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Weekend Box Office Report: August 23-25, 2013

08.25.2013

The Butler did it again!

Typically around this time of year, moviegoing slows significantly and this weekend was no different. Once again it was last weekend's surprise winner at the top, as LEE DANIELS' THE BUTLER took the #1 spot with an additional $17 million.

The drama about a White House head servant is proving to be effective counterprogramming to the standard summer options, once more fighting off all new releases as it builds to a $52.2 million total after ten days.

Holding the #2 spot for the third weekend in a row was the Jason Sudeikis/Jennifer Aniston comedy WE'RE THE MILLERS with $13.5 million. It shouldn't be long before it joins THE HEAT, IDENTITY THIEF and THE HANGOVER PART III for R-rated comedies that crossed the $100 million mark this year (THIS IS THE END stalled at $97 million).

Coming in third place was the new young-adult novel adaptation THE MORTAL INSTRUMENTS: CITY OF BONES with $9.3 million (and $14 million total since its Wednesday opening). Despite a 'B+' CinemaScore from paying customers, the latest attempt at a female-fronted post-TWILIGHT franchise was clearly greeted with disinterest, putting it with the recent BEAUTIFUL CREATURES and THE HOST on the list of similar whiffers.

The Simon Pegg/Nick Frost/Edgar Wright reunion THE WORLDS END debuted in fourth place with $8.9 million, which the R-rated genre twister managed to rack up despite being on less than half the number of screens as each of the Top 3 (and it had the highest per-screen average in the Top 10).

The close of the trio's "Three Flavours Cornetto" (aka the "Blood & Ice Cream trilogy") was granted a 'B+' CinemaScore from audiences as well as critical praise (now a remarkable 91% on Rotten Tomatoes), and has also collected an extra $15 million internationally.

Circling fifth place was Disney's PLANES with $8.5 million, followed by ELYSIUM with $7.1 million (the sci-fi/action epic is up to $139 million worldwide). And in seventh was the new home-invasion horror movie YOU'RE NEXT with a $7 million opening. Despite strong buzz and a positive response from critics (80% on Rotten Tomatoes), the low-budget masked terror got handed a mediocre 'B-' CinemaScore from crowds.

Filling out the Top 10 was PERCY JACKSON: SEA OF MONSTERS, Woody Allen's acclaimed BLUE JASMINE (popping onto the list as it added 1000 screens) and the sequel KICK-ASS 2. Outside the chart, 2 GUNS, JOBS, THE WOLVERINE and THE SMURFS 2 dropped from sight, the comedy IN A WORLD is up to $750k on 75 screens, and limited releases of the drama SHORT TERM 12 and filmmaker Wong Kar Wai's martial arts movie THE GRANDMASTER (expanding in the US next weekend -- it's already made $55 million overseas) got the most attention.

Next weekend finishes off the summer with the Eric Bana surveillance thriller CLOSED CIRCUIT (on Wednesday), the Ethan Hawke/Selena Gomez vehicular actioner GETAWAY, and the boy-band concert movie ONE DIRECTION: THIS IS US.

What was your favorite movie of the summer? VOTE HERE!

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# MOVIE TITLE WKND $ TOTAL $
1. The Butler $17 M $52.2 M
2. We're the Millers $13.5 M $91.7 M
3. The Mortal Instruments: City of Bones $9.3 M $14 M
4. The World's End $8.9 M
NEW
5. Planes $8.5 M $59.5 M
6. Elysium $7.1 M $69 M
7. You're Next $7 M
NEW
8. Percy Jackson: Sea of Monsters $5.2 M $48.3 M
9. Blue Jasmine $4.3 M $14.7 M
10. Kick-Ass 2 $4.2 M $22.4 M

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Source: Box Office Mojo

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4:41PM on 08/26/2013

Planes DOES NOT deserve...

