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Weekend Box Office Report: February 13-15, 2015

02.15.2015

Fifty Shades of Green!

Audiences were keen on kink for Valentine's Day this weekend, putting FIFTY SHADES OF GREY on top at the box office this weekend with an estimated $81.6 million!

The adaptation of the BDSM bestseller marks the biggest debut by a woman director (ahead of TWILIGHT, FROZEN and BRAVE), and is the second-highest February opening behind THE PASSION OF THE CHRIST's $83.8 million in 2004. The R-rated erotic drama has also earned an additional $158 million from international crowds, all on a reported $40 million cost.

Still, the steamy domination didn't seem to satisfy moviegoers, who submitted a 'C+' CinemaScore. The rough romance also crossed limits for critics, judging by the current 26% average on Rotten Tomatoes.

Opening in second place was the action-espionage movie KINGSMAN: THE SECRET SERVICE with $35.6 million. The R-rated comic book adaptation, which cost a reported $81 million, is director Matthew Vaughn's second-best opening behind X-MEN: FIRST CLASS ($55.1 million).

Critics were mostly entertained by the stylish spy violence (71% on Rotten Tomatoes) while paying crowds gave it a 'B+' CinemaScore.

Sinking to third place was last week's winner THE SPONGEBOB MOVIE: SPONGE OUT OF WATER with $30.5 million, down 45% from its opening as it surfs toward $100 million. AMERICAN SNIPER was in fourth with another $16.4 million as it shot past a $300 million domestic total this weekend.

In fifth was the Wachowskis' sci-fi adventure JUPITER ASCENDING with $9.4 million, descending 48% from an already modest opening. The FX-filled space epic is up to a $91.4 million worldwide total on a reported $176 million budget. The costly action-fantasy SEVENTH SON was behind it in sixth with $4.1 million, a 42% drop from a weak first weekend.

The family feature PADDINGTON was in seventh with $4.1 million, followed by Oscar nominee THE IMITATION GAME, Kevin Hart's THE WEDDING PLANNER and the found-footage teen time-travel tale PROJECT ALMANAC.

Outside the chart, Kevin Costner's BLACK OR WHITE and Jennifer Lopez's THE BOY NEXT DOOR departed while in limited release, the vampire mocumentary WHAT WE DO IN THE SHADOWS sunk its teeth into a solid $32k per-screen average.

Next weekend offers the time-jumping comedy sequel HOT TUB TIME MACHINE 2, the Kevin Costner sports drama MCFARLAND USA, and the high school comedy THE DUFF.

What is your favorite Samuel L. Jackson role? VOTE HERE!

CLICK IMAGE TO OPEN GALLERY & SEE MORE PICS...

# MOVIE TITLE WKND $ TOTAL $
1. Fifty Shades of Grey $81.6 M
NEW
2. Kingsman: The Secret Service $35.6 M
NEW
3. The Spongebob Movie: Sponge Out of Water $30.5 M $93.6 M
4. American Sniper $16.4 M $304.1 M
5. Jupiter Ascending $9.4 M $32.5 M
6. Seventh Son $4.1 M $13.4 M
7. Paddington $4.1 M $62.3 M
8. The Imitation Game $3.5 M $79.6 M
9. The Wedding Ringer $3.4 M $59.7 M
10. Project Almanac $2.7 M $19.5 M

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Source: Box Office Mojo

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8:02PM on 02/17/2015

Not really a big deal

It's not like his character was that big in any of the movies, he was basically background with a line or two outside of DOFP. If it's a big role they probably want someone with a more recognizable name
It's not like his character was that big in any of the movies, he was basically background with a line or two outside of DOFP. If it's a big role they probably want someone with a more recognizable name
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5:42PM on 02/16/2015

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9:46AM on 02/16/2015

Hilarious

Imagine getting angry about this, it's a film for middle aged women. You don't really hear women bitch and moan about all the repetitive comic book movies that come out lol. Hilarious!!

It's not even ment to be that bad, mediocre at worst.
Imagine getting angry about this, it's a film for middle aged women. You don't really hear women bitch and moan about all the repetitive comic book movies that come out lol. Hilarious!!

It's not even ment to be that bad, mediocre at worst.
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11:45AM on 02/16/2015
Cuz those women are watching the comic films too. Think the women arent there for Chris Evans, Hemsworth, and Pratt?
Cuz those women are watching the comic films too. Think the women arent there for Chris Evans, Hemsworth, and Pratt?
12:49PM on 02/16/2015
So its ok for women to go see a film for hot guys in a comic book flick, but not this?

