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Weekend Box-Office: October 29-31, 2010

10.31.2010


WEEKEND BOX-OFFICE

Saw 3D opens better than Saw VI...

Before we break down all of this week's box-office results, let's focus in on the SAW series first, since "apparently" this is the "final one" (wink, wink). Let's see how each flick fared since the original was released back in 2004...

Title Opening weekend Final Gross
SAW $18M $55M
SAW II $32M $87M
SAW III $34M $80M
SAW IV $32M $63M
SAW V $30M $57M
SAW VI $14M $28M
SAW 3D $23M ??

As you can see, last year's SAW VI appeared to be the "final nail" in the SAW cash-cow money-train, but with the upswing in this year's opening, do you think the SAW films will continue anyway? I guess we'll find out this week as Lionsgate will either "surprise us" with an announcement of an 8th installment in the series or "surprise us" by not announcing a follow-up. I personally think it's time to "put a fork in it" at this point. Or bring back the original team of Wan/Whannell and ask those dudes to come up with a more original way to proceed with the franchise... (after giving them bags of money, of course)

It's interesting to note that despite a massive opening of $41M last weekend, PARANORMAL ACTIVITY 2 had the biggest drop this weekend (-60%) despite the fact that it was Halloween weekend. Kinda strange, if you ask me. JACKASS 3D also dropped 60% of its audience this weekend, but that's not a "horror movie" per se (although some might disagree with that). I think it's safe to say that there will definitely be a 4th installment of the JACKASS series, as the third one just surpassed the $100M mark for the first time. Methinks it's time for Paramount to pay these boys a lot more money for their misadventures as well, as this last film apparently only cost $20M to make!

The other two films that caught my eye this weekend were RED and THE TOWN. RED is still hanging on to 3rd place despite being released three weeks ago. The film has already grossed close to $60M and had one of the smallest drops in the top 10 this week (-28%). Ben Affleck's movie amazes me because it's been in the top 10 for seven weeks running now and just keeps on bringing in more and more money. It doesn't appear as though it will top the $100M mark, but it should break the $90M and has definitely solidified Affleck as a "major player" in Hollywood (again). Good shit, dude!

The two films to get knocked out of the top 10 this week (SAW 3D wasn't the only new film to crack the top 10 this week, Hilary Swank's CONVICTION also managed to slip in there, despite only being released in about 530 theaters) was the Zack Snyder "owl movie" which grossed $53M so far, and EASY A which much like THE TOWN, managed to hang around the top 10 for a surprising six weeks in a row (it has grossed $56M so far, but only cost $8M).

Next week sees the release of 3 pretty big new releases including the polarizing figure of Zach Galifianakis (although you gotta respect him pulling out a joint on the Bill Maher show on Friday) and Iron Man himself Robert Downey Jr. starring in DUE DATE, the voices of Will Ferrell, Brad Pitt and Tina Fey joining forces for the animated wonder called MEGAMIND and the man with the pulse of the African-American community (we always discount his films but he always continues to pull in big numbers) Tyler Perry with his latest entitled FOR COLORED GIRLS. Tough choices, each with their own distinctive target audience. So which film do you think will be the #1 movie next weekend? VOTE NOW!!!

1. Saw 3D $ 22.5 Million
NEW
2. Paranormal Activity 2 $ 16.5 Million $ 65.6 Million
3. Red $ 10.8 Million $ 58.9 Million
4. Jackass 3D $ 8.4 Million $ 101.6 Million
5. Hereafter $ 6.3 Million $ 22.2 Million
6. Secretariat $ 5.1 Million $ 44.8 Million
7. The Social Network $ 4.7 Million $ 79.7 Million
8. Life as We Know It $ 4 Million $ 43.5 Million
9. The Town $ 1.9 Million $ 87.6 Million
10. Conviction $ 1.8 Million $ 2.4 Million

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