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Weekend Box-Office: April 15-17, 2011

04.17.2011

Blame it on Rio...

Animated family-oriented movies are kickin' ass this year, posting the 3 biggest weekend openings of the year including the latest, RIO, with garnered the highest opening of the year with $40M in the first three days of release. The 2nd biggest opening of the year was $38M for RANGO, with HOP rounding out the top 3 with a $37M opening just a couple of weeks ago. RIO actually opened a week ago internationally and has already made over $165M around the world.

So what does this say about this year's choice of movies? Well, apparently there haven't been enough "real movies" (non-animated) to truly excite audiences so far this year. Heck, the only 2 non-animated movies in this year's TOP 5 are Adam Sandler's JUST GO WITH IT and Seth Rogen's THE GREEN HORNET, for eff's sakes. Will this start a new trend of releasing more and more animated movies? (which already seems to be the case)

But enough about animated movies! I'm sure you're all wondering how SCREAM 4 compared with its predecessors. Well, opening in 2nd place was certainly not what the studio was hoping for, but at least it opened with more dollars than the original, right? (although I don't see this one breaking the $75M mark myself) See the SCREAM break-down below:

SCREAM (1996): $103M (total), $6M (opening)
SCREAM 2 (1997): $101M (total), $32M (opening)
SCREAM 3 (2000): $89M (total), $35M (opening)
SCREAM 4 (2011): $19M (opening)

The rest of the top 10 was pretty straight-forward with INSIDIOUS, once again, losing the least amount of its audience from last weekend (26%), while YOUR HIGHNESS dropped from 6th to 10th place and lost close to 60% of its already-small audience. The big "surprise" in the top 10 was the limited release of the Robert Redford-director THE CONSPIRATOR, which managed a 9th place opening, despite being released in only 700 theaters.

The three films to get knocked out of the top 10 in order to make room for the three new movies included LIMITLESS ($70M), THE LINCOLN LAWYER ($51M) and DIARY OF A WIMPY KID: RODRICK RULES ($48M), all three of which can be considered "successes" when compared to their respective budgets.

Next week sees the release of 3 new movies including the latest film from Tyler Perry entitled MADEA'S BIG HAPPY FAMILY, Walt Disney's latest nature movie entitled AFRICAN CATS, as well as a rare drama opening at this time of year entitled WATER FOR ELEPHANTS (not to be mistaken with the latter film), starring the recently married Reese Witherspoon as well as that pasty-looking kid from the Twilight movies. So what film do you think will be in the #1 spot next weekend? VOTE HERE!!!

# MOVIE TITLE WKND $ TOTAL $
1. Rio $40 M
NEW
2. Scream 4 $19.3 M
NEW
3. Hop $11.2 M $82.6 M
4. Soul Surfer $7.4 M $19.9 M
5. Hanna $7.3 M $23.3 M
6. Arthur $6.9 M $22.3 M
7. Insidious $6.8 M $35.9 M
8. Source Code $6.3 M $36.9 M
9. The Conspirator $3.9 M
NEW
10. Your Highness $3.8 M $15.9 M

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