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Weekend Box-Office: June 1-3, 2012

06.03.2012

Snow White is the fairest!

Sometimes fairy tales do come true, so if Kristen Stewart wished for a success beyond the TWILIGHT series, it seems she got it with SNOW WHITE AND THE HUNTSMAN.

Commercial director Rupert Sanders' grim vision of the Grimm story topped the chart with $56.3 million, squeezing just a bit past last week's winner MEN IN BLACK III ($55M over the three-day period), but scoring significantly more than its expected fairy tale adversary MIRROR MIRROR made back in March (just $18.1M on opening weekend, and $62.5M total).

SNOW WHITE AND THE HUNTSMAN (aka SWATH or SNOW WHITE AND THORHUNTSMAN) opened in overseas territories with an additional $39.3 million, but it's a long and dark and winding path back to its $172M budget, and the average audience response ('B' CinemaScore) may not help word-of-mouth business. While it remains to be seen if K-Stew will don the armor and rejoin her diminutive comrades and beefy co-star for more epic fantasy, SWATH's initial performance was still superior to this summer's other pricey fare (compare it to BATTLESHIP's $25M and DARK SHADOWS' $28M openings).

MEN IN BLACK III dropped less than half of last week's business and gathered another $29.3M, traveling to $112.3M in ten days. But keep in mind that those well-tailored agents are protecting the entire Earth, and global crowds have shown their appreciation to the amount of $275 million. So the perceived underperformance in North America may not mean too much when the worldwide total (now at $387M) inevitably surpasses MIB II's $441M total from a decade ago.

As for THE AVENGERS, the Marvel gang is somehow still finding records to smash. Even before this weekend's $20.2M take, the movie ended up accounting for more than half of May's domestic box office business all by itself (previous single-month record-holder was SPIDER-MAN with 37%). It also snapped the magic wand of HARRY POTTER AND THE DEATHLY HALLOWS Pt. 2 to become #3 on the chart for all-time worldwide totals with $1,355,000,000.  Probably end up giving a handsome record-busting boost to Blu-Ray sales in a few months as well. Stay tuned, true believers!

Everything outside the Top 3 was just a skirmish, with nobody winning more than $5M. So far, BATTLESHIP has made even less (during the same span of time) in the US than star Taylor Kitsch's other recent flop JOHN CARTER. Despite the actors' ages, THE BEST EXOTIC MARIGOLD HOTEL has some strong legs, slowly climbing the chart on less than half the number of screens as its competitors. And the Mexican war drama FOR GREATER GLORY slipped over the border with $1.8M on 757 screens.

Outside the Top 10, THE HUNGER GAMES finally makes its departure after two-and-a-half-months of survival (it still hangs at $398.2M), while Wes Anderson's MOONRISE KINGDOM continues to impress in limited release (a $53k per-screen average, several times that of anything on the list above it). The sequel PIRANHA 3DD got chewed up and spat out with just $179k total on 89 screens, glub glub.

Next weekend brings Ridley Scott's anticipated sci-fi journey PROMETHEUS (which has already opened in some foreign territories to solid buzz), with a challenge from the CG beasts of MADAGASCAR 3: EUROPE'S MOST WANTED. How much do you think PROMETHEUS will make on its opening weekend? VOTE HERE!

CLICK IMAGE TO OPEN GALLERY & SEE MORE PICS...

# MOVIE TITLE WKND $ TOTAL $
1. Snow White and the Huntsman $56.2 M
NEW
2. Men in Black III $29.3 M $112.3 M
3. The Avengers $20.2 M $552.7 M
4. Battleship $4.8 M $55.1 M
5. The Dictator $4.7 M $50.8 M
6. The Best Exotic Marigold Hotel $4.6 M $25.4 M
7. What to Expect When You're Expecting $4.4 M $30.7 M
8. Dark Shadows $3.8 M $70.8 M
9. Chernobyl Diaries $3 M $14.4 M
10. For Greater Glory $1.8 M
NEW

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Source: Box Office Mojo

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4:45AM on 06/04/2012

Not S-hite

Saw it yesterday and really enjoyed it. KStew and Chaz-T were great!
Saw it yesterday and really enjoyed it. KStew and Chaz-T were great!
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1:13AM on 06/04/2012
Poor guy's gonna get killed by Prometheus next week
Poor guy's gonna get killed by Prometheus next week
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6:27PM on 06/04/2012
Promethues will be luck to do $50 million this week
Promethues will be luck to do $50 million this week
8:37PM on 06/03/2012
i dug the movie
i dug the movie
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7:55PM on 06/03/2012
For Greater Glory opened on lower screens but it's the best movie on that list not named Avengers.
For Greater Glory opened on lower screens but it's the best movie on that list not named Avengers.
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7:31PM on 06/03/2012

I actually kinda liked Snow White

It was missing a lot of development, and the dwarves are CRIMINALLY under-used. But it was fun.
It was missing a lot of development, and the dwarves are CRIMINALLY under-used. But it was fun.
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7:10PM on 06/03/2012

Movie was crap

Watch it have a serious drop-off next week... that is unless the little preteen girls show up in droves to it.

