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Weekend Box-Office: April 8-10, 2011

04.10.2011

Russell Brand = king of box-office?

That's right, ladies and germs...the man, the myth, the dude who nailed more girls than I will in my next six lifetimes and is now married to the pop queen with perky boobs...Englishman Russell Brand voices the lead character in the #1 film of the weekend, HOP, and stars as the drunken rich guy ARTHUR in the #2 movie of the weekend (not much of a stretch for the latter film, right?). Nice going, Brandy! The bigger surprise came via SOUL SURFER, which was released in less theaters than any of the 4 new films opening this past weekend, yet managed the highest per-theater average ($5,014) than the rest -- only 2nd to HOP, which averaged $6,000 per-theater.

The biggest disappointment for the studio and for me personally, was YOUR HIGHNESS which despite starring cult star Danny McBride, along with "name actors" like Natalie Portman, James Franco and Zooey Deschanel, only managed a measly 6th place opening, the worst of all the new releases. I haven't seen the film so I can't vouch for its entertainment value (although our very own Chris Bumbray gave it a 7/10), but I just hate to see original/creative movies not doing well at the box-office since studios are very myopic and will likely follow the horrible "remake trend" when they see results like this, and say, "You see, nobody wants to see original movies...they want retreads, TV shows, etc..." I hope I'm wrong, man.

The other "surprise" for me was INSIDIOUS, which has not only received a decent amount of solid reviews (which is rare for a horror movie), but also managed the smallest drop in its audience from last weekend (losing only 26%) while sticking around the top 5 and raising its total to $27M in the first 10 days of release. Not bad for a film that only cost $1.5M, right? Kudos to director James Wan and partner Leigh Whannell for kickin' that ass. HANNA also opened with high numbers and great reviews, so it may have "legs" over the next few weeks.

With 4 new releases in the top 10, it was time to get rid of some of the lesser films from the box-office charts including Zack Snyder's SUCKER PUNCH ($34M), which dropped out after only 2 weeks in the top 10. PAUL ($35M) also left the top 10, along with BATTLE: LOS ANGELES ($81M) and the big hit of the year so far, RANGO which totaled $118M after six weeks of release.

Overall revenues have been down almost every weekend since November 2010, as compared to the previous year, and 20% in 2011 compared to last year alone. Needless to say, many studios are hoping that their summer movies will help them get back in the black.

Next week sees the release of the somewhat under-marketed SCREAM 4 (the Internet was particularly lacking in promotion for this ideal film for the younger generation), as well as the latest Fox animated movie entitled RIO, starring a bunch of birds from Minnesota taking off to an adventure in Rio de Janiero. M'okay. But if we concentrated only on SCREAM 4 today, how much $$$ do you think it will make next weekend? VOTE HERE!!!

# MOVIE TITLE WKND $ TOTAL $
1. Hop $21.7 M $68.2 M
2. Arthur $12.6 M
NEW
3. Hanna $12.3 M
NEW
4. Soul Surfer $11.1 M
NEW
5. Insidious $9.7 M $27.1 M
6. Your Highness $9.5 M
NEW
7. Source Code $9.1 M $28.6 M
8. Limitless $5.7 M $64.4 M
9. Diary of a Wimpy Kid: Rodrick Rules $4.9 M $45.5 M
10. The Lincoln Lawyer $4.6 M $45.5 M

ACCESS BOX-OFFICE ARCHIVES HERE

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