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Weekend Box Office Report: April 5-7, 2013

Apr. 7, 2013by:

Evil Dead possesses the box office!

More than three decades after they first terrorized cabin inhabitants in Sam Raimi's low-budget horror classic, the Kandarian demons returned to inhabit a new generation of flesh, violently thrusting the remake of EVIL DEAD to the top of the chart with $26 million.

Whether the brutal splatterburst of Necronomicon-spawn met the poster's promise of "The Most Terrifying Film You Will Ever Experience" is another matter -- paying crowds fled the grisly scene and left only a 'C+' CinemaScore behind, which means that (like many horror movies) the new EVIL DEAD could face a tough second weekend. (You can tell us how you felt about the remake HERE).

Fortunately for the movie's makers (and as with previous offerings from Raimi's Ghost House production company), the update came with a relatively small budget of $17 million. Compared to the openings of other 2013 horror releases, EVIL DEAD landed between TEXAS CHAINSAW 3D ($21.7M) and MAMA ($28.4M), which went on to a $71.6M domestic total.

It was a tight fight for second place, with last week's winner G.I. JOE: RETALIATION and THE CROODS tied with an estimated $21.1 million (tomorrow's actual calculations will determine the real runner-up). The Joes held on fairly strong, losing less than half of their opening weekend business (it's now at $231M globally), while the computer-animated cave-clan crossed the $100 million mark earlier in the week (it has reached $330M worldwide).

Steven Spielberg's extinct reptiles were resurrected again for audiences but with an additional dimension, and JURASSIC PARK 3D stomped into fourth place with $18.2 million. And despite being on 1000 fewer screens, the 20-year-old (!!) dinosaur adventure also had a higher per-screen average than the two movies above it.

With just over $10 million, the Capitol actioner OLYMPUS HAS FALLEN stayed just ahead of Tyler Perry's latest effort TYLER PERRY'S TEMPTATION: CONFESSIONS OF A MARRIAGE COUNSELOR. Filmmaker Sam Raimi currently has both a sequel and a remake in the Top 10, as OZ THE GREAT AND POWERFUL is still gathering gold from over the rainbow.

Any studio hopes that author Stephenie Meyer's THE HOST would generate another TWILIGHT-sized movie franchise would appear to be dashed -- the movie dropped more than half of its already-modest opening weekend (it's also found little international interest, making only an additional $10.7M overseas). THE CALL and ADMISSION bring up the rear as SPRING BREAKERS and THE INCREDIBLE BURT WONDERSTONE get nudged from the list.

Outside the chart, limited releases of Robert Redford's THE COMPANY YOU KEEP, Danny Boyle's TRANCE and PRIMER filmmaker Shane Carruth's latest UPSTREAM COLOR each had decent but not extraordinary debuts (all around $30k per-screen averages), while the Bradley Cooper/Ryan Gosling crime-drama THE PLACE BEYOND THE PINES expaned slightly to 30 screens as it strains toward $1 million.

Next week gives you some baseball history with 42, yet more horror parody with SCARY MOVIE 5, and familiar faces like Jason Bateman, Paula Patton and Alexander Skarsgård in the drama DISCONNECT.

What did you think of the remake of EVIL DEAD? VOTE HERE!

# MOVIE TITLE WKND $ TOTAL $
1. Evil Dead $26 M
NEW
2. G.I. Joe: Retaliation $21.1 M $86.6 M
3. The Croods $21.1 M $125.8 M
4. Jurassic Park 3D $18.2 M
NEW
5. Olympus Has Fallen $10 M $71.1 M
6. Tyler Perry's Temptation: Confessions of a Marriage Counselor $10 M $38.3 M
7. Oz the Great and Powerful $8.1 M $212.7 M
8. The Host $5.2 M $19.6 M
9. The Call $3.5 M $45.4 M
10. Admission $2 M $15.3 M

