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Weekend Box-Office: May 6-8, 2011

05.08.2011

Thor smash...!!!

After last weekend's massive $84M opening by FAST FIVE, it seemed like everything was set for THOR to break the $100M opening mark, as per previous Marvel superhero movies like SPIDER-MAN ($115M), IRON MAN ($98M), WOLVERINE ($85M) and others, but despite the awesome reviews, it managed only $66M over its first three days of release, which is "good", but ultimately the studio expects the film to keep bringing in the big bucks, for weeks to come.

This opening is more in line with 2003's THE HULK, which opened with $62M and ended up grossing close to $132M when all was said and done. I would assume that THOR will beat that, but then again...my mother always taught me never to ass-u-me anything. Something to do with being an ass!!!

Last weekend's #1 movie movie, FAST FIVE, dropped a ton this week, losing 62% of its audience from last weekend, but it still managed to stick around in second place, and raise its domestic gross to $140M after only 10 days of release (that's only $15M off the franchise record of $155M). The other 2 new film releases, JUMPING THE BROOM and SOMETHING BORROWED, did "ayight", but nothing more than that with $13M grosses and a 3rd and 4th place showing respectively.

The main difference between the two films is that BROOM only cost $7M to produce, while BORROWED cost closer to $35M. Yet another Kate Hudson disappointment. Can anyone please explain to me why Hollywood keeps casting this lame chick in every other rom-com out there? (that is, other than her great ass!).

And after six full weeks in the top 10, James Wan's surprise horror hit INSIDIOUS finally dropped out and into 11th place this weekend. The film apparently only cost Film District about $2M, and has so far grossed over $50M for the distributor. Not too shabby. SOURCE CODE also dropped out of the top 10 this weekend, while it too grossed around $50M (although the Jake Gyllenhaal film apparently cost around $32M to produce).

Next week sees the release of the first R-rated "chick flick" of the summer, BRIDESMAIDS, a film produced by Judd Apatow, directed by Paul Feig ("Freaks & Geeks") and starring a ton of funny ladies (psssst, it's also sitting at 85% over at Rotten Tomatoes), as well as the film that I thought was somehow related to LEGION from last year entitled PRIEST. So do you think that either BRIDESMAIDS or PRIEST will be able to beat THOR to the #1 spot next weekend? VOTE HERE!!!

# MOVIE TITLE WKND $ TOTAL $
1. Thor $66 M
NEW
2. Fast Five $32.5 M $139.8 M
3. Jumping the Broom $13.7 M
NEW
4. Something Borrowed $13.2 M
NEW
5. Rio $8.2 M $114.9 M
6. Water for Elephants $5.6 M $41.6 M
7. Madea's Big Happy Family $3.9 M $46.8 M
8. Prom $2.4 M $7.8 M
9. Soul Surfer $2.1 M $36.7 M
10. Hoodwinked Too! Hood vs Evil $1.9 M $6.7 M

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3:49AM on 05/10/2011
Thor was mediocre beyond measure. stupid shaky cam lack of good choreography fights...very ok movie. the effects were subpar and the story was weak as fuck. hated the earth settings too
Thor was mediocre beyond measure. stupid shaky cam lack of good choreography fights...very ok movie. the effects were subpar and the story was weak as fuck. hated the earth settings too
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-1
2:48PM on 05/09/2011
Good news! A sequel to Thor have great potential, with Branagh directing, naturally. They can pretty much do any type of movie; fantasy, sci-fi, action, drama, a more or less realistic take.
Good news! A sequel to Thor have great potential, with Branagh directing, naturally. They can pretty much do any type of movie; fantasy, sci-fi, action, drama, a more or less realistic take.
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+0
1:51PM on 05/09/2011

ya but thor has been playing overseas already

With a budget of 150 mil its already at 242 mil. so say what you want i thought the same dont get me wrong all the earth scenes are kinda lackluster (if you dont count kat dennings mmmm) its made its money so summer keep on bringing the good stuff....thats what she said
With a budget of 150 mil its already at 242 mil. so say what you want i thought the same dont get me wrong all the earth scenes are kinda lackluster (if you dont count kat dennings mmmm) its made its money so summer keep on bringing the good stuff....thats what she said
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1:37PM on 05/09/2011

What about...

