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Weekend Box-Office: May 18-20, 2012

May. 20, 2012by: Dave Davis

Battleship behind Avengers!

As the SHIELD helicarrier again takes Marvel's heroes (including Scarlett's backside there) from the ocean into the clouds, the costly new board game adaptation BATTLESHIP is taking on water.

For the third week in a row, THE AVENGERS saved the world and scored big bucks in the process, bringing in another $55 million and hitting a domestic total of $457M. Excelsior!

But that's just a slice of the super-sized success. THE AVENGERS has gathered a knockout global total of $1.18 BILLION, which means it has soared to #4 on the all-time worldwide box office chart, zooming past TRANSFORMERS: DARK OF THE MOON, LOTR: RETURN OF THE KING, PIRATES OF THE CARIBBEAN: DEAD MAN'S CHEST and ON STRANGER TIDES, TOY STORY 3 and STAR WARS: THE PHANTOM MENACE. Only HARRY POTTER AND THE DEATHLY HALLOWS Pt. 2 now stands between Tony Stark's colleagues and Cameron's twosome of TITANIC and AVATAR, at $2.1B and $2.7B respectively. (For you Batfans, THE DARK KNIGHT is down in #12 with just a bit over $1B worldwide.)

As for BATTLESHIP, Universal must have been somewhat prepared for a boat-based blockbuster to attract the negative nautical puns (BATTLESHIP gets torpedoed, you sank my BATTLESHIP, etc.). But with the marketing basically presenting it like an unofficial TRANSFORMERS sequel, they surely expected more than its $25.3 million debut.

But the movie has already netted around $230M from international crowds, who've had several weeks to see the flick before it docked in the US. And while that might make the reported $209M production budget a little easier to swallow, it's probably not making star Taylor Kitsch feel much better between this soggy domestic performance and the even more expensive thunk of JOHN CARTER. We'll see if that Navy SEALs project with Kitsch and BATTLESHIP director Peter Berg ever comes together now...

Although the prospect of a BATTLESHIP-AVENGERS showdown didn't really occur, a couple of other new movies also didn't make much of an impression against Marvel's all-stars. Sacha Baron Cohen's latest comedy THE DICTATOR only commanded a $17.4M weekend pull, and a $24.4M total since its Wednesday release. That's well below BRUNO's $30.6M opening and even BORAT's surprise $26.4M debut, but THE DICTATOR came with a $65M price tag, so it should be interesting to see where Cohen goes next.

Lionsgate attempted some blockbuster counterprogramming with WHAT TO EXPECT WHEN YOU'RE EXPECTING, but the pregnancy comedy only hatched $10.5 million despite leading ladies like Cameron Diaz, Jennifer Lopez and Elizabeth Banks. Fox Searchlight must be delighted with their own counterprogramming entry, the seniors-in-India comedy THE BEST EXOTIC MARIGOLD HOTEL, which despite being on only 178 screens still landed a sixth place finish (and the highest per-screen average in the Top 10).

Johnny Depp's DARK SHADOWS is proving to be toothless, edging into the blackness with just another $12.7M in its second weekend (a 57% drop). But Katniss Everdeen continues to display her survival skills -- after nine weeks on the chart, THE HUNGER GAMES is holding stronger than other newer releases such as THINK LIKE A MAN, THE LUCKY ONE and THE PIRATES! BAND OF MISFITS, while THE FIVE-YEAR ENGAGEMENT and CHIMPANZEE disappear from the list.

Next week's long Memorial Day holiday weekend brings back agents Jay and Kay (and young Kay) in MEN IN BLACK 3, plus the horror movie CHERNOBYL DIARIES from PARANORMAL ACTIVITY guy Oren Peli, and the limited release of Wes Andersons MOONRISE KINGDOM. Do you plan to see MIB3 next weekend? VOTE HERE!

# MOVIE TITLE WKND $ TOTAL $
1. The Avengers $55 M $457 M
2. Battleship $25.3 M
NEW
3. The Dictator $17.4 M $24.4 M
4. Dark Shadows $12.7 M $50.9 M
5. What to Expect When You're Expecting $10.5 M
NEW
6. The Best Exotic Marigold Hotel $3.2 M $8.2 M
7. The Hunger Games $3 M $391.6 M
8. Think Like a Man $2.7 M $85.8 M
9. The Lucky One $1.7 M $56.9 M
10. The Pirates! Band of Misfits $1.4 M $25.3 M

ACCESS BOX-OFFICE ARCHIVES HERE

Source: Box Office Mojo

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11:27PM on 05/21/2012
People were surprised?
People were surprised?
Your Reply:



+0
10:21AM on 05/21/2012
"...only hatched $10.5 million despite leading ladies like Cameron Diaz, Jennifer Lopez and Elizabeth Banks."

