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Weekend Box Office Report: March 8-10, 2013

Mar. 10, 2013by: Dave Davis

Oz Triumphant!

It looks like another trip down the Yellow Brick Road wasn't such a bad idea -- OZ THE GREAT AND POWERFUL opened at #1 with $80.2 million.

The vibrant Franco-fronted origin companion to THE WIZARD OF OZ is also the biggest opening so far this year, and the third-biggest March opening ever (behind THE HUNGER GAMES' $152.5M and ALICE IN WONDERLAND's $116.1M).

While OZ THE GREAT AND POWERFUL was definitely a huge first weekend for director Sam Raimi, his web-slinger trilogy is a horse of a different color -- SPIDER-MAN started with $114.8M, SPIDER-MAN 2 with $88.1M, and SPIDER-MAN 3 with a whopping $151.1M. (Granted, the wise-cracking wall-crawler had the benefit of a summer release each time.)

For Disney's return visit to the land of monkeys and Munchkins, critical reaction was inconsistent (60% on Rotten Tomatoes), but paying crowds graded it with a 'B+' CinemaScore. The movie has already hit a global total of $150M as it works its way back to a production cost of more than $200M (naturally, a follow-up is already under consideration). 

OZ and his witches dropped a house on the rest of the chart, including fellow fantasy feature JACK THE GIANT SLAYER, which tumbled down the beanstalk by 63% from its opening with $10 million in its second weekend. The reigning box office champ of 2013, the R-rated comedy IDENTITY THIEF, was in third with $6.3 million and a $116.5M total.

The new Colin Farrell action flick DEAD MAN DOWN went splat in fourth place with an opening weekend of just $5.3 million, which would seem to be further evidence of moviegoing audiences' general lack of interest in the actor as a leading man (even the presence of "It Girl" Noomi Rapace didn't help him). Dwayne "The Rock" Johnson's latest SNITCH and the binge comedy 21 AND OVER were close behind.

Bringing up the rear were SAFE HAVEN, ESCAPE FROM PLANET EARTH and THE LAST EXORCISM: PART II, while the impervious SILVER LININGS PLAYBOOK still stays in the Top 10 even as it enters its fifth month of release.

Outside the chart, A GOOD DAY TO DIE HARD indeed expired with just $63.3M domestic (but $240M worldwide), Park Chan-wook's thriller STOKER added a few more screens to its limited release (and still a higher per-screen average than all but OZ), and the Tommy Lee Jones war drama EMPEROR opened in 260 locations to just over a million bucks.

Next weekend brings the Steve Carrel/Jim Carrey dueling magician comedy THE INCREDIBLE BURT WONDERSTONE and the Halle Berry thriller THE CALL (somehow not direct-to-video), plus the limited release of crime comedy SPRING BREAKERS (opening wide on the 22nd) and the romance fantasy UPSIDE DOWN.

What's your favorite movie directed by Sam Raimi? VOTE HERE!

# MOVIE TITLE WKND $ TOTAL $
1. Oz the Great and Powerful $80.2 M
NEW
2. Jack the Giant Slayer $10 M $43.8 M
3. Identity Thief $6.3 M $116.5 M
4. Dead Man Down $5.3 M
NEW
5. Snitch $5.1 M $31.8 M
6. 21 and Over $5 M $16.8 M
7. Safe Haven $3.8 M $62.8 M
8. Silver Linings Playbook $3.7 M $120.7 M
9. Escape from Planet Earth $3.2 M $47.8 M
10. The Last Exorcism: Part II $3.1 M $12 M

ACCESS BOX-OFFICE ARCHIVES HERE

Source: Box Office Mojo

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3:00PM on 03/10/2013

Saw it yesterday

it was okay, but Paul Dini got it right: "Just saw "Oz the Mediocre and Puny." There is so much good original Oz material. Why keep sequal/prequaling that one MGM flick?" [link]
it was okay, but Paul Dini got it right: "Just saw "Oz the Mediocre and Puny." There is so much good original Oz material. Why keep sequal/prequaling that one MGM flick?" [link]
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12:58AM on 03/11/2013
Maybe Paul Dini should go back and watch season one of Lost if he wants to see a bad script that someone pulled out of their ass with no thought. After all, he worked on it.
Maybe Paul Dini should go back and watch season one of Lost if he wants to see a bad script that someone pulled out of their ass with no thought. After all, he worked on it.
+11
3:22PM on 03/10/2013

Saw it yesterday as well.