The Beaver? You failed to mention it at all, must have been because it only made $105k in limited release? I thought , "everyone was wanting to see it?"... It'll be just like Tree of Life, everyone will want to see it, then no one will go see it...
The Beaver? You failed to mention it at all, must have been because it only made $105k in limited release? I thought , "everyone was wanting to see it?"... It'll be just like Tree of Life, everyone will want to see it, then no one will go see it...
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1:03PM on 05/09/2011

What the fuck!

I loved this movie! I thought it was one of the best Marvel films. People saying it didn't have much action?
What about Iron Man? Those films are mostly just comedy skits. This had great action, great acting, great effects, and good dialogue!

It really upsets me that Fast Five could make as much money as this. Thor deserves more *smash glass on floor*
I loved this movie! I thought it was one of the best Marvel films. People saying it didn't have much action?
What about Iron Man? Those films are mostly just comedy skits. This had great action, great acting, great effects, and good dialogue!

It really upsets me that Fast Five could make as much money as this. Thor deserves more *smash glass on floor*
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+0
11:47AM on 05/09/2011
I loved THOR and thought it was great. 7.5 or 8/10. The acting was great and I think Loki is by far the best Marvel villain to ever hit the screen, better than Doctor Octopus. The acting scenes were entertaining and held me in even though I wish the last one would of it a bit longer. As short as it was it was much better than that horrible scene in Iron Man 2.
I loved THOR and thought it was great. 7.5 or 8/10. The acting was great and I think Loki is by far the best Marvel villain to ever hit the screen, better than Doctor Octopus. The acting scenes were entertaining and held me in even though I wish the last one would of it a bit longer. As short as it was it was much better than that horrible scene in Iron Man 2.
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8:28AM on 05/09/2011

Thor wasn't that great...

Saw Thor over the weekend, and I have to admit it was WAY too slow. The action scenes were too few and all it felt like was a way to set up the Avengers.
Saw Thor over the weekend, and I have to admit it was WAY too slow. The action scenes were too few and all it felt like was a way to set up the Avengers.
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3:51AM on 05/10/2011
agreed 100% i just didnt care about the movie at all
agreed 100% i just didnt care about the movie at all
7:09AM on 05/09/2011
Took my mother to see it for Mother's Day. She had a blast but she also said she couldn't imagine seeing what she did in 3D.
Took my mother to see it for Mother's Day. She had a blast but she also said she couldn't imagine seeing what she did in 3D.
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4:57AM on 05/09/2011
managed only 66 million is about the most ridiculous statement ever written on here & of course fast five was gonna drop but 32 mil in a 2nd wknd is totally great, i think word of mouth will keep thor in the top spot next week.
managed only 66 million is about the most ridiculous statement ever written on here & of course fast five was gonna drop but 32 mil in a 2nd wknd is totally great, i think word of mouth will keep thor in the top spot next week.
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6:43AM on 05/09/2011
Agreed, "only 65 Million" is one of those statements you hear from someone who looks at Box Office tallies like scores in a game.
Agreed, "only 65 Million" is one of those statements you hear from someone who looks at Box Office tallies like scores in a game.
3:34AM on 05/09/2011

RANKS HIGH

I had a blast watching Thor tonight. To me, its definitely one of Marvel's best films. It'll most definitely be #1 again next weekend.
I had a blast watching Thor tonight. To me, its definitely one of Marvel's best films. It'll most definitely be #1 again next weekend.
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+8
2:01AM on 05/09/2011
I'll tell you exactly why Kate Hudson keeps finding work. It's because Hollywood is run by executives who grew up spanking it to Goldie Hawn on Laugh-In. Then when Kate come walking in the door, those old feelings resurface and they just can't stop themselves. Next thing you know, we get Fool's Gold.
I'll tell you exactly why Kate Hudson keeps finding work. It's because Hollywood is run by executives who grew up spanking it to Goldie Hawn on Laugh-In. Then when Kate come walking in the door, those old feelings resurface and they just can't stop themselves. Next thing you know, we get Fool's Gold.
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1:36AM on 05/09/2011
I think what we're seeing is the start of a backlash against 3D movies. Especially moves that were not shot in 3D and forced on the public wanting to see the movie. Thor was difficult to find in a 2D cinema which probably turned a lot of people off from seeing the movie altogether. I think Hollywood is seriously overestimating the amount of people actually wanting to see a 3D movie and it's turning people away from the box office. I saw it in 2D but couldn't go to the cinema I usually go to
I think what we're seeing is the start of a backlash against 3D movies. Especially moves that were not shot in 3D and forced on the public wanting to see the movie. Thor was difficult to find in a 2D cinema which probably turned a lot of people off from seeing the movie altogether. I think Hollywood is seriously overestimating the amount of people actually wanting to see a 3D movie and it's turning people away from the box office. I saw it in 2D but couldn't go to the cinema I usually go to because all of their showings were in 3D so another theater got my business.
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11:56PM on 05/08/2011

Saw it 3 times, 3 days in a row lol

Twice in 2D, once in 3D. The 3D was crazy dim and the colors were kinda weak. 2D was much better.

