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Weekend Box-Office: July 23-25, 2010

07.25.2010


WEEKEND BOX-OFFICE

Inception continues to roll on and on..

SALT was the only really big movie opening this past weekend and despite a pretty good showing of $37M (far from Angelina Jolie's best opening, incidentally -- she's had 5 movies that have opened with more money than that in the past), it couldn't beat the gravy-train that is becoming INCEPTION, as Christopher Nolan's latest has now grossed close to $145M after only 10 days of release. Despite many people going in for "repeat viewings", I'm not sure if it will be able to beat Nolan's previous hit, THE DARK KNIGHT, which ended up with $533M back in 2008. Only time will tell, but for now, it's doing pretty well (understatement of the year?).

It was also nice to see the top 3 movies come from original ideas again this weekend, with DESPICABLE ME also continuing to bring in the big bucks in 3rd place, while losing only 25% of its audience from last weekend, and closing in on the $200M mark pretty fast. The biggest drop-off of the weekend was PREDATORS once again, losing 60% of its audience from last week, and just barely hanging on in 10th place, with about $46M so far.

TOY STORY 3 continued its jolly way, adding another $9M to its astounding total of $380M, which now ranks the film as the 13th highest-grossing movie of all-time! If it continues to bring in some decent dollars in the next few weeks, it can easily slip into the top 10, with the original SPIDER-MAN movie sitting in 9th place with about $403M. If it can make another $60M before its run in theaters ends, it would become the 5th highest grossing movie of all-time. Wowza.

Overall, box-office revenues are at around $3 billion this summer, which is about 3% ahead of last summer's record pace, but if you take away the ticket price increases, the actual attendance is down about 3%. In the meantime, films like GROWN UPS and ECLIPSE keep bringing in the dollars, while the mostly-panned THE SORCERER'S APPRENTICE managed to drop only one spot into 4th place from last weekend, while THE LAST AIRBENDER should be out of the top 10 by next week, as it hovers around the $125M mark.

The two films to get bounced from the top 10 this week include one of the biggest hits/surprises of the summer, THE KARATE KID ($171M) and one of the bigger disappointments of the summer -- at least in terms of box-office -- KNIGHT & DAY ($73M). It's to note that KID apparently only cost $40M to make, while DAY cost around three times that amount.

Next weekend sees the release of three not-so-major movies including Paul Rudd & Steve Carell in their third feature together entitled DINNER WITH SCHMUCKS, the sequel (aka "cash-grab") to the latest kid's movie hit called CATS & DOGS: THE REVENGE OF KITTY GALORE and that Disney kid starring in something called CHARLIE ST. CLOUD. In other words, unless SCHMUCKS turns into a major hit, it's possible that INCEPTION remain the #1 movie in the country for 3 weeks in a row. Let's see. In the meantime, what's your take on DINNER WITH SCHMUCKS? VOTE HERE!!!

1. Inception $ 43.5 Million $ 143.7 Million
2. Salt $ 36.5 Million
NEW
3. Despicable Me $ 24.1 Million $ 161.7 Million
4. The Sorcerer's... $ 9.7 Million $ 42.6 Million
5. Toy Story 3 $ 9 Million $ 379.5 Million
6. Ramona and Beezus $ 8 Million
NEW
7. Grown Ups $ 7.6 Million $ 142.4 Million
8. Eclipse $ 7 Million $ 279.7 Million
9. The Last Airbender $ 4.2 Million $ 123.3 Million
10. Predators $ 2.9 Million $ 46.6 Million

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-1
10:11PM on 07/26/2010
I've been telling everyone who will listen to go see Inception ASAP. It's got huge word of mouth so I'd bet on some great legs. This movie deserves to be huge.
I've been telling everyone who will listen to go see Inception ASAP. It's got huge word of mouth so I'd bet on some great legs. This movie deserves to be huge.
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5:26PM on 07/26/2010

