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Weekend Box-Office: March 5-7, 2010

03.07.2010


WEEKEND BOX-OFFICE

One crazy hatter will rule them all...

C'mon schmoes! You've got to improve on your box-office prediction abilities! Last weekend we asked our readers how much $$$ ALICE IN WONDERLAND would make in its opening weekend and only 4% of folks guessed between $100-125M...you've got to do better than that! I'm actually half-kidding since most of the industry didn't see this one coming either as ALICE breaks records with a $116M opening in its first 3 days of release alone!

The film became the highest-grossing non-sequel opening of all-time, beating IRON MAN's 2008 record of $102M. Needless to say, ALICE benefited from its 3D theaters, as over 50% of the theaters showing the film were showing it in three dimensions, accounting for 65% of the film's overall revenues. The movie has already grossed $210M worldwide and appears to be yet another monster hit from the man behind the make-up, Johnny Depp.

The film also became director Tim Burton's biggest grossing opener of all-time, squashing his previous $68M record with PLANET OF THE APES back in 2001. The movie also became Disney's 2nd highest opening movie of all-time behind PIRATES OF THE CARIBBEAN: DEAD MAN'S CHEST (which also stars Depp). If you would have told me 10 years ago that Johnny Depp would be headlining two of Walt Disney's biggest blockbusters of all-time, I woulda told you to go cut your penis off with his scissorhands, but it's happened, people!

The film also broke the record for biggest opening weekend for a 3D movie, and yes...that includes AVATAR, which had only opened with about $77M. Speaking of the possible big Oscar-winning movie, Cameron's latest has now surpassed the $720M mark domestically, and may add plenty of dollars to that amount, if the film wins more awards tonight. Despite being released over 3 months ago, AVATAR still sits among the top 5 at the box-office and earned another $8M this past weekend.

The weekend's only other new release, BROOKLYN'S FINEST, did "ayight" in 2nd place, with about $14M (probably more than five of Wesley Snipes' latest films combined!!). Kevin Smith broke his own personal box-office record, as COP OUT dropped about 50% of its audience from last weekend, but is now totaling over $32M (previous record was ZACK AND MIRI with $31M). SHUTTER ISLAND also lost its top spot, but was still going strong in 3rd place this weekend, as it closes in on the $100M mark.

The answer to our poll question from a few weeks ago about which film would "end up" with the most money earned between VALENTINE'S DAY, PERCY JACKSON and WOLFMAN turned out to be VALENTINE'S DAY, and by quite the margin as well. WOLFMAN was 1 of the 2 films to drop out of the top 10 this week, with about $60M in all, along with TOOTH FAIRY, which has earned $56M so far.

Next week sees the release of 4 new films including the director of the last two BOURNE movies helming an action-thriller with the star of the BOURNE movies, Matt Damon, despite it apparently having nothing to do with Jason Bourne. Huh. The film is called GREEN ZONE. Jay Baruchel, co-star in a handful of Apatow productions, will be starring in a romantic comedy of his own called SHE'S OUT OF MY LEAGUE. The Twilight-ers, or whatever the f*ck they're called, will also be out in droves as the star of those wimpy vampire flicks, Robert Pattinson, gives drama a shot with REMEMBER ME. Finally, the African-American contingent in the audience will get something called OUR FAMILY WEDDING, a romantic comedy starring a skinny Forest Whitaker and Regina King. My prediction: ALICE IN WONDERLAND remains #1 next weekend. Duh!! 