When did any of them open a film on their own? Hollywood film execs seem exceedingly dim, but even they should at this point get the message that cramming a bunch of C-list regulars and fading A-listers into some stupid, maudlin package film (i.e. Valentine's Day, New Year's Eve, etc.) isn't working.
"...only hatched $10.5 million despite leading ladies like Cameron Diaz, Jennifer Lopez and Elizabeth Banks."

When did any of them open a film on their own? Hollywood film execs seem exceedingly dim, but even they should at this point get the message that cramming a bunch of C-list regulars and fading A-listers into some stupid, maudlin package film (i.e. Valentine's Day, New Year's Eve, etc.) isn't working.
Your Reply:



10:10AM on 05/21/2012
Just to be clear guys, it AIN'T touching Avatar. Its third weekend in release Avatar made $68 million, quite a bit more than Avengers' $55 million. Now is when Avatar went into cruise control. But Avengers should easily surpass Dark Knight for best non-James Cameron domestic box office. And frankly, who cares if its the biggest box office? Its made its mark, and unlike Avatar will have an immediate, lasting impact on how all other movies are made.
Just to be clear guys, it AIN'T touching Avatar. Its third weekend in release Avatar made $68 million, quite a bit more than Avengers' $55 million. Now is when Avatar went into cruise control. But Avengers should easily surpass Dark Knight for best non-James Cameron domestic box office. And frankly, who cares if its the biggest box office? Its made its mark, and unlike Avatar will have an immediate, lasting impact on how all other movies are made.
Your Reply:



10:25AM on 05/21/2012
You mean the same Avatar whose box office made sure that every film released from that point on was in 3D? Including the Avengers which had some of the worst and least necessary 3D in recent memory?
You mean the same Avatar whose box office made sure that every film released from that point on was in 3D? Including the Avengers which had some of the worst and least necessary 3D in recent memory?
9:07AM on 05/21/2012

Didn't Think It Would Happen

Well, you Avenger fanboys pulled it off. Some went and saw it 4 or 5 times to make sure Avengers would beat out Battleship. Then there were those who were on Battleship message boards trashing the movie. Sad really... Mr Kitsch will be hurting the most. No more lead roles in high production films for him.
Well, you Avenger fanboys pulled it off. Some went and saw it 4 or 5 times to make sure Avengers would beat out Battleship. Then there were those who were on Battleship message boards trashing the movie. Sad really... Mr Kitsch will be hurting the most. No more lead roles in high production films for him.
Your Reply:



-13
4:41AM on 05/21/2012
Avatar may be the bigger movie, but The Avengers has had an impact on current pop-culture unlike any movie in recent history. Countless memes, endless parodies, and an infinite amount of merchandise everywhere you turn. Not to mention, everyone's pumped for ALL future superhero movies.
Avatar may be the bigger movie, but The Avengers has had an impact on current pop-culture unlike any movie in recent history. Countless memes, endless parodies, and an infinite amount of merchandise everywhere you turn. Not to mention, everyone's pumped for ALL future superhero movies.
Your Reply:



+12
2:50AM on 05/21/2012
lets hope Taylor Kitsch has a bigger box office with "Savages" I would hate to see him leave, hes a great actor
lets hope Taylor Kitsch has a bigger box office with "Savages" I would hate to see him leave, hes a great actor
Your Reply:



2:24AM on 05/21/2012
Poor Taylor Kitsch. John Carter literally just crossed the $70 million domestic mark and now this giant movie turd floods the toliet as well. From Monday till the end of the year, if his agent can get him a movie, give that man 30% commission.
Poor Taylor Kitsch. John Carter literally just crossed the $70 million domestic mark and now this giant movie turd floods the toliet as well. From Monday till the end of the year, if his agent can get him a movie, give that man 30% commission.
Your Reply:



2:48AM on 05/21/2012
I liked John carter and I hope it becomes a cult classic on dvd. he should probably go back to telivision, I know they are planning a Friday night Lights movie, and they said he woiuld be back. I think he is a great actor, just not enough to carry his own films, and probably should have passed on battleship
I liked John carter and I hope it becomes a cult classic on dvd. he should probably go back to telivision, I know they are planning a Friday night Lights movie, and they said he woiuld be back. I think he is a great actor, just not enough to carry his own films, and probably should have passed on battleship
11:55PM on 05/20/2012
I would love it if avengers kicked the crap out of the snore fest that is going to be men in black 3
I would love it if avengers kicked the crap out of the snore fest that is going to be men in black 3
Your Reply:



+15
11:02PM on 05/20/2012
Ok, where's the 'tard that guaranteed that Battleship would beat Avengers this weekend? Where's that asshole?
Ok, where's the 'tard that guaranteed that Battleship would beat Avengers this weekend? Where's that asshole?
Your Reply:



1:20AM on 05/21/2012
ha. I never guarenteed but I did think the boats would come out on top. Glad I was wrong
ha. I never guarenteed but I did think the boats would come out on top. Glad I was wrong
10:36PM on 05/20/2012
Glad to see a crappy movie got its crappy opening. I'm still scratching my head on how exactly Liam Neeson got involved in the crapfest known as "Battleship". I was almost about to give that flick a chance awhile back just because he was in it and his flicks are usually solid. Glad I went with my better judgement this time around.
Glad to see a crappy movie got its crappy opening. I'm still scratching my head on how exactly Liam Neeson got involved in the crapfest known as "Battleship". I was almost about to give that flick a chance awhile back just because he was in it and his flicks are usually solid. Glad I went with my better judgement this time around.
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10:42PM on 05/20/2012
Ever since Liam Neeson's wife died it seems he has been taking every role thrown at him (he even did a direct to video movie). The guy has so much great stuff under his belt, I think he is allowed a stinker or two.
Ever since Liam Neeson's wife died it seems he has been taking every role thrown at him (he even did a direct to video movie). The guy has so much great stuff under his belt, I think he is allowed a stinker or two.
11:18PM on 05/20/2012
Too bad ya can't thumbs down comments because there was no need to make a comment like that, totally inappropriate.
Too bad ya can't thumbs down comments because there was no need to make a comment like that, totally inappropriate.
11:30PM on 05/20/2012
@philalva77 I guess everyone forgot that you are the only one allowed to reply to comments in a negative way.
@philalva77 I guess everyone forgot that you are the only one allowed to reply to comments in a negative way.
12:23AM on 05/21/2012
nothing wrong with negative comments or voicing your opinion, but i wouldn't talk about the death of someones wife to prove it nonetheless
nothing wrong with negative comments or voicing your opinion, but i wouldn't talk about the death of someones wife to prove it nonetheless
1:22AM on 05/21/2012
he didnt say anything inappropriate. All he was implying is that he could be burying his head in his work, so to speak, to not have to think about other things so much. Its perfectly normal behavior in dealing with a terrible situation.
he didnt say anything inappropriate. All he was implying is that he could be burying his head in his work, so to speak, to not have to think about other things so much. Its perfectly normal behavior in dealing with a terrible situation.
10:23PM on 05/20/2012
I also think Avatar is a (slightly) better movie than The Avengers. It's just my opinion, although I did love Avengers.
I also think Avatar is a (slightly) better movie than The Avengers. It's just my opinion, although I did love Avengers.
Your Reply:



+10
9:41PM on 05/20/2012

Wow. Just Wow.

I never envisioned this film doing the massive numbers it has. But so glad to see the increasing success of Avengers. I know there is no way the numbers will approach Avatar, and might have a slim chance at nearing Titanic, but in the end the overall BO numbers won't be why this movie is remembered and loved. The work, effort, and respect for the source material is why this movie will be appreciated. Few comic book films can claim that.

On a side note, as much as I would love to see
I never envisioned this film doing the massive numbers it has. But so glad to see the increasing success of Avengers. I know there is no way the numbers will approach Avatar, and might have a slim chance at nearing Titanic, but in the end the overall BO numbers won't be why this movie is remembered and loved. The work, effort, and respect for the source material is why this movie will be appreciated. Few comic book films can claim that.

On a side note, as much as I would love to see Avengers take the top spot yet again next weekend, I don't see it happening. But I guess the consolation prize is that it will hit the $500 million mark domestically at the earliest saturday. And that is just unbelievable.
Your Reply:



9:27PM on 05/20/2012

Cute butt

Now sit on my face
Now sit on my face
Your Reply:



-6
8:33PM on 05/20/2012
Too bad it's not going to come close to topping Avatar, as it shouldn't since Avatar is the superior film.
Too bad it's not going to come close to topping Avatar, as it shouldn't since Avatar is the superior film.
Your Reply:



8:49PM on 05/20/2012
Hahahahahahahahahaha (Avatar is a good film) hahahaha (pauses to catch breath). Alright, okay, seriously now. That is really funny. Thanks for the laugh.