I thought it was way better then the critics made it out to be.
I thought it was way better then the critics made it out to be.
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3:28PM on 03/10/2013
The positives are Oz opening number one and Silver Linings Playbook still going strong.

The negative is Dead Man Down underperforming.
The positives are Oz opening number one and Silver Linings Playbook still going strong.

The negative is Dead Man Down underperforming.
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3:41PM on 03/10/2013
The Incredible Burt Wonderstone looks like a good time. Hopefully it lives up to the cast's reputation.
The Incredible Burt Wonderstone looks like a good time. Hopefully it lives up to the cast's reputation.
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+12
4:10PM on 03/10/2013
Can't say much about "Oz" since I haven't seen it. But was there any surprise that "Dead Man Down" bombed? It seemed like they only released one theatrical trailer, and that was still only 2 months away from release. Marketing, marketing, marketing is key! Where is that?
Can't say much about "Oz" since I haven't seen it. But was there any surprise that "Dead Man Down" bombed? It seemed like they only released one theatrical trailer, and that was still only 2 months away from release. Marketing, marketing, marketing is key! Where is that?
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4:32PM on 03/10/2013
It was dumb for them to release Dead Man Down the same weekend Oz was supposed to come out. What did they think would happen?
It was dumb for them to release Dead Man Down the same weekend Oz was supposed to come out. What did they think would happen?
4:45PM on 03/10/2013
Went to see Dead Man Down on Friday. Not sure how to put this, but marketing aside, it's not exactly the kind of movie one would expect to make huge money opening weekend. It deserves better than it got, but the neo-noir revenge movie hasn't been a really big ticket genre for maybe ten or fifteen years. Hopefully it won't count too much against Niels Arden Oplev, as his style (and Farrell's acting) made the movie.
Went to see Dead Man Down on Friday. Not sure how to put this, but marketing aside, it's not exactly the kind of movie one would expect to make huge money opening weekend. It deserves better than it got, but the neo-noir revenge movie hasn't been a really big ticket genre for maybe ten or fifteen years. Hopefully it won't count too much against Niels Arden Oplev, as his style (and Farrell's acting) made the movie.
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+6
4:45PM on 03/10/2013

really

I had no idea Identity Theft would make that much.
I had no idea Identity Theft would make that much.
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5:29PM on 03/10/2013
Oz was visually-stunning and James Franco was impressive considering it was mostly him and CG-animated characters a good portion of the screen time. Not saying its movie of the year, but my gf and I enjoyed it, especially in 3D! And that's saying a lot considering I'm not exactly on the '3D bandwagon.' With that said, I am glad to see it make respectable dough.
Also, Snitch and Dead Man Down looked decent but I honestly didn't even hear about either movie until the week of release. And I am
Oz was visually-stunning and James Franco was impressive considering it was mostly him and CG-animated characters a good portion of the screen time. Not saying its movie of the year, but my gf and I enjoyed it, especially in 3D! And that's saying a lot considering I'm not exactly on the '3D bandwagon.' With that said, I am glad to see it make respectable dough.
Also, Snitch and Dead Man Down looked decent but I honestly didn't even hear about either movie until the week of release. And I am on movie news sites just about everyday.
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5:53PM on 03/10/2013
Seems like a fun movie, I never expected LOTR out of it. And people were desperate for something like it at the box office. The only hit of 2013 before Oz was "Identity Thief", so people have been waiting for a non-comedy film. About "Identity Thief", I bet "The Heat" will be much better.
Seems like a fun movie, I never expected LOTR out of it. And people were desperate for something like it at the box office. The only hit of 2013 before Oz was "Identity Thief", so people have been waiting for a non-comedy film. About "Identity Thief", I bet "The Heat" will be much better.
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-8
6:12PM on 03/10/2013

Too bad

Oz was one of the worst movies I've seen in a LONG time....

