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Weekend Box Office Report: March 15-17, 2013

Mar. 17, 2013by: Dave Davis

Oz gets the gold again!

Just in time for St. Patrick's Day, the return trip to Emerald City grabbed plenty of green to put OZ THE GREAT AND POWERFUL on top of the box office for the second week with another $42.2 million.

Disney's big-budget 3D adventure into L. Frank Baum's kaleidoscopic fantasyland dropped less than 50% from its opening last weekend (similar to the second week of ALICE IN WONDERLAND, which seems to be the popular point of comparison). The Sam Raimi-directed movie now has a 10-day domestic total of $145M and is rapidly approaching $300M globally.

Despite looking like a Lifetime movie (or perhaps because of it), the Halle Berry abduction thriller THE CALL found its target audience and took second with a surprising $17.1 million. Directed by Brad Anderson (SESSION 9, THE MACHINIST), the movie came with a modest $13M budget and was produced by wrestling company WWE Studios, oddly enough.

Magicians Steve Carell and Jim Carrey pulled a disappearing act with their new comedy THE INCREDIBLE BURT WONDERSTONE, which went up in a puff of smoke with just $10.3 million for a third place opening, even though it opened on 600 more screens than Berry's 911 operator. Even with a general shortage of comedies this year, the ostentatious Vegas illusionists couldn't cast a spell on audiences, judging by the turnout and the 'C+' CinemaScore they branded it.

Speaking of comedies, in its sixth week the R-rated comedy IDENTITY THIEF hit a $123.7M total and was just a few steps behind Bryan Singer's 3D fairy tale flop JACK THE GIANT SLAYER, which is currently at a $76.5 million worldwide total on a production budget of $200M. Let's hope the director gets his groove back when he reunites with Marvel's mutants for X-MEN: DAYS OF FUTURE PAST.

Further down, The Rock's SNITCH is still middling (the action actor returns in two weeks with G.I. JOE: RETALIATION), and SILVER LININGS PLAYBOOK stubbornly refuses to give up the eighth place spot, holding it for the third week in a row as other movies slide past.

Outside the chart, DEAD MAN DOWN is in an early grave after a single week in the Top 10, and THE LAST EXORCISM PART II has been exorcised. And the James Franco crime story SPRING BREAKERS only debuted on three screens but snatched an impressive 90k per-screen average.

Next weekend's offerings include the Paul Rudd/Tina Fey comedy-drama ADMISSION, Fox's computer-animated caveman family THE CROODS, and Gerard Butler rescuing President Aaron Eckhart in the actioner OLYMPUS HAS FALLEN, plus SPRING BREAKERS expands to 600 screens.

What's your favorite Jim Carrey role? VOTE HERE!

# MOVIE TITLE WKND $ TOTAL $
1. Oz the Great and Powerful $42.2 M $145 M
2. The Call $17.1 M
NEW
3. The Incredible Burt Wonderstone $10.3 M
NEW
4. Jack the Giant Slayer $6.2 M $53.9 M
5. Identity Thief $4.5 M $123.7 M
6. Snitch $3.5 M $37.2 M
7. 21 and Over $2.6 M $21.8 M
8. Silver Linings Playbook $2.5 M $124.6 M
9. Safe Haven $2.4 M $66.9 M
10. Escape from Planet Earth $2.3 M $52.1 M

