes things, but it still is
"...making great movies about superheroes; they aren't making superhero movies".

And I think that statement is the problem. First off, I am glad they are knowingly taking a different approach, and his comments on the script stuff alleviates a few fears (although I don't know if I believe him about the writers coming to the studio with the idea), but I think the above quote makes it sound like they are afraid to be true to the source material (yes, Marvel changes things, but it still is accurate to their roots- that is one of the reasons fans love them so much). To stray too far, you'll get reaction like "Man Of Steel" 's- very mixed, without much fun. So, I am still worried.
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5:42PM on 06/03/2015

What is this guy smoking?

We make movies ABOUT superheros, the competition makes Superhero movies.

We go dark, that is our trademark. Who cares if you can't see whats going on screen. We spent millions darkening EVERY shot.
We make movies ABOUT superheros, the competition makes Superhero movies.

We go dark, that is our trademark. Who cares if you can't see whats going on screen. We spent millions darkening EVERY shot.
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10:06PM on 06/03/2015
too bad no one here blacks out your comments you ignorant dumb fuck
too bad no one here blacks out your comments you ignorant dumb fuck
5:21PM on 06/03/2015
To me it doesn't even have to be about competition, which is something that fans & web sites created on their own, it's always a DC vs. Marvel debate. I honestly have no preference & will watch & support both. Sure Marvel has an agenda with their properties that works for their benefit. DC does not have to follow the same formula in order to have the same type of success. if BVS turns out to be great, then DC has nothing to worry about honestly.
To me it doesn't even have to be about competition, which is something that fans & web sites created on their own, it's always a DC vs. Marvel debate. I honestly have no preference & will watch & support both. Sure Marvel has an agenda with their properties that works for their benefit. DC does not have to follow the same formula in order to have the same type of success. if BVS turns out to be great, then DC has nothing to worry about honestly.
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4:48PM on 06/03/2015

Glad to read DC going in a different direction

I'm still hesitant to put all my optimism in DC's projects, but this statement does make me happy. DC could only go in a different direction to make them stand apart. If that means making their characters seem more grounded and 'darker' then so be it. I'm looking forward to both Batman vs. Superman and Suicide Squad next year.
I'm still hesitant to put all my optimism in DC's projects, but this statement does make me happy. DC could only go in a different direction to make them stand apart. If that means making their characters seem more grounded and 'darker' then so be it. I'm looking forward to both Batman vs. Superman and Suicide Squad next year.
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4:48PM on 06/03/2015

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+1
4:11PM on 06/03/2015

I hope they decide to go away from Marvel's model....

I don't know if their plan will lead to better films or worse ones, but trying to create distance from Marvel is the right decision. Marvel has been great, but Ultron showed some cracks in their philosophy (as did Ant Man). Marvel may or may not be on the best trajectory at the moment, so DC going a different way helps them be different and means Marvel films won't look as redundant. It's a win-win (unless they make a bunch of bad movies).
I don't know if their plan will lead to better films or worse ones, but trying to create distance from Marvel is the right decision. Marvel has been great, but Ultron showed some cracks in their philosophy (as did Ant Man). Marvel may or may not be on the best trajectory at the moment, so DC going a different way helps them be different and means Marvel films won't look as redundant. It's a win-win (unless they make a bunch of bad movies).
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6:21AM on 06/05/2015
"Marvel has been great, but Ultron showed some cracks in their philosophy (as did Ant Man)."

You saw Ant Man already? How was it?

Seriously, Ant Man could turn out great but they would still need to tone down the humor because the humor fell flat in Ultron.
"Marvel has been great, but Ultron showed some cracks in their philosophy (as did Ant Man)."

You saw Ant Man already? How was it?

Seriously, Ant Man could turn out great but they would still need to tone down the humor because the humor fell flat in Ultron.
+1
3:25PM on 06/03/2015
"The filmmakers who are tackling these properties are making great movies about superheroes; they aren't making superhero movies."

What the hell does that even mean? They're not superhero movies, they're movies about superheroes. Huh?

I really hope DC pulls this off, but I'm not holding my breath. Especially after that Hollywood Reporter article about the mess their writers are dealing with. But hey, who knows? Fingers crossed.
"The filmmakers who are tackling these properties are making great movies about superheroes; they aren't making superhero movies."

What the hell does that even mean? They're not superhero movies, they're movies about superheroes. Huh?

I really hope DC pulls this off, but I'm not holding my breath. Especially after that Hollywood Reporter article about the mess their writers are dealing with. But hey, who knows? Fingers crossed.
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4:04PM on 06/03/2015
It means they aren't going to follow an A-B-C approach to the film based on it's genre. They are going to try to make good movies that happen to be about superheroes.

You are already seeing critics ripping apart Marvel for the tampering they did to Ultron that left huge plot holes and pointless cameos (not to mention storytelling that followed a format rather than feeling organic). It made a lot of money, but is far under the first, and WAY under the first domestically (the international
It means they aren't going to follow an A-B-C approach to the film based on it's genre. They are going to try to make good movies that happen to be about superheroes.

