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Why did J-Bod fail?

09.28.2009

JENNIFER'S BODY is a movie that, by all accounts, should have been a big success. It starred one of the hottest actresses in Hollywood, was written by an Oscar-winning writer and while it perhaps didn't blow most major critics away, certainly found its supporters (our review from TIFF noted that the audience had an absolute blast). But the film opened in 5th place last weekend with a disappointing $6.5MM take. So what happened?

It's disappointing when a horror film made by people who really seem to love and understand the genre winds up underperforming (see also: DRAG ME TO HELL) while movies like HALLOWEEN II inexplicably seem to make money. I've been sitting around trying to figure out why JENNIFER'S BODY didn't seem to connect with audiences and what it means to the future of horror. I'm having a hard time coming up with a concrete answer, so I thought I'd turn to the JoBlo.com readers to see what they think.

Now you can spare us the snarky Megan Fox comments (though theories on her media oversaturation are certainly welcome), but let's think more like the marketing campaign. Was it the R-rating? Was it because it was a female-driven film (like DM2H)? Should the ads have focused more on the more comedic elements of the film (like Sony is having some success with on ZOMBIELAND)? Or did you think the movie just wasn't all that good?

It'd be a shame for movies like JENNIFER'S BODY or DRAG ME TO HELL to go by the wayside while we get more generic nonsense like SORORITY ROW or THE STEPFATHER. Like Arrow said in his review, at least JENNIFER'S BODY tried to be something unique and I'll take that over lazy filmmaking any day of the week...

Source: JoBlo.com

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11:46PM on 09/30/2009
Easiest way to have this movie make more money .... NAKED MEGAN FOX! Nipples and all! every teenage boy in america would have bought a ticket. Sort of like when Sirens came out. What a crappy movie, but on opening night the theatre was packed to see Elle McPhereson nude.
Easiest way to have this movie make more money .... NAKED MEGAN FOX! Nipples and all! every teenage boy in america would have bought a ticket. Sort of like when Sirens came out. What a crappy movie, but on opening night the theatre was packed to see Elle McPhereson nude.
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2:34PM on 09/29/2009

Sadenned By The Failure

I saw this opening weekend (on Sunday), with two friends and my gf. We all loved it! We looked at it much more as a comedy, as opposed to a horror film, or for that matter some sort of combination (ie- the amazing Drag Me To Hell).

I feel that part of the reason it failed is because it is not a horror film. It has horror elements, but the dialogue, the over-the-top ridiculousness of how she became the demon, the band, the visual gags, and the tone of the movie was all very comedic. Even in
I saw this opening weekend (on Sunday), with two friends and my gf. We all loved it! We looked at it much more as a comedy, as opposed to a horror film, or for that matter some sort of combination (ie- the amazing Drag Me To Hell).

I feel that part of the reason it failed is because it is not a horror film. It has horror elements, but the dialogue, the over-the-top ridiculousness of how she became the demon, the band, the visual gags, and the tone of the movie was all very comedic. Even in the horror like areas (a guy goes to an abandoned house to meet up with Jennifer), it's comedic and silly, in the same way Scream was. Winking, in on the joke, and it's own cliches. But, the marketing showed none of that.

Other reasons: I am very afraid that audiences do not want a smart female led horror film. If their females aren't about to get slashed by some hulking man, then the audiences don't care (also, and again, see Drag Me To Hell).

Finally, while personally, I don't mind Fox's mouth and what she said in public about her directors and co-stars and such (Tom Cruise did not bother me either), but I get why people would be annoyed by it. Which is sad, because I think this movie is amazing!
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7:14AM on 09/29/2009

Worst.Movie.Ever.

Thanks for the opportunity to feedback on this.

This movie failed on so many levels that it may take a long time to write it all out. Let's begin with the atrocious writing. Considering how much I loved Juno, I was pissed to find out that the same person penned this movie. The flow of the story was so-so in and of itself, but the "catch phrases" ("My Tit!", "You look like you're plugging", "Freaktarded", etc) were so frequent and cringe-worthy as to make it uncomfortable to watch the
Thanks for the opportunity to feedback on this.

This movie failed on so many levels that it may take a long time to write it all out. Let's begin with the atrocious writing. Considering how much I loved Juno, I was pissed to find out that the same person penned this movie. The flow of the story was so-so in and of itself, but the "catch phrases" ("My Tit!", "You look like you're plugging", "Freaktarded", etc) were so frequent and cringe-worthy as to make it uncomfortable to watch the movie itself.

Let's go on to the acting. Thank god for the ACTUAL star of the movie (let's call her "unknown nerdy-hot blond chick that wasn't on the movie poster") as she was the best part. Megan Fox's acting was so painful to watch for a variety of reasons. The first is that, put simply, she can't act. The second is that her character epitomized everything people hate about pretty girls...the attitude, the "i'm used to boys asking me out" lines. She nailed these, but when you put them in context with her piss-poor acting in general, it becomes clear that what you're seeing is the true Megan Fox coming through this character. It's like she *stopped acting* and just *said her lines like Megan Fox*, which makes me want to hate her even more.

