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World War Z "crisis zero" PSA encourages you to take action against the zombie apocalypse

May. 14, 2013by: Paul Shirey

We've already beaten the dead horse that is the production of WORLD WAR Z, so I'll skip to today's content, which is a PSA about "crisis zero" aka the zombie apocalypse, which is at the forefront of the film. In the PSA, Dr. Michael Kim explains the crisis is very real and will affect all of us. “We are literally heading from crisis to zero." It's a fitting viral for WORLD WAR Z, but doesn't offer anything in the way of new footage, instead acting as a proper tie in for the film.

Get your Global Crisis news here:

I'm looking forward to WORLD WAR Z, not only because I'm a fan of the book (and yes, I'm aware of the massive changes) and am interested to see how they execute the film. I'm equally interested to see the reception once it's released, especially from the online community (i.e. us). Ultimately, we all just want a good film, so hopefully WORLD WAR Z can be at least that, even if it suffers from a difficult production and a PG-13 rating. We'll see.

WORLD WAR Z, directed by Marc Forster and starring Brad Pitt, Mireille Enos, Matthew Fox, James Badge Dale, Eric West, and David Morse, starts crisis zero on June 21, 2013.

Related Movie Posters
World War Z | Movie Posters World War Z 02 | Movie Posters World War Z 04 | Movie Posters World War Z 03 | Movie Posters World War Z 05 | Movie Posters
Extra Tidbit: Would an R-rating sway you more in the film's favor?

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2:03AM on 05/15/2013

This is why people should leave viral marketing to JJ Abrams.

If the world was suffering from a plague that turns its citizens into flesh-eating carriers, do you think someone would make a PSA with chilling music in the background, and then edit it to look like a glossy soap-opera snippet? No? Then why does this "supposed to be real" viral clip look like a "made to be ad" for the movie? Either make a believable viral video that looks real, or make an ad that asks you to Like the apocalypse on Facebook. Do both, and you just look cheap, undecided, and
If the world was suffering from a plague that turns its citizens into flesh-eating carriers, do you think someone would make a PSA with chilling music in the background, and then edit it to look like a glossy soap-opera snippet? No? Then why does this "supposed to be real" viral clip look like a "made to be ad" for the movie? Either make a believable viral video that looks real, or make an ad that asks you to Like the apocalypse on Facebook. Do both, and you just look cheap, undecided, and stupid.
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8:36PM on 05/14/2013

Fuckkkk

I wish that was the movie LOL. that was way cooler then anything we got in the trailer. I really want to like this movie but IDK. I am just getting I am legend feeling with this. But it's brad pitt he doesn't do shit movies.
I wish that was the movie LOL. that was way cooler then anything we got in the trailer. I really want to like this movie but IDK. I am just getting I am legend feeling with this. But it's brad pitt he doesn't do shit movies.
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+1
7:11PM on 05/14/2013

Boring

Brad should hire the team behind Man of Steel's marketing. Although, it probably won't help.
Brad should hire the team behind Man of Steel's marketing. Although, it probably won't help.
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5:12PM on 05/14/2013

be honest

if this PSA came up on a Sunday night, youd be like "WTF Im missing Game of Thrones you asshole!"
this isnt the worst viral ad campaign kick off, but its really not that great. i expect him to ask me for money any second. not saying this dooms the whole pic, but i hope they try a little harder.
if this PSA came up on a Sunday night, youd be like "WTF Im missing Game of Thrones you asshole!"
this isnt the worst viral ad campaign kick off, but its really not that great. i expect him to ask me for money any second. not saying this dooms the whole pic, but i hope they try a little harder.
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1:54PM on 05/14/2013
This PSA already shows the quality of what the movie will be like.
This PSA already shows the quality of what the movie will be like.
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1:00PM on 05/14/2013
Low expectations, so going to see this might wage good over bad.
Low expectations, so going to see this might wage good over bad.
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12:34PM on 05/14/2013

And So It Begins...

The massive undertaking that is the salvaging of World War Z kicks up a notch. I like the PSA idea but I don't like how it was done. However, I'm not going to jump on the "slam everything about this movie" bandwagon because, I too, want a good film. Everyone knows the trouble this movie has had from day 1. I'm just ready for the damn thing to get here so I can finally see the film. As tempting as it is to pile on about the reshoots, rewrites and CG zombies...I'm holding judgement until I see
The massive undertaking that is the salvaging of World War Z kicks up a notch. I like the PSA idea but I don't like how it was done. However, I'm not going to jump on the "slam everything about this movie" bandwagon because, I too, want a good film. Everyone knows the trouble this movie has had from day 1. I'm just ready for the damn thing to get here so I can finally see the film. As tempting as it is to pile on about the reshoots, rewrites and CG zombies...I'm holding judgement until I see all of it for myself. Call me an optimist, a zombie half full kinda guy.
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12:09PM on 05/14/2013

Unintentionally Funny...

The best unintentionally funny PSA I have ever seen.
The best unintentionally funny PSA I have ever seen.
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+7
11:55AM on 05/14/2013
"We've obtained aerial IMAX 3D footage of unexpected violent attacks across several different communities..."
"We've obtained aerial IMAX 3D footage of unexpected violent attacks across several different communities..."
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+9
11:53AM on 05/14/2013
"We've obtained aerial IMAX 3D footage of unexpected violent attacks across several different communities..."
"We've obtained aerial IMAX 3D footage of unexpected violent attacks across several different communities..."
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