You are already seeing critics ripping apart Marvel for the tampering they did to Ultron that left huge plot holes and pointless cameos (not to mention storytelling that followed a format rather than feeling organic). It made a lot of money, but is far under the first, and WAY under the first domestically (the international market gets bigger every year, so underperforming films will still see big box office returns because it's a much bigger market).
4:24PM on 06/03/2015
Which is fine, so long as they don't forget what made the books work in the first place. I don't want a Hollywood interpretation by filmmakers who know jack-all about the genre (e.g. Richard Lester and Superman II); I want directors who know and respect the source material, and who understand why it's endured for so many years. You're right about Marvel being stuck in a bit of a creative rut, though, and hopefully that'll change with things like Doctor Strange. But at the same time, I don't
Which is fine, so long as they don't forget what made the books work in the first place. I don't want a Hollywood interpretation by filmmakers who know jack-all about the genre (e.g. Richard Lester and Superman II); I want directors who know and respect the source material, and who understand why it's endured for so many years. You're right about Marvel being stuck in a bit of a creative rut, though, and hopefully that'll change with things like Doctor Strange. But at the same time, I don't want to see genre conventions cast aside simply because they're too "comic book-y".

Like I said, I'm remaining hopeful (Suicide Squad looks great), but all the drama surrounding the DCU has left something of a bad taste in my mouth.
6:05PM on 06/03/2015
Somebody else posted the same fear about interpreting his comment to mean they would be moving away from the source material. I didn't see it that way, but I suppose you could be right.

I have concerns about DC trying to artificially make all these characters "dark" because they think that's cool. Man Of Steel had so many brilliant moments, but it's such a dour, colorless film that it's tiring to rewatch (vs most of the Marvel movies that seem endlessly entertaining). But they have an
Somebody else posted the same fear about interpreting his comment to mean they would be moving away from the source material. I didn't see it that way, but I suppose you could be right.

I have concerns about DC trying to artificially make all these characters "dark" because they think that's cool. Man Of Steel had so many brilliant moments, but it's such a dour, colorless film that it's tiring to rewatch (vs most of the Marvel movies that seem endlessly entertaining). But they have an infinitely better stable of characters (seriously, did anyone think that Iron Man or Thor were going to be huge hits, leading to a $1.5 billion dollar team-up film???) than Marvel, so as long as they aren't idiots, they should make some great films over the next decade.

I'm just getting tired of Marvel's constant "shared universe" concept that is causing even the big films (like Ultron) to be weighed down with pointless cameos and plots started so they can be finished in future smaller movies. It's good that DC seems determined to go a different way.
3:05PM on 06/03/2015
I think at this point WB/DC are kind of stuck at a "damned if you do/damned if you don't" point. If they went with a tone that was like Marvel's and approached their cinematic universe with the same structuring as Marvel did with their's starting at Iron Man, then everyone would be on here whining about how DC is just copying Marvel and they're only now showing up to the game (which could be complained about on either side of this).

Instead, WB/DC are going in a different direction to build
I think at this point WB/DC are kind of stuck at a "damned if you do/damned if you don't" point. If they went with a tone that was like Marvel's and approached their cinematic universe with the same structuring as Marvel did with their's starting at Iron Man, then everyone would be on here whining about how DC is just copying Marvel and they're only now showing up to the game (which could be complained about on either side of this).

Instead, WB/DC are going in a different direction to build their cinematic universe and have decided to use a different tone as well for their movies. IMO, I think that's great. I don't want to see a carbon copy of the MCU just with DC characters. In bringing the DCU to life, I want to see something that's different then what Marvel has been giving us. That's not to say one is better than the other, different doesn't always have to mean bad or worse. So far we have seen only snippets of the next two movies in the DCMU, nothing looks completely horrible or odd, it's just different than what we've been getting the for the past 10 years. The comics these superhero universes are based on are very different, so why wouldn't we expect the movie adaptations to be as well?
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3:12PM on 06/03/2015
damned if you do damned if you don't

follow Marvels formula and you get "oh they're copying marvel"

do what they're doing you get Soloist and others "oh you're rushing things bla bla bla" "you're introducing things way too early on"
damned if you do damned if you don't

follow Marvels formula and you get "oh they're copying marvel"

do what they're doing you get Soloist and others "oh you're rushing things bla bla bla" "you're introducing things way too early on"
4:07PM on 06/03/2015
I like that they decided against using Brainiac for the next movie. Thanos is just a ripoff of Darkseid (who DC has to use at some point because he's their big bad), so it would have really sucked to see an AI being the villain right after Marvel used an AI as their villain.

If they do use Doomsday (or some facsimile with Lex pulling the strings), they give themselves some breathing room where they differentiate from Marvel's trajectory.
I like that they decided against using Brainiac for the next movie. Thanos is just a ripoff of Darkseid (who DC has to use at some point because he's their big bad), so it would have really sucked to see an AI being the villain right after Marvel used an AI as their villain.