Then there's general lack of character believability. Hot-nerd blondie's perpetual overlooking of Jennifer's oddities; Satanic band's ease in committing murder; the finding of really useful, real occult information in the hick town's library.

Before I mention the last, and truly the kicker reason why this movie was, honestly "worst.movie.ever.", I'll mention the only good scene at all. Lesbian teenage makeout scene.

Ok, having said that, the kicker is this -- Megan Fox doesn't get naked!!! Not a nipple, not a bare ass shot, NOTHING. For an R-rated movie called "Jennifer's Body", that was an unforgivable tease.

Worst.Movie.Ever.
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3:39AM on 09/29/2009
Mismarketed, people are sick of Megan Fox, and this movie's target demographic was horny teenage boys who couldn't get in to see the movie. Also, it just didn't look very good.

And Halloween II making money is inexplicable to you??? It's from an established franchise with a built in fanbase, yet you really couldn't explain it?
Mismarketed, people are sick of Megan Fox, and this movie's target demographic was horny teenage boys who couldn't get in to see the movie. Also, it just didn't look very good.

And Halloween II making money is inexplicable to you??? It's from an established franchise with a built in fanbase, yet you really couldn't explain it?
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+2
2:13AM on 09/29/2009
I think it failed on a few reasons. One was the over exposure of Megan Fox. We had her almost all year in our faces and I think many people by this time just got tired of her. I think if they had post poned this until next year it would have done better.Not to mention but Fox really hadn't paid her dues yet to feature in her own movie lead yet. She needs more supporting character roles before she tackles this sort of lead role. Way too soon for her.

Two, the rating I think hurt it a lot. I
I think it failed on a few reasons. One was the over exposure of Megan Fox. We had her almost all year in our faces and I think many people by this time just got tired of her. I think if they had post poned this until next year it would have done better.Not to mention but Fox really hadn't paid her dues yet to feature in her own movie lead yet. She needs more supporting character roles before she tackles this sort of lead role. Way too soon for her.

Two, the rating I think hurt it a lot. I read many reviews that mentioned that many teens tried to get in and were turned away. I think if they had made this a PG 13 instead of trying to make it a hard core horror movie, they would have more success.If any thing the reviews seem to warrant that this was a lite horror movie not a hard core one.

Promotion of others: Nobody outside of cinephiles knew or cared about Diablo Cody or what she wrote previous. They should have kept her off the promotion. On the other hand they really failed Amanda Seyfried, completely overlooking her and her role in the film. Honestly she was the main protagonist! Yet you barley saw her in the trailers and ads and would have thought she was the damsel who always gets killed early on. Way too much focus on Megan Fox.
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12:14AM on 09/29/2009
There are plenty of movies that come out and fail and we don't talk about them (with the exception of the forum obviously), but for some reason this movie (which just looked stupid to begin with) gets a thread dedicated to it asking why why why!

Honestly, does really matter so much that a Diablo Cody/Megan Fox film didn't blow up, no. I just think that you guys just think it should have because you bought into the Diablo/Fox over exposure.
There are plenty of movies that come out and fail and we don't talk about them (with the exception of the forum obviously), but for some reason this movie (which just looked stupid to begin with) gets a thread dedicated to it asking why why why!

Honestly, does really matter so much that a Diablo Cody/Megan Fox film didn't blow up, no. I just think that you guys just think it should have because you bought into the Diablo/Fox over exposure.
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9:38PM on 09/28/2009
I haven't seen it, so I can't comment on whether it's any good, but I'd say it's because it wasn't a sequel, remake or "reboot". The only horror that is making a buck at the box office are the ones with familiar titles or familiar horror icons. People don't seem willing to take a chance on a new idea. It's horrible and sad, but I think it may be true.
I haven't seen it, so I can't comment on whether it's any good, but I'd say it's because it wasn't a sequel, remake or "reboot". The only horror that is making a buck at the box office are the ones with familiar titles or familiar horror icons. People don't seem willing to take a chance on a new idea. It's horrible and sad, but I think it may be true.
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8:25PM on 09/28/2009
Mis-marketing hurt it's chances. It was more of a chick flick with an edge instead of an exploitation movie.
Mis-marketing hurt it's chances. It was more of a chick flick with an edge instead of an exploitation movie.
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8:23PM on 09/28/2009

