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Weekend Box-Office: June 29-July 1, 2012

Jul. 1, 2012by: Dave Davis

Foul-mouthed Ted gets a big-bucks hug!

Looks like audiences left the kids at home this weekend! A pair of R-rated flicks ruled the box office chart this week, nearly cutting Pixar's princess in half on their way to the top.

The Mark Wahlberg/CG bear comedy TED felt the love with an opening of $54.1 million. The feature directing debut of "Family Guy" creator Seth MacFarlane only cost around $50 million, and marks the first comedy (with actual humans on screen, anyway) to really score this summer. And as R-rated comedies go, TED's opening ranks behind only THE HANGOVER PART II ($85.9M) and SEX AND THE CITY ($57M). It's also the second-biggest opening for Wahlberg, after 2001's remake of PLANET OF THE APES ($68.5M).

The swinging schlongs and buff bods of MAGIC MIKE were a solid second with $39.1 million. The ladies (and more than a few fellas) flooded theaters on Friday to ogle the oiled pecs, abs and glutes of star Channing Tatum and his all-dude dancing crew.

Tatum and director Steven Soderbergh must be plenty thrilled -- not only is the story partially based on the stripping history of C-Tates, but the pair basically paid to make the movie out of their pockets. Co-star Alex Pettyfer might be slightly less thrilled though -- Hollywood has been trying to push this guy on us for a while, but the movie in which he plays second banana (ahem) to Tatum is the one that opens way bigger than his own starring roles (BEASTLY - $9.8M, I AM NUMBER FOUR - $19.4M).

With adults claiming many of the tickets this weekend, Pixar's BRAVE slid into third place with $34 million, around 49% less than last weekend's debut. But with the young ones out of school, the digitoon has been cruising all during the week and has amassed $131.6M in 10 days.

But it wasn't all about a vulgar stuffed animal, gyrating groins and redhead redemption, as Tyler Perry once again slipped on the wig and muumuu, and found people happily paying for the sight. TYLER PERRY'S MADEA'S WITNESS PROTECTION opened with $26.3 million, ranking it third out of Perry's cross-dressing adventures (behind MADEA GOES TO JAIL and MADEA'S FAMILY REUNION, but ahead of MADEA'S BIG HAPPY FAMILY and DIARY OF A MAD BLACK WOMAN). As is typical for Perry, he also more than made back his production budget on the first weekend (WITNESS PROTECTION cost around $20M).

As MADAGASCAR 3: EUROPE'S MOST WANTED kept ambling with another $11.8 million (and a $424M worldwide total), ABRAHAM LINCOLN, VAMPIRE HUNTER took an ax in the face, losing 63% of its business from its modest opening with just $6 million in its second week and bringing it to a stark $29M total. By contrast, director Timur Bekmambetov's R-rated WANTED opened to $50.9M and went on to a $134.5M domestic take, plus another $207M internationally.

PROMETHEUS and SNOW WHITE AND THE HUNTSMAN still hang around the bottom half of the chart, while Wes Anderson's MOONRISE KINGDOM makes a return trip as it expands onto a few hundred more screens. With all the action, comedy and other alternatives available, it doesn't seem like anyone was too interested in straight-up drama -- PEOPLE LIKE US (led by NuKirk Chris Pine) barely squeaked into the Top 10 with $4.3 million.

And after two months in the Top 10, THE AVENGERS fall off the chart (along with MEN IN BLACK III, ROCK OF AGES and THAT'S MY BOY), but don't worry -- another member of the Marvel Universe (comic, but not movie universe, unfortunately) will be swinging into theaters in just a couple of days.

On Tuesday, THE AMAZING SPIDER-MAN reboot wall-crawls onto screens (it's already opened in some foreign territories to $50+ million), Thursday offers the documentary KATY PERRY: PART OF ME, and Friday gives us 2012's third attempt at Taylor Kitsch stardom with Oliver Stone's cartel thriller SAVAGES. How much to you think THE AMAZING SPIDER-MAN will end up making this summer? VOTE HERE!

# MOVIE TITLE WKND $ TOTAL $
1. Ted $54.1 M
NEW
2. Magic Mike $39.1 M
NEW
3. Brave $34 M $131.6 M
4. Tyler Perry's Madea's Witness Protection $26.3 M
NEW
5. Madagascar 3: Europe's Most Wanted $11.8 M $180 M
6. Abraham Lincoln: Vampire Hunter $6 M $29 M
7. Prometheus $4.9 M $118.2 M
8. Moonrise Kingdom $4.8 M $18.4 M
9. Snow White and the Huntsman $4.4 M $145.5 M
10. People Like Us $4.3 M
NEW

ACCESS BOX-OFFICE ARCHIVES HERE

Source: Box Office Mojo

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7:42AM on 07/03/2012

What The Fuck Is Wrong...