Great logic.
So its ok for women to go see a film for hot guys in a comic book flick, but not this?

Great logic.
1:19PM on 02/16/2015
I completely agree with your post other than the demographic. The book/movie is attracting women (and more men than we realize) of all ages young to middle age. The main characters are in their 20s, which attracts a young audience. My high school age niece read the book and she told me all her friends read it as well. I don't think the hatred extends to this degree outside of this site.
I completely agree with your post other than the demographic. The book/movie is attracting women (and more men than we realize) of all ages young to middle age. The main characters are in their 20s, which attracts a young audience. My high school age niece read the book and she told me all her friends read it as well. I don't think the hatred extends to this degree outside of this site.
6:13PM on 02/16/2015
Yeah you're right its is all women. Just let them get swept up in it its not causing any harm.
Yeah you're right its is all women. Just let them get swept up in it its not causing any harm.
12:02AM on 02/16/2015

I'll happily see a good "chick flick" or date movie

Joanne Rowling? Kelley Armstrong? Suzanne Collins? I'll cheerfully buy their books. Female-centric erotica? Bring it on. But what offends me about 50 SHADES OF GREY is that it's simply badly written. And now, the fact that it's made more than $80 million in its first weekend means that we'll see the crap sequels, and E.L. James will resist any more attempts to improve her heinous dialogue. The only hope is that it might inspire a talented female writer to come up with something that isn't
Joanne Rowling? Kelley Armstrong? Suzanne Collins? I'll cheerfully buy their books. Female-centric erotica? Bring it on. But what offends me about 50 SHADES OF GREY is that it's simply badly written. And now, the fact that it's made more than $80 million in its first weekend means that we'll see the crap sequels, and E.L. James will resist any more attempts to improve her heinous dialogue. The only hope is that it might inspire a talented female writer to come up with something that isn't the literary equivalent of root canal without anasthetic.

On the plus side, I'm lucky enough to be married to a woman who watched KINGSMAN: THE SECRET SERVICE this weekend and laughed her ass off, especially during the "Pomp and Circumstance" sequence. She even made some comment about wanting to see it again. Sorry for gloating; just had to let you know that there are women out there who haven't drunk the 50 SHADES Kool-Aid.
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1:08AM on 02/16/2015
Lots of women haven't, and Kingsman was incredible. Most fun I've had at the movies since Guardians of the Galaxy. I'll see it again before it leaves theaters.

I don't knock anybody wanting to see 50 Shades, and it doesn't bother me, but after readng a few pages of the dialogue in the bookstore when the book came out. I realized it wasn't for me. It was painful to read.
Lots of women haven't, and Kingsman was incredible. Most fun I've had at the movies since Guardians of the Galaxy. I'll see it again before it leaves theaters.