J-Bod

Megan Fox is still just a pretty face, maybe she has to show up in a movie that makes her ACT and doesn't focus on her sex appeal. She should talk to Charlize Theron and go the "Monster" route.
Megan Fox is still just a pretty face, maybe she has to show up in a movie that makes her ACT and doesn't focus on her sex appeal. She should talk to Charlize Theron and go the "Monster" route.
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6:12PM on 09/28/2009
This movie shouldn't be mentioned in the same sentence as Drag Me To Hell.
This movie shouldn't be mentioned in the same sentence as Drag Me To Hell.
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5:37PM on 09/28/2009
The movie just did not appeal to me at all. I loved horror movies (Drag Me To Hell has been my favorite movie this year) but this movie just looked silly. And I'm not all that crazy about Megan Fox
The movie just did not appeal to me at all. I loved horror movies (Drag Me To Hell has been my favorite movie this year) but this movie just looked silly. And I'm not all that crazy about Megan Fox
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5:18PM on 09/28/2009
Do people see movies cause they star Paris Hilton ? Nope. Same with Miss Fox. She is no star, she hasnt proved herself yet - I dont think she ever will - She is famous because she's got an ass.
Do people see movies cause they star Paris Hilton ? Nope. Same with Miss Fox. She is no star, she hasnt proved herself yet - I dont think she ever will - She is famous because she's got an ass.
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4:55PM on 09/28/2009

Easy...

1) Megan Fox looks hot, but no one gives a shit about her. The media seems to be the only ones who care for some reason. (She has a good agent I guess?)

2) Fox has no charisma. Not in her movies nor in her interviews. She is just unlikable.

3) The movie looked pretty bland.

4) Reviews weren't too good.
1) Megan Fox looks hot, but no one gives a shit about her. The media seems to be the only ones who care for some reason. (She has a good agent I guess?)

2) Fox has no charisma. Not in her movies nor in her interviews. She is just unlikable.

3) The movie looked pretty bland.

4) Reviews weren't too good.
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4:07PM on 09/28/2009
why did it fail? let's see, looking at the two top positives listed for it, it is easy to see why.

It starred one of the hottest actresses in Hollywood...yes, whose face grows into a werewolf looking thing with blood flowing form her mouth. are you aroused yet?

and two, was written by an Oscar-winning writer...which wasn't a significant part of its promotions and only known if you frequent movie websites (and lets assume the majority of movie goers aren't movie site readers). not only
why did it fail? let's see, looking at the two top positives listed for it, it is easy to see why.

It starred one of the hottest actresses in Hollywood...yes, whose face grows into a werewolf looking thing with blood flowing form her mouth. are you aroused yet?

and two, was written by an Oscar-winning writer...which wasn't a significant part of its promotions and only known if you frequent movie websites (and lets assume the majority of movie goers aren't movie site readers). not only that, but form a marketing standpoint her credentials don't lend itself to this type of movie. she wrote a quirky comedy, that doesn't make people want to see a horror movie written by her. what next, a horror movie by the Zucker Bros.

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4:02PM on 09/28/2009
i dont even remember the ad campaign.
was there even one?
if its rated r it has to bring the hardcore goods. and there was no word of mouth that it did that.
i dont even remember the ad campaign.
was there even one?
if its rated r it has to bring the hardcore goods. and there was no word of mouth that it did that.
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3:43PM on 09/28/2009
Two things:

1. She didn't get naked.
2. DVD

No reason to fork out $20+ for no skin. Wait for DVD. Simple as that.
Two things:

1. She didn't get naked.
2. DVD

No reason to fork out $20+ for no skin. Wait for DVD. Simple as that.
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3:11PM on 09/28/2009

Vague Ads

The ads should have explained the plot in more detail. The story needed to be given away like how they advertise kid flicks. The masses didn't know what it was about or couldn't explain to a friend in 3 or less simple sentences so they picked another movie. They only showed close ups of Megan Fox, who loses hotness when she's not humping an American built car, and they only showed Amanda Siegfried looking awkward and confused. Boring. People need the shit explained to them along with plenty of
The ads should have explained the plot in more detail. The story needed to be given away like how they advertise kid flicks. The masses didn't know what it was about or couldn't explain to a friend in 3 or less simple sentences so they picked another movie. They only showed close ups of Megan Fox, who loses hotness when she's not humping an American built car, and they only showed Amanda Siegfried looking awkward and confused. Boring. People need the shit explained to them along with plenty of big laughs in an ads. They screwed the pooch on this because they advertised it like they thought everyone was going to go anyway.
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3:01PM on 09/28/2009

Bad Marketing and More

The marketing for the movie was horrible. Everytime it was on it showed the whole movie. And yes I know that most are like that these days. Honestly Megan Fox helped kill it. She is everywhere and she comes off like an airhead B&*ch. Most women I talk to don't even like her. She has the ability to come off like Angelina Jolie but she just comes off as annoying and stupid.
The marketing for the movie was horrible. Everytime it was on it showed the whole movie. And yes I know that most are like that these days. Honestly Megan Fox helped kill it. She is everywhere and she comes off like an airhead B&*ch. Most women I talk to don't even like her. She has the ability to come off like Angelina Jolie but she just comes off as annoying and stupid.
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2:56PM on 09/28/2009