I found myself unintentionally laughing at how bad the acting was/dialogue was.
Watch it have a serious drop-off next week... that is unless the little preteen girls show up in droves to it.

I found myself unintentionally laughing at how bad the acting was/dialogue was.
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6:47PM on 06/03/2012
I don't care about the new Snow White movie too much, but a "B" is considered "average"??? What are we using, the "Video Games Reviews Rating" scale, where anything below a "9" is considered "mediocre"?
I don't care about the new Snow White movie too much, but a "B" is considered "average"??? What are we using, the "Video Games Reviews Rating" scale, where anything below a "9" is considered "mediocre"?
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8:47PM on 06/03/2012
Thats just like how on the reviews on this site a 7 is considered average, it must be an 8 or higher to be great lol.
Thats just like how on the reviews on this site a 7 is considered average, it must be an 8 or higher to be great lol.
1:16AM on 06/04/2012
Aggregate creep. RottenTomatoes scores have been slowing increasing over the years as well.
Aggregate creep. RottenTomatoes scores have been slowing increasing over the years as well.
6:20PM on 06/04/2012
If you're a straight B student, you're probably going to graduate in the middle of your class, or slightly above it. That's pretty much the definition of average.
If you're a straight B student, you're probably going to graduate in the middle of your class, or slightly above it. That's pretty much the definition of average.
6:05PM on 06/03/2012
I'm glad SWATH did well, it was a good movie. Next up is Prometheus, bring it on!!!!!
I'm glad SWATH did well, it was a good movie. Next up is Prometheus, bring it on!!!!!
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6:04PM on 06/03/2012
Go see Prometheus for the sets and visuals!

Do not go see Prometheus for the story, characters, acting and piss poor dialog!

Think Tron Legacy.
Go see Prometheus for the sets and visuals!

Do not go see Prometheus for the story, characters, acting and piss poor dialog!

Think Tron Legacy.
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8:13PM on 06/03/2012
I thought Tron Legacy kicked ass and is underrated.
I thought Tron Legacy kicked ass and is underrated.
+6
5:46PM on 06/03/2012
I actually think Stewart has what it takes to be a success in Hollywood, despite that Twilight nonsense.

I think she was on the path to success with our without Twilight as well.
I actually think Stewart has what it takes to be a success in Hollywood, despite that Twilight nonsense.

I think she was on the path to success with our without Twilight as well.
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+16
4:33PM on 06/03/2012
I remember the good ole days when 56 million openings was considered big, nowadays a big bidget film has to open to 100 plus million in one weekend to be considered bankable.

Now thats it's June let's see the real big summer movies come out since May got raped by the avengers. Bring on Prometheus
I remember the good ole days when 56 million openings was considered big, nowadays a big bidget film has to open to 100 plus million in one weekend to be considered bankable.

Now thats it's June let's see the real big summer movies come out since May got raped by the avengers. Bring on Prometheus
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4:08PM on 06/03/2012

Whats with all these INSANE budgets??

I think regardless of the achieved success or failure, its just PLAIN DUMB to throw a 172M budget for a supposed reinterpretation of a classic fantasy, I mean sure it can be good and successful, but with that big a budget how much is lebeled as "profitable"?? Nowadays other than a superhero movie or a sequel to a popular film or maybe a movie based on popular book, not many movies are guarranteed to achieve 200M+ boxoffice. If a movie named Snow White collect 150M it SHOULD BE a smashhit in my
I think regardless of the achieved success or failure, its just PLAIN DUMB to throw a 172M budget for a supposed reinterpretation of a classic fantasy, I mean sure it can be good and successful, but with that big a budget how much is lebeled as "profitable"?? Nowadays other than a superhero movie or a sequel to a popular film or maybe a movie based on popular book, not many movies are guarranteed to achieve 200M+ boxoffice. If a movie named Snow White collect 150M it SHOULD BE a smashhit in my book, but now we have to call it a flop or disappointing with that big a budget, don't we? Same can be said about BATTESHIP(209M) and DARK SHADOWS(150M), what are the studios thinking? Even in case of MIB3, a collection of 112M in 2 weeks should be a success story for a francise this old, but with an inexplicable budget of 225M (bigger than Avengers' 220M), this is inevitably going to disappoint. Did they REALLY think an MIB movie after 10 years will be a 300M blockbuster, especially in a summer full of movies named Dark Knight or Avengers or Spiderman or dozens other hot properties? Yeah, I know there's always overseas income, but that should just be bonus, not lifeline.
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6:51PM on 06/03/2012
And people wonder why we got into a recession?
And people wonder why we got into a recession?
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