I'd give it an 8.5/10. Some weak CGI here and there but that's my only real beef with the movie. LOVED the use of Dutch Angles. It gave it a very unique feel.
Twice in 2D, once in 3D. The 3D was crazy dim and the colors were kinda weak. 2D was much better.

I'd give it an 8.5/10. Some weak CGI here and there but that's my only real beef with the movie. LOVED the use of Dutch Angles. It gave it a very unique feel.
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1:03AM on 05/09/2011
i made a comment about the dutched angles to my dad when we saw it...those angles really give the frame a nice simple comic book panel look without getting crazy, yah know?
i made a comment about the dutched angles to my dad when we saw it...those angles really give the frame a nice simple comic book panel look without getting crazy, yah know?
10:44PM on 05/08/2011
I'm pretty sure Marvel has nothing to complain about. According to Box Office Mojo, Thor cost $150 million and between foreign and domestic has already grossed $242 million worldwide. Let's assume they spent $100 million on marketing. I'm guessing the movie will make at least $8 million more by Monday night. From Tuesday onward, it's ALL PROFIT.
I'm pretty sure Marvel has nothing to complain about. According to Box Office Mojo, Thor cost $150 million and between foreign and domestic has already grossed $242 million worldwide. Let's assume they spent $100 million on marketing. I'm guessing the movie will make at least $8 million more by Monday night. From Tuesday onward, it's ALL PROFIT.
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11:31PM on 05/08/2011
You do realize that films essentially have to double their cost before they're profitable, right?
You do realize that films essentially have to double their cost before they're profitable, right?
1:43AM on 05/09/2011
You do realize that $250M is still close enough to the double of the budget to claim that from at least next week, it'll be all profit anyways ?
You do realize that $250M is still close enough to the double of the budget to claim that from at least next week, it'll be all profit anyways ?
9:43AM on 05/09/2011
But if the budget was $150M, then we'll say they spent $100M on marketing, that's $250M, so it will have to make ~$500M before it can start being profitable. Regardless, Thor will still be profitable at some point in time.
But if the budget was $150M, then we'll say they spent $100M on marketing, that's $250M, so it will have to make ~$500M before it can start being profitable. Regardless, Thor will still be profitable at some point in time.
10:25PM on 05/08/2011
Thor was awesome and im glad fast five is still doing well! Pretty sure Priest will bomb next week but i may check it out down the road. My monies going to Bridesmaids.
Thor was awesome and im glad fast five is still doing well! Pretty sure Priest will bomb next week but i may check it out down the road. My monies going to Bridesmaids.
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+4
10:25PM on 05/08/2011
My prediction is Bridesmaids will open modestly but will stick around the top ten the duration of the summer. Priest will tank and Thor will be number 1 again next week. Thor was entertaining as shit, so i'm good with that! However, im hoping that the numbers for the 3D showings weren't that far superior to the 2D showings, this way we can stick 3D with movies that actually benefit from it (Mainly comedies that can use the technique for a nice tongue in cheek joke)

After next week though...
My prediction is Bridesmaids will open modestly but will stick around the top ten the duration of the summer. Priest will tank and Thor will be number 1 again next week. Thor was entertaining as shit, so i'm good with that! However, im hoping that the numbers for the 3D showings weren't that far superior to the 2D showings, this way we can stick 3D with movies that actually benefit from it (Mainly comedies that can use the technique for a nice tongue in cheek joke)

After next week though... we will pry be looking at over 100 mil openers for a while!
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+11
9:52PM on 05/08/2011
I feel sorry for those who only have the 3D option playing in nearby theaters; luckily I was able to see Thor in 2D and liked it. Thor was never going to make Spiderman or Batman type $ because he doesn't have the big fanbase, but I think the film will do a respectable haul at the box office.
I feel sorry for those who only have the 3D option playing in nearby theaters; luckily I was able to see Thor in 2D and liked it. Thor was never going to make Spiderman or Batman type $ because he doesn't have the big fanbase, but I think the film will do a respectable haul at the box office.
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9:39PM on 05/08/2011
Two things...