She has the "it girl curse"

I really think you nailed it Mikey- when you stated the over saturation factor. That's the key. There's just too many Megan Fox issues in magazines and online. Audiences are just bored with her now. Plus, she doesn't have the clout like other over saturated stars IE: Brad Pitt, to overcome that detrimental exposure, because she has not done enough work in the movies yet for us not to care about her over exposure. If she makes some kick-ass movies, like Pitt has, audiences tend to forget the
I really think you nailed it Mikey- when you stated the over saturation factor. That's the key. There's just too many Megan Fox issues in magazines and online. Audiences are just bored with her now. Plus, she doesn't have the clout like other over saturated stars IE: Brad Pitt, to overcome that detrimental exposure, because she has not done enough work in the movies yet for us not to care about her over exposure. If she makes some kick-ass movies, like Pitt has, audiences tend to forget the over exposure and go see the films regardless based on previous body of work. She's burning too bright, too fast, and has fallen under the "it girl curse."
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2:39PM on 09/28/2009
I think the Transformers franchise just killed her 'career'. All she did was stand around looking beautiful and I think when given this staring role, I'm sure she went like:

"What, I'm supposed to act?!?"

And since she couldn't carry the movie herself despite being the fucking TITLE character, as well as horny pervs who never got their long awaited fantasies fulfied, this thing just fell flat.

Kinda feel sorry for Diablo Cody hope this movie wont hurt her reputation
I think the Transformers franchise just killed her 'career'. All she did was stand around looking beautiful and I think when given this staring role, I'm sure she went like:

"What, I'm supposed to act?!?"

And since she couldn't carry the movie herself despite being the fucking TITLE character, as well as horny pervs who never got their long awaited fantasies fulfied, this thing just fell flat.

Kinda feel sorry for Diablo Cody hope this movie wont hurt her reputation
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1:49PM on 09/28/2009

The Truth.

Twitter did it.

Thanks to Twitter bad word of mouth spreads hella fast now. That and it sucked.
Twitter did it.

Thanks to Twitter bad word of mouth spreads hella fast now. That and it sucked.
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1:37PM on 09/28/2009

Meh,

Jennifer's Body failed because it was a crap movie. Everything from idea, direction, writing, acting was just plain crap and/or below par. That being said a horror movie normally makes it budget back rather it "bombs" or not. This is why production value keeps dropping in the Saw movies, but they stil manage to make money off it.

I only chalk it up to poor ads. If they marketed it correctly then they would put people in the seats.

Drag Me to Hell, I loved, but was even more a targeted
Jennifer's Body failed because it was a crap movie. Everything from idea, direction, writing, acting was just plain crap and/or below par. That being said a horror movie normally makes it budget back rather it "bombs" or not. This is why production value keeps dropping in the Saw movies, but they stil manage to make money off it.

I only chalk it up to poor ads. If they marketed it correctly then they would put people in the seats.

Drag Me to Hell, I loved, but was even more a targeted movie for fans and fans only. I'm sure every horror buff said, "Hey, its a horror movie by Rami. Lets go see it.".

If advertised right then a movie will do good. Its just sad to see movies like Trick R Treat get dumpped.
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1:34PM on 09/28/2009
The genre and the premise simply weren't that enticing.
The genre and the premise simply weren't that enticing.
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1:34PM on 09/28/2009

I may be wrong BUT...

... they broke an unwritten movie rule that detracts from the possibility of people thinking that a film with either be cool to enjoy or not- and I could just be rambling here, but hear me out.

Making Megan transform into a demon is one thing-- so far so good-- her eyes shifting... still cool-- but when you have her mouth open up and take away her sex appeal, THAT is what took away my impulse-buy instict to go and watch this movie... I want to see a SEXY Megan killing people... you want to
... they broke an unwritten movie rule that detracts from the possibility of people thinking that a film with either be cool to enjoy or not- and I could just be rambling here, but hear me out.

Making Megan transform into a demon is one thing-- so far so good-- her eyes shifting... still cool-- but when you have her mouth open up and take away her sex appeal, THAT is what took away my impulse-buy instict to go and watch this movie... I want to see a SEXY Megan killing people... you want to see it and still be turned on by the fact that shes a demon, or has evil powers-- or whatever-- when I saw that, I decided to just wait till it hits video--

If they had made a movie where Megan was being chased by a demon-- the sell might have been a WHOLE lot easier for mass market to get behind. Shes the one we want to have sex with and have fantasies about... to save her or have her save US-- but this movie isnt any of those things at all-- its like, I was in the mood for chocolate but you gave me cheetos... I love both, dude... but I was in the mood for chocolate.

Everything else seemed to be on point for a cool flick to make some bucks-- but if I had to reason out why it didnt... thats my first thought as a person who lives in and around the outskirts of this sort of industry--
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1:33PM on 09/28/2009

because..

