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Weekend Box-Office: September 29-October 1, 2011

10.02.2011

The Dolphin Tale upsets the Lion King

Just like last weekend when 4 new releases opened wide only to have THE LION KING remain in the #1 spot, this weekend's 4 new releases couldn't even pierce the top 3 as one of last week's releases, THE DOLPHIN TALE, managed to move from 3rd to 1st place, overtaking THE LION KING in the #1 spot and moving ahead of MONEYBALL, which remained in second place, just like last weekend. THE LION KING finally lost some of its mojo, as it dropped close to 50% of its audience from last weekend, while dropping into 3rd place. The film has earned close to $80M after three weeks of release.

Out of the 4 new releases of the weekend, it was 50/50 that managed to make the most bucks in 4th place with close to $9M, followed pretty closely by the Christian film COURAGEOUS in 5th place. The latter film's results were more impressive because it was only featured in half the number of theaters than 50/50. Not surprisingly, the studios didn't preview DREAM HOUSE or WHAT'S YOUR NUMBER for critics (for obvious reasons, our very own film critics gave the films respective scores of 3/10 and 5/10) and in turn, neither film did too well at the box-office with DREAM HOUSE opening in 6th place with about $8M and WHAT'S YOUR NUMBER opening in 8th place with about $5.6M. BTW, how under-promoted was Chris Evans in the latter film? Yipes! Must've been in the contract...

For fans of great movies, it was sad to see DRIVE drop out of the top 10 in only its 3rd week of release (much like WARRIOR last week) although in its defense, it did generate $27M in revenues, which is already a lot more than its budget of $15M. Taylor Lautner's ADBUCTION also dropped from 4th to 7th place in its second weekend of release while KILLER ELITE dropped from 5th to 10th place, as both films lost about 50% of their respective audiences from last weekend.

Besides DRIVE ($27M), the other 3 films to get booted from the top 10 this weekend included THE HELP ($159M), STRAW DOGS ($10M) and I DON'T KNOW HOW SHE DOES IT ($9M). THE HELP was a major surprise and success, while the latter two films....not so much.

Next weekend sees the release of the highly anticipated kid's movie REAL STEEL featuring Hugh Jackman and a bunch of robots fighting it out, as well as the Oscar-nip entitled THE IDES OF MARCH which was written by, directed by and starring George Clooney. You can read our review of it HERE. There are 4 other limited releases opening up as well, each of which has already been reviewed by our critics including the Clive Owen-starring INTRUDERS (read review HERE), the other Olsen-sister-starring MARTHA MARCY MAY MARLENE (read review HERE), the Sam Shepard-starring BLACKTHORN (read review HERE) as well as THE HUMAN CENTIPEDE 2 (read review HERE). We haven't asked this sort of question in a while, so how much $$$ do you think REAL STEEL will open with next weekend? VOTE HERE!!!

# MOVIE TITLE WKND $ TOTAL $
1. Dolphin Tale $14.2 M $37.5 M
2. Moneyball $12.5 M $38.4 M
3. The Lion King $11.1 M $79.6 M
4. 50/50 $8.9 M
NEW
5. Courageous $8.8 M
NEW
6. Dream House $8.2 M
NEW
7. Abduction $5.7 M $19.1 M
8. What's Your Number? $5.6 M
NEW
9. Contagion $5 M $64.7 M
10. Killer Elite $4.9 M $17.4 M

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