Weekend Box-Office: January 15-17, 2010


Five weeks at #1 and counting...

Uhhhhhm...for those people who didn't think James Cameron's AVATAR would ever beat James Cameron's TITANIC as the highest-grossing movie of all-time...think again!!! After only 5 weeks of release, AVATAR has grossed over $1.6 BILLION worldwide, while the TITANIC record stands at $1.8 BILLION. Yeah, it's "only" $200M off the mark and something tells me that's a done deal and then some at this point! Coincidentally enough, the last film to remain at the #1 spot for five weeks in a row was TITANIC, which stayed at #1 for 15 weeks in a row back in 1997-1998.

For those keeping track of the domestic numbers instead, AVATAR just surpassed the original f*ckin' STAR WARS ($461M) to become the 3rd highest grossing domestic film of all-time with $491M after only THE DARK KNIGHT ($533M) and the king of the world, TITANIC, with $600M. I think we can all agree that it's just a matter of time though, as AVATAR only lost 17% of its audience from last weekend, has been atop the box-office charts for 5 weeks running now, with no signs of stopping up, and it seems like fans of the film aren't afraid to go see it many times over (just like TITANIC!).

The big surprise of the weekend had to be THE BOOK OF ELI though. I don't think anyone really expected an apocalyptic thriller to make anything over $10-15M in its opening weekend, but the film managed a solid 2nd place opening with about $32M (go Mila!!). Despite mostly negative reviews, Peter Jackson's THE LOVELY BONES also managed a decent opening in wider release, with $17M and a 3rd place finish. Thankfully the awful-looking Jackie Chan movie, THE SPY NEXT DOOR, opened in 6th place with about $10M.

But it's not only AVATAR and the new releases that are doing well these days. ALVIN AND THE CHIPMUNKS 2 is closing in on the $200M mark, while SHERLOCK HOLMES also keep churning in the dollars. Nancy Meyers' adult dramedy IT'S COMPLICATED is also closing in on the $100M mark and with the Martin Luther King Jr. holiday on Monday...God knows all of these totals are gonna increase even more. Oddly enough, the film that seems to be at the top of everyone's "Best of..." lists, UP IN THE AIR, isn't necessarily connecting with "regular audiences" as much as critical circles, or so it seems (although it still managed to generate about $60M so far). 

The 3 movies that were knocked from the top 10 this week include THE PRINCESS AND THE FROG ($96M), YOUTH IN REVOLT ($12M) and the #4 movie from last weekend, DAYBREAKERS ($24M), which managed to drop all the way to 11th place this weekend. Those genre films will do that sometimes.

Next week sees the release of 3 new movies including the Rock making a major fool of himself in TOOTH FAIRY, Dennis Quaid and Paul Bettany cashing some checks in the genre entry LEGION and Harrison Ford hooking up with Brendan Fraser (what a power team!!) in something called EXTRAORDINARY MEASURES. I didn't bother setting up a poll asking if AVATAR would remain #1 next week, because I think we can all agree that it will stay there, so how about this question: how many more weeks do you think AVATAR will remain atop the box-office charts? VOTE HERE!!!

1. Avatar $ 41.3 Million $ 491.8 Million
2. The Book of Eli $ 31.6 Million
3. The Lovely Bones $ 17.1 Million
4. Alvin and the... $ 11.5 Million $ 192.6 Million
5. Sherlock Holmes $ 9.8 Million $ 180 Million
6. The Spy Next Door $ 9.7 Million
7. It's Complicated $ 7.7 Million $ 88.2 Million
8. Leap Year $ 5.8 Million $ 17.5 Million
9. The Blind Side $ 5.6 Million $ 226.8 Million
10. Up in the Air $ 5.5 Million $ 62.8 Million




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