It's an Independent R rated horror film. This shouldn't be a surprise people. Plus J Fox isn't A list yet. I dug the film for what it was, check my review here [link]
It's an Independent R rated horror film. This shouldn't be a surprise people. Plus J Fox isn't A list yet. I dug the film for what it was, check my review here [link]
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1:33PM on 09/28/2009
I don't make it to the theater as much as I used to. I can probably count the movies I've seen in the theater on one hand. And I consider myself a movie geek.

If I'm gonna shell out money for a movie there's gotta be a damn good reason. In my case, good reviews, in a lot of folks' case, hyping the shit out of it. If I wanted a horror movie, this one didn't look like that. It didn't look like a comedy, either. It actually looked like my kind of movie...to see on DVD.

Theater costs more,
I don't make it to the theater as much as I used to. I can probably count the movies I've seen in the theater on one hand. And I consider myself a movie geek.

If I'm gonna shell out money for a movie there's gotta be a damn good reason. In my case, good reviews, in a lot of folks' case, hyping the shit out of it. If I wanted a horror movie, this one didn't look like that. It didn't look like a comedy, either. It actually looked like my kind of movie...to see on DVD.

Theater costs more, and I didn't have a solid feeling on this. Who is Megan Fox? I hadn't heard of her till "Transformers" came out, haven't seen her in anything since. Big fucking whoop if she's in it. "Juno" was a good movie, not a great movie. And the trying-to-be-cool dialogue was almost as confusing as "Brick," the difference being, "Juno" wanted us to believe kids actually talk like that. But still a good, funny, sweet movie.

Nothing about "Jennifer's Body" sounded fantastic. No awesome early hype, no specific horror or comedy, and no naked Megan Fox (I don't go to movies for that, but I know a lot of folks do).

Ultimately, it sounds just too arty to be mainstream.
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1:31PM on 09/28/2009
Horror comedies generally don't do well, and this was aimed at boys, who can see Megan Fox in Transformers and magazine layouts whenever they want, instead of girls, who this should have been aimed at and who don't care about Fox.
Horror comedies generally don't do well, and this was aimed at boys, who can see Megan Fox in Transformers and magazine layouts whenever they want, instead of girls, who this should have been aimed at and who don't care about Fox.
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1:28PM on 09/28/2009

because it sucked ?

it was a horrible black comedy, that is why it bombed. as for drag me to hell, SPOILER, the chick did not deserve to go to hell for denying a 3rd morgage loan. i honestly, along with halloween 2, rate those as my least 3 favorite of the year.
it was a horrible black comedy, that is why it bombed. as for drag me to hell, SPOILER, the chick did not deserve to go to hell for denying a 3rd morgage loan. i honestly, along with halloween 2, rate those as my least 3 favorite of the year.
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6:34PM on 09/28/2009
When the fuck does the victim in a horror movie have to deserve their fate? It's a horror movie - are you stupid?
When the fuck does the victim in a horror movie have to deserve their fate? It's a horror movie - are you stupid?
1:14PM on 09/28/2009
Diablo Cody had little to nothing to do with the box office. Movie geeks know who she is but the average moviegoer doesn't know/care who she is. They needed to get younger viewers into the seats for this movie to be successful, and they didn't show. That's not because of Cody. I highly doubt anyone said, "Man, that Jennifer's Body looks great, but Diablo Cody wrote it, so I'm staying away.
Diablo Cody had little to nothing to do with the box office. Movie geeks know who she is but the average moviegoer doesn't know/care who she is. They needed to get younger viewers into the seats for this movie to be successful, and they didn't show. That's not because of Cody. I highly doubt anyone said, "Man, that Jennifer's Body looks great, but Diablo Cody wrote it, so I'm staying away.
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1:16PM on 09/28/2009
Well, that was my gut reaction man.
Well, that was my gut reaction man.
1:14PM on 09/28/2009
Diablo Cody had little to nothing to do with the box office. Movie geeks know who she is but the average moviegoer doesn't know/care who she is. They needed to get younger viewers into the seats for this movie to be successful, and they didn't show. That's not because of Cody. I highly doubt anyone said, "Man, that Jennifer's Body looks great, but Diablo Cody wrote it, so I'm staying away.
Diablo Cody had little to nothing to do with the box office. Movie geeks know who she is but the average moviegoer doesn't know/care who she is. They needed to get younger viewers into the seats for this movie to be successful, and they didn't show. That's not because of Cody. I highly doubt anyone said, "Man, that Jennifer's Body looks great, but Diablo Cody wrote it, so I'm staying away.
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1:08PM on 09/28/2009
I actually agree with one of the earlier post comments that the marketing for the flick was not the best, and that it targeted the wrong audience. But, probably more importantly, while Diablo Cody had a lot of fans for a film like Juno (I am not one of them), there is also a camp that absolutely abhorred such a film and style as such. I think that with her attached to the project, it automatically turned people away (those that knew of her) from it. Secondly, the horror genre has been dumbed
I actually agree with one of the earlier post comments that the marketing for the flick was not the best, and that it targeted the wrong audience. But, probably more importantly, while Diablo Cody had a lot of fans for a film like Juno (I am not one of them), there is also a camp that absolutely abhorred such a film and style as such. I think that with her attached to the project, it automatically turned people away (those that knew of her) from it. Secondly, the horror genre has been dumbed down for years and that genre knows how and who to market itself to. So immediately when a "hip" attempt at "current teen" dialogue tries to merge with a dumbed down genre - it doesn't work today. I personally do not like Diablo Cody's style of writing and was absolutely turned off from wanting to see this. I was coaxed into watching the film. The dialogue killed me... but it was an entertaining flick. For the average movie goer though... this is not a film that is appealing.
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1:07PM on 09/28/2009
I don't think it means anything for the future of horror. I don't think anyone who saw trailers for this movie thought "This is the way horror should be."
I don't think it means anything for the future of horror. I don't think anyone who saw trailers for this movie thought "This is the way horror should be."
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1:07PM on 09/28/2009
I actually agree with one of the earlier post comments that the marketing for the flick was not the best, and that it targeted the wrong audience. But, probably more importantly, while Diablo Cody had a lot of fans for a film like Juno (I am not one of them), there is also a camp that absolutely abhorred such a film and style as such. I think that with her attached to the project, it automatically turned people away (those that knew of her) from it. Secondly, the horror genre has been dumbed
I actually agree with one of the earlier post comments that the marketing for the flick was not the best, and that it targeted the wrong audience. But, probably more importantly, while Diablo Cody had a lot of fans for a film like Juno (I am not one of them), there is also a camp that absolutely abhorred such a film and style as such. I think that with her attached to the project, it automatically turned people away (those that knew of her) from it. Secondly, the horror genre has been dumbed down for years and that genre knows how and who to market itself to. So immediately when a "hip" attempt at "current teen" dialogue tries to merge with a dumbed down genre - it doesn't work today. I personally do not like Diablo Cody's style of writing and was absolutely turned off from wanting to see this. I was coaxed into watching the film. The dialogue killed me... but it was an entertaining flick. For the average movie goer though... this is not a film that is appealing.
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+3
1:05PM on 09/28/2009

