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Weekend Box-Office: July 6-8, 2012

Jul. 8, 2012by: Dave Davis
100%

Spidey's box office? Pretty amazing!

Despite a mere five years between Tobey Maguire leaving the costume and Sony's new wall-crawling reboot, True Believers had no problem swinging to theaters for THE AMAZING SPIDER-MAN!

The latest version of Marvel's wise-cracking fan-fave superhero spun up $65 million over the weekend, with a $140 million total since its domestic opening on Tuesday, July 3rd. The high-haired new Peter Parker can plop that cash on the pile with the $200+ million that the relaunch has snatched from other markets around the world. That $140M puts it in the midst of the previous Spidey trilogy's take over the same span of time -- ahead of what the first SPIDER-MAN collected over six days, but behind SPIDER-MAN 2 and SPIDER-MAN 3 (not accounting for inflation).

While it may not exactly be the "untold story" that the studio and filmmaker Marc Webb had initially promised, audiences generally seemed happy with this incarnation of the Lizard-fighting web-slinger, handing it an 'A-' CinemaScore. But when it comes to distinguished competition, THE AMAZING SPIDER-MAN has just a couple of weeks to ensnare more dough before another superhero enters theaters -- because THE DARK KNIGHT RISES on July 20th.

Even with his foul mouth, TED is still loveable to crowds, embracing another $32 million and a whopping $120.2M 10-day total. Guess we should expect to see writer-director Seth MacFarlane working with more humans in the near future. TED is also becoming one of Mark Wahlberg's biggest movies, currently behind just THE DEPARTED ($132.3M), PLANET OF THE APES ($180M) and THE PERFECT STORM ($182.6M). We'll see if the movie has the same summer staying power of R-rated raunch-com THE HANGOVER, which ended up with $277M and remained in the Top 10 for nine weeks.

BRAVE stood stoic in third place with $20.1 million and a $174.5M total, edging toward the takes of Pixar's own CARS 2 ($191.4M), the first TOY STORY ($191.7M), and RATATOUILLE ($206.4M). The redhead princess shot another arrow into the potential stardom of Taylor Kitsch, whose latest action-thriller SAVAGES came up short in fourth with $16.1 million (filmmaker Oliver Stone's R-rated cartel movie was originally planned for a September release).

MAGIC MIKE seems to have gotten most of the shimmy out of its system, taking a 60% drop from last week for fifth place and $15.6 million in its second weekend, but the male-stripper story has still managed to grind out an impressive $72.7M total in 10 days. Star Channing Tatum is reportedly also considering ways to turn the tantalizing tale into a Broadway musical, so Mike better find some pockets to put all his potential upcoming funds.

Katy Perry may be a ubiquitous radio, video and TV presence, but "pop star" doesn't necessarily translate to the box office as demonstrated by the performance of KATY PERRY: PART OF ME. The new concert/documentary was virtually ignored in 8th place with $7.1 million -- and a lower per-screen average than MADAGASCAR 3: EUROPE'S MOST WANTED in its fifth weekend. At least the movie only cost around $12M...

TYLER PERRY'S MADEA'S MOST WANTED has started to go into hiding with a 60% drop in its second weekend, but Wes Anderson's MOONRISE KINGDOM has built itself a castle at the bottom of the chart -- it lost only 5% of business since last week and has slowly stacked up $26.8M in seven weeks of limited release. Woody Allen's TO ROME WITH LOVE also expanded onto 800 screens and popped onto the list as PEOPLE LIKE US, PROMETHEUS, ABRAHAM LINCOLN: VAMPIRE HUNTER and SNOW WHITE AND THE HUNTSMAN make their departure.

Next week's only major release is ICE AGE: CONTINENTAL DRIFT, so we'll see if audiences have had enough family-friendly CG activity this summer or if the wandering prehistoric beasts can hit the same figures as the last three in the series.

# MOVIE TITLE WKND $ TOTAL $
1. The Amazing Spider-Man $65 M $140 M
2. Ted $32.5 M $120.2 M
3. Brave $20.1 M $174.5 M
4. Savages $16.1 M
NEW
5. Magic Mike $15.6 M $72.7 M
6. Tyler Perry's Madea's Witness Protection $10.2 M $45.8 M
7. Madagascar 3: Europe's Most Wanted $7.7 M $196 M
8. Katy Perry: Part of Me $7.1 M $10.2 M
9. Moonrise Kingdom $4.6 M $26.8 M
10. To Rome with Love $3.5 M $5.6 M

ACCESS BOX-OFFICE ARCHIVES HERE

Source: Box Office Mojo

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+11
3:52PM on 07/08/2012
Good for Wes Anderson, I have a little more faith in audiences that are seeking out Moonrise Kingdom. Hard to believe his highest grossing movie is Royal Tenenbaums at 52 million.....
Good for Wes Anderson, I have a little more faith in audiences that are seeking out Moonrise Kingdom. Hard to believe his highest grossing movie is Royal Tenenbaums at 52 million.....
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8:06PM on 07/08/2012
WOW out 6 days & not even break $150 million, kinda disappointing if you ask me, ya think the great reviews might have helped. Anyway really surprised Ted is doing so well, but not complaining. Just want TDKR to come out already.
WOW out 6 days & not even break $150 million, kinda disappointing if you ask me, ya think the great reviews might have helped. Anyway really surprised Ted is doing so well, but not complaining. Just want TDKR to come out already.
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5:52PM on 07/08/2012

Nice to see audience STILL love them some Spider-Man...

But WHY is the budget of this film at 230M (thats without counting the advertisement costs)??? That is even BIGGER than the budget of THE AVENGERS (220M) arguably the biggest superhero movie going with scope & scale. This is just absurd! Sure superhero movies specially Spidey movies tend to have great legs, but lest everyone forget, this is a NOT the same SpiderMan series audiences loved. Its yet another origin story with a whole new cast & crew.....Obviously the film will be profitable, but
But WHY is the budget of this film at 230M (thats without counting the advertisement costs)??? That is even BIGGER than the budget of THE AVENGERS (220M) arguably the biggest superhero movie going with scope & scale. This is just absurd! Sure superhero movies specially Spidey movies tend to have great legs, but lest everyone forget, this is a NOT the same SpiderMan series audiences loved. Its yet another origin story with a whole new cast & crew.....Obviously the film will be profitable, but whereas earlier a 250-300M gross for a reboot would be an all-out success story, now with that insane budget it'll look like just breaking even. Did the studio really think ANOTHER origin story of Spider-Man can still bring that 400M+ income of original Spider-Man?? Previous years did have some massive, unthinkable budgeted movies, but it seems to me this summer Hollywood just going out of control with all these insane mega budgeted movies (And if LONE RANGER is any indication, next year ain't going to be much better either).
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+5
9:12PM on 07/08/2012
It's still the worst performing of the Spidey films to date. No one else is publishing comparisons, except for Box Office Mojo.

[link]

It's still the worst performing of the Spidey films to date. No one else is publishing comparisons, except for Box Office Mojo.

[link]

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9:27PM on 07/08/2012
bet it won't even break $300 million
bet it won't even break $300 million
6:56PM on 07/08/2012

Really? Magic Mike took a drop?

The theater I went to sold out (got the last ticket), so they had to open another screen friday night (and that one was packed too). It was insane.
The theater I went to sold out (got the last ticket), so they had to open another screen friday night (and that one was packed too). It was insane.
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