Awesome

Good for inception. Saw it three times already. Inception is one of the best movies that has come out since a long time.
Good for inception. Saw it three times already. Inception is one of the best movies that has come out since a long time.
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3:59PM on 07/26/2010
i don't think schmuks will be number one but i got a feeling it's gonna do good considering there hasn't been many comedy movies this summer. I think audiences are gonna be looking for a laugh and Paul Rudd with Steve Carrell is a lockdown with a lot of over 20 crowds.
i don't think schmuks will be number one but i got a feeling it's gonna do good considering there hasn't been many comedy movies this summer. I think audiences are gonna be looking for a laugh and Paul Rudd with Steve Carrell is a lockdown with a lot of over 20 crowds.
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-1
4:04AM on 07/26/2010
Good drop off for Inception. The only thing worrying me is the ammount of repeat business, as opposed to new viewers, but either way, it's rockin'
Good drop off for Inception. The only thing worrying me is the ammount of repeat business, as opposed to new viewers, but either way, it's rockin'
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+2
2:56AM on 07/26/2010

intoxicating

never seen an audience so engrossed in a movie hall...thats what inception does !!..love this movie..nolan rank him amongst hitchcock givin surreal plots...
never seen an audience so engrossed in a movie hall...thats what inception does !!..love this movie..nolan rank him amongst hitchcock givin surreal plots...
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12:51AM on 07/26/2010

Good for Inception and good for Nolan

If he keeps this track record going then he could be the next Steven Spielberg. I thought Inception was great the first time around, but I've seen it three times now and it just gets better and better. Glad to see a smart movie making some bucks finally.
If he keeps this track record going then he could be the next Steven Spielberg. I thought Inception was great the first time around, but I've seen it three times now and it just gets better and better. Glad to see a smart movie making some bucks finally.
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6:28AM on 07/26/2010
I've only seen it twice and loved the hell out of it. Who knows maybe one day Spielberg might be the next Christopher Nolan. Lol.
I've only seen it twice and loved the hell out of it. Who knows maybe one day Spielberg might be the next Christopher Nolan. Lol.
+0
11:28PM on 07/25/2010

Could be three weeks...

in a row for Inception I really don't think that Dinner For Schmucks is going to do that well, it looks decent but not sure if its number 1 material
in a row for Inception I really don't think that Dinner For Schmucks is going to do that well, it looks decent but not sure if its number 1 material
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12:50AM on 07/26/2010
A lot of movies aren't number one material.
A lot of movies aren't number one material.
10:45PM on 07/25/2010
Glad to see Inception getting more love. I really hope this movie gets remembered when Oscar season gets here. Anyway, finally got around to seeing Predators this weekend and thought it a solid flick.

As for the post below me, did you really confuse the movie title or is that just a juvenile sense of humor?
Glad to see Inception getting more love. I really hope this movie gets remembered when Oscar season gets here. Anyway, finally got around to seeing Predators this weekend and thought it a solid flick.

As for the post below me, did you really confuse the movie title or is that just a juvenile sense of humor?
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10:34PM on 07/25/2010
I heard Pepper wasn't that great. Well see how Pepper does at the box office though...it might have legs, but with Inception already out and Scott Pilgrim and The Expendables coming out soon, I think you can forget about it.
I heard Pepper wasn't that great. Well see how Pepper does at the box office though...it might have legs, but with Inception already out and Scott Pilgrim and The Expendables coming out soon, I think you can forget about it.
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10:18PM on 07/25/2010
damn how did it double post after 10 mins, oh well let me add that Inception should at least gross $250 mil or who knows pass $300 mil as it really has no competition until The Expendables which is still 3 weeks away.
damn how did it double post after 10 mins, oh well let me add that Inception should at least gross $250 mil or who knows pass $300 mil as it really has no competition until The Expendables which is still 3 weeks away.
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10:14PM on 07/25/2010

how can you

forget 2 mention ramona & beezus starring the now 18 year old disney sensation selena gomez,i know it only opened with $8 million but at least you could have mentioned it since it's a new release & discuss selena just turning 18 & saying she has a great future ahead of her,i mean is it that hard.
forget 2 mention ramona & beezus starring the now 18 year old disney sensation selena gomez,i know it only opened with $8 million but at least you could have mentioned it since it's a new release & discuss selena just turning 18 & saying she has a great future ahead of her,i mean is it that hard.
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10:23PM on 07/25/2010
whatta perv
whatta perv
10:33PM on 07/25/2010
have to agree with philalva77 on this one. Get a life.
have to agree with philalva77 on this one. Get a life.
10:08PM on 07/25/2010
Great news for Inception & i knew it would finish at the top again & should stay number 1 next week also. No offense but despite great reviews i would not call Salt anything original by any means.
Great news for Inception & i knew it would finish at the top again & should stay number 1 next week also. No offense but despite great reviews i would not call Salt anything original by any means.
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7:20PM on 07/25/2010

BTW, SALT was great!