Concur

Going to have to agree with MadsenOMC and Big Bri; just check BoxOfficeMojo for Horror/Comedy genre and the top grosses were the Ghostbusters (!) films and Scary Movies series and here you could argue that even with 1980's and 1990's standards those movies could barely be considered as horror movies.
Everything else afterwards averaged $40 million. Even American Werewolf in London (IMHO, is the penultimate horror/comedy film) only did $30 million or so.
If the superb Drag Me to Hell (Raimi
Going to have to agree with MadsenOMC and Big Bri; just check BoxOfficeMojo for Horror/Comedy genre and the top grosses were the Ghostbusters (!) films and Scary Movies series and here you could argue that even with 1980's and 1990's standards those movies could barely be considered as horror movies.
Everything else afterwards averaged $40 million. Even American Werewolf in London (IMHO, is the penultimate horror/comedy film) only did $30 million or so.
If the superb Drag Me to Hell (Raimi firing on all cylinders, cute and strong lead in Alison Lohman, great hook! gypsy curse) couldn't "drag" people to the theatres, I give up.
Jennifer's Body will probably find life in the home video market much like the other titles in the horror/comedy genre.
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1:03PM on 09/28/2009
I'm scratching my head on this one as well. These reasons given for not wanting to see it are retarded. I watched it and thought it was a good time. The rest of the theater seemed to dig it. What's wrong with you petty haters?
I'm scratching my head on this one as well. These reasons given for not wanting to see it are retarded. I watched it and thought it was a good time. The rest of the theater seemed to dig it. What's wrong with you petty haters?
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12:57PM on 09/28/2009
I didn't go because the trailers seemed to be trying to sell me a movie that is composed of an hour and a half of everyone shouting "OH MY GOD LOOK HOW HOT MEGAN FOX IS HEY EVERYONE IT'S MEGAN FOX MEGAN FOX LOOK AT MEGAN FOX!" as she stumbles around the screen and then a bunch of teenagers die uninteresting deaths.

I'm not entirely sold on Diablo Cody as a writer yet either. Juno was decent, but this movie looked like shit through and through. I'll check it out on netflix when it comes
I didn't go because the trailers seemed to be trying to sell me a movie that is composed of an hour and a half of everyone shouting "OH MY GOD LOOK HOW HOT MEGAN FOX IS HEY EVERYONE IT'S MEGAN FOX MEGAN FOX LOOK AT MEGAN FOX!" as she stumbles around the screen and then a bunch of teenagers die uninteresting deaths.

