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Weekend Box-Office: March 26-28, 2010

03.28.2010


WEEKEND BOX-OFFICE

Avatar finally goes away...

James Cameron's AVATAR was released in mid-December 2009 and immediately shot to the #1 spot at the box-office. It remained at the #1 position for 7 weeks straight, until DEAR JOHN beat it in early February, yet it continued to stick around the top 10 until this past week, when it was finally asked to leave theaters so that other movies can have a chance. I'm kidding about that last part, of course, but I think it's worth noting that AVATAR spent a total of 15 weeks in the top 10, earned over $740M domestically and close to $2.7 billion worldwide. This week, it fell to 11th place, but I'm pretty sure we haven't heard the last of this James Cameron guy. He seems to know a thing or two about making successful movies.

The week's big winner was the latest 3D flick to hit theaters entitled HOW TO TRAIN YOUR DRAGON (68% of its revenues came from 3D screenings). Unlike Tim Burton's ALICE IN WONDERLAND though, HOW TO also received a slew of positive reviews from pretty much anyone who saw it (97% rating on Rotten Tomatoes). THE BOUNTY HUNTER had almost the exact opposite rating on Rotten Tomatoes, with only 8% of critics who saw it, liking it. But since BOUNTY HUNTER is still making money, I'm not sure audiences really give as much of a shit about critics as they used to. Or did they ever?

The week's other new release, HOT TUB TIME MACHINE, managed a decent 3rd place opening with about $14M in receipts. The film only cost about $36M to make, so it appears as though it will make its money back, at the very least. ALICE IN WONDERLAND dropped to 2nd place this week, after three weeks at the #1 spot, and has now made close to $300M domestically (35th on the all-time list) and a little over $650M worldwide.

It's to note that next week brings with it yet another 3D release in CLASH OF THE TITANS, which might be "fine and good" if we had enough 3D screens to support all these 3D films, but apparently we don't (at least not yet). "There is a limited amount of shelf space. It's like a traffic jam at the multiplex for these 3-D movies." says Paul Dergarabedian, box-office analyst for Hollywood.com. It's to note that 3D films have been #1 at the box-office for 9 of 13 weeks in 2010 so far. I think people like them.

Other than AVATAR, the only other film to drop out of the top 10 this weekend was REMEMBER ME, starring that dude with the puffy hair from those TWILIGHT movies. Next sees the release of the awesome-looking CLASH OF THE TITANS from director Louis Letterier, as well as the latest Nicolas Sparks' novel-to-film release entitled THE LAST SONG starring Miley Cyrus, which looks suspiciously like DEAR JOHN, another Sparks-based flick, which opened only a few weeks ago. And finally, Tyler Perry is back with his latest entitled WHY DID I GET MARRIED TOO, which is apparently a sequel to WHY DID I GET MARRIED (get it?). More importantly, how many dollars do you think CLASH OF THE TITANS will bring in next weekend? VOTE HERE!!!

1. How to Train Your... $ 43.3 Million
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2. Alice in Wonderland $ 17.3 Million $ 293.1 Million
3. Hot Tub Time Machine $ 13.7 Million
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4. The Bounty Hunter $ 12.4 Million $ 38.8 Million
5. Diary of a Wimpy Kid $ 10 Million $ 35.8 Million
6. She's Out of my League $ 3.5 Million $ 25.6 Million
7. Green Zone $ 3.4 Million $ 30.4 Million
8. Shutter Island $ 3.2 Million $ 120.6 Million
9. Repo Men $ 3 Million $ 11.3 Million
10. Our Family Wedding $ 2.2 Million $ 16.8 Million

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