(shaking head) Avatar a good movie. Hilarious.
Hahahahahahahahahaha (Avatar is a good film) hahahaha (pauses to catch breath). Alright, okay, seriously now. That is really funny. Thanks for the laugh.


(shaking head) Avatar a good movie. Hilarious.
9:34PM on 05/20/2012
I can not compare Avengers to Avatar, as I've had absolutely no desire to see Avatar. And I haven't since it was released. But from what I have read and heard is that it's a generic story (what movie isn't nowadays?), and the only reason to watch it was the spectacular 3D.

I will be the only human who has never watched Titanic or Avatar, and I'll be damn proud of that accomplishment.
I can not compare Avengers to Avatar, as I've had absolutely no desire to see Avatar. And I haven't since it was released. But from what I have read and heard is that it's a generic story (what movie isn't nowadays?), and the only reason to watch it was the spectacular 3D.

I will be the only human who has never watched Titanic or Avatar, and I'll be damn proud of that accomplishment.
8:08PM on 05/20/2012
The Avengers would obviously finish number ! again & i am happy about that. I am even more happy that U.S moviegoers have officially made Battleship a bomb here (ya i said here domestically). Faith in humanity has been restored cuz that movie looked like garbage from the beginning.

Sorry to say since i would love for The Avengers to dominate for the rest of the summer, but MIB3 will take over number one next week. I will also be checking it out, perhaps a double feature & just see The
The Avengers would obviously finish number ! again & i am happy about that. I am even more happy that U.S moviegoers have officially made Battleship a bomb here (ya i said here domestically). Faith in humanity has been restored cuz that movie looked like garbage from the beginning.

Sorry to say since i would love for The Avengers to dominate for the rest of the summer, but MIB3 will take over number one next week. I will also be checking it out, perhaps a double feature & just see The Avengers once again.
Your Reply:



+6
6:16PM on 05/20/2012
You are all welcome. This was all me. Went to see Avengers again for the 3rd weekend in a row and I forced my in-laws to go as well. You are all very welcome.
You are all welcome. This was all me. Went to see Avengers again for the 3rd weekend in a row and I forced my in-laws to go as well. You are all very welcome.
Your Reply:



7:55PM on 05/20/2012
What are we we welcome for ? Box-office numbers are so trivial, I don't even understand why people (outside of producers and studios or whoever actually get some money back) care about them. It's fun to compare and shit, but they'll never make a bad movie (not talking about The Avengers) better.
What are we we welcome for ? Box-office numbers are so trivial, I don't even understand why people (outside of producers and studios or whoever actually get some money back) care about them. It's fun to compare and shit, but they'll never make a bad movie (not talking about The Avengers) better.
9:49PM on 05/20/2012
Well in the case of most major movies (not all) their purpose is to entertain people. So I would say it is not as trivial as you think. That's not saying the movie that makes the most money is the best. But I of think it is a statement in some ways.
Well in the case of most major movies (not all) their purpose is to entertain people. So I would say it is not as trivial as you think. That's not saying the movie that makes the most money is the best. But I of think it is a statement in some ways.
5:48PM on 05/20/2012
I think its unfortunate for Kitsch to starring in TWO backtoback boxoffice bomb each of which budgeted at 210M+. To be fair, none of the films' disaster were resulted for him, JC had an atrocious marketing & an inexplicable title change, and BATTLESHIP, well it sounded like shit from the get go (and the trailers didn't help). I only watched JC, but Kitsch was quite good with his role. The studios were just trying TOO HARD to make him the next superstar, just like Colin Farrell or Jude Law some
I think its unfortunate for Kitsch to starring in TWO backtoback boxoffice bomb each of which budgeted at 210M+. To be fair, none of the films' disaster were resulted for him, JC had an atrocious marketing & an inexplicable title change, and BATTLESHIP, well it sounded like shit from the get go (and the trailers didn't help). I only watched JC, but Kitsch was quite good with his role. The studios were just trying TOO HARD to make him the next superstar, just like Colin Farrell or Jude Law some years ago. IMO, Dude should now just go with the way of Joseph Gordon-Levitt with some low budgeted terrific movies to build his audience, and then come back to the blockbuster game couple years later (like JGL is doing now after 10 years of buildingup). For now, I'm really really excited for Kitsch's SAVAGES this summer!