I'm not entirely sold on Diablo Cody as a writer yet either. Juno was decent, but this movie looked like shit through and through. I'll check it out on netflix when it comes out so that I can form a more informed opinion - but that's why I didn't go.
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12:50PM on 09/28/2009

THE POSTER

The poster is weak ass. A lot of non movie nerds going to the theatre make their mind up on what to go see based on a) who's in it and b) the poster.
The poster is weak ass. A lot of non movie nerds going to the theatre make their mind up on what to go see based on a) who's in it and b) the poster.
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12:47PM on 09/28/2009

Really? I mean, seriously?

We're gonna dedicate an entire article to pondering the question of why a shitty movie bombed?

This isn't fucking news. :(
We're gonna dedicate an entire article to pondering the question of why a shitty movie bombed?

This isn't fucking news. :(
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+1
12:44PM on 09/28/2009
The movie had a few things going against it. 1)The movie did not get as good a push by the studio as some of the more successful recent horror films. 2)As another poster pointed out audiences have a long history of ignoring horror/comedies. They don't get it. 3)Megan Fox is not a draw for audiences. I will catch it on Blu. Personally I like both Fox and Diablo Cody and think audiences should give them a chance.
The movie had a few things going against it. 1)The movie did not get as good a push by the studio as some of the more successful recent horror films. 2)As another poster pointed out audiences have a long history of ignoring horror/comedies. They don't get it. 3)Megan Fox is not a draw for audiences. I will catch it on Blu. Personally I like both Fox and Diablo Cody and think audiences should give them a chance.
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12:41PM on 09/28/2009
If anyone went just to look at Fox, they made a mistake. Should have hit up the Google machine. I've never understood the fascination with her.
If anyone went just to look at Fox, they made a mistake. Should have hit up the Google machine. I've never understood the fascination with her.
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12:40PM on 09/28/2009
It's very simple as to why this movie failed...
Turn off #1: Megan Fox is mainly loathed by a lot of women and denounced by movie fans for her mediocre acting.

Turn off #2: Diablo Cody is insanely overrated in the eyes of this genre's target audience and most likely was completely ignored and hated on for that reason.

Turn off #3: Honestly... the main characters looked very generic (the "ugly" best friend that's beautiful on the inside and out if she tried) the trailer did very little
It's very simple as to why this movie failed...
Turn off #1: Megan Fox is mainly loathed by a lot of women and denounced by movie fans for her mediocre acting.

Turn off #2: Diablo Cody is insanely overrated in the eyes of this genre's target audience and most likely was completely ignored and hated on for that reason.

Turn off #3: Honestly... the main characters looked very generic (the "ugly" best friend that's beautiful on the inside and out if she tried) the trailer did very little for people. It didn't really spark much interest in the general public (who most people associated this with twilight/true blood/ 30 days of night mixed into one)and looked so uninviting.
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12:38PM on 09/28/2009

simple

First she is a really terrible actress and I liked both Transformers, but her looks are her ONLY talent. Second pretty weak story, you have sen versions of tis story before... hot girl who is mean to not so hot girl who we all know will win in the end and find her external and internal beauty and then the other characters will see her as such. That was the problem nothing origianl and she isnt even naked which is the reason most people like her, they only want to se her naked.
First she is a really terrible actress and I liked both Transformers, but her looks are her ONLY talent. Second pretty weak story, you have sen versions of tis story before... hot girl who is mean to not so hot girl who we all know will win in the end and find her external and internal beauty and then the other characters will see her as such. That was the problem nothing origianl and she isnt even naked which is the reason most people like her, they only want to se her naked.
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12:37PM on 09/28/2009
Megan Fox's over-exposure notwithstanding, the movie is a victim of flawed marketing more than anything. They went hard after the geek audience it should play naturally to only to find out that we'd already decided it was a 'rental'. After all, it's Megan Fox on a sex and killing spree and that's clearly meant to be enjoyed in the privacy of one's home, with tissues.
Megan Fox's over-exposure notwithstanding, the movie is a victim of flawed marketing more than anything. They went hard after the geek audience it should play naturally to only to find out that we'd already decided it was a 'rental'. After all, it's Megan Fox on a sex and killing spree and that's clearly meant to be enjoyed in the privacy of one's home, with tissues.
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12:29PM on 09/28/2009
Everyone is entitled to.... so here's mine, I liked the movie and I like Megan Fox. It wasn't perfect but it was enjoyable. It's not like I was expecting it to me uber. I just didn't get that vibe from the trailer, but I was never bored watching, and as for Megan.. People want to tear her down without even giving her a chance. Would you at least give her the chance to make more than a couple movies before you decide to hang the chick.. sheesh!
Everyone is entitled to.... so here's mine, I liked the movie and I like Megan Fox. It wasn't perfect but it was enjoyable. It's not like I was expecting it to me uber. I just didn't get that vibe from the trailer, but I was never bored watching, and as for Megan.. People want to tear her down without even giving her a chance. Would you at least give her the chance to make more than a couple movies before you decide to hang the chick.. sheesh!
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12:26PM on 09/28/2009
I don't think the general public likes Megan Fox as much as we're led to believe. She's a sex symbol, but honestly that's about it. I mean, I can't imagine there's many people who go "Oh shit, Megan Fox is in this? She was amazing in Transformers 2!" If anything, I bet its the opposite.
I don't think the general public likes Megan Fox as much as we're led to believe. She's a sex symbol, but honestly that's about it. I mean, I can't imagine there's many people who go "Oh shit, Megan Fox is in this? She was amazing in Transformers 2!" If anything, I bet its the opposite.
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12:23PM on 09/28/2009
Its simple. The audiences that have an infatuation with Megan Fox simply don't understand movies. They don't put them into perspective. Many thought it looked silly, funny, and tounge in cheek. Heres where Fox's audience fails - they dont understand that was the point of the film. Fox's fans aren't the sharpest tools in the shed.
Its simple. The audiences that have an infatuation with Megan Fox simply don't understand movies. They don't put them into perspective. Many thought it looked silly, funny, and tounge in cheek. Heres where Fox's audience fails - they dont understand that was the point of the film. Fox's fans aren't the sharpest tools in the shed.
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12:23PM on 09/28/2009