ACCESS BOX-OFFICE ARCHIVES HERE

Source: Box Office Mojo

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1:08PM on 04/08/2013
Glad that Evil Dead takes the number 1 spot.
Glad that Evil Dead takes the number 1 spot.
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4:26AM on 04/08/2013
I remember watching Jurassic Park 20 years ago and unlike many special effects extravaganzas of the 90s (ID4) it's aged well and still looks fresh
I remember watching Jurassic Park 20 years ago and unlike many special effects extravaganzas of the 90s (ID4) it's aged well and still looks fresh
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12:38AM on 04/08/2013
Evil Dead was awesome. Glad it's doing well.
Evil Dead was awesome. Glad it's doing well.
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+11
10:29PM on 04/07/2013
To anyone who hasn't ever seen Jurassic Park on the big screen, I advise you to check it out (2D or 3D). I saw it in theaters 20 years ago as a kid, and more times than I can count at home (VHS, DVD, Blu-ray), and was still impressed again this weekend when seeing it in a theater. Just a great time.
To anyone who hasn't ever seen Jurassic Park on the big screen, I advise you to check it out (2D or 3D). I saw it in theaters 20 years ago as a kid, and more times than I can count at home (VHS, DVD, Blu-ray), and was still impressed again this weekend when seeing it in a theater. Just a great time.
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7:55PM on 04/07/2013
I saw Jurassic Park 3D at Lincoln Square's 4 story tall IMAX screen here in Manhattan. Needless to say, one of the best theater experiences. Everyone was clapping and quoting the movie, it was a great time.
I saw Jurassic Park 3D at Lincoln Square's 4 story tall IMAX screen here in Manhattan. Needless to say, one of the best theater experiences. Everyone was clapping and quoting the movie, it was a great time.
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6:28PM on 04/07/2013
How did 'The Phantom Menace' 3D rerelease make more money than 'Jurassic Park'. One movie is a piece of shit that everyone hates, and the other is 'Jurassic Park'. How does that happen???
How did 'The Phantom Menace' 3D rerelease make more money than 'Jurassic Park'. One movie is a piece of shit that everyone hates, and the other is 'Jurassic Park'. How does that happen???
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8:12PM on 04/07/2013
I was going to say TPM3D opened in more theaters, but it only opened in 2,665 theaters- in contrast to JP3D with 2,771. But atleast they both opened in 4th place, I was hoping Jurassic Park opened higher.
I was going to say TPM3D opened in more theaters, but it only opened in 2,665 theaters- in contrast to JP3D with 2,771. But atleast they both opened in 4th place, I was hoping Jurassic Park opened higher.
5:55PM on 04/07/2013
Good to see Jurassic Park still hang with the younglings and show that some 3D conversions are good.
Also Glad Evil Dead did good business, looks good for the overall evil dead franchise. .
Good to see Jurassic Park still hang with the younglings and show that some 3D conversions are good.
Also Glad Evil Dead did good business, looks good for the overall evil dead franchise. .
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+15
5:41PM on 04/07/2013

Good

Evil Dead in #1, Jurassic Park re-release doing well, Olympus Has Fallen still in the top 10, and Stephanie Meyer's latest effort is floundering.
Evil Dead in #1, Jurassic Park re-release doing well, Olympus Has Fallen still in the top 10, and Stephanie Meyer's latest effort is floundering.
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5:26PM on 04/07/2013
This is what happens when the marketing is done correctly. And now there's a very strong chance that Bruce can return to re-ignite his version of the franchise.
This is what happens when the marketing is done correctly. And now there's a very strong chance that Bruce can return to re-ignite his version of the franchise.
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4:21PM on 04/07/2013
An R-rated movie is #1, I hope 900 producers and executives just got fired. "but, but the statistics and demographics show...!"
An R-rated movie is #1, I hope 900 producers and executives just got fired. "but, but the statistics and demographics show...!"
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7:29PM on 04/07/2013
Not really. It pretty much met studio expectation for an 'R-rated' horror movie these days. Especially one that's part of a popular franchise. To the studios, a successful 'R-rated' movie will bring in about $60million domestic these days. A smash hit of an 'R-rated' movie will bring in around $100million+/- (which is about two-three times lower than a PG-13 smash hit).

Evil Dead falls perfectly in line for expectations. It will end with around $60-70 million.
Not really. It pretty much met studio expectation for an 'R-rated' horror movie these days. Especially one that's part of a popular franchise. To the studios, a successful 'R-rated' movie will bring in about $60million domestic these days. A smash hit of an 'R-rated' movie will bring in around $100million+/- (which is about two-three times lower than a PG-13 smash hit).

Evil Dead falls perfectly in line for expectations. It will end with around $60-70 million.
7:55PM on 04/07/2013
Sorry dude, forgot you work for the studio. You're the attorney, rite?

The studios expected an R-rated genre flick to beat out a popcorn action flick like G.I. Joe 2 in its 2nd week, a re-release of one of the biggest movies of all time with 3D conversion, and a CG family movie like the Croods?

And the Evil Dead isn't a popular franchise, it is in circles like ours, but not in the grand scheme of things (Friday the 13th, Nightmare on Elm Street, etc.)
Sorry dude, forgot you work for the studio. You're the attorney, rite?