And I have to agree with jxac, I NEVER witnessed this type of boxoffice where a single movie is torpedoing ALL the other tentpole movies' business! But, yeah, THE AVENGERS isn't JUST another summer movie, is it? Its once in a lifetime event, what chances do those other movies have?
Your Reply:



5:58PM on 05/20/2012
Fuck, I hope it's not a "once in a lifetime event", I want them sequels! :)
Fuck, I hope it's not a "once in a lifetime event", I want them sequels! :)
8:21PM on 05/20/2012
Savages does look good & I like OLiver Stone, but that movie probably will not be a major hit also but probably make decent money. Ya never know nowadays though, stranger things have happened.
Savages does look good & I like OLiver Stone, but that movie probably will not be a major hit also but probably make decent money. Ya never know nowadays though, stranger things have happened.
5:13PM on 05/20/2012
Avengers all the way baby
Avengers all the way baby
Your Reply:



5:06PM on 05/20/2012
Now it faces its ultimate challenge, can it take down the box-office power of Will Smith?

It has beaten a Burton/Depp duo, Sacha Baron Cohen's latest effort and a Transformers-style film. All of which who have had massive box-office success in the past.

I predict MIB3 will take the #1 spot next weekend but AVENGERS will still bring in a strong $20-30 million weekend.
Now it faces its ultimate challenge, can it take down the box-office power of Will Smith?

It has beaten a Burton/Depp duo, Sacha Baron Cohen's latest effort and a Transformers-style film. All of which who have had massive box-office success in the past.

I predict MIB3 will take the #1 spot next weekend but AVENGERS will still bring in a strong $20-30 million weekend.
Your Reply:



8:23PM on 05/20/2012
Well don't forget its Memorial Day weekend & also this is the last week for alot schools, so no doubt both MIB3 & the Avengers can still bring in some serious cash. Would not be shocked if The Avengers scores another 50 million over the next weekend. MIB3 will sure top 100mil.
Well don't forget its Memorial Day weekend & also this is the last week for alot schools, so no doubt both MIB3 & the Avengers can still bring in some serious cash. Would not be shocked if The Avengers scores another 50 million over the next weekend. MIB3 will sure top 100mil.
4:57PM on 05/20/2012
Yep. Just got back from seeing The Avengers again myself. It ABSOLUTELY Holds up and then some upon a repeat viewing. Cinematic bliss from start to finish.
Yep. Just got back from seeing The Avengers again myself. It ABSOLUTELY Holds up and then some upon a repeat viewing. Cinematic bliss from start to finish.
Your Reply:



11:50PM on 05/20/2012
I think it's the only movie I went to the theaters to see 3 times.
I think it's the only movie I went to the theaters to see 3 times.
+10
3:57PM on 05/20/2012
Well I was wrong a few weeks ago in your poll. I did think Battleship would take in maybe just a million over Avengers in it's 3rd week. Taylor Kitsch, I don't know dude... might be time to take some supporting roles or get better at picking your leading movies!

I DO see Men In Black 3 taking down Avengers next week though, built in audience + first Will Smith blockbuster to come out in a long time= big bucks
Well I was wrong a few weeks ago in your poll. I did think Battleship would take in maybe just a million over Avengers in it's 3rd week. Taylor Kitsch, I don't know dude... might be time to take some supporting roles or get better at picking your leading movies!

I DO see Men In Black 3 taking down Avengers next week though, built in audience + first Will Smith blockbuster to come out in a long time= big bucks
Your Reply:



3:55PM on 05/20/2012
Chernobyl Diaries isn't a found footage movie.

Plus Battleship looked/sounded terrible from the start of production. Which is too bad for Berg, who I like.
Chernobyl Diaries isn't a found footage movie.

Plus Battleship looked/sounded terrible from the start of production. Which is too bad for Berg, who I like.
Your Reply:



+25
3:53PM on 05/20/2012
I feel like the studios PUSHED Kitsch into the A-list role. He should have started out like most with a half dozen side roles and built that fan base more before taking on $100mil plus budget movies.
I feel like the studios PUSHED Kitsch into the A-list role. He should have started out like most with a half dozen side roles and built that fan base more before taking on $100mil plus budget movies.
Your Reply:



8:25PM on 05/20/2012
He kind of reminds me of Sam Worthington. Came out of nowhere and was suddenly in a BUNCH of big budget movies with nothing really backing him up. But I liked Kitsch as John Carter, he's certainly not a bad actor. I just hope his career bounces from all these big budget flops.
He kind of reminds me of Sam Worthington. Came out of nowhere and was suddenly in a BUNCH of big budget movies with nothing really backing him up. But I liked Kitsch as John Carter, he's certainly not a bad actor. I just hope his career bounces from all these big budget flops.
+35
3:51PM on 05/20/2012
I've never seen a film responsible for so many flops at the box office, it's a black hole.
I've never seen a film responsible for so many flops at the box office, it's a black hole.
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