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Weekend Box-Office: August 5-7, 2011

08.07.2011

Those damned dirty apes are back...

When the original remake of PLANET OF THE APES was released back in 2001 (directed by Tim Burton and starring Mark Wahlberg), the film grossed $68.5 on its opening weekend and despite "negative word of mouth", still ended up grossing $180M when all was said and done. The latest revival of the series entitled RISE OF THE PLANET OF THE APES has received plenty of "good word of mouth", along with with a surprising 81% positive rating on Rotten Tomatoes, as well as a 7.3/10 average on Movie Fan Central. Well, all that good stuff paid off as the film exceeded expectations by about $20M and ended up with an impressive $54M in its first weekend of release.

Compared to most "summer blockbusters", the film wasn't too expensive to produce ($90M), so if all goes well over the next few weeks, RISE OF THE APES can end up being one of the summer's biggest surprise hits. Unfortunately for last week's #1 movie, COWBOYS & ALIENS, the "good word of mouth" wasn't as strong as the film lost 57% of its audience from last weekend and ended up in 3rd place this time around. THE SMURFS, on the other hand, held up much stronger and remained in 2nd place for the second week in a row and have now grossed over $76M over its first 10 days of release.

The other new release of the weekend, THE CHANGE-UP, didn't fare too well with a 4th place opening and only $13M. Despite R-rated comedies faring very well this summer (HANGOVER 2, BRIDESMAIDS, HORRIBLE BOSSES and BAD TEACHER), it seemed as though audiences had either had enough of the raunchy comedies for now, or simply weren't interested in the ol' "body switching" premise. This result sucks a little worse for Ryan Reynolds as his GREEN LANTERN superhero flick was also one of the few comic book movies not to succeed this summer.

BTW, even though most of us tend to bitch about remakes and sequels (well, mostly remakes), it's interesting to note that from the top 10 movies on the 2011 top-grossing movies chart, 8 are indeed sequels/prequels (TRANSFORMERS 3, HARRY POTTER 7, THE HANGOVER 2, PIRATES OF THE CARIBBEAN 4, FAST FURIOUS 5, CARS 2, KUNG FU PANDA 2 and X-MEN: FIRST CLASS). The only 2 films in the top 10 that are wholly original are THOR in 7th place and BRIDESMAIDS in 8th place. Doesn't bode well for "original summer movies" for the next few years, I would assume. It's to note that the latest HARRY POTTER flick is only $2M behind the latest TRANSFORMERS movie for the top spot in 2011 and will likely surpass it in the coming week.

And while films like ZOOKEEPER ($74M) and CARS 2 ($184M) were bounced from the top 10 this week, HORRIBLE BOSSES managed to crack the $100M mark in its 5th week of release, while CAPTAIN AMERICA continued to bring in the dollars and is now creeping up on the $150M mark, after only three weeks of release.

Next week sees the release of THE HELP based on the very popular book (doesn't seem like a "summer release" kinda movie to me, but what do I know?), 30 MINUTES OF LESS starring Jesse Eisenberg along with a bunch of funny peeps including Danny McBride, Aziz Ansari and Nick Swardson, as well as FINAL DESTINATION 5, the latest installment in the popular horror franchise. I believe the next one will be called FINAL DESTINATION 6: THE FINALIST! Since next weekend's films don't seem like major blockbusters, this weekend's poll question revolves around those damned Apes movies. Specifically, which one is your favorite? VOTE HERE!!!

# MOVIE TITLE WKND $ TOTAL $
1. Rise of the Planet of the Apes $54.8 M
NEW
2. The Smurfs $21 M $76.2 M
3. Cowboys & Aliens $15.7 M $67.4 M
4. The Change-Up $13.5 M
NEW
5. Captain America: The First Avenger $13 M $143.2 M
6. Harry Potter and the Deathly Hallows: Part 2 $12.2 M $342.8 M
7. Crazy Stupid Love $12.1 M $42.2 M
8. Friends with Benefits $4.7 M $48.5 M
9. Horrible Bosses $4.6 M $105.2 M
10. Transformers: Dark of the Moon $3 M $344.2 M

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+1
4:55PM on 08/08/2011
I'll admit. I was not looking forward to the movie. I said it was actually going to bomb because it looked horrible. And it was truly amazing film and I loved it. Consider me an idiot for saying that. Everyone go watch Caesar in action now!
I'll admit. I was not looking forward to the movie. I said it was actually going to bomb because it looked horrible. And it was truly amazing film and I loved it. Consider me an idiot for saying that. Everyone go watch Caesar in action now!
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4:49AM on 08/08/2011

Get...

to the movies and see these damned dirty apes!!!!
to the movies and see these damned dirty apes!!!!
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+18
10:37PM on 08/07/2011
Man, Fox has been on a roll with them prequels. "Rise of the Planet of the Apes" was damn good, and good to see it doing so well.

P.S. Someone needs to kick out that shameless self-promoter douchebag known as wrinkledmeat.
Man, Fox has been on a roll with them prequels. "Rise of the Planet of the Apes" was damn good, and good to see it doing so well.

P.S. Someone needs to kick out that shameless self-promoter douchebag known as wrinkledmeat.
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10:26PM on 08/07/2011
This movie is way cooler than you think! Full review here: [link]
This movie is way cooler than you think! Full review here: [link]
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2:16AM on 08/08/2011
Your face looks so punchable.
Your face looks so punchable.
-10
8:25PM on 08/07/2011
wow im speechless actually, CGI apes & lil blue people both outgrossed indy & bond. Cowboys & Aliens deserves a much higher gross, even
wow im speechless actually, CGI apes & lil blue people both outgrossed indy & bond. Cowboys & Aliens deserves a much higher gross, even
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8:17PM on 08/07/2011
awesome
awesome
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7:07PM on 08/07/2011
Thought 'The Change Up' would have done a little better.
Thought 'The Change Up' would have done a little better.
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7:03PM on 08/07/2011
Hell yeah Apes! Damn good movie, totally deserves some love.
Hell yeah Apes! Damn good movie, totally deserves some love.
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6:20PM on 08/07/2011
7 movies in double digits... awesome weekend for box-office!
7 movies in double digits... awesome weekend for box-office!
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10:03PM on 08/07/2011
Technically, that's seven movies in octuple digits.
Technically, that's seven movies in octuple digits.
6:15PM on 08/07/2011
I'm so glad to see Apes rise above competition! Now we can get a sequel!
I'm so glad to see Apes rise above competition! Now we can get a sequel!
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+12
5:43PM on 08/07/2011
I was super skeptical about "Apes"... honestly thought it would suck hard... and I was blown away! Predicted, based on the bad trailers, that it would make $25-30M. Now that I have seen the film I'm glad to post under a green banner since it's made way more than that! Go Caesar!
I was super skeptical about "Apes"... honestly thought it would suck hard... and I was blown away! Predicted, based on the bad trailers, that it would make $25-30M. Now that I have seen the film I'm glad to post under a green banner since it's made way more than that! Go Caesar!
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