I don't knock anybody wanting to see 50 Shades, and it doesn't bother me, but after readng a few pages of the dialogue in the bookstore when the book came out. I realized it wasn't for me. It was painful to read.
11:24PM on 02/15/2015
Oh well. I was hoping Kingsman would keep it close. However, it may have more staying power with word of mouth because it was awesome. The church scene absolutely rocked. On the bright side of 50 shades doing well the ER should be busier removing butt plugs and treating whip lashings, as the sale of sex toys sky rocket. So they are keeping America working! Face-palm.
Oh well. I was hoping Kingsman would keep it close. However, it may have more staying power with word of mouth because it was awesome. The church scene absolutely rocked. On the bright side of 50 shades doing well the ER should be busier removing butt plugs and treating whip lashings, as the sale of sex toys sky rocket. So they are keeping America working! Face-palm.
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10:37PM on 02/15/2015
I'm not saying it's a good movie (because I didn't go see it) but isn't this basically the type of R-rated movie that they made back in the 70s? Back then there used to be movies for kids and movies for adults and the movies for adults had sex and violence. Things changed when Star Wars came out in 1977 and became a big hit: suddenly studios decided it made more sense to market movies to both kids and adults and they stopped making movies that were just for adults. Then parent advocacy
I'm not saying it's a good movie (because I didn't go see it) but isn't this basically the type of R-rated movie that they made back in the 70s? Back then there used to be movies for kids and movies for adults and the movies for adults had sex and violence. Things changed when Star Wars came out in 1977 and became a big hit: suddenly studios decided it made more sense to market movies to both kids and adults and they stopped making movies that were just for adults. Then parent advocacy groups came out and made things even worse so that investors were too scared to fund movies for adults. Now this movie comes along. Is it really more brutal than a Saw movie? Is it really sicker than a chainsaw massacre movie? Is it really harder to watch than Kick Ass 2? I mean, I hear it's got nudity. You don't see that every day on the big screen.
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11:16PM on 02/15/2015
Yes on all counts, and I haven't seen it either, but I agree with everything you've said.
Yes on all counts, and I haven't seen it either, but I agree with everything you've said.
1:30AM on 02/16/2015
Points are very well taken. Here's my question though: Was 9 1/2 Weeks (with Mickey Rourke and Kim Basinger) this well received (like Fifty Shades of Grey now)? I think I was just a very young kid when it was first released.
Points are very well taken. Here's my question though: Was 9 1/2 Weeks (with Mickey Rourke and Kim Basinger) this well received (like Fifty Shades of Grey now)? I think I was just a very young kid when it was first released.
9:54AM on 02/16/2015
Yeah, I was only 19 when 9 1/2 weeks came out. We didn't have Box Office Mojo back then so we didn't have an idea how well received a movie was by the public. Ebert gave it thumbs up. We don't have Ebert any more so it's hard to compare.
Yeah, I was only 19 when 9 1/2 weeks came out. We didn't have Box Office Mojo back then so we didn't have an idea how well received a movie was by the public. Ebert gave it thumbs up. We don't have Ebert any more so it's hard to compare.
8:20PM on 02/16/2015
Got it. Thanks for replying, man.
Got it. Thanks for replying, man.
9:49PM on 02/15/2015
50 Shades will probably have a huge drop next week, but I bet Secret Service will stay strong due to strong word of mouth. I will be seeing it this week for sure.
50 Shades will probably have a huge drop next week, but I bet Secret Service will stay strong due to strong word of mouth. I will be seeing it this week for sure.
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8:02PM on 02/15/2015
Figured 50 Shades would open number one. Just hoping that positive word of mouth carries Kingsman. It was a pretty awesome movie
Figured 50 Shades would open number one. Just hoping that positive word of mouth carries Kingsman. It was a pretty awesome movie
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7:45PM on 02/15/2015

Good for them

50 Shades made a quarter of a billion dollars worldwide opening weekend. I don't care what people say about the movie, that's just impressive from a film distribution standpoint. If guys can go see action films or comic book films, why can't women (a majority of ticket buyers for this film) go en masse to see this kind of film? It's selling a similarly romanticized world, right? If you don't dig it, who cares. It's impressive it did this well.
50 Shades made a quarter of a billion dollars worldwide opening weekend. I don't care what people say about the movie, that's just impressive from a film distribution standpoint. If guys can go see action films or comic book films, why can't women (a majority of ticket buyers for this film) go en masse to see this kind of film? It's selling a similarly romanticized world, right? If you don't dig it, who cares. It's impressive it did this well.
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+0
7:36PM on 02/15/2015

Terrible

Fifty Shades of disgusting dog shit. Fuck this trash movie.
Fifty Shades of disgusting dog shit. Fuck this trash movie.
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6:54PM on 02/15/2015
$81.6 million? Wow. Sales of neckties and other BDSM merchandises must be through the roof!
$81.6 million? Wow. Sales of neckties and other BDSM merchandises must be through the roof!
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6:01PM on 02/15/2015
boo fifty shades boo