I've tried to stay on Francos' side for a while now, but Oz really confirmed his acting is crap. Every line came out like he was reading an unrehearsed cue card. I really feel bad for Mila Kunis, she was dealt a hand I don't think anyone would want to undertake; she was set up for failure. Rachael Weisz performance was sub-par as well. Michelle Williams-the only solid performance. Maybe it was the easiest role to play, or maybe
Oz was one of the worst movies I've seen in a LONG time....

I've tried to stay on Francos' side for a while now, but Oz really confirmed his acting is crap. Every line came out like he was reading an unrehearsed cue card. I really feel bad for Mila Kunis, she was dealt a hand I don't think anyone would want to undertake; she was set up for failure. Rachael Weisz performance was sub-par as well. Michelle Williams-the only solid performance. Maybe it was the easiest role to play, or maybe she's really becoming a great actress, either way she was really the only character I could watch without sighing. CG f*&king overload, batman. I couldn't believe this film had the gimmicky 3D shots, with stuff flying at you. Disney, do you understand the film this movie is tied too? Only on e of the amazing classics in film's history? WHy did you make it like a Star Wars Prequel? I guess JJ Abrams will have to revive this franchise as well. This movie missed its mark on so many levels it's embarrassing this thing was released. Only a few scenes really made there mark, and when I say a few that's really all I mean, two, maybe three stand out.
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6:48PM on 03/10/2013
Further proof that audiences just want to see the same film over and over again. "From the producers of Alice in Wonderland." $$$! Now, where's that next superhero origin story...
Further proof that audiences just want to see the same film over and over again. "From the producers of Alice in Wonderland." $$$! Now, where's that next superhero origin story...
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6:49PM on 03/10/2013

Shame about Dead Man Down...

Not that I expected it to beat Oz which looked like utter shite, imo. But was hoping it would do a little better. I'm sure it will overseas. People bash Farrell and he may not have the most impressive track record box office wise, but the dude devotes everything he's got to all his roles and isn't a one trick pony by any stretch. I truly believe he will win an Oscar one day (which most of us joblo'ers know are a joke). I plan to check it out this week and pretty sure it will be my type of
Not that I expected it to beat Oz which looked like utter shite, imo. But was hoping it would do a little better. I'm sure it will overseas. People bash Farrell and he may not have the most impressive track record box office wise, but the dude devotes everything he's got to all his roles and isn't a one trick pony by any stretch. I truly believe he will win an Oscar one day (which most of us joblo'ers know are a joke). I plan to check it out this week and pretty sure it will be my type of movie. Also, I recommend checking out "The Sweeney" on VOD as well. Gritty, bad ass, and wish we could see more of these types of movies in the states...
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6:55PM on 03/10/2013

Shame about Dead Man Down...

Not that I expected it to beat Oz which looked like utter shite, imo. But was hoping it would do a little better. I'm sure it will overseas. People bash Farrell and he may not have the most impressive track record box office wise, but the dude devotes everything he's got to all his roles and isn't a one trick pony by any stretch. I truly believe he will win an Oscar one day (which most of us joblo'ers know are a joke). I plan to check it out this week and pretty sure it will be my type of
Not that I expected it to beat Oz which looked like utter shite, imo. But was hoping it would do a little better. I'm sure it will overseas. People bash Farrell and he may not have the most impressive track record box office wise, but the dude devotes everything he's got to all his roles and isn't a one trick pony by any stretch. I truly believe he will win an Oscar one day (which most of us joblo'ers know are a joke). I plan to check it out this week and pretty sure it will be my type of movie. Also, I recommend checking out "The Sweeney" on VOD as well. Gritty, bad ass, and wish we could see more of these types of movies in the states...
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+4
7:56PM on 03/10/2013

