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Weekend Box Office Report: March 29-31, 2013

Mar. 31, 2013by: Dave Davis

Yo, Joe!

Knowing may be half the battle, but grabbing mad stacks must be the other half, as G.I. JOE: RETALIATION demonstrated this weekend by shooting to #1 with $41.2 million (and a $51.7 million total since its Thursday opening).

The 3D sequel, delayed from its planned release last June (and moved just a month before it was due in theaters), came up short of G.I. JOE: THE RISE OF COBRA, which opened (in 2D only) in August 2009 with $54.7 million. Perhaps unsurprisingly, critics weren't crazy about G.I. JOE: RETALIATION (29% on Rotten Tomatoes) but paying audiences handed it an 'A-' CinemaScore.

For comparison, last year's Easter weekend had THE HUNGER GAMES at #1 (in its third weekend of release) with $33.1 million.

The action flick's opening is better than stars Dwayne Johnson and Bruce Willis could manage on their own with SNITCH (now at $41.3M total) and A GOOD DAY TO DIE HARD (which ended up with $66.5M domestic). The Rock still has another couple of good cracks at the box office with his string of 2013 releases that includes next month's PAIN & GAIN and May's FAST & FURIOUS SIX.

G.I. JOE also appears to be a Real International Hero as well, as RETALIATION rounded up an additional $80.3 million overseas for an opening weekend worldwide total that clears its reported $130M production cost.

Coming in second was last week's winner, the 3D computer-animated THE CROODS with another $26.5 million. Family crowds looking for alternatives to big bullet-riddled action didn't have a lot of options. The caveman comedy hasn't topped the $100 million mark domestically, but it's already gathered $227.2M total worldwide.

In third place was Tyler Perry's latest marquee-stretching movie TYLER PERRY'S TEMPTATION: CONFESSIONS OF A MARRIAGE COUNSELOR, opening with $22.3 million. The new drama (the filmmaker's fourth Easter Weekend release) came up behind the opening of last year's TYLER PERRY'S MADEA'S WITNESS PROTECTION ($25.3M) but ahead of TYLER PERRY'S GOOD DEEDS ($15.5M).

Last weekend's runner-up OLYMPUS HAS FALLEN had to make way for Cobra's own takeover of the White House, dropping to fourth place with $14 million. Sam Raimi's OZ THE GREAT AND POWERFUL was in fifth with $11.6 million, nearing the $200 million mark after a month as it hits a global total of $412M.

It seems like "From the Creator of the TWILIGHT Saga" doesn't hold quite the appeal that the makers of THE HOST obviously hoped -- the adaptation of Stephenie Meyer's non-vampire book got dissed in sixth with just $11 million. Looks as though Meyer's target audience is more interested in dreamy bloodsuckers and werewolves than alien parasites. THE HOST's opening is even lower than director Andrew Niccol's last sci-fi effort IN TIME, which started with $12 million (but somehow ended up with $173M worldwide).

Closing out the list with meager money was the Halle Berry thriller THE CALL, the Rudd/Fey romance ADMISSION, the college criminals of SPRING BREAKERS, and the tragic magic of THE INCREDIBLE BURT WONDERSTONE, getting ready disappear with a paltry per-screen average of just $825.

Outside the chart, IDENTITY THIEF, JACK THE GIANT SLAYER and SNITCH called it quits, while the limited release of the Ryan Gosling/Bradley Cooper drama THE PLACE BEYOND THE PINES gained some interest and a handsome $67k per-screen average.

Next week brings the remake of EVIL DEAD and the 3D reissue of JURASSIC PARK, plus limited releases of director Danny Boyle's crime thriller TRANCE and the Robert Redford/Shia LaBeouf face-off THE COMPANY YOU KEEP.

What April release are you most looking forward to seeing? VOTE HERE!

# MOVIE TITLE WKND $ TOTAL $
1. G.I. Joe: Retaliation $41.2 M $51.7 M
2. The Croods $26.5 M $88.6 M
3. Tyler Perry's Temptation: Confessions of a Marriage Counselor $22.3 M
NEW
4. Olympus Has Fallen $14 M $54.7 M
5. Oz the Great and Powerful $11.6 M $198.2 M
6. The Host $11 M
NEW
7. The Call $4.8 M $39.4 M
8. Admission $3.2 M $11.7 M
9. Spring Breakers $2.7 M $10.1 M
10. The Incredible Burt Wonderstone $1.3 M $20.5 M

ACCESS BOX-OFFICE ARCHIVES HERE

Source: Box Office Mojo

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8:12AM on 04/01/2013
The Incredible Burt Wonderstone only made $20 million, yikes.... I think that take in just covers Carrey's pay cheque.
The Incredible Burt Wonderstone only made $20 million, yikes.... I think that take in just covers Carrey's pay cheque.
Your Reply:



3:27AM on 04/01/2013

Big Spoiler below me by 'Movie Man2'

It's that time of year again - 'movie man2' has crawled out of his cave to ruin movies again. No need to get mad since the poor little malaka just needs a hug, a cookie and some attention. I still have no idea why he hasn't been banned. If anyone is interested in GI Joe and hasn't seen it yet, please don't read below my post.
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It's that time of year again - 'movie man2' has crawled out of his cave to ruin movies again. No need to get mad since the poor little malaka just needs a hug, a cookie and some attention. I still have no idea why he hasn't been banned. If anyone is interested in GI Joe and hasn't seen it yet, please don't read below my post.
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8:07AM on 04/01/2013
Let's just self police the board like you did there.
Let's just self police the board like you did there.
1:06AM on 04/01/2013

I saw this and "Spring Breakers" this weekend

"Spring Breakers" was a tad better.