...to make any more money. Yes...I have seen Turbo and it is good. I refuse to see Planes. And some of you all are encouraging this bullshit. DIXAR SUCKS NOW get over it. Im just trying to say that there's no accounting for taste this summer. Our own JOBLO readership voted Iron Man 3 the best movie! But at least enough people voted for Pacific Rim to make it #2. There is hope.
...to make any more money. Yes...I have seen Turbo and it is good. I refuse to see Planes. And some of you all are encouraging this bullshit. DIXAR SUCKS NOW get over it. Im just trying to say that there's no accounting for taste this summer. Our own JOBLO readership voted Iron Man 3 the best movie! But at least enough people voted for Pacific Rim to make it #2. There is hope.
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3:26PM on 08/26/2013
Ha! So glad World's End flopped. British humor is just not funny and unappealing. End of story, and this proves it.
Ha! So glad World's End flopped. British humor is just not funny and unappealing. End of story, and this proves it.
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+0
1:40PM on 08/26/2013

Not sure if you're familiar with how CinemaScore works

But its not like High School where a "B+" is considered pretty good (even though it seems like that would be the case). An A is really good, an A- is pretty good, a B+ is decent but once you get to a C+ that's considered pretty atrocious, and anything lower than that is almost unheard of. So a B- is actually fairly bad. Which is weird to hear that You're Next got such a low score since its getting such great reviews and was such a crowd-pleaser on the festival circuit. Maybe its just not what
But its not like High School where a "B+" is considered pretty good (even though it seems like that would be the case). An A is really good, an A- is pretty good, a B+ is decent but once you get to a C+ that's considered pretty atrocious, and anything lower than that is almost unheard of. So a B- is actually fairly bad. Which is weird to hear that You're Next got such a low score since its getting such great reviews and was such a crowd-pleaser on the festival circuit. Maybe its just not what mainstream audiences expect out of a horror movie.
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+3
11:14PM on 08/25/2013
Such a weird Top 10
Such a weird Top 10
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10:41PM on 08/25/2013
Nice bombing by the latest Hunger Games wannabe, that opening weekend take for Kick-Ass 2 not looking so bad now is it?
Nice bombing by the latest Hunger Games wannabe, that opening weekend take for Kick-Ass 2 not looking so bad now is it?
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8:36PM on 08/25/2013

Once again Oprah uses her fan base to push films to number 1

Hopefully the next month we will see some quality films release to replace some of the current mess that is in the top 10 this week.
Hopefully the next month we will see some quality films release to replace some of the current mess that is in the top 10 this week.
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5:58PM on 08/25/2013
i officially greenlight the now inevitable sequel to the butler entitled: "the intern"...
i officially greenlight the now inevitable sequel to the butler entitled: "the intern"...
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+6
5:30PM on 08/25/2013
Does this mean the sequel to City of Bones is dead in its tracks? God I hope so.
Does this mean the sequel to City of Bones is dead in its tracks? God I hope so.
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-48
4:56PM on 08/25/2013

Turbo

...deserves to be seen. There was a study that said Dreamworks' Turbo had more positive buzz on all social media than any other film released this year so far. Look it up, no joke. Don't let Dixar win this war. It's only getting worse from them. I'll call it right now, Frozen is best animated film at the oscars. And it will be a damn travesty but everyone will accept it becauze they're Dixar. In all serious, at least The Croods was a hit, because it really showcased some of the dazzling
...deserves to be seen. There was a study that said Dreamworks' Turbo had more positive buzz on all social media than any other film released this year so far. Look it up, no joke. Don't let Dixar win this war. It's only getting worse from them. I'll call it right now, Frozen is best animated film at the oscars. And it will be a damn travesty but everyone will accept it becauze they're Dixar. In all serious, at least The Croods was a hit, because it really showcased some of the dazzling work that Dreamworks is coming out with. And Shrek was a classic to all you haters. The whole damn franchise.
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1:50PM on 08/26/2013
Have you not seen Toy Story 3, Tangled or Wreck-It Ralph? All Disney/Pixar films from the past 3 years that fully deserve the acclaim the got. Conversely, have you seen Turbo? Because I have, and its nowhere near the level of those films.
Have you not seen Toy Story 3, Tangled or Wreck-It Ralph? All Disney/Pixar films from the past 3 years that fully deserve the acclaim the got. Conversely, have you seen Turbo? Because I have, and its nowhere near the level of those films.
4:28PM on 08/25/2013
Really confused as to why they released You're Next at this time of the year. They don't have to release it on Halloween, but why not let it be playing in theaters by that time. Coupled with word of mouth it could have done a lot better IMO. It's so funny to see all these Twilight wannabes flame out though. For shame though, they're probably all better than what they strive to be anyways (which isn't saying much).
Really confused as to why they released You're Next at this time of the year. They don't have to release it on Halloween, but why not let it be playing in theaters by that time. Coupled with word of mouth it could have done a lot better IMO. It's so funny to see all these Twilight wannabes flame out though. For shame though, they're probably all better than what they strive to be anyways (which isn't saying much).
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9:06PM on 08/25/2013
Somehow, late August is pretty typical for horror movies. Sinister was the one non-franchise exception in a long time.
Somehow, late August is pretty typical for horror movies. Sinister was the one non-franchise exception in a long time.
4:05PM on 08/25/2013
Geez, what I want to know is how "We're the Millers" is still doing so good??? Is it really that great???
Geez, what I want to know is how "We're the Millers" is still doing so good??? Is it really that great???
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+11
3:51PM on 08/25/2013

Why the hell is "Planes" still there?

