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Will some movie studios pass on Comic-Con this year?

Jun. 13, 2011by: Niki Stephens

Do you expect to see anything from THE DARK KNIGHT RISES or SUPERMAN: MAN OF STEEL at Comic-Con this year? Well, don't count on it.

For several Cons, studios have used the convention as a huge marketing platform for upcoming blockbusters. Warner Bros. did it for SHERLOCK HOLMES, 300, and SUCKER PUNCH. Disney did it with TRON: LEGACY and Dreamworks did it with MEGAMIND.

So who won't be coming this year? Warner Bros, Dreamworks, Disney, and The Weinstein Company are out. In an interesting twist, Marvel Entertainment is having serious doubts about attending as well.

The question the studios are asking themselves is: Would it be worth it? Fans who attend the convention can make or break whatever you present to them. Or even if they do seem excited about something it doesn't guarantee dollars at the box office.

The good news is Universal plans to premiere COWBOYS VS. ALIENS there, Twentieth Century Fox will represent for RISE OF THE PLANET OF THE APES, and Sony definitely has big plans for THE AMAZING SPIDER-MAN. Oh, and of course THE TWILIGHT SAGA: BREAKING DAWN will have a panel in Hall H.

Source: NY Times

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1:59AM on 06/15/2011
Don't get me wrong, I love movies. But I remember a day many years ago before Hollywood latched onto this once moderately attended event, a day when Comic-Con was about comics and not about getting the media riled up over half-baked clips from blockbusters that are still a year or more away from being released. So I'm somewhat relieved to know those Hollywood buzzards might let some of the event's roots grow back by not circling overhead this year.

Oh, and KEEP THE COMIC-CON IN SAN DIEGO,
Don't get me wrong, I love movies. But I remember a day many years ago before Hollywood latched onto this once moderately attended event, a day when Comic-Con was about comics and not about getting the media riled up over half-baked clips from blockbusters that are still a year or more away from being released. So I'm somewhat relieved to know those Hollywood buzzards might let some of the event's roots grow back by not circling overhead this year.

Oh, and KEEP THE COMIC-CON IN SAN DIEGO, you jackals.
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12:36AM on 06/15/2011

Makes sense

Like the guy below stated, this is obviously starting to become a trend that EVERYONE at Comic-con goes nuts for EVERY movie they display there, then they release it and it bombs. Happened with Sucker Punch, Watchmen, X-Files, Scott Pilgrim, Paul...Comic-Con does nothing for the final product, people there do not mean the film will be a hit at all. I think they're doing the right thing, besides, I don't know why anyone is complaining, this will mean the event will have less than 3 million
Like the guy below stated, this is obviously starting to become a trend that EVERYONE at Comic-con goes nuts for EVERY movie they display there, then they release it and it bombs. Happened with Sucker Punch, Watchmen, X-Files, Scott Pilgrim, Paul...Comic-Con does nothing for the final product, people there do not mean the film will be a hit at all. I think they're doing the right thing, besides, I don't know why anyone is complaining, this will mean the event will have less than 3 million people at it, so it will actually be possible to see everything you want instead of spending all day waiting for one event.
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6:52PM on 06/14/2011
Good now maybe they can go back to making Comic Con about comics and other aspects of fandom
Good now maybe they can go back to making Comic Con about comics and other aspects of fandom
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8:11AM on 06/14/2011

Wise and stupid

On one hand, studios apparently fear us. Good. Really good. Businesses should respect consumers. And, studios do not want a film's plot and surprises/goodies ruined. Good. I like that.
However, how cowardly too. I agree with UnkemptFilmFan and Nivekian. Make non-shitty movies. Then, people won't discuss on-line how shitty your product is. And, studios should not hide their potentially shitty movies. Sometimes, studios do not screen films for professional critics. Potentially, they do not want
On one hand, studios apparently fear us. Good. Really good. Businesses should respect consumers. And, studios do not want a film's plot and surprises/goodies ruined. Good. I like that.
However, how cowardly too. I agree with UnkemptFilmFan and Nivekian. Make non-shitty movies. Then, people won't discuss on-line how shitty your product is. And, studios should not hide their potentially shitty movies. Sometimes, studios do not screen films for professional critics. Potentially, they do not want to screen for amateur critics either. And, fearful studios, please do not bullshit fans that marketing costs you a lot. It can cost a lot. But, it does not automatically have to. You have the option of simply announcing a screening, popping in a DVD, and showing the film. Many small film festivals do this; film-makers even just mail their crap to the fest-organizers instead of sending someone. So, do not use marketing costs as an excuse, please.
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6:45AM on 06/14/2011
I hope this stupid decision bites them on the ass. Sounds more like lazy marketing people than anything legitimate they should be concerned with.
I hope this stupid decision bites them on the ass. Sounds more like lazy marketing people than anything legitimate they should be concerned with.
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+1
6:31AM on 06/14/2011