on abother note kingsman was pretty sweet
boo fifty shades boo

on abother note kingsman was pretty sweet
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5:02PM on 02/15/2015
So much butthurt over a movie that is not even meant for this audience. It was successful. In the end what does it matter? It isn't hurting you by being successful.
So much butthurt over a movie that is not even meant for this audience. It was successful. In the end what does it matter? It isn't hurting you by being successful.
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5:13PM on 02/15/2015
People are butt hurt because they know the numbers rule Hollywoods decision on what gets made. If Kingsman fail in terms of numbers, then chances for future films like it decrease, Dread is a example, while films that are nothing more than cash-ins on something that what many are saying isn't all that great, continue to get made. But you are right, the movie is geared towards a totally different audience that mostly don't take part in this site.
People are butt hurt because they know the numbers rule Hollywoods decision on what gets made. If Kingsman fail in terms of numbers, then chances for future films like it decrease, Dread is a example, while films that are nothing more than cash-ins on something that what many are saying isn't all that great, continue to get made. But you are right, the movie is geared towards a totally different audience that mostly don't take part in this site.
6:31PM on 02/15/2015
Yeah, no point being bothered by it. If it's a Thing that you haven't been into, then just let it pass on by.
Yeah, no point being bothered by it. If it's a Thing that you haven't been into, then just let it pass on by.
6:31PM on 02/15/2015
Yeah, no point being bothered by it. If it's a Thing that you haven't been into, then just let it pass on by.
Yeah, no point being bothered by it. If it's a Thing that you haven't been into, then just let it pass on by.
6:38PM on 02/15/2015
Yes numbers run Hollywood. So every so often a female driven movie comes along and is successful. Maybe movie like Kingsman aren't as successful because the market is over saturated while there are hardly any movies that are geared towards women. Let them have this weekend. It will drop dramatically. Kingsman should have chosen a better weekend to open.
Yes numbers run Hollywood. So every so often a female driven movie comes along and is successful. Maybe movie like Kingsman aren't as successful because the market is over saturated while there are hardly any movies that are geared towards women. Let them have this weekend. It will drop dramatically. Kingsman should have chosen a better weekend to open.
7:12PM on 02/15/2015
@majorkonig41 please don't call this trash a woman driven movie. The mead character is a weak willed idiot who allows herself to be abused by a sociopathic jerk bc she's attracted to him. Women driven movies should have characters that don't suck.
@majorkonig41 please don't call this trash a woman driven movie. The mead character is a weak willed idiot who allows herself to be abused by a sociopathic jerk bc she's attracted to him. Women driven movies should have characters that don't suck.
7:12PM on 02/15/2015
@majorkonig41 please don't call this trash a woman driven movie. The mead character is a weak willed idiot who allows herself to be abused by a sociopathic jerk bc she's attracted to him. Women driven movies should have characters that don't suck.
@majorkonig41 please don't call this trash a woman driven movie. The mead character is a weak willed idiot who allows herself to be abused by a sociopathic jerk bc she's attracted to him. Women driven movies should have characters that don't suck.
4:47PM on 02/15/2015
50 shades of shit is the worst movie i've seen this year while Kingsman: The Secret Service was the best movie i've seen this year and what do you know the shitty movie wins at the box office. What the fuck people seriously what the fuck.
50 shades of shit is the worst movie i've seen this year while Kingsman: The Secret Service was the best movie i've seen this year and what do you know the shitty movie wins at the box office. What the fuck people seriously what the fuck.
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5:48PM on 02/15/2015
It was better than American Sniper?
It was better than American Sniper?
5:52PM on 02/15/2015
American Sniper was a 2014 release, despite it being a wide release in 2015.

But yes, I agree that Kingsman is the first great film of the year.
American Sniper was a 2014 release, despite it being a wide release in 2015.

But yes, I agree that Kingsman is the first great film of the year.
10:02PM on 02/15/2015
So just go see Kingsmen again, it should still make money with strong word of mouth. I don't whine about the other 90% of people who see movies, just deal with it & move on. 50 Shades is not a movie for sites like this & that's cool, I won't be seeing it, but I don't care of it makes money either.
So just go see Kingsmen again, it should still make money with strong word of mouth. I don't whine about the other 90% of people who see movies, just deal with it & move on. 50 Shades is not a movie for sites like this & that's cool, I won't be seeing it, but I don't care of it makes money either.
+3
4:18PM on 02/15/2015
Wow! Guess the horny female movie goers are this weekend's winner.
Wow! Guess the horny female movie goers are this weekend's winner.
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+2
3:14PM on 02/15/2015
As bad as this movie looks, I'm always happy to see R-rated movies do well. It means studios will release more of them, rather than watering them down to PG-13. With this, Kingsmen, and American Sniper, maybe we'll see studios taking more chances now.
As bad as this movie looks, I'm always happy to see R-rated movies do well. It means studios will release more of them, rather than watering them down to PG-13. With this, Kingsmen, and American Sniper, maybe we'll see studios taking more chances now.
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3:07PM on 02/15/2015
I am the first person, as a film fan and someone who loves and appreciates the industry, to defend Hollywood for making good business decisions. That being said, this is hot steaming trash, and I'm kinda disgusted at the fanbase that so willingly supports domestic abuse that masquerades as erotica. Kingsmen may be violent, but it's over the top fantasy action that never pretends to be anything else. Fuck 50 Shades and its gross fanbase.
I am the first person, as a film fan and someone who loves and appreciates the industry, to defend Hollywood for making good business decisions. That being said, this is hot steaming trash, and I'm kinda disgusted at the fanbase that so willingly supports domestic abuse that masquerades as erotica. Kingsmen may be violent, but it's over the top fantasy action that never pretends to be anything else. Fuck 50 Shades and its gross fanbase.
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4:33PM on 02/15/2015
Being disgusted over a movie is fucking ridiculous. It's a movie. Get over it and quit being so sensitive.
Being disgusted over a movie is fucking ridiculous. It's a movie. Get over it and quit being so sensitive.
5:20PM on 02/15/2015
@majorkonig41