Really gives a poor perception about what people call GOOD entertainment.
Really gives a poor perception about what people call GOOD entertainment.
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4:47PM on 08/25/2013
that's what i'm saying. it's obviously got the Dixar legs...i.e. people are willing to see anything if it says Disney/Pixar
that's what i'm saying. it's obviously got the Dixar legs...i.e. people are willing to see anything if it says Disney/Pixar
1:56PM on 08/26/2013
No, its there because its the only animated film to be released during a summer month when the majority of children are still out of school (although that should be changing starting this week, so I'd expect it to drop off pretty quickly). Add to that the fact that the last major animated film (Turbo) was released almost a full month before it and its really not surprising at all that its making money, even if the quality is terrible. Its succeeding because of a good release date and smart
No, its there because its the only animated film to be released during a summer month when the majority of children are still out of school (although that should be changing starting this week, so I'd expect it to drop off pretty quickly). Add to that the fact that the last major animated film (Turbo) was released almost a full month before it and its really not surprising at all that its making money, even if the quality is terrible. Its succeeding because of a good release date and smart counter-programming.
3:25PM on 08/25/2013
So glad to see Mortal Instruments crash and burn. A Harry Potter fanfic turned bestselling series. Its a disgrace.
So glad to see Mortal Instruments crash and burn. A Harry Potter fanfic turned bestselling series. Its a disgrace.
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3:20PM on 08/25/2013
super disappointed you're next didn't open well it was actually a really good film. I just saw the purge...it has to be the worst film I've seen in years! I want every copy of that fucking film burnt! it didn't deserve the close to 90 million it brought In and now another sequel is on its way, Im going to check out the worlds end tonight looking forward to that.

before I go FUCK THE PURGE BURN EVERY COPY. thank you
super disappointed you're next didn't open well it was actually a really good film. I just saw the purge...it has to be the worst film I've seen in years! I want every copy of that fucking film burnt! it didn't deserve the close to 90 million it brought In and now another sequel is on its way, Im going to check out the worlds end tonight looking forward to that.

before I go FUCK THE PURGE BURN EVERY COPY. thank you
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-10
3:12PM on 08/25/2013
Can I just first of all say that Planes is an abomination? K, good. On the next note, it's funny to me that Pacific Rim was such a great movie and just barely squeaked past $100 million domestic box office while Star Trek: Into Darkness, being a wholly unserious and shameful slacker hacker mess, ripping off anything and everything possible from Wrath of Khan, made $227 million. We must acknowledge that this means a sequel is justified and so they will shoot one through the pipe and give it
Can I just first of all say that Planes is an abomination? K, good. On the next note, it's funny to me that Pacific Rim was such a great movie and just barely squeaked past $100 million domestic box office while Star Trek: Into Darkness, being a wholly unserious and shameful slacker hacker mess, ripping off anything and everything possible from Wrath of Khan, made $227 million. We must acknowledge that this means a sequel is justified and so they will shoot one through the pipe and give it the studio "werks." Simon Pegg even called it the most successful Star Trek movie of all time. I beg to differ. You guys, the box office is off this year. Taste counts for nothing.
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4:32PM on 08/25/2013
While I don't agree Pegg, I understand what he has to do in his position. Besides that though, I completely agree in his assessment that Into Darkness isn't even CLOSE to being the 'worst' of the movies. Anybody that says that has no shred of common sense and instead has been sucking on the teat of Shatner for far too long. Of course, you're not saying that I know, but this criticism against Into Darkness is rather overblown
While I don't agree Pegg, I understand what he has to do in his position. Besides that though, I completely agree in his assessment that Into Darkness isn't even CLOSE to being the 'worst' of the movies. Anybody that says that has no shred of common sense and instead has been sucking on the teat of Shatner for far too long. Of course, you're not saying that I know, but this criticism against Into Darkness is rather overblown
5:09PM on 08/25/2013
At least Pacific Rim killed in the international market its at 400 million worldwide right now.
At least Pacific Rim killed in the international market its at 400 million worldwide right now.
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