ACCESS BOX-OFFICE ARCHIVES HERE

Source: Box Office Mojo

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9:54AM on 03/18/2013
Took the family to see Oz this weekend and I was a little disappointed. I think James Franco was horribly miscast in the role of Oz and I never found myself rooting for him or invested in his adventure. Visuals were great though!
Took the family to see Oz this weekend and I was a little disappointed. I think James Franco was horribly miscast in the role of Oz and I never found myself rooting for him or invested in his adventure. Visuals were great though!
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1:27PM on 03/18/2013
To think Robert Downey Jr. was originally cast as the lead. Imagine how the movie could have turned out then!
To think Robert Downey Jr. was originally cast as the lead. Imagine how the movie could have turned out then!
+2
9:52AM on 03/18/2013
Glad to see Sam's film doing well, still have to check it out though.
Glad to see Sam's film doing well, still have to check it out though.
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8:32AM on 03/18/2013
Not surprising Burt Wonderstone didn't do better. The commercials were horrible with not enough laughs. Plus the average movie go-er wouldn't know the great Steve Buscemi was even in it, considering he was hardly shown in any commercials.
Not surprising Burt Wonderstone didn't do better. The commercials were horrible with not enough laughs. Plus the average movie go-er wouldn't know the great Steve Buscemi was even in it, considering he was hardly shown in any commercials.
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1:16PM on 03/18/2013
But if they showed too many of the funny scenes, audiences would complain that they gave away all the comedic moments. It's happened before. There is a balance, so unless the movie was laugh-out-loud funny from beginning to end, there probably aren't too many humorous moments that the trailers wouldn't spoil. The scenes that were in the trailer were meant to be funny, and it doesn't bode well for a movie when humorous moments fail. It doesn't give much hope for the rest of the film.
But if they showed too many of the funny scenes, audiences would complain that they gave away all the comedic moments. It's happened before. There is a balance, so unless the movie was laugh-out-loud funny from beginning to end, there probably aren't too many humorous moments that the trailers wouldn't spoil. The scenes that were in the trailer were meant to be funny, and it doesn't bode well for a movie when humorous moments fail. It doesn't give much hope for the rest of the film.
2:50PM on 03/18/2013
Very true, well put.
Very true, well put.
11:58PM on 03/17/2013
Sad to see Burt Wonderstone only made 10 million while that awful The Call made 17 million. Burt Wonderstone was hilarious and Jim Carrey showed he is still hilarious.
Sad to see Burt Wonderstone only made 10 million while that awful The Call made 17 million. Burt Wonderstone was hilarious and Jim Carrey showed he is still hilarious.
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11:40PM on 03/17/2013
It's too bad about Burt Wonderstone, while it isn't an excellent film, I really enjoyed it and it has the kind of entertaining mass appeal that should've made it a box office hit. I'm a little bummed that "Olympus Has Fallen" doesn't have a release date where I'm from, I hope it eventually makes it to theatres.
It's too bad about Burt Wonderstone, while it isn't an excellent film, I really enjoyed it and it has the kind of entertaining mass appeal that should've made it a box office hit. I'm a little bummed that "Olympus Has Fallen" doesn't have a release date where I'm from, I hope it eventually makes it to theatres.
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-33
7:03PM on 03/17/2013

Bad Casting For Burt Wonderstone

Replace Steve Carrell for Will Ferrell and replace Jim Carrey for Danny McBride and it would have had more attention and a lot funnier.
Replace Steve Carrell for Will Ferrell and replace Jim Carrey for Danny McBride and it would have had more attention and a lot funnier.
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12:59AM on 03/18/2013
Replace Jim Carrry with Danny McBride?

Tell me more about how you have the pulse of the moviegoing crowds.
Replace Jim Carrry with Danny McBride?

Tell me more about how you have the pulse of the moviegoing crowds.
2:06AM on 03/18/2013
It would have been more successful that's all I'm saying. Besides, as a person being in the film industry since 2004, I'm sure I know much more about films than you do Hudson.
It would have been more successful that's all I'm saying. Besides, as a person being in the film industry since 2004, I'm sure I know much more about films than you do Hudson.
10:17AM on 03/18/2013
Of course. Im sure you do. :-)
Of course. Im sure you do. :-)
1:02PM on 03/18/2013
Funny that you suggest Will Ferrell replace Steve Carrell, because that would have made the film even less appealing to me. The role is so familiar too Ferrell and if I saw him in that role, I would dismiss it as Will Ferrell doing the same old shtick and not trying anything new. This character is too typical for him, and I would rather see a different actor take on the part. As for Danny McBride, how successful has he been in the box office? I honestly don't know. There are some who think
Funny that you suggest Will Ferrell replace Steve Carrell, because that would have made the film even less appealing to me. The role is so familiar too Ferrell and if I saw him in that role, I would dismiss it as Will Ferrell doing the same old shtick and not trying anything new. This character is too typical for him, and I would rather see a different actor take on the part. As for Danny McBride, how successful has he been in the box office? I honestly don't know. There are some who think Jim Carrey is the primary reason to watch this film.
+4
5:58PM on 03/17/2013
I'm really happy to see Oz doing so well. I was one of it's biggest nay-sayers until I finally saw it and I must say it was a beautiful picture with a sense of childlike wonder. It's not as good as the original but for a today's Hollywood it's a really solid reentry into that universe. The CGI didn't bug me as much as I thought it would (except for the monkey), the scenery was gorgeous, the acting was in most cases pretty old school (apart from Kunis and Franco, who's hit and miss) the story
I'm really happy to see Oz doing so well. I was one of it's biggest nay-sayers until I finally saw it and I must say it was a beautiful picture with a sense of childlike wonder. It's not as good as the original but for a today's Hollywood it's a really solid reentry into that universe. The CGI didn't bug me as much as I thought it would (except for the monkey), the scenery was gorgeous, the acting was in most cases pretty old school (apart from Kunis and Franco, who's hit and miss) the story was well put together and really heartwarming.
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6:26PM on 03/17/2013
Totally Agree
Totally Agree
4:56PM on 03/17/2013
Feeling Glad for Oz (visuals are fantastic) and sad for 'wonderstone'
Feeling Glad for Oz (visuals are fantastic) and sad for 'wonderstone'
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4:13PM on 03/17/2013
Why won't people realize that just because you have a stellar cast and big budget that people will go see your film? Everyones' so surprised that Wonderstone did awful. Maybe it did awful business because it looked like shit.
Why won't people realize that just because you have a stellar cast and big budget that people will go see your film? Everyones' so surprised that Wonderstone did awful. Maybe it did awful business because it looked like shit.
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4:01PM on 03/17/2013
Really shocked about "Burt Wonderstone". Quality notwithstanding, the movie was primed to be a big office hit.