I really enjoyed SALT and I'm glad to see it had a great weekend as well. $36.5 million is still a great number.
I really enjoyed SALT and I'm glad to see it had a great weekend as well. $36.5 million is still a great number.
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8:36PM on 07/25/2010
lol...

You got three thumbs down. (Now, two as of this edit).

I guess if you're not fawning over Inception, the fanboys give your comments thumbs down....

hahahaha

Mind you, I haven't seen the film yet(Inception, that is), but it looks interesting. Although, I may not see it until after the hype dies down...

I'm not really an Angelina Jolie fan, but I've heard people (like yourself) who found Salt enjoyable...
lol...

You got three thumbs down. (Now, two as of this edit).

I guess if you're not fawning over Inception, the fanboys give your comments thumbs down....

hahahaha

Mind you, I haven't seen the film yet(Inception, that is), but it looks interesting. Although, I may not see it until after the hype dies down...

I'm not really an Angelina Jolie fan, but I've heard people (like yourself) who found Salt enjoyable...
10:17PM on 07/25/2010
I just noticed that.. These INCEPTION fans are like a gang now.. That guy down below got 38 thumbs down just for saying he liked THE KARATE KID and was thinking about seeing INCEPTION. I gave both of them thumbs up just to piss off the Inception-ites HAAHAHAHAHAHAHAHAA
I just noticed that.. These INCEPTION fans are like a gang now.. That guy down below got 38 thumbs down just for saying he liked THE KARATE KID and was thinking about seeing INCEPTION. I gave both of them thumbs up just to piss off the Inception-ites HAAHAHAHAHAHAHAHAA
7:14PM on 07/25/2010

Inception, Inception, Inception

Watched Inception the other day (twice now).

I walked out out of the cinema and found a condom in my ear and smiled as I realized that I had just been Mind F#cked. Oh well a least Nolan used protection. :-D
9/10 for 1st viewing
10/10 2nd viewing
Watched Inception the other day (twice now).

I walked out out of the cinema and found a condom in my ear and smiled as I realized that I had just been Mind F#cked. Oh well a least Nolan used protection. :-D
9/10 for 1st viewing
10/10 2nd viewing
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7:02PM on 07/25/2010
Hooray for original idea movies and for Nolan's Inception.
Hooray for original idea movies and for Nolan's Inception.
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6:22PM on 07/25/2010

Inception

Wow!
Wow!
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6:04PM on 07/25/2010
Excellent, it's about time a great movie gets it's recognition. I have seen this movie 3 times and would gladly go for a fourth time.
Excellent, it's about time a great movie gets it's recognition. I have seen this movie 3 times and would gladly go for a fourth time.
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5:56PM on 07/25/2010

Fantastic!

I hope INCEPTION makes ever penny it can as it deserves it all. Looking forward to a second viewing.
I hope INCEPTION makes ever penny it can as it deserves it all. Looking forward to a second viewing.
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5:54PM on 07/25/2010

Great Movie

I'm happy - it gets more than 5 stars in my book! Can't wait for the blu-ray!!
I'm happy - it gets more than 5 stars in my book! Can't wait for the blu-ray!!
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-49
4:42PM on 07/25/2010
Congrats to The Karate Kid for being a successful film. (One of my favorites for this year).

I'm still debating on whether or not to see Inception in the theaters....
Congrats to The Karate Kid for being a successful film. (One of my favorites for this year).