with the world? A Chip'n Dales movies is second? It all seems like a Saturday Night Live nightmare. The movie going public seems to be regressing to an un-evolved state. What the fuck?!?!?!
with the world? A Chip'n Dales movies is second? It all seems like a Saturday Night Live nightmare. The movie going public seems to be regressing to an un-evolved state. What the fuck?!?!?!
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2:09PM on 07/02/2012
it's not that ted took the top that bothers me, it's the fact that magic miek took second, but what is even worse is that tyler perry movie beat out prometheus.!I don't give a shit if prometheus was out for a year already, no way should tyler perry beat out ridley scott!
it's not that ted took the top that bothers me, it's the fact that magic miek took second, but what is even worse is that tyler perry movie beat out prometheus.!I don't give a shit if prometheus was out for a year already, no way should tyler perry beat out ridley scott!
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10:10AM on 07/02/2012
I just hope they don't name the sequel "2ed". Or even worse, "Two-ed".
I just hope they don't name the sequel "2ed". Or even worse, "Two-ed".
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3:22AM on 07/02/2012
Like them or not it's great that two R rated films are at the top of the box office.
Like them or not it's great that two R rated films are at the top of the box office.
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-19
9:29PM on 07/01/2012
Agreed. Magic MIke WAS funnier than Ted.
Agreed. Magic MIke WAS funnier than Ted.
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9:26PM on 07/01/2012
Well there is a shock, 2 R rated comedies in the top 2 spots, guess audiences felt like laughing this weekend after the lackluster of the last month. Really surprised Ted opened so big, guess the Family Guy fans showed up in droves. Good for Seth MacFarlane. Too bad he will get destroyed next week when Spider-Man comes out.

Shit I just realized this was the weekend GI Joe was suppossed to come out, MacFarlane owes a big thank you to Paramount for this one lol.
Well there is a shock, 2 R rated comedies in the top 2 spots, guess audiences felt like laughing this weekend after the lackluster of the last month. Really surprised Ted opened so big, guess the Family Guy fans showed up in droves. Good for Seth MacFarlane. Too bad he will get destroyed next week when Spider-Man comes out.

Shit I just realized this was the weekend GI Joe was suppossed to come out, MacFarlane owes a big thank you to Paramount for this one lol.
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7:13PM on 07/01/2012
Ted is the kind of film I can wait to rent. I like MacFarlane but even I feel his type of humor is getting a bit tired. Ted seems to tell the same jokes you'd see in a family guy episode, but rated R.
Also, didn't it seem like the commercials for magic mike ignored any plot and just focused on the stripping. Clearly it worked in terms of money, but you could tell the studio/marketers didn't think to highly of the demographic they were aiming for.
Ted is the kind of film I can wait to rent. I like MacFarlane but even I feel his type of humor is getting a bit tired. Ted seems to tell the same jokes you'd see in a family guy episode, but rated R.
Also, didn't it seem like the commercials for magic mike ignored any plot and just focused on the stripping. Clearly it worked in terms of money, but you could tell the studio/marketers didn't think to highly of the demographic they were aiming for.
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9:28PM on 07/01/2012
thats the point genius lol, plus its Soderbergh so any normal person knows its more than just a male stripper movie.
thats the point genius lol, plus its Soderbergh so any normal person knows its more than just a male stripper movie.
4:54PM on 07/01/2012

Eh....

Not one new movie to get excited about this weekend. Boxoffice-smash or not, I wasn't really interested about TED earlier, still not now. And I didn't even know MAGIC MIKE is directed by Soderbergh....Dude REALLY is on Overdrive, isn't he? I hope he soon going to take some time and make a proper big budgeted ambitious film like the Ocean's Trilogy or TRAFFIC. Anyway, its not like every week there going to be something err... "bombastic" (that'd really change if GIJOE:R got released this week,
Not one new movie to get excited about this weekend. Boxoffice-smash or not, I wasn't really interested about TED earlier, still not now. And I didn't even know MAGIC MIKE is directed by Soderbergh....Dude REALLY is on Overdrive, isn't he? I hope he soon going to take some time and make a proper big budgeted ambitious film like the Ocean's Trilogy or TRAFFIC. Anyway, its not like every week there going to be something err... "bombastic" (that'd really change if GIJOE:R got released this week, oh well). Curiously looking forward to what SPIDER-MAN bring next week.
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4:43PM on 07/01/2012
I might get bashed for saying this but is it just me or is Magic Mike funnier than Ted? Ted has some good jokes here and there, but a lot of jokes fell flat.
I might get bashed for saying this but is it just me or is Magic Mike funnier than Ted? Ted has some good jokes here and there, but a lot of jokes fell flat.
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4:42PM on 07/01/2012
Gonna catch Ted tomorrow if I can.

Sorry haters, Seth MacFarlane isn't going away any time soon.
Gonna catch Ted tomorrow if I can.

Sorry haters, Seth MacFarlane isn't going away any time soon.
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+17
3:59PM on 07/01/2012
It's kinda funny since GI JOE: Retaliation was supposed to occupy that spot. Oh well, their loss now.
It's kinda funny since GI JOE: Retaliation was supposed to occupy that spot. Oh well, their loss now.
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