1) I tried to see Thor last night after 9 pm, and the only non-3D showing was at 12:05 at a theatre across town from the one nearest to me. Yes, I went, but not everyone would, so that may have affected its ability to take on Fast Five.
2) Why had no article I've read about the box office returns this week read: "Thor Hammers Competition"? Is it really all that cheesier than ripping off Hulk's catchphrase?
Two things...

1) I tried to see Thor last night after 9 pm, and the only non-3D showing was at 12:05 at a theatre across town from the one nearest to me. Yes, I went, but not everyone would, so that may have affected its ability to take on Fast Five.
2) Why had no article I've read about the box office returns this week read: "Thor Hammers Competition"? Is it really all that cheesier than ripping off Hulk's catchphrase?
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8:35PM on 05/08/2011

A few thoughts....

1. Thor not beating fast 5 isnt surprising considering its offerings.
2. Kate hudson doesnt have that good an ass. Theres better out there for sure.
3. Jumping the broom sounds like a term for female masterbaton.
4. Priest is probably gonna bomb.

Last of all, Judging by the summer offerings thus far this seems like its gonna be a surfer's summer. Some will be waves worth catching and others will be just a few splashes then a big let down. Welcome to summer movie season 2011.

Edit:
1. Thor not beating fast 5 isnt surprising considering its offerings.
2. Kate hudson doesnt have that good an ass. Theres better out there for sure.
3. Jumping the broom sounds like a term for female masterbaton.
4. Priest is probably gonna bomb.

Last of all, Judging by the summer offerings thus far this seems like its gonna be a surfer's summer. Some will be waves worth catching and others will be just a few splashes then a big let down. Welcome to summer movie season 2011.

Edit: Apparently you forgot to mention that mel gibson playing with his beaver didnt make much money but then again that makes for some pretty dirty imagery.
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7:34PM on 05/08/2011

Sound effects

anyone notice the sound effects in thor? anytime metal would hit metal it was loud as shit@ too loud, not sure if it was just the theatre or not, i didn't like it though
anyone notice the sound effects in thor? anytime metal would hit metal it was loud as shit@ too loud, not sure if it was just the theatre or not, i didn't like it though
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7:59PM on 05/08/2011
I did notice that, and when Loki tried to pick up the hammer, there was a very loud noise too.
I did notice that, and when Loki tried to pick up the hammer, there was a very loud noise too.
11:53PM on 05/08/2011
I saw the movie 3 times in 2 different theaters. In one theater I heard the loud noise when Loki grabbed the hammer. In another the noise was way more quiet. I think it was the theater more than the actual movie.
I saw the movie 3 times in 2 different theaters. In one theater I heard the loud noise when Loki grabbed the hammer. In another the noise was way more quiet. I think it was the theater more than the actual movie.
5:44PM on 05/08/2011
good for Thor
good for Thor
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+10
5:13PM on 05/08/2011

Thor should have 20 dollars more

I bought a ticket for me and the lady and the dickhead accidently gave me tickets for Something Borrowed. I am ashamed. Great flick though, really hope it has legs and keeps bringing in the big bucks. Marvel deserves it.
I bought a ticket for me and the lady and the dickhead accidently gave me tickets for Something Borrowed. I am ashamed. Great flick though, really hope it has legs and keeps bringing in the big bucks. Marvel deserves it.
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4:45PM on 05/08/2011
I would have seen THOR if it was shown in IMAX and not in 3D. Gladly would have seen it then.
I would have seen THOR if it was shown in IMAX and not in 3D. Gladly would have seen it then.
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4:32PM on 05/08/2011

hmm...