the genre sucks

i'll tell you why it failed. because this whole "Twilight - True Blood" crap vampire genre sucks. Vampire movies are supposed to be along the lines of 30 days of night. Vampires arent supposed to be heart-throbs who have day-to-day jobs and deal with issues of having a BFF. People who get into this whole genre of teen-throb horrormance are losers.
i'll tell you why it failed. because this whole "Twilight - True Blood" crap vampire genre sucks. Vampire movies are supposed to be along the lines of 30 days of night. Vampires arent supposed to be heart-throbs who have day-to-day jobs and deal with issues of having a BFF. People who get into this whole genre of teen-throb horrormance are losers.
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12:17PM on 09/28/2009
A lot of it has to do with the genre. Look at the track record of horror comedies. Slither, despite fan love, was a huge bomb. Plus, Club Dread, Eight-Legged Freaks, Seed of Chucky, Shaun of the Dead, and many more going back years. They're a hard sell and audiences often don't know what to make of them or what they're in for. In the case of Jennifer's Body, it just didn't look all that interesting. That and September has seen a lot of horror in addition to being, overall, slow in terms of box
A lot of it has to do with the genre. Look at the track record of horror comedies. Slither, despite fan love, was a huge bomb. Plus, Club Dread, Eight-Legged Freaks, Seed of Chucky, Shaun of the Dead, and many more going back years. They're a hard sell and audiences often don't know what to make of them or what they're in for. In the case of Jennifer's Body, it just didn't look all that interesting. That and September has seen a lot of horror in addition to being, overall, slow in terms of box office revenue. The combination killed Jennifer's Body, and Zombieland might suffer a similar fate.
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12:16PM on 09/28/2009
I second that. The female lead in "drag me to hell" was bazzillion times better. But the fox seems so stupid, that I just expect seeing a stupid movie. There you go. Perfect Analysis ;o)
I second that. The female lead in "drag me to hell" was bazzillion times better. But the fox seems so stupid, that I just expect seeing a stupid movie. There you go. Perfect Analysis ;o)
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12:15PM on 09/28/2009
There were no other cast members trumped up for the film (even though many people like Amanda Seyfried, they didn't use this to their advantage) and while they continued to bill this as a "Comedy" in their ads (as DMTH did, but I believe that was a problem with the title and the resurgence of the conservatives popping up, but I also thought that the movie did supposedly "OK" in box office receipts), the commercials clearly displayed it as horror.

So basically, you can't call it a duck when
There were no other cast members trumped up for the film (even though many people like Amanda Seyfried, they didn't use this to their advantage) and while they continued to bill this as a "Comedy" in their ads (as DMTH did, but I believe that was a problem with the title and the resurgence of the conservatives popping up, but I also thought that the movie did supposedly "OK" in box office receipts), the commercials clearly displayed it as horror.

So basically, you can't call it a duck when people are looking forward to eating turkey and then say, Well, it IS turkey, but it's also a duck.

And yes, the over-saturation of Megan Fox really served as an extra nail in the coffin. That and many insiders and fanboy types think Diablo Cody is an overrated twit. Perhaps just jealousy, but a factor nevertheless.
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12:09PM on 09/28/2009
Honestly, I just have zero interest in seeing a film starring Megan Fox. Had this movie starred someone else, I very likely would have went to see it.
Honestly, I just have zero interest in seeing a film starring Megan Fox. Had this movie starred someone else, I very likely would have went to see it.
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