Weekend Box-Office: April 2-4, 2010

WEEKEND BOX-OFFICE

Bitch
with snakes for hair wins!

The latest film to use 3D as one of its marketing
tools was CLASH OF THE TITANS and despite most people agreeing
that its "post-3D" surgery wasn’t as good as films like
AVATAR which utilized the technology during the production,
instead of just afterwards, the film still managed to nab the #1
spot at the box-office, and establish a new Easter weekend record,
beating SCARY MOVIE 4’s opening of $41M back in 2006. It’s to note
that this was the first time ever that 3 out of the top 5
movies at the box-office were 3D flicks. Looks like theater owners
better figure out if this is just a "trend" or if they
should be upgrading their presentation halls with the latest
technology.

The weekend was big for the 2 other new releases
as well, as Tyler Perry continued his awesomeness at the
box-office with his sequel WHY DID I GET MARRIED TOO bringing in
$30M, which was enough for a second place finish this week. It was
Perry’s 2nd biggest opening ever after MADEA GOES TO JAIL which
had generated $41M when it was first released.

The latest Nicholas Sparks drama entitled THE LAST
SONG starring Miley Cyrus and her real-life boy-toy also managed a
decent start with $16M in its first three days of release. The
last film based on a Sparks book entitled DEAR JOHN, had opened
with $30M back in February, and ended up grossing close to $80M
when all was said and done.

Last week’s #1 movie, HOW TO TRAIN YOUR DRAGON,
stayed strong despite the 3 new releases, holding on to 3rd place
with close to $30M of its own, which in turn raised its total to
$92M after only 10 days of release. ALICE IN WONDERLAND also
managed to swing by the $300M mark, as it added another $8M to its
coffers this past weekend. The film has grossed close to $725M
worldwide so far. It currently sits in 28th
place on the all-time domestic grossing films.

HOT TUB TIME MACHINE also managed a decent showing
in its second week of release, adding another $8M to its total,
which is now close to $30M. TIME MACHINE cost about $35M to bring
to the big screen. Marty Scorsese’s SHUTTER ISLAND is also
sticking around the top 10 despite having been released close to 2
months ago now! The film’s $123M total is closing in on Scorsese’s
personal high of $132M for 2006’s THE DEPARTED.

The three films to get knocked out of the top 10
this week include GREEN ZONE which only grossed $33M, but
apparently cost about $100M to produce, OUR FAMILY WEDDING ($18M)
bounced out after only three weeks in the top 10 and REPO MEN
($13M) which sadly, flopped big-time.

Next week sees the release of only one film, DATE
NIGHT, starring two of the hottest comedians on TV today, Tina
Fey and Steve Carell. What you might not know about the film (I
certainly didn’t) is that it also co-stars a ton of other names
including Mark Wahlberg, Kristen Wiig, Taraji P. Henson, William Fichtner, Common, Leighton Meester, Mark Ruffalo, Mila
Kunis and James Franco. I assume they’re mostly cameos, but still!
That’s a fun gang of peeps, yo! This week’s poll question revolves
around the 3-D phenomenon: What’s your take on 3-D movies? VOTE
HERE!!!

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