If they do use Doomsday (or some facsimile with Lex pulling the strings), they give themselves some breathing room where they differentiate from Marvel's trajectory.
9:50PM on 06/03/2015
What now, The_Conman?

If you are referencing my previous comment about introducing Batman too early, that's only because I want to see the other Justice League members fleshed out a bit more before we see another interpretation of Batman again.
What now, The_Conman?

If you are referencing my previous comment about introducing Batman too early, that's only because I want to see the other Justice League members fleshed out a bit more before we see another interpretation of Batman again.
+1
2:55PM on 06/03/2015
"There's also humor, which is an important part."
Agreed... So why don't you seem to be utilizing it (on purpose)? If there was a joke in Man of Steel, I must have missed it. Oh wait, you turned the Joker into a juggalo, right? Was that the joke?
"There's also humor, which is an important part."
Agreed... So why don't you seem to be utilizing it (on purpose)? If there was a joke in Man of Steel, I must have missed it. Oh wait, you turned the Joker into a juggalo, right? Was that the joke?
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3:05PM on 06/03/2015
there is tons of humor in Man of Steel, they just deal with Rape (prima nocta) and penis and vagina jokes (hide the zuchini). Whether you choose to see it or not is your choice. Just the humor tends not to be infantile.

Dont get me wrong everyone, I love the MCU. Just DCU and MCU have different styles and I am 100% happy about that. You don't want the same dish at your buffet line do you? chicken. chicken. chicken. chicken. brocolli brocolli brocolli brocolli

etc Variety is the spice
there is tons of humor in Man of Steel, they just deal with Rape (prima nocta) and penis and vagina jokes (hide the zuchini). Whether you choose to see it or not is your choice. Just the humor tends not to be infantile.

Dont get me wrong everyone, I love the MCU. Just DCU and MCU have different styles and I am 100% happy about that. You don't want the same dish at your buffet line do you? chicken. chicken. chicken. chicken. brocolli brocolli brocolli brocolli

etc Variety is the spice of life.
2:49PM on 06/03/2015

on the bright side...

Silverman is right, they aren't just copying Marvel. I think that's admirable, especially with so many millions of dollars, fans, and countless future films at stake. It would have been the easy, "Hollywood" way to copy success and suck an idea dry, instead of creating their own. Sure there have been misfires and false starts for DC over the years, but hopefully this approach will help hold off any oversaturation of superheroes, because with so many different properties on TV and film now, some
Silverman is right, they aren't just copying Marvel. I think that's admirable, especially with so many millions of dollars, fans, and countless future films at stake. It would have been the easy, "Hollywood" way to copy success and suck an idea dry, instead of creating their own. Sure there have been misfires and false starts for DC over the years, but hopefully this approach will help hold off any oversaturation of superheroes, because with so many different properties on TV and film now, some are bound to fail. Just think, the success of these movies could impact their potential contract for the Bond movies, and then with new Harry Potter-verse movies on the horizon, Warner Bros could be a powerhouse again. Hard to believe that in November they laid off 1,000 people!
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2:36PM on 06/03/2015
"(They are) making great movies about superheroes; they aren't making superhero movies. And when you are trying to make a good movie, you tackle interesting philosophies and character development.".....I like it.
"(They are) making great movies about superheroes; they aren't making superhero movies. And when you are trying to make a good movie, you tackle interesting philosophies and character development.".....I like it.
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2:32PM on 06/03/2015
Why the hell couldn't have DC have been so careful with Green Lantern so many years ago like they are doing with their films now??

And Man of Steel was a great starting point for this universe. But truthfully, I wish we were getting a straight up sequel to Man of Steel instead of putting Batman in the storyline so early along with Clark.
Why the hell couldn't have DC have been so careful with Green Lantern so many years ago like they are doing with their films now??

And Man of Steel was a great starting point for this universe. But truthfully, I wish we were getting a straight up sequel to Man of Steel instead of putting Batman in the storyline so early along with Clark.
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2:51PM on 06/03/2015
Here is your answer

[link]

CEO recognized that Man of Steel was a great starting point and shifted gears. NEW CEO recognizing what to do.
Here is your answer

[link]

CEO recognized that Man of Steel was a great starting point and shifted gears. NEW CEO recognizing what to do.
4:08PM on 06/03/2015
Agreed....
Agreed....
9:45PM on 06/03/2015
Just a wasted opportunity. If they had thought a little more about Green Lantern, DC could of already had two of the Justice League members and their universes already intact.
Just a wasted opportunity. If they had thought a little more about Green Lantern, DC could of already had two of the Justice League members and their universes already intact.
1:12AM on 06/04/2015
If they had done Green Lantern correct the 1st time we pry wouldnt be getting this Deadpool movie... something tells me we are winning in this situation!
If they had done Green Lantern correct the 1st time we pry wouldnt be getting this Deadpool movie... something tells me we are winning in this situation!
12:03AM on 06/05/2015
Touche, SkyNet!
Touche, SkyNet!
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