1. Alice in Wonderland $ 116.3 Million
NEW
2. Brooklyn's Finest $ 13.5 Million
NEW
3. Shutter Island $ 13.3 Million $ 95.8 Million
4. Cop Out $ 9.1 Million $ 32.4 Million
5. Avatar $ 7.7 Million $ 720.2 Million
6. The Crazies $ 7 Million $ 27.4 Million
7. Percy Jackson &... $ 5.1 Million $ 78 Million
8. Valentine's Day $ 4.3 Million $ 106.4 Million
9. Crazy Heart $ 3.4 Million $ 29.6 Million
10. Dear John $ 2.9 Million $ 76.7 Million

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2:19PM on 03/09/2010
Dammit...this is an older post anyway so I don't know how many peeps will see it, but it was X-Men The Last Stand that made $102 mil. Hate to let an error stand...(source: Boxofficemojo.com)
Dammit...this is an older post anyway so I don't know how many peeps will see it, but it was X-Men The Last Stand that made $102 mil. Hate to let an error stand...(source: Boxofficemojo.com)
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2:16PM on 03/09/2010
oops
oops
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2:14PM on 03/09/2010
Forgive me if someone already mentioned this, but I believe Iron Man actually made $98 million it's opening weekend. X2 made $102 mil. And Spider-Man made $114 million, the previous record-holder for a non-sequel.
Forgive me if someone already mentioned this, but I believe Iron Man actually made $98 million it's opening weekend. X2 made $102 mil. And Spider-Man made $114 million, the previous record-holder for a non-sequel.
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2:09PM on 03/09/2010
Forgive me if someone already mentioned this, but I believe Iron Man actually made $98 million it's opening weekend. X2 made $102 mil. And Spider-Man made $114 million, the previous record-holder for a non-sequel.
Forgive me if someone already mentioned this, but I believe Iron Man actually made $98 million it's opening weekend. X2 made $102 mil. And Spider-Man made $114 million, the previous record-holder for a non-sequel.
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10:32AM on 03/08/2010
thats a lot of money
thats a lot of money
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10:09PM on 03/07/2010

Even Know it sucked

I'm glad it did well, but are they going to keep comparing these 3D movie box office numbers to all the other film that don have a ticket price of $17 dollars? I mean I think I payed 9 bucks to see Iron Man when it came out.
I'm glad it did well, but are they going to keep comparing these 3D movie box office numbers to all the other film that don have a ticket price of $17 dollars? I mean I think I payed 9 bucks to see Iron Man when it came out.
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+0
9:38PM on 03/07/2010
Sigh 3d causes another movies profit to skyrocket? will we ever see a 2d movie again?!?!?
Sigh 3d causes another movies profit to skyrocket? will we ever see a 2d movie again?!?!?
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3:22PM on 03/08/2010
You can see Alic in 2D, that's what I did.
You can see Alic in 2D, that's what I did.
9:24PM on 03/07/2010
Pretty much a no brainer.

Tim Burton, Johnny Depp, 3D, Special Effects, Disney, Alice in Wonderland.

Pretty much a guaranteed moneymaker.
Pretty much a no brainer.

Tim Burton, Johnny Depp, 3D, Special Effects, Disney, Alice in Wonderland.

Pretty much a guaranteed moneymaker.
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+1
8:06PM on 03/07/2010
Excellent opening, but word of mouth doens't seem too flash, plus it only has three weeks before How to train your dragon takes alot of its 3D screens. I'd expect this to drop reasonably quickly. Great opening though. We are gonna see a 200+mil opening soon with 3D.
Excellent opening, but word of mouth doens't seem too flash, plus it only has three weeks before How to train your dragon takes alot of its 3D screens. I'd expect this to drop reasonably quickly. Great opening though. We are gonna see a 200+mil opening soon with 3D.
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1:32AM on 03/08/2010
I have no interest in seeing this and all of the negative comments I've heard have put me off.
I have no interest in seeing this and all of the negative comments I've heard have put me off.
-6
7:54PM on 03/07/2010

Boooo!!!!!!!!!

Do people even realize they spent 116.3 million on a movie theyve already seen multiple times!?
Do people even realize they spent 116.3 million on a movie theyve already seen multiple times!?
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11:36PM on 03/07/2010
What about those same people who have spent 700 plus on a movie they have seen multiple times, tit for tat, ying & yang, who cares?
What about those same people who have spent 700 plus on a movie they have seen multiple times, tit for tat, ying & yang, who cares?
+3
7:35PM on 03/07/2010

Alice!

I saw it twice over the weekend, went to the midnight showing in 3D and saw it again on sat. in 2D, I really gotta give it to Tim and Johnny for creating such a fun and whimsical film, I really enjoyed it and I'm glad it's doing as good as no one predicted.
I saw it twice over the weekend, went to the midnight showing in 3D and saw it again on sat. in 2D, I really gotta give it to Tim and Johnny for creating such a fun and whimsical film, I really enjoyed it and I'm glad it's doing as good as no one predicted.
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7:34PM on 03/07/2010
Wow........"Alice"! $116 Mil.!!! mind blowing take for first weekend.
Wow........"Alice"! $116 Mil.!!! mind blowing take for first weekend.
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7:26PM on 03/07/2010

Loved it.

I loved Alice in Wonderland. I thought it was pretty darn amazing, it's one of my favorites from Burton.
I loved Alice in Wonderland. I thought it was pretty darn amazing, it's one of my favorites from Burton.
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6:50PM on 03/07/2010
As a fan of classic-era Burton (Pee Wee thru Ed Wood) I'm happy for his best opening... I just wish the movie was way better and that he'd abandon lazily doing all these remakes and rehashes.
As a fan of classic-era Burton (Pee Wee thru Ed Wood) I'm happy for his best opening... I just wish the movie was way better and that he'd abandon lazily doing all these remakes and rehashes.
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6:37PM on 03/07/2010
holy crap people were way off in predicting this one, but wait you mean to tell me it has a record that Avatar DOESN'T, the kidos beat out the geeks finally. LMFAO! It's called sarcasm people.
holy crap people were way off in predicting this one, but wait you mean to tell me it has a record that Avatar DOESN'T, the kidos beat out the geeks finally. LMFAO! It's called sarcasm people.
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5:35PM on 03/07/2010

Wasn't it a sequel?

Correct me if I am wrong but wasn't this a sequel? It was stated in the movie. Yes it wasn't hand-drawn but nonetheless...isn't it a sequel?
Correct me if I am wrong but wasn't this a sequel? It was stated in the movie. Yes it wasn't hand-drawn but nonetheless...isn't it a sequel?
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6:01PM on 03/07/2010
I was thinking the same thing, I'm seeing it tonight so I can't say for sure... but to my understanding isn't the plot that Alice returns to Wonderland and its in shambles, leading to some sort of war.

While it might not be declared as a sequel, it can't be considered a remake/re-imagining as it takes her previous visit into account...
I was thinking the same thing, I'm seeing it tonight so I can't say for sure... but to my understanding isn't the plot that Alice returns to Wonderland and its in shambles, leading to some sort of war.

While it might not be declared as a sequel, it can't be considered a remake/re-imagining as it takes her previous visit into account...
6:05PM on 03/07/2010
Well, it might not be the origin story, but this is the first Alice in this particular franchise.

It's like Burton's original Batman, he didn't start at the beginning, but it's still considered the first in that series.
Well, it might not be the origin story, but this is the first Alice in this particular franchise.

It's like Burton's original Batman, he didn't start at the beginning, but it's still considered the first in that series.
6:47PM on 03/07/2010
yeah, she returned
yeah, she returned
2:14PM on 03/09/2010
This movie is completely separate from the Disney animated film. Like Burton's Charlie and the Chocolate Factory, he seems to be more interested in interpreting the book than a previous film version. In this case, he uses elements of both books..so, it's separate and apart from the animated Alice. They have the same name after all! Can't be a sequel.
This movie is completely separate from the Disney animated film. Like Burton's Charlie and the Chocolate Factory, he seems to be more interested in interpreting the book than a previous film version. In this case, he uses elements of both books..so, it's separate and apart from the animated Alice. They have the same name after all! Can't be a sequel.
5:28PM on 03/07/2010
Johnny Depp is now the ultimate moneymaker at the box office.
Johnny Depp is now the ultimate moneymaker at the box office.
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5:47PM on 03/07/2010
I thought Will Smith still holds the #1 spot. Great to see Alice doing great though.
I thought Will Smith still holds the #1 spot. Great to see Alice doing great though.
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