Good Idea

Some of the best movies I've ever seen are ones I knew next to nothing about (if anything at all). When I saw Terminator 2, Speed, District 9 at the movies or watched the original Texas Chainsaw Massacre, Aliens and Evil Dead on videos (very late at night) or 300 and the first Pirates movie on DVD...I didn't know what these movies were about (well...I did the Evil Dead..since I had only seen part 3 up to that point...but even then...that was more comedy then horror)...my initial thoughts
Some of the best movies I've ever seen are ones I knew next to nothing about (if anything at all). When I saw Terminator 2, Speed, District 9 at the movies or watched the original Texas Chainsaw Massacre, Aliens and Evil Dead on videos (very late at night) or 300 and the first Pirates movie on DVD...I didn't know what these movies were about (well...I did the Evil Dead..since I had only seen part 3 up to that point...but even then...that was more comedy then horror)...my initial thoughts were...what a great movie. Of course...when you see it again...it will never have the same initial impact of..."what a great movie!"...but I was always glad I saw these movies without knowing much about them. Conversely, I got caught up in the hype of Kick Ass...went on Wiki to read about its history...was stoked to see the movie...and well...it just never lived up to my hopes. However, my brother who didn't know what I was taking him to watch loved it. Whilst I didn't think Cloverfied was the best thing I've ever seen...I didn't know much about it...and enjoyed it a lot. I say...only ever show us a teaser...in the truest sense of the word. Very few things can ever live up to your greatest expectations...so why stoke things up? I already fear for the Green Lantern (but I'll still go and watch it).
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+5
3:47AM on 06/14/2011
Cant blame the studios, they have nothing to gain anymore by being there. Scott Pilgrim got great buzz at its comic con screening and it bombed. Everyone loved Kick Ass and it didnt make nearly as much money as they thought it would. Watchmen didnt light the box office on fire either.

Comic Con buzz means nothing anymore so why should studios bother going.
Cant blame the studios, they have nothing to gain anymore by being there. Scott Pilgrim got great buzz at its comic con screening and it bombed. Everyone loved Kick Ass and it didnt make nearly as much money as they thought it would. Watchmen didnt light the box office on fire either.

Comic Con buzz means nothing anymore so why should studios bother going.
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2:58AM on 06/14/2011
If you ask me I think its a good thing. If you think about it might mean less price hikes for fans and cosplay people, some Independent retails and comic books sellers might get more out of it this year.
If you ask me I think its a good thing. If you think about it might mean less price hikes for fans and cosplay people, some Independent retails and comic books sellers might get more out of it this year.
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2:48AM on 06/14/2011
Anyone want to buy my Comic-Con ticket?
Anyone want to buy my Comic-Con ticket?
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1:01AM on 06/14/2011

What GreenScreen said...

Just have Harrison telling random fans to fuck off while they bug him on the show floor. That's pure gold!
Just have Harrison telling random fans to fuck off while they bug him on the show floor. That's pure gold!
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12:54AM on 06/14/2011
I am sure the studios are thinking...well the Con goers are a sure bet so why woo them, they are going to go to our flicks anyway.

Lets skip the Con save massive marketing cash and add to our bottom line, if the movie sucks we saved a butt load of cash.
I am sure the studios are thinking...well the Con goers are a sure bet so why woo them, they are going to go to our flicks anyway.

Lets skip the Con save massive marketing cash and add to our bottom line, if the movie sucks we saved a butt load of cash.
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11:32PM on 06/13/2011
At least they will have "Cowboys and Aliens".

At least they will have "Cowboys and Aliens".

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1:10AM on 06/14/2011
Maybe Matt Damon will show up.
Maybe Matt Damon will show up.
10:55PM on 06/13/2011

Here's an idea...

Film a grumpy Harrison Ford roaming around Comic-Con, with an overwhelming amount of nerds chasing him. Then release it next summer. That'd be hilarious.
Film a grumpy Harrison Ford roaming around Comic-Con, with an overwhelming amount of nerds chasing him. Then release it next summer. That'd be hilarious.
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+4
10:29PM on 06/13/2011
Can you really blame them? Us fans can be SOOooo critical, that our words DO speak louder than actions online, and as wonder woman has shown us, can be a very bad thing when the fans get their voice out. I was just listening to JJ Abrams on NPR talking about just this. He doesn't like to give too much away in trailers FOR US. He wants to make sure that when we go to see his movie, we will actually still be able to see the movie without knowing the full plot from the trailer (ex Rise of the
Can you really blame them? Us fans can be SOOooo critical, that our words DO speak louder than actions online, and as wonder woman has shown us, can be a very bad thing when the fans get their voice out. I was just listening to JJ Abrams on NPR talking about just this. He doesn't like to give too much away in trailers FOR US. He wants to make sure that when we go to see his movie, we will actually still be able to see the movie without knowing the full plot from the trailer (ex Rise of the Planet of Apes- seriously, it's tells the whole freakin' story) and still be excited. As much as I love movie news, spoilers, trailers, sites like our fine JoBlo....it does make me wonder how much more I would enjoy a film without knowing EVERYTHING about it before I see it...
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10:16PM on 06/13/2011

WTF

WHY?! Comic Con is so freakin cool and fun. Why are they just bailing all of a sudden? Not cool. *tear*
WHY?! Comic Con is so freakin cool and fun. Why are they just bailing all of a sudden? Not cool. *tear*
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10:14PM on 06/13/2011

see ya all next year

I hope they regret this decision and be back and better for next year. It's the biggest Party for film fans of the year, how could they miss it
I hope they regret this decision and be back and better for next year. It's the biggest Party for film fans of the year, how could they miss it
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10:02PM on 06/13/2011

Here's a novel idea...

The studios are concerned about the negative buzz that can come out of the cons. How about this: Make an effort not to put out so many shitty movies.
I know, I know...That's crazy.
But it's the first step they need to make.
Of course the studios are mainly concerned with making money that doing anything moderately creative, but it's not impossible to have very good movies that actually make a lot of money.
Don't anyone dare call me a Nolan fanboy, but the two movies that immediately come
The studios are concerned about the negative buzz that can come out of the cons. How about this: Make an effort not to put out so many shitty movies.
I know, I know...That's crazy.
But it's the first step they need to make.
Of course the studios are mainly concerned with making money that doing anything moderately creative, but it's not impossible to have very good movies that actually make a lot of money.
Don't anyone dare call me a Nolan fanboy, but the two movies that immediately come to mind are Inception and The Dark Knight. Both made a shit-ton of money and, to me and a lot of other people, were quite amazing movies.
All it takes is to get the right person in front of and behind the camera. Someone who actually cares about making good movies instead of churning out shit to make money.
Did any of this make sense? Probably not.
I've never even had a chance to go to a con yet, but hearing this made any future trips sound a lot less enjoyable.
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3:43AM on 06/14/2011
Its not the negative buzz studios are afraid of. Its that even positive buzz out of comic con dosnt equate to success. Its not worth the money for them if movies that go over great are bombing.
Its not the negative buzz studios are afraid of. Its that even positive buzz out of comic con dosnt equate to success. Its not worth the money for them if movies that go over great are bombing.
6:47AM on 06/14/2011
Nah, I think the marketing people are thinking they are smarter than the genre fans, again. It will hurt them, especially WB who seem to have a bad case of the stupids of late.
Nah, I think the marketing people are thinking they are smarter than the genre fans, again. It will hurt them, especially WB who seem to have a bad case of the stupids of late.
9:11PM on 06/13/2011
So the films with just cause to be there wont be there and every other film people complain about being there will be there
So the films with just cause to be there wont be there and every other film people complain about being there will be there
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9:04PM on 06/13/2011

It's too bad...

It's too bad those studios don't want to go to the con this year but, and I truly hate to say this, I can see where they're coming from.
It's too bad those studios don't want to go to the con this year but, and I truly hate to say this, I can see where they're coming from.
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