Actually no, being disgusted over a movie is not ridiculous, and it's never "just a movie." If you think the things that inundate us as entertainment -- films, television, photography, music -- do not have an impact on how people perceive themselves and others, and the relationships therein between, then you are sadly mistaken.
@majorkonig41

Actually no, being disgusted over a movie is not ridiculous, and it's never "just a movie." If you think the things that inundate us as entertainment -- films, television, photography, music -- do not have an impact on how people perceive themselves and others, and the relationships therein between, then you are sadly mistaken.
6:39PM on 02/15/2015
People need to focus a little more on themselves and not what the perception is. Have a brain and use it. Don't be so influenced by what a movie or others do.
People need to focus a little more on themselves and not what the perception is. Have a brain and use it. Don't be so influenced by what a movie or others do.
8:46PM on 02/15/2015
In a perfect world, absolutely. But unfortunately people draw from the things around them, and absorb them to create their world views. And the things that are popular reflect cultural perspectives and ideologies.
In a perfect world, absolutely. But unfortunately people draw from the things around them, and absorb them to create their world views. And the things that are popular reflect cultural perspectives and ideologies.
2:24PM on 02/15/2015
A buddy of mine saw it with his wife and said it was like watching a shitty Cinemax soft core movie with 100 strangers. The fact that this made so much makes all the sense in the world. America embraces mediocrity and puts it on a fucking pedestal.
A buddy of mine saw it with his wife and said it was like watching a shitty Cinemax soft core movie with 100 strangers. The fact that this made so much makes all the sense in the world. America embraces mediocrity and puts it on a fucking pedestal.
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7:05PM on 02/17/2015
Not just America. Movie cleaned house all over Europe.
Not just America. Movie cleaned house all over Europe.
2:16PM on 02/15/2015

Kingsman only gets $35 million while 50 Shades gets $80 million + . Garbage movies will continue to dominate and win out over original good ones.

This is a travesty. When shit movies get rewarded like this, we get copycats, sequels, and spinoffs. The 50 Shades aftermath will be long-lasting and brutal. Meanwhile, one of the elite directors working today, Matthew Vaughn, puts out mediocre box-office numbers for a far superior film. Maybe it's the marketers to blame cause I do admit that the Kingsman trailers did not do the film justice.
This is a travesty. When shit movies get rewarded like this, we get copycats, sequels, and spinoffs. The 50 Shades aftermath will be long-lasting and brutal. Meanwhile, one of the elite directors working today, Matthew Vaughn, puts out mediocre box-office numbers for a far superior film. Maybe it's the marketers to blame cause I do admit that the Kingsman trailers did not do the film justice.
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2:05PM on 02/15/2015
Kingsman was so much fucking fun.
Kingsman was so much fucking fun.
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1:38PM on 02/15/2015
Pretty much what I predicted so far, although the enormous presales made it a less impressive prediction. Let's see if viewers stick to their guns about it being disappointing like I expect, and it drops to oblivion next weekend. Not that it matters. It's budget was 40 million - this piece of shit made back its money before most viewers saw a goddamn trailer
Pretty much what I predicted so far, although the enormous presales made it a less impressive prediction. Let's see if viewers stick to their guns about it being disappointing like I expect, and it drops to oblivion next weekend. Not that it matters. It's budget was 40 million - this piece of shit made back its money before most viewers saw a goddamn trailer
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1:16PM on 02/15/2015
81 mill.That's just sad.
81 mill.That's just sad.
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12:57PM on 02/15/2015
It's not kinky, it's fucked up. It sure as hell isn't BDSM. And even if it was, it would still be terrrrrrible.

Alas. Audiences have no taste--what else is new?
It's not kinky, it's fucked up. It sure as hell isn't BDSM. And even if it was, it would still be terrrrrrible.

Alas. Audiences have no taste--what else is new?
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1:36PM on 02/15/2015
What else is new?

I saved 15% on car insurance by switching to Geico. So that is nice.
What else is new?

I saved 15% on car insurance by switching to Geico. So that is nice.
4:11PM on 02/15/2015
I saved more than that in half the time
I saved more than that in half the time
4:19PM on 02/15/2015
I unfriend you
I unfriend you
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