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Weekend Box-Office: April 23-25, 2010

04.25.2010


WEEKEND BOX-OFFICE

Dragon returns to the #1 spot?!

Another oddity this weekend as HOW TO TRAIN YOUR DRAGON, the film that we all thought had fallen from #1 a few weeks ago only to regain the #1 spot last weekend (it hadn't -- turns out that KICK-ASS had barely beat it to the #1 spot), has now officially returned back to the #1 spot in its 5th week of release! And this time, it's for real! The animated movie is now closing in on the $200M mark, and isn't showing any signs of stopping. KICK-ASS, on the other hand, dropped down to 5th place in its second weekend of release, and lost about 50% of its audience from last week, which is pretty standard for most genre flicks, but was also the biggest drop of any movie in the top 10.

The new film that managed the best opening this weekend was J-Lo's return to romantic comedies (and movies in general -- her last "big film" was MONSTER-IN-LAW back in 2005) entitled THE BACK-UP PLAN, a film that finished in 2nd place only a couple of million bucks behind HOW TO TRAIN YOUR DRAGON. The weekend's other big new release, THE LOSERS, didn't fare as well with a 4th place opening, and only about $10M (mind you, the film apparently only cost about $25M to produce).

The weekend's one other "new release" was Disney's documentary OCEANS, a follow-up to their big hit EARTH from 2007. Despite opening in only 1,200 theaters, the film managed a decent 8th place showing, with an per-theater-average above any other film in the top 10 this week. The 3 movies to get kicked out of the top 10 this week include HOT TUB TIME MACHINE ($46M), WHY DID I GET MARRIED TOO ($57M) and THE BOUNTY HUNTER ($63M).

Next week sees the release of two new films, including one of the most anticipated horror movies of the year, A NIGHTMARE ON ELM STREET, as well as something called FURRY VENGEANCE, a film that I hadn't heard of until about 3 minutes ago. It stars Brendan Fraser, Brooke Shields (?!?!) and...furry critters. Yipes. How the mighty have fallen. More importantly though, what May movie are you guys looking forward to the most? (other than IRON MAN 2, of course) VOTE HERE!!!

1. How to Train Your... $ 15 Million $ 178 Million
2. The Back-Up Plan $ 12.3 Million
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3. Date Night $ 10.6 Million $ 63.5 Million
4. The Losers $ 9.6 Million
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5. Kick-Ass $ 9.5 Million $ 34.8 Million
6. Clash of the Titans $ 9 Million $ 145.6 Million
7. Death at a Funeral $ 8 Million $ 28.4 Million
8. Oceans $ 6 Million
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9. The Last Song $ 3.7 Million $ 55.4 Million
10. Alice in Wonderland $ 2.2 Million $ 327.5 Million

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