I'm still debating on whether or not to see Inception in the theaters....
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4:17PM on 07/25/2010

Yep

I've seen Inception twice, really enjoyed it. I hope it makes a profit, so that Nolan can keep making whatever the hell he wants in Hollywood. It'll be tough though, with a 160 mil price tag, and another 100 mil for marketing, even if it makes 300 million, that will only be a 40 million dollar profit. Seems like a huge investment to make such a small profit. Oh well.
I've seen Inception twice, really enjoyed it. I hope it makes a profit, so that Nolan can keep making whatever the hell he wants in Hollywood. It'll be tough though, with a 160 mil price tag, and another 100 mil for marketing, even if it makes 300 million, that will only be a 40 million dollar profit. Seems like a huge investment to make such a small profit. Oh well.
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5:31PM on 07/25/2010
Well Warner Brothers isnt investing in Inception, they're investing in Nolan's happiness. They don't want to lose him. If this movie bombed, they'd still have won out, in keeping ol' Chris happy. Can't imagine him leaving them any time soon now.
Well Warner Brothers isnt investing in Inception, they're investing in Nolan's happiness. They don't want to lose him. If this movie bombed, they'd still have won out, in keeping ol' Chris happy. Can't imagine him leaving them any time soon now.
5:40PM on 07/25/2010
You can't forget this is only domestic box office numbers it will easily be making profit by next week I imagine.
You can't forget this is only domestic box office numbers it will easily be making profit by next week I imagine.
3:56PM on 07/25/2010

The names Cobb, Dom Cobb.

There's no way it will even come close to The Dark Knight's total but that's understandable. I'm really happy it's doing this well as it shows that Nolan can make smart and serious films that also play well to audiences. He's found that perfect balance that few directors can and has become favorite director behind Fincher. Nolan for Bond!
There's no way it will even come close to The Dark Knight's total but that's understandable. I'm really happy it's doing this well as it shows that Nolan can make smart and serious films that also play well to audiences. He's found that perfect balance that few directors can and has become favorite director behind Fincher. Nolan for Bond!
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3:54PM on 07/25/2010
Attendance is always going to go down as ticket prices go up. If tickets were cheaper, more people would go.

Anyway, it's nice that 4 of the top 5 movies are all solid films[Inception, Salt, Toy Story 3, and Despicable Me]. Amazing that Toy Story 3 has been in the top 5 for it's entire 6 week run so far. It should get to 400 million+ soon.
Attendance is always going to go down as ticket prices go up. If tickets were cheaper, more people would go.

Anyway, it's nice that 4 of the top 5 movies are all solid films[Inception, Salt, Toy Story 3, and Despicable Me]. Amazing that Toy Story 3 has been in the top 5 for it's entire 6 week run so far. It should get to 400 million+ soon.
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3:40PM on 07/25/2010
Salt was enjoyable as well as Inception which I finally watched. Not that it's bad, the ending had a bit of feel of Repomen/Shutter Island to it.
Salt was enjoyable as well as Inception which I finally watched. Not that it's bad, the ending had a bit of feel of Repomen/Shutter Island to it.
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3:17PM on 07/25/2010

LOOKS LIKE ...

.... Inception's got legs! I'll be bold and predict final domestic total will be between 250-300 mil $.
.... Inception's got legs! I'll be bold and predict final domestic total will be between 250-300 mil $.
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3:13PM on 07/25/2010
"Dinner for Schmucks" looks almost like a remake of "Clue" to me. I'll probably check it out though.

Congrats to "Inception" for remaining at #1!
"Dinner for Schmucks" looks almost like a remake of "Clue" to me. I'll probably check it out though.

Congrats to "Inception" for remaining at #1!
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3:05PM on 07/25/2010
Great news and it is well deserved. The greatest film of this and pretty much any other year. Awesome.
Great news and it is well deserved. The greatest film of this and pretty much any other year. Awesome.
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+13
2:51PM on 07/25/2010

Inception

I'm really happy that a high-concept film like this was able to stay #1 for a second week. And hopefully it can remain there for another week, and even another! I'd like to see this continue making money, and hopefully kick some people in Hollywood into wanting to try their own "original" concepts.
I'm really happy that a high-concept film like this was able to stay #1 for a second week. And hopefully it can remain there for another week, and even another! I'd like to see this continue making money, and hopefully kick some people in Hollywood into wanting to try their own "original" concepts.
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+5
2:44PM on 07/25/2010
Inception is going to continue to make money. I am finally going to see it this weekend and I plan on seeing it at least once again after that in IMAX.
Inception is going to continue to make money. I am finally going to see it this weekend and I plan on seeing it at least once again after that in IMAX.
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+11
2:34PM on 07/25/2010
Awesome news for Inception
Awesome news for Inception
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