The director of this movie makes the ultimate offense: KILLING OFF THE MAIN CHARACTER, DUKE.

Direct "Step Up 5" as your next project and reboot the franchise. In fact, the movies should have been made with the same independent technique as "TMNT" did in the early 1990s. Seems Hollywood missed a golden opportunity there.
"Spring Breakers" was a tad better.

The director of this movie makes the ultimate offense: KILLING OFF THE MAIN CHARACTER, DUKE.

Direct "Step Up 5" as your next project and reboot the franchise. In fact, the movies should have been made with the same independent technique as "TMNT" did in the early 1990s. Seems Hollywood missed a golden opportunity there.
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1:49AM on 04/01/2013
Spoilers, man. Not cool!
Spoilers, man. Not cool!
+0
10:59PM on 03/31/2013
Retaliation was miles better than Rise of Cobra.
Retaliation was miles better than Rise of Cobra.
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8:07PM on 03/31/2013

Damn shame...

...that G.I. Joe: Retaliation was a hit. The first one was bad, but it was a campy kind of bad. This one was just boring, only barely redeemed by a few moments. And why is every action movie nowadays shot with jitter-cam? I gave it a 2 out of 5 in my review of it, and I was teetering on the edge of giving it a 1.
[link] ">
...that G.I. Joe: Retaliation was a hit. The first one was bad, but it was a campy kind of bad. This one was just boring, only barely redeemed by a few moments. And why is every action movie nowadays shot with jitter-cam? I gave it a 2 out of 5 in my review of it, and I was teetering on the edge of giving it a 1.
[link]
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7:42PM on 03/31/2013
I can't believe people thought that this movie was better than the first. Sure they got rid of some of the CGI and cartoon-y action from the first movie, but this one had a weak script, bad pacing/editing, and little character development (aside from Snake Eyes and the Villains). As mentioned below, the action scenes were not filmed well. A major city was destroyed, and no one cares? Even with the low expectations set by the first film, this movie failed to meet them.
I can't believe people thought that this movie was better than the first. Sure they got rid of some of the CGI and cartoon-y action from the first movie, but this one had a weak script, bad pacing/editing, and little character development (aside from Snake Eyes and the Villains). As mentioned below, the action scenes were not filmed well. A major city was destroyed, and no one cares? Even with the low expectations set by the first film, this movie failed to meet them.
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-10
6:57PM on 03/31/2013
I feel sad that people would pay money to see Jurassic Park 3D*

*Term applied loosely
I feel sad that people would pay money to see Jurassic Park 3D*

*Term applied loosely
Your Reply:



10:03PM on 03/31/2013
I would eat human shit to see Jurassic Park in theaters again. I haven't since I was 6 years old and some people never have.
I would eat human shit to see Jurassic Park in theaters again. I haven't since I was 6 years old and some people never have.
9:22AM on 04/01/2013
What's wrong with seeing Dinos on the big screen again?
What's wrong with seeing Dinos on the big screen again?
+4
6:08PM on 03/31/2013

agree with Chino..

i saw the movie yesterday and thought the action scene had to much slo-mo, and had alot of fast cuts during the fights. But i will say its better than the last movie, wasnt great, but a bit more enjoyable.
i saw the movie yesterday and thought the action scene had to much slo-mo, and had alot of fast cuts during the fights. But i will say its better than the last movie, wasnt great, but a bit more enjoyable.
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5:30PM on 03/31/2013
Listen, I love The Rock. And I'm very happy for his success. But I'll be the first to say it, Gi Joe sucked. When will directors in today's world learn to properly direct an action sequence? Shaking the camera and constant cuts don't make for a very good time at the movies.
Listen, I love The Rock. And I'm very happy for his success. But I'll be the first to say it, Gi Joe sucked. When will directors in today's world learn to properly direct an action sequence? Shaking the camera and constant cuts don't make for a very good time at the movies.
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-6
3:54PM on 03/31/2013
Saw G.I. Joe twice already
Saw G.I. Joe twice already
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2:58PM on 03/31/2013
Saw The Croods and Spring Breakers this week and thought that they were both quite good....for many different reasons. But I have to say after seeing The Croods that it has become my favorite film of the year (so far). I thought it was great and had gorgeous animation.

Still hoping that The Place Beyond The Pines hits my theater soon. If not, then will probably either see Jurassic Park or Evil Dead.
Saw The Croods and Spring Breakers this week and thought that they were both quite good....for many different reasons. But I have to say after seeing The Croods that it has become my favorite film of the year (so far). I thought it was great and had gorgeous animation.

Still hoping that The Place Beyond The Pines hits my theater soon. If not, then will probably either see Jurassic Park or Evil Dead.
Your Reply:



4:57PM on 03/31/2013
didn't you say the same thing the last week about Olympus has fallen being your favorite movie of the year?
didn't you say the same thing the last week about Olympus has fallen being your favorite movie of the year?
11:37PM on 03/31/2013
@zombie3298: Is it a bad thing that its his favorite movie of the year? They are both solid movies so I can see why he likes them. No need to judge.
@zombie3298: Is it a bad thing that its his favorite movie of the year? They are both solid movies so I can see why he likes them. No need to judge.
12:18AM on 04/01/2013
I'm not judging anything, i don't know where you got that from.

He says one week olympus has fallen is amazing and is best movie of the year, next week it's croods. I saw olympus, it was good, nothing special. Just wondering if his opinion is that easily swayed?
I'm not judging anything, i don't know where you got that from.

He says one week olympus has fallen is amazing and is best movie of the year, next week it's croods. I saw olympus, it was good, nothing special. Just wondering if his opinion is that easily swayed?