Spring Breakers

About Spring Breakers, which I just saw tonight (and would NOT describe as a "crime comedy"), I really have NO idea at how well it will fair at the box-office. It's a very violent and fucked up piece of work, somewhat reminiscent of "Natural Born Killers" but at the same time girls in bikinis/stoned franco/hudgens-gomez might carry out a pretty large appeal. It's a cult classic in the making, though.
About Spring Breakers, which I just saw tonight (and would NOT describe as a "crime comedy"), I really have NO idea at how well it will fair at the box-office. It's a very violent and fucked up piece of work, somewhat reminiscent of "Natural Born Killers" but at the same time girls in bikinis/stoned franco/hudgens-gomez might carry out a pretty large appeal. It's a cult classic in the making, though.
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8:41PM on 03/10/2013

OZ THE GREAT AND POWERFUL was such a great film

OZ THE GREAT AND POWERFUL was such a great film. I really felt like I did when I first watched THE WIZARD OF OZ for the first time. It was magical. My kids also loved it and couldn't wait to go home and re-watch THE WIZARD OF OZ. Their was alot of detail put into crafting this film and it correlates with WIZARD perfectly, to the point where you can almost sink the two together except for one scene that will have to take place right before Dorothy's house lands on the witch in WIZARD. That'll
OZ THE GREAT AND POWERFUL was such a great film. I really felt like I did when I first watched THE WIZARD OF OZ for the first time. It was magical. My kids also loved it and couldn't wait to go home and re-watch THE WIZARD OF OZ. Their was alot of detail put into crafting this film and it correlates with WIZARD perfectly, to the point where you can almost sink the two together except for one scene that will have to take place right before Dorothy's house lands on the witch in WIZARD. That'll probably be the opening scene for the sequel/remake THE WIZARD OF OZ. I'm rambling, I just loved the film and hope they make WIZARD next and then end the series with I guess RETURN or WICKED.
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9:13PM on 03/10/2013
Brutal year for R rated action after coming back strong last year, I hope this doesn't discourage studios to go back to PG-13 type action. Dead Man Down looked decent enough to be a sleeper, maybe it can findand audience on DVD/Blu Ray.
Brutal year for R rated action after coming back strong last year, I hope this doesn't discourage studios to go back to PG-13 type action. Dead Man Down looked decent enough to be a sleeper, maybe it can findand audience on DVD/Blu Ray.
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10:13PM on 03/10/2013
What surprises me the most is Identity Theft. It just comes out of the left field. Who knows??
What surprises me the most is Identity Theft. It just comes out of the left field. Who knows??
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12:53AM on 03/11/2013

Wonderstone

Has anyone even seen a trailer for the movie on television? I've seen the Dead Man Down trailer wayyyy more - and that, I cannot imagine, is a good sign for this movie.

In other news: The Call looks HORRENDOUS, I can't wait to see how nicely it bombs. Although is it considered a bomb if there's no expectations?
Has anyone even seen a trailer for the movie on television? I've seen the Dead Man Down trailer wayyyy more - and that, I cannot imagine, is a good sign for this movie.

In other news: The Call looks HORRENDOUS, I can't wait to see how nicely it bombs. Although is it considered a bomb if there's no expectations?
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8:46AM on 03/11/2013

IDENTITY THIEF

There's still too many dumbs paying to see IDENTITY THIEF. This is so sad !
There's still too many dumbs paying to see IDENTITY THIEF. This is so sad !
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+2
1:00PM on 03/11/2013

OZ was truly great!

Really glad Oz did good in theaters! Although not perfect, it managed to entertain and keep my interest.
I wouldn't be able to pic a favorite Raimi film, but my top three would be: The Evil Dead, Spider-Man 2 and Drag Me To Hell.
Really glad Oz did good in theaters! Although not perfect, it managed to entertain and keep my interest.
I wouldn't be able to pic a favorite Raimi film, but my top three would be: The Evil Dead, Spider-Man 2 and Drag Me To Hell.
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