Also, or has Olivia Wilde become a box-office black widow? All the mainstream movies she starred in have been duds.
Really shocked about "Burt Wonderstone". Quality notwithstanding, the movie was primed to be a big office hit.

Also, or has Olivia Wilde become a box-office black widow? All the mainstream movies she starred in have been duds.
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12:01AM on 03/18/2013
Agreed. However Wilde is more hit or miss that a Black Widow. Cowboys & Aliens was her only truly massive flop.
Agreed. However Wilde is more hit or miss that a Black Widow. Cowboys & Aliens was her only truly massive flop.
4:00PM on 03/17/2013
I was surprised Wonderstone didn't do better. Had a popular cast and I saw it in a pretty packed theater. It was enjoyable. Trailers made it seem a lot worse but I laughed more than I didn't. Nothing great but still enjoyable.
I was surprised Wonderstone didn't do better. Had a popular cast and I saw it in a pretty packed theater. It was enjoyable. Trailers made it seem a lot worse but I laughed more than I didn't. Nothing great but still enjoyable.
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3:05PM on 03/17/2013

color me shocked on The Call

Maybe it did so well because nobody knew what 'Wonderstone' was. I mean really, I think the only trailer I saw for it was on Joblo. Could someone please pay me, hell, just $1000 bucks to be a marketing advisor?

I'll help show you key facts such as how releasing goofy posters as your only advertising tool is probably setting yourself up for disappointing results.
Maybe it did so well because nobody knew what 'Wonderstone' was. I mean really, I think the only trailer I saw for it was on Joblo. Could someone please pay me, hell, just $1000 bucks to be a marketing advisor?

I'll help show you key facts such as how releasing goofy posters as your only advertising tool is probably setting yourself up for disappointing results.
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12:54PM on 03/18/2013
You must not watch TV. I've seen a lot of TV spots for this movie, and I typically don't watch too much television. That means that, within the time I watched, there was enough advertising to catch my attention. However, none of it sold the movie to me, and that might be the case with the general audience. I think people knew it existed, but they weren't interested. It doesn't matter how many TV spots are shown. If people aren't interested, they won't go.
You must not watch TV. I've seen a lot of TV spots for this movie, and I typically don't watch too much television. That means that, within the time I watched, there was enough advertising to catch my attention. However, none of it sold the movie to me, and that might be the case with the general audience. I think people knew it existed, but they weren't interested. It doesn't matter how many TV spots are shown. If people aren't interested, they won't go.
3:03PM on 03/17/2013
Glad to see Oz at number one! The movie was fantastic and was very well made and in the end it left me wanting more.

It's too bad The Incredible Burt Wonderstone flopped because I am a big fan of the entire cast, especially Carrell and Carrey. It would've been nice to see Carrey back on top with a new hit comedy.

Still trying to see Jack the Giant Slayer and Dead Man Down. Also, next week The Croods and Olympus Has Fallen my money. They both look like good times.
Glad to see Oz at number one! The movie was fantastic and was very well made and in the end it left me wanting more.

It's too bad The Incredible Burt Wonderstone flopped because I am a big fan of the entire cast, especially Carrell and Carrey. It would've been nice to see Carrey back on top with a new hit comedy.

Still trying to see Jack the Giant Slayer and Dead Man Down. Also, next week The Croods and Olympus Has Fallen my money. They both look like good times.
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