The studios expected an R-rated genre flick to beat out a popcorn action flick like G.I. Joe 2 in its 2nd week, a re-release of one of the biggest movies of all time with 3D conversion, and a CG family movie like the Croods?

And the Evil Dead isn't a popular franchise, it is in circles like ours, but not in the grand scheme of things (Friday the 13th, Nightmare on Elm Street, etc.)
8:44PM on 04/07/2013
You don't need studio notes to see what is expected of 'R-rated' genre movies. Just go to boxofficemojo and look at the history of 'R-Rated' horror films (especially the ones that are part of a franchise), and you'll see that between $20-$30 million in the first weekend is VERY common:

'Texas Chainsaw Massacre' remake - $28 million opening weekend
'Nightmare on Elm Street' remake - $32 million opening weekend
'Friday the 13th' remake - $40 million opening weekend
'Halloween' remake - $26
You don't need studio notes to see what is expected of 'R-rated' genre movies. Just go to boxofficemojo and look at the history of 'R-Rated' horror films (especially the ones that are part of a franchise), and you'll see that between $20-$30 million in the first weekend is VERY common:

'Texas Chainsaw Massacre' remake - $28 million opening weekend
'Nightmare on Elm Street' remake - $32 million opening weekend
'Friday the 13th' remake - $40 million opening weekend
'Halloween' remake - $26 million opening weekend
'My Bloody Valentine' remake (talk about an obscure franchise) - $21 million opening weekend
'The Amityville Horror' remake - $23 million opening weekend
All of the 'Saw' films - between $18 million & $34 million opening weekends
'Dawn of the Dead' remake - $26 million opening weekend

Make no mistake about it, Evil Dead is certainly one of the more popular horror franchises out there. Far more popular than the original 'Dawn of the Dead' or 'My Bloody Valentine'.
9:18PM on 04/07/2013
Yeah man, that's all well and good. you can read numbers at a 6th grade level. The point being made is that this weekend it outperformed more marketable genres of film (blockbuster action, animated family). These types of movies are usually tossed on the shelf, given awful release dates or re-edited to get the PG-13 rating so it can "compete". This film was untouched in that sense and was still successful against it's competition.
Yeah man, that's all well and good. you can read numbers at a 6th grade level. The point being made is that this weekend it outperformed more marketable genres of film (blockbuster action, animated family). These types of movies are usually tossed on the shelf, given awful release dates or re-edited to get the PG-13 rating so it can "compete". This film was untouched in that sense and was still successful against it's competition.
6:32AM on 04/08/2013
Apparently you can't read numbers at a sixth grade level. Congrats?

You don't seem to realize that these other more marketable films have already been out for a while. They aren't new, and there is no way they'd beat a new release of a popular genre film.

That's like saying "Evil Dead made more money this weekend at the theater than Avatar! Avatar = $0, Evil Dead $28million! Take that studios!"

Plus, look at their numbers, they are already stomping all over Evil Dead in the long run.
Apparently you can't read numbers at a sixth grade level. Congrats?

You don't seem to realize that these other more marketable films have already been out for a while. They aren't new, and there is no way they'd beat a new release of a popular genre film.

That's like saying "Evil Dead made more money this weekend at the theater than Avatar! Avatar = $0, Evil Dead $28million! Take that studios!"

Plus, look at their numbers, they are already stomping all over Evil Dead in the long run. If you want to be accurate. Both G.I. Joe & The Croods made over $40million their opening weekend. Croods has been out for over three weeks, and G.I. Joe has been out for over two. Evil Dead had no real competition this weekend. It preformed exactly how it was expected.
3:56PM on 04/07/2013
Good to see that "The Evil Dead" did really well. Though that "Most Terrifying Film" marketing will probably end up shooting itself in the foot, as it wasn't really as scary as it was advertised. It was still a fun gore-fest, but the audience around me were noticeably bored as they we'd expecting what was advertised.
Good to see that "The Evil Dead" did really well. Though that "Most Terrifying Film" marketing will probably end up shooting itself in the foot, as it wasn't really as scary as it was advertised. It was still a fun gore-fest, but the audience around me were noticeably bored as they we'd expecting what was advertised.
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+17
3:13PM on 04/07/2013
Real happy to see Jurassic Park up there. Saw it over the weekend and it still holds up well today.
Real happy to see Jurassic Park up there. Saw it over the weekend and it still holds up well today.
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