with the high ticket prices for 3D, it should have done better.
Like some of you guys said, there should have been more 2D showings, because the audience shouldn't be forced to see it in 3D...specially if the movie only has 2-3 scenes worth seeing in 3D.
with the high ticket prices for 3D, it should have done better.
Like some of you guys said, there should have been more 2D showings, because the audience shouldn't be forced to see it in 3D...specially if the movie only has 2-3 scenes worth seeing in 3D.
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4:29PM on 05/08/2011
Also who the hell went to go see jumping the broom? Stop giving Tyler Perry money!
Also who the hell went to go see jumping the broom? Stop giving Tyler Perry money!
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4:53PM on 05/08/2011
Are you referring to the #3 AND the #7 movies on the list? Because I don't think
Tyler Perry had anything to do with "Jumping the Broom." Do all (movies about) black people look the same to you?
Are you referring to the #3 AND the #7 movies on the list? Because I don't think
Tyler Perry had anything to do with "Jumping the Broom." Do all (movies about) black people look the same to you?
6:27PM on 05/08/2011
Well when i see previews for terrible looking comedies intended for black audiences, i naturally assume he had some hand in them. I'm not saying all African-American comedies are bad by any means, thanks for making me look like a rascist though lol
Well when i see previews for terrible looking comedies intended for black audiences, i naturally assume he had some hand in them. I'm not saying all African-American comedies are bad by any means, thanks for making me look like a rascist though lol
1:28PM on 05/09/2011
Why would you assume it was Tyler Perry then? Your assumed that every black comedy is Tylar Perry related...such a racist...
Why would you assume it was Tyler Perry then? Your assumed that every black comedy is Tylar Perry related...such a racist...
7:07PM on 05/09/2011
I literally just said that when i see black comedies that look BAD, i assume Tyler was involved.

You guys are really good at trolling!
I literally just said that when i see black comedies that look BAD, i assume Tyler was involved.

You guys are really good at trolling!
4:20PM on 05/08/2011
Great job, Thor! I knew you had it in you, buddy!

Great job, Thor! I knew you had it in you, buddy!

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4:19PM on 05/08/2011

Crappy 3D Bull

I was going to see Thor opening day but there are no theaters within 60 miles that are showing it in 2D....so they do not get my money. I am sure that is the reason it did not get a bigger showing. Stop with the stupid 3D!
I was going to see Thor opening day but there are no theaters within 60 miles that are showing it in 2D....so they do not get my money. I am sure that is the reason it did not get a bigger showing. Stop with the stupid 3D!
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4:17PM on 05/08/2011
If it wasn't in 3d i would've seen Thor twice already. For some odd reason there was no 2d showings in my area. It's dumb considering it was shot in 2d and meant to be seen in 2d. Still a really good flick though
If it wasn't in 3d i would've seen Thor twice already. For some odd reason there was no 2d showings in my area. It's dumb considering it was shot in 2d and meant to be seen in 2d. Still a really good flick though
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+20
3:54PM on 05/08/2011
I wonder if Thor would have done better had it not been in 3D mostly. This is the first movie I can recall where I literally had no other choice but to see it in 3D. And yes, the 3D was pure shit. Good movie, shit 3D.
I wonder if Thor would have done better had it not been in 3D mostly. This is the first movie I can recall where I literally had no other choice but to see it in 3D. And yes, the 3D was pure shit. Good movie, shit 3D.
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3:51PM on 05/08/2011

I GUESS ...

... Thor was had to sell. The movie did great internationally, already 200 mil. $ alltogether, but the budget is around 150 + promotion ... I guess Thor has less than two weeks before Jack Sparrow, and then the music stops ...
... Thor was had to sell. The movie did great internationally, already 200 mil. $ alltogether, but the budget is around 150 + promotion ... I guess Thor has less than two weeks before Jack Sparrow, and then the music stops ...
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3:46PM on 05/08/2011

Never underestimate the female audience

Remember way back when Sex and the City came out and the drovs of ladies pushed it to number 1, well expect that next week! I think thor may win out next week, but the following week I bet word of mouth and repeat viewings by ladies will push it to number 1. Ladies love the hangover, so this is tailor made for them. Hell, I think it looks like a great time and I have a Penis (Nothing to brag about!)
Remember way back when Sex and the City came out and the drovs of ladies pushed it to number 1, well expect that next week! I think thor may win out next week, but the following week I bet word of mouth and repeat viewings by ladies will push it to number 1. Ladies love the hangover, so this is tailor made for them. Hell, I think it looks like a great time and I have a Penis (Nothing to brag about!)
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3:55PM on 05/08/2011
Bridesmaids could surprise, but your prediction of it being #1 in its 2nd weekend is wrong, considering Pirates 4 is released the weekend after Bridesmaids
Bridesmaids could surprise, but your prediction of it being #1 in its 2nd weekend is wrong, considering Pirates 